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In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
A map of the United States post land-ice melt.
Land ice: We got a lot of it. Considering the two largest ice sheets on earth — the one on Antarctica and the one on Greenland — extend more than 6 million square miles combined ... yeah, we're talkin' a lot of ice. But what if it was all just ... gone? Not like gone gone, but melted?
If all of earth's land ice melted, it would be nothing short of disastrous. And that's putting it lightly. This video by Business Insider Science (seen below) depicts exactly what our coastlines would look like if all the land ice melted. And spoiler alert: It isn't great. Lots of European cities like, Brussels and Venice, would be basically underwater.
I bring up the topic not just for funsies, of course, but because the maps are real possibilities.
How? Climate change.
As we continue to burn fossil fuels for energy and emit carbon into our atmosphere, the planet gets warmer and warmer. And that, ladies and gentlemen, means melted ice.
A study published this past September by researchers in the U.S., U.K., and Germany found that if we don't change our ways, there's definitely enough fossil fuel resources available for us to completely melt the Antarctic ice sheet.
Basically, the self-inflicted disaster you see above is certainly within the realm of possibility.
In Africa and the Middle East? Dakar, Accra, Jeddah — gone.
Millions of people in Asia, in cities like Mumbai, Beijing, and Tokyo, would be uprooted and have to move inland.
South America would say goodbye to cities like Rio de Janeiro and Buenos Aires.
And in the U.S., we'd watch places like Houston, San Francisco, and New York City — not to mention the entire state of Florida — slowly disappear into the sea.
All GIFs via Business Insider Science/YouTube.
Business Insider based these visuals off National Geographic's estimation that sea levels will rise 216 feet (!) if all of earth's land ice melted into our oceans.
Although ... looking at these maps, it's hard to imagine "for better" is a likely outcome for many of us.
Much of America's most populated regions would be severely affected by rising sea levels, as you'll notice exploring the map, created by Alex Tingle using data provided by NASA.
Take, for instance, the West Coast. (Goodbye, San Fran!)
Or the East Coast. (See ya, Philly!)
And the Gulf Coast. (RIP, Bourbon Street!)
"This would not happen overnight, but the mind-boggling point is that our actions today are changing the face of planet Earth as we know it and will continue to do so for tens of thousands of years to come," said lead author of the study Ricarda Winkelmann, of the Potsdam Institute for Climate Impact Research.
If we want to stop this from happening," she says, "we need to keep coal, gas, and oil in the ground."
World leaders are finallystarting to treat climate change like the global crisis that it is — and you can help get the point across to them, too.
Check out Business Insider's video below:
- YouTubewww.youtube.com
This article originally appeared eleven years ago.
Could you be more effective with your water intake?
Here’s something we all know but rarely think about: 75% of the human body is made up of water. Essentially, we’re water balloons with legs, or whatever the heckFlubber was. To maintain that internal reservoir, humans need to drink 15 cups of water (for men) and 11 cups of water (for women) daily. It doesn’t take a math whiz to realize that’s a lot of water. To put that into perspective, according to the Omni Calculator (a great online tool that determines a person’s total body water volume using a formula developed by Dr. P.E. Watson), beloved character actor Steve Buscemi is currently carrying around 83.74 pounds of water in his body, or approximately 10 gallons.
But what if you’ve been drinking water, that sweet elixir of life, all wrong? Or, at the very least, ineffectively? Just as every plant has its ideal growing conditions, according to doctors and medical professionals, the temperature of the water we drink matters a lot more than you might think.
This goes beyond personal preference.Photo credit: Canva
Room-temperature, ice-cold and straight from the fridge, slightly warm for no reason at all: when it comes to drinking water, everyone has their own unique methods of getting the job done—but while we continue to chug our preferred water temperatures without question, we might be missing out on some serious health benefits—or even causing ourselves unnecessary discomfort.
Medical experts have discovered that water temperature, when used at the right time, can significantly improve your wellbeing, affecting everything from how we digest our food to how well we perform during workouts. All water hydrates, but the temperature at which you drink it can make all the difference.
Try a new morning routine with water.Giphy
Good morning! Many dieticians and wellness experts recommend drinking room-temperature water (about 68°F) first thing in the morning to gently activate your gastrointestinal tract (It also promotes regular bowel movements, FYI). This gentle approach is often referred to as “Japanese water therapy,” and encourages sipping 4-5 glasses (about ¾-cup each) upon waking then waiting 45 minutes before breakfast. It’s also great for everyday hydration, since room-temperature water is often easier to gulp.
"In Chinese medicine we advocate drinking warm water because of its effect on the digestive system," Dr. Jill Blakeway, a licensed doctor of acupuncture and Chinese medicine explains. “Drinking cold water can congeal the fats in food and because of that can make the digestive system sluggish." Your body absorbs room-temperature water more easily, causing minimal disruption to the digestive system, making it the go-to option for sensitive stomachs.
