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A new generation of dads is finding out the hard way that "Love You Forever" doesn't pull punches.

There are few things more enjoyable and deeply satisfying than reading a book to your kids. It sets kids up for early reading success of their own helps them learn how to identify and describe their feelings. And we parents get a lot out of it, too. Reading aloud to your kids quite literally synchs up your brainwaves and helps you feel a close senes of belonging and improved well-being.

Every family has their favorites; the books they return to over and over. But a lot of the most famous and well-known, even beloved, children's books aren't without controversy. The Giving Tree, for example, has been in the crosshairs for years for preaching what some people say are toxic or harmful messages about self-sacrifice. And how about the Rainbow Fish? Where the beautifully bedazzled hero of the story is vilified for not wanting to give up his shiny scales to others just because they asked. What kind of message is that?!

Perhaps no book elicits stronger reactions on either side of the spectrum than the one, the only: Love You Forever.

First released in 1986, Love You Forever bv Robert Munsch is a certified classic and one of the most famous picture books of all time, often mentioned in company with Goodnight Moon, Green Eggs and Ham, and Where the Wild Things Are.

Even if you've read it, you might be familiar with the central refrain of the story: "I'll love you forever, I'll like you for always, as long as I’m living my baby you’ll be."

The tale follows a new mother who sneaks into her baby's room at night to rock him and sing him this tune. The boy grows older, but that doesn't stop mom from picking him up and cradling him with the lullaby, even when he's a big smelly teenager. In one of the most beautiful yet hotly debated moments, the mother drives across town in the middle of the night with a ladder strapped to the roof of her car, sneaks into her now grown son's house, and rocks him while she sings: "I'll love you forever, I'll like you for always, as long as I’m living my baby you’ll be."

In the end, it's the grown son who travels to his aging mother's house to hold and rock her while singing the song. It's implied that she dies, and the man returns to his home to hold his newborn baby daughter.

Over the years, some parents have found the book creepy or unsettling and wondered if it romanticizes poor boundaries. But on social media, the new generation of dads is just discovering this classic and it's turning them into blubbering wrecks.

"I was not prepared for this," one dad posted on Reddit with a picture of the book Love You Forever.

Below, dozens more chimed in about how the book emotionally devastated them in the best way.

from daddit

"My mom used to read this to me as a kid and she would always get choked up. I grew up, got a job and moved into a house across town. I had daughters of my own and their bedroom was in a room at the top of the stairs. My mom passed a few years ago. I am the guy in that book. I can't get through the whole thing."

"It needs a disclaimer: ensure you have tissues on hand, preferably man size."

"My mom died nearly two years ago. I used to get choked up reading this to my kids while she was still alive. I can't make it through it anymore."

"This was one of those books that makes you realize Men DO cry and we cry HARD and UGLY"

books, reading, childrens books, love you forever, crying, emotional, love, family, parenting, kids, robert munschMen may not cry easy, but we cry hard.Giphy

"I bought this for my mom as a birthday present like a decade ago before I had kids. We never had it when I was younger, but I'd always heard about it. I read it, but just thought it was cute. ... Fast forward to when my oldest was born, my mom then bought this book for me, and I finally read it as a parent. Instant waterworks. Amazing what being on the other side of things will do to your perspective."

"My wife hates this book but my 1 year old girl adores it. She always takes it off her shelf and brings it over for me to read. Granted she normally just shuffles through it for the pictures but it’s always a kick in the gut. My parents haven’t been doing the greatest as of late so this book always gets me right in the feels."

The dads urged readers not to take the book so literally. Of course it's weird that the mom drives across town during the night to rock her grown son to sleep! But that's what really drives home the book's message of unconditional love, and how the job of a parent is never truly done.

Some people theorize that men and women have very different reactions to the book. Where moms may see themselves in the mother and may be unsettled watching their entire life flash by in just a couple of pages, dads may see themselves in the young boy who grows up and has to say goodbye to his mother as he begins his own family. Men with young kids often have a mother of their own that's growing older and frailer, their dynamic and relationship changing, health failing — the book is sweet and silly and makes kids laugh, but it hits men in that phase of life extremely hard.

The book only hits harder when you learn about why Munsch wrote it in the first place.

books, reading, childrens books, love you forever, crying, emotional, love, family, parenting, kids, robert munschAnecAnecdotally, this book seems to hit dads way harder than it hits moms.Scott Alan Miller/Flickr

According to Huffington Post, the author and his wife suffered multiple stillbirths. The short rhyme or lullaby started off as a little poem Munsch would sing to himself as a way to grieve.

"[The song] was my way of crying," he said. The couple was lucky enough to later adopt three children, but was never able to successfully conceive one of their own. Munsch continued to sing the lullaby to himself in remembrance of the children they had lost.

One day at a live reading, Munsch developed a story around the poem on the fly, and there wasn't a dry eye in the house. That story eventually became the basis for his book. It was initially rejected by his publisher for being too dark (which makes some sense) before becoming an all-time classic.

Today, Munsch is 80 years old and Love You Forever, his most successful children's book, has sold over 7 million copies.

The book isn't for everyone. Some find it unhinged or emotionally manipulative. But it's a story that came straight from the heart of its grieving author, and if you're like me, you can still hear your own mom reading and singing it to you when you were little. It's not my absolute favorite, or even the most fun to read, but it's definitely the most powerful and emotional book in our collection. Unlike other books that my kids outgrow, this one only hits harder and harder the older they, and I, get.

Parenting

Millennial dad of 3 unloads on boomer parents over their unreasonable holiday plans

"Yeah, not this time," he said. "I think for the holidays I'm just gonna stay in and relax."

via Canva/Photos
A Millennial dad has had it with his boomer dad's expectations.

The holidays are supposed to be a time for enjoying special moments with family, but often they become a source of stress. Traveling, navigating familial relationships and tensions, talking politics at the dinner table, and handling the all-encompassing issue of "presents" can wear down even the most patient and even-keeled person. It can be especially challenging for parents with young kids who are expected to travel long distances in the name of "family togetherness."

A TikTok video posted by @carrerasfam is going viral, with over 300,000 views, because so many millennial parents can relate to the frustration of grandparents having unrealistic expectations related to visiting with the kids.

In the satirical video, a husband stages a conversation with his "practically retired" baby boomer dad, in which he explains politely but firmly that he’s not taking his 3 young kids on a 400-mile drive to their house for the holidays.

Carerras Fam is a popular TikTok page about “all things postpartum and mamahood.” Together, the mom and dad share funny skits and slices of their life with three little ones.

The husband opens the conversation with his dad by explaining all the inconveniences of taking 3 young kids on a long road trip. “I know you want us to drive down for the holidays, but it's kinda ridiculous that you want me to pack my 3 kids with their portable beds with my clothes, their clothes, the formula, everything that goes on with raising 3 kids and having them feel comfortable. Drive down for over four hours just so that we could spend some time in your house?” the husband says while absurdist music plays in the background.


@carrerasfam

Sorry it’s just so much work. But you’re welcome to visit us #millennial #millennials #parents #parenting #parentsontiktok #boomers #millennials

It’s obviously inconvenient for the couple to pack up their kids and drive 4 hours, but it’s also unsafe because the house is not baby-proof. "I'm gonna have to run around, make sure that they don't break any of your stuff, and which you will 'take care of them,'” the husband continues using sarcastic air quotes. Most parents eventually realize that visiting with the kids does not equate to getting help with them — no, it means chasing them around frantically yourself until it's time to leave.

The dad brings up another great point: His parents are in good health, so why don’t they drive to their house? “You could visit. You don't have little kids,” the dad continues. “You don't have anything going on.

"Why is it that every time I have to make the effort for you, yet you can't do the most basic thing for me?”

millennials, baby boomers, parenting, dads, moms, babysitting, grandparents, parenting tips, family, love, kidsAll parents feel like this when it comes to spending time with the grands.Giphy

It’s clear from the phone call the dad understands that traveling with the kids and staying in a house that isn’t correctly set up for young kids will make the holiday a struggle. Instead of making memories, they’ll most likely be running around bent over trying to save their kids from breaking something or hanging out at Target buying electrical socket plugs and a bottle brush because they left theirs at home. What's especially frustrating is the pressure and expectations. Parents are often guilted for not wanting to pack up the the kids and travel, even though it's not hard to see why they hate it so much.

The video struck a chord with many millennial parents. Nearly 500,000 people watched the clip with hundreds and hundreds pouring in to vent their own similar frustrations.


@carrerasfam

Something needs to change #parenting #parents

“First holiday with a kid… parents are confused why I won’t drive 9 hours with a 3mnth old for Christmas,” too_many_catz writes.