Cheers to the athletes and workout buddies.Giphy
This one is for the athletes and fitness gurus: Cold water (around 41°F from the fridge or 60°F from the tap) is your new best friend. Like a refreshing summer breeze, cold water has a natural way of cooling the body down during or after an exercise. It also gives your metabolism a tiny boost: according to research, your body expends about five calories per ounce of ice while warming the water to body temperature.
Studies show that drinking cold water triggers a special reflex that helps you to stop sweating sooner, effectively lowering your core temperature and enhancing overall performance. “It turns out that sweating stops before fluid can completely be incorporated into the body,” says gastroenterologist Dr. Brian Weiner. “There’s some kind of reflex that acknowledges liquid intake, and studies have shown that it kicks in more at the cold tap water level.”
Hot drinks create steam, which clears out so much internally.
Photo by Jarek Ceborski on Unsplash
Hot water (130-160°F) can be incredibly soothing when you’re under the weather. So, if you’re feeling congested or battling a sore throat, a nice mug of hot water might be just what the doctor ordered. A 2008 study found that hot drinks work like a natural remedy, providing quick, lasting relief from runny noses, coughing, sore throats, and fatigue.
Like a warm summer rain, hot water creates steam that helps clear sinus congestion, while its pacifying warmth relaxes the gastrointestinal and digestive muscles. In fact, a small study showed that warm water worked wonders for patients recovering from surgery, improving their comfort and digestive health. Warm or hot water can also literally melt away stress, as long as temperatures are kept comfortably warm: water above 160°F can scald your esophagus or damage your taste buds.
While most doctors agree that drinking enough water is far more important than the temperature, there are specific circumstances to keep in mind:
Know when to say no.Giphy
We all know drinking water is important, but just as a garden thrives with the right care at the right time, you can optimize and customize that all-essential water you drink throughout the day. Whether that’s out of a Stanley tumbler, Owala water bottle, or Yeti flask, is up to you.
Science confirms ‘Move in Silence’ trend might be the smartest way to achieve your goals.
TikTok's latest viral wisdom is backed by hard data—and it's making people rethink their communication habits. We live in a world of chronic oversharing. We post everything, from the routes we run (including screenshots as proof of all that hard work), to the pale-green iced matcha latte sitting at our desks or a present from a boyfriend (who will be tagged prominently, not secretly off screen). Who knows when, but our brains became wired for sharing: to record, to curate, and to post every second of our lives, then consume that of others to a disturbing degree. So, here's a radical idea: when it comes to goals and plans, try keeping them to yourself. It could be the key to making them a reality.
That's the message behind TikTok's massively popular "Move in Silence" trend, where creators like @noemoneyyy have cracked the contradictory code to success: Instead of broadcasting every big idea or project that runs through your head, if you actually want it to come to fruition, keep your plans to yourself until they're executed. And it's not just a trend; surprisingly, science also supports this muted approach.
"As a former oversharer who used to tell every single friend, every single family member, or a partner everything I was doing, I promise you things always work out better when you keep them to yourself," explains creator @noemoneyyy in a video that's garnered millions of views.
On a different video by @mandanazarfhami, she says, “I don’t care what you’ve got going on in your life: that dream job, that city that you want to move to, that dream person, that dream life, that dream anything. Literally keep it to yourself until it’s done.”
Commentors were quick to agree, with one person writing: “From a young age, I never told anyone my next steps. I also taught my husband and son to keep our private matters to themselves and just do things 💯Not many people like it, but who cares🌝🙌🏼🫶🏼”
Another chimed in, “This concept has changed my life for the better.” Others replied, “100 agree 💕” and “100%🙌🏼people can’t ruin what is silent, show results.”
In a study done by New York University, researchers found that people who kept their goals private worked on tasks for an average of 45 minutes, compared to the 33 minutes of work completed by those who announced their plans in advance. The twist? The people who shared their goals expressed feeling closer to finishing, despite doing approximately 25% less work.
NYU psychologist Peter Gollwitzer, who led the research, concluded that "once you've told other people your intentions, it gives you a 'premature sense of completeness.'" He also found that the brain is made up of "identity symbols," which create one's self-image. Interestingly, both action and talking about action create symbols in your brain, so simply speaking about a future plan or something you want to do satisfies that part of your brain. When we make our goals public, especially ones that matter to us and deal with our identity, our ability to achieve said goal is significantly reduced. As the old adage goes, "actions speak louder than words."
Stranger still, in his paper "Does Social Reality Widen the Intention-Behavior Gap," Gollwitzer notes that in order for this phenomenon to happen, one must truly care about their goals. "Ironically, this effect was only found for participants who are very committed to their goal!" PsychologyToday notes. "The lesson learned is that the more passionate you are about your goals, the more secretive you should be about them."