“The ‘not baby proofed’ part hit my soullllllll. It’s so stressful having to chase your kids around and ask to close doors, move pictures, block stairs, etc. And nobody takes you seriously!" OhHeyItsIndy added.

It’s also expensive for young families to travel. “Add to it they want us to spend money on gas, airfare, etc. when we live paycheck to paycheck and rent while they own homes and live comfortably off a pension,” another user wrote.

"My mom asked me to drive 13 hours with our 2 month old…she doesn’t work and has flight points," one mom added.

This one hit hard: “They always act like you're asking the world of them, yet they will willingly go on any other vacation that they choose,” Mackenzie Byrne wrote.

"They can never make the trip for us but they can make them trips to Europe and cruises to the Caribbean," another user noted.

TX Travel Chick may have hit the nail on the head with her explanation for why boomer parents expect their children to road trip it to their house for the holidays. “Because we are used to following their orders!!! REVOLT,” she wrote.

millennials, baby boomers, parenting, dads, moms, babysitting, grandparents, parenting tips, family, love, kidsSee ya next year, grandpaGiphy

Ultimately, it would be interesting to learn why boomer parents want to inconvenience their kids when it would be much easier for them to take a trip to see them, especially if they can afford a hotel. One wonders if they are being entitled or if they’ve forgotten how hard it is to travel with young kids. In some cases, it's a little more complicated — many baby boomer grandparents are still working and have less time and resources than previous generations did to help with the kids.

"Yeah, not this time," the dad sums up in the video. "I think for the holidays I'm just gonna stay in and relax."

It's a hilarious and relatable video, but ultimately, it's a skit. The power of boomer-grandparent guilt remains undefeated in many households, so the smart money says the Carreras family sucked it up and traveled for the holidays despite their annoyance. Here's hoping that together, we can eventually break the generational curse when our kids become parents one day.

This article originally appeared last year. It has been updated.

Parenting

Parents go viral for 'secret' praise technique. Science confirm it’s certifiably genius.

“I promise that if you do this in front of your child, their confidence will skyrocket!”

Namwila Mulwanda and her partner Zephi practice gentle parenting.

There are so many conflicting ideas about building self-confidence in children. Is there a right way? Could praise be harmful? Should everyone receive a gold star? As with many things in life, sometimes the best solution is the simplest one—hiding in plain sight, or just out of it.

Namwila Mulwanda and her partner Zephi practice “gentle-parenting” with their daughter, Nhyara. Shared in a video on Instagram, one of their techniques is talking about Nhyara when she's within earshot but out of sight. These aren't your typical behind-closed-doors parent conversations—no venting about daily frustrations or sharing complaints they'd never say to her face. Instead, they create intentional moments of celebration, offering genuine praise and heartfelt affirmation.


In a viral Instagram post that's garnered over one million likes, Mulwanda writes, “POV: You talk behind your child's back so they can hear you.” Self-described as a “passionate mother, content creator, and small business owner,” Mulwanda naturally overflows with ideas: she writes a Substack, She Who Blooms, which is about “blooming in our own time, in our own way.” She also runs Rooted, a shop where she “carefully curates products that embody the essence of growth, empowerment, and staying rooted in one's true self.”

In the video, Mulwanda and her partner sit in a quiet corner, chatting about their daughter Nhyara while occasionally peeking around to see if she's listening—which she is. With her within earshot but not directly part of the conversation, they discuss their daughter:

“I'm just so proud of her and the things she does,” her mom starts.

“She works on her reading, like that difficult word that she took the time to really sound out,” adds her dad. They go on to applaud her independence (“She's always telling me, 'Daddy, I want to brush my teeth on my own,'” says Zephi), before concluding that she's amazing.

“She's amazing,” says Mulwanda. “So, so, so amazing,” Zephi responds.



People in the comments were obviously here for it. Parents shared their own versions of this technique, including one who wrote, “As a solo mom, I pretend to make phone calls to a family member and do this.”

Another parent shared a powerful example:

“My son used to be scared of climbing down the stairs. So, my husband said loudly, 'He's very brave! He has shown a lot of courage lately.' The next day, when we tried carrying him down the stairs, he said, 'Nope, I have a lot of courage in me.'”

Others reflected on their own childhoods. One commenter wrote, “No exaggeration, I'd be an entirely different person had my parents been like this with me.”