The more passionate you are about your goals, the more secretive you should be. Photo credit: Canva
Another reason to keep quiet: If you're a beginner trying something new, sharing your plans could potentially open you up to criticism and negative feedback, which could deter you from even starting. At the University of Chicago, professor Ayelet Fishbach conducted studies to determine how positive and negative feedback affects the pursuit of one's goal. According to Atlassian, she and her team found:
"One example the researchers give is a math student who gets a good grade on a test. If she perceives it to mean she likes math, she will study harder. If, however, she sees the high score as a sign she is making progress in the class, she may ease up and study less." - Atlassian
We've all been there: excitedly telling everyone about your grand plans to backpack through Europe, the year you'll finally learn Spanish, or joining the group lesson at the tennis courts you always pass by… only to mysteriously lose all motivation a week later. Turns out, those lovely dopamine bursts that accompany every enthusiastic "That sounds great!" or "You should totally do it!" response might be precisely what's holding you back.
The good news? You don't need to become closed-off and secretive, a hermit on the top of a mountain who's afraid to share any part of themselves with the world. Research suggests that sharing your goals with one or two selected friends who can be trusted to provide meaningful support is still a good idea. Just hold off on the Instagram Live announcement until you've actually accomplished something substantial.
So, the next time you sit down to write your goals, whether they be a new year's resolution, the day's to-do list, or a five-year plan, think twice about sharing it with others. Give it time and you might have something better to share soon: the results.
Why do millennials look younger than other generations?
It's a well-noted phenomenon that people used to look, well, older. Millennials, in particular, seem to be hyper-aware of this strange occurrence. When we think of the movie and TV stars of our youth, for example, we're often stunned to learn how old they were. Al Bundy from Married With Children is a spry 39 years old when the series starts. George Costanza is a mere 29 when Seinfeld begins. The entire cast of Cheers was in their 30s for most of the run, with Kelsey Grammer being just 28 in his first appearance on the show. We could have all sworn up and down these people were well into their 40s!
But no. Our shocking inability to accurately determine the ages of people outside our generation definitely begs a self-serving and tongue-firmly-in-cheek question: Are millennials just aging absolutely phenomenally?
Kristen, a "proud millennial" on TikTok, thinks so. In a recent video, she posed the question to her followers: Why do millennials look so young?
"I have a question for millennials. What do you guys think we did right growing up that we look young?"
Anticipating the reaction to her question, she immediately scoffs. "Don't even look at me like that! Don't even lie to yourself! Look at us!" She asserts that millennials look younger than Gen Z, or at least the same age, despite being quite a bit older. "Do you guys think it was the tanning beds? Or the hot pockets we used to eat?"
Watch the hilariously tongue-in-cheek video here:
@krisalmasan Millennials 🫶🏻 #millennialsoftiktok #fyp
Kristen may have had the guts to say it out loud, but she's definitely not the only one thinking it. Her video racked up over a million views and people were chomping at the bit to chime in with their own theories on why millennials are aging like fine wine.
Some say it was the things we ate, or the less-than-ideal products we used on our body at the time:
"We took Flintstones vitamins"
Yabba dabba doo!Giphy
"It was the apricot scrub"
"It's all the preservatives we ate in our food. We're pick[l]ed,"
"Slathered ourselves in Bath and Body Works Cucumber Melon daily"
"Oxy pads"
"It's all the preservatives in the lunchables we ate every day"
Some say it's because we grew and aged au naturale:
"We didn't start Botox at 19"
"We didn't have 12 step skincare routines when we were 10"
"We look younger than Gen Z because we didn't inject tons of filler in our faces when we were 22"
Gen Alpha is obsessed with SephoraGiphy
Maybe it was something less tangible and more spiritual:
"We just tell ourselves we are still babies and our cells believe us"
"Laughter. Generations before us were too serious. Gen z is too afraid of being cringe"
"It was because we reposted those long threads on MySpace and god blessed us for it ✨"
"It was forwarding the chain mail"
"Gen z wanted to grow up so fast and we wanted to stay young."
Or maybe we're just less stressed and anxious than the generation that's growing up now (which says a lot, because we are pretty darned stressed and anxious)
Millennials to every other generation: "Breathe, calm down"Giphy
"We didn’t have social media in middle school. I swear it’s that"
"Unlike Gen Z we weren’t up in everyone else’s business and stressing over stuff that doesn’t affect us at all. We weren’t offended by everything"
Whatever it is, there's definitely something to this phenomenon. It's been noted even by experts (not just hilarious TikTok commenters). One possible explanation is that millennials came of age right when we, as a culture, realized the importance of sunscreen and proper hydration. The theory that using makeup and skincare from too young of an age might end up being bad for your skin in the long run may actually hold some water, as well.
Simply put, millennials had the luxury of learning from the mistakes made by Gen X and Boomers. It's definitely possible that, at scale, cultural differences in how we were raised and how we approached health and wellness as we grew up have led to major differences between generations.
Personally, though, I think Lunchables and high-energy sodas like Surge and Jolt had medicinal properties that provided us with an extra burst of youth. But we'll probably never know for sure.