“Stop, I was just thinking last night, 'When I have kids, I'm going to have loud conversations with my future husband about how much I love our children and how proud I am of them,'” another enthusiastically shared.


child, hiding, parenting, conversations, praiseChildren believe that conversations between adults are more “authentic” and honest.Photo credit: Canva

Research indicates that indirect praise has a stronger psychological impact than direct praise, particularly in young children.

“This is such a powerful way of reinforcing positive behavior,” explains parenting influencer Cara Nicole, who also went viral for her unique approach to parenting. “There's something special about overhearing others talk about you—you know they're being genuine because they're not saying it directly to you.”

This effectiveness stems from children's innate understanding that conversations between adults tend to be more honest than parent-child interactions. From an early age, children recognize that direct conversations with parents often have an intentional, behavior-shaping purpose. In contrast, overheard praise feels authentic and spontaneous, rather than an attempt to influence the child's self-image.

These techniques work best when praise focuses on effort and process rather than innate qualities. Take Nhyara's dad's comment: “She works on her reading, like that difficult word that she took the time to really sound out.”


Yet, it's crucial to keep praise realistic and measured. Avoid overzealous claims about future achievements, like acing every spelling test for the rest of her life. Children have keen intuition; if they sense insincerity, the strategy can backfire, damaging their trust in parents. Similarly, over-inflated praise—like declaring “incredible” performance for average effort—can burden children with unrealistic expectations.

Keep it simple. A casual remark like, “I noticed how carefully Maya put away her toys without being asked. That was so nice. It really helped keep the house clean.”

The viral response to Mulwanda's video demonstrates the power of gentle parenting combined with thoughtful, specific praise. It's heartening to see modern parents sharing their diverse approaches to showing their children love. For many commenters who didn't experience this kind of upbringing, these conversations offer a path to healing. As Mulwanda eloquently states in her pinned comment:

“To those of you who only heard negative as a child, you were never the problem. You were a child, and you didn’t deserve the experience you had. Your presence on this earth is a blessing, and the fact that you show up every single day is proof of just how amazing you are. You are brave, you are beautiful (you too, boys), and you deserve the world and more.
If any of you feel emotions rising up, close your eyes, hug your inner child, and remind them that you’re there.” - Namwila Mulwanda


Kids

5-year-old getting blood drawn psyches himself up through tears with the best pep talk

"Heck yeah!" This little cancer warrior is helping everyone who hates needles find courage.

Screenshots courtesy of @morganprains/TikTok

Reece has become a viral hero for how he handles his biweekly blood draws.

Very few people enjoy being poked with needles, and a good percentage of the adult population is actively afraid of it. So it's no surprise when young kids cry when it's time for a shot or when they have to get their blood taken. Who can blame them? It sucks.

For Morgan Handley's son, Reece, that discomfort is not just a once-a-year ordeal, but a more-than-once-a-weekly one. The 5-year-old was diagnosed with leukemia three years ago at age 2 and has to get his blood drawn regularly. The way he psyches himself up for it—despite clearly being upset by it—has people cheering him on and inspired to take the same approach to hard things they don't want to do.

Watch:


@morganprains

Just my 5 year olds version of a pep talk for his lab draw this week…. He’s had his labs done at least bi weekly for almost 3 years 🥹🤣 #fyp #childhoodcancerawareness #roarlikeReece #fcancer

His "Heck yeah! Do it. Just do it." would be enough on its own, but the enthusiastic "Yeah, boy! That's what I'm talkin' about!" is such a flex. The little warrior clearly knows what works for him, and his courage through his tears is exactly what we all wish we could muster when we're going through something hard.

Handley tells Upworthy that it's something he's internalized from the family. "We pep him up, always, but it’s carried over over the years," she says. "And now he just naturally does it, even to us when we have things that have to get done!"

People loved how he handled it:

"Him crying while cheering himself on broke my heart and made me laugh at the same time."

"He figured out it's mind over matter!"

"He handled that better than some grown men I know! Hahah"

blood draw, needles, fear of needles, trypanophobia, getting blood takenMany grown men don't handle getting their blood taken very well.Photo credit: Canva

"I don't even have kids and I want to get him whatever toys he wants after this."

"Look at that brave little guy! He pep talked himself through the anxiety and pain!!"

Handley shared that Reece is set to ring the bell—declaring that he's cancer-free—in July of 2025. It's been a long road to get there. He was diagnosed with leukemia in September of 2022 after going to the ER for fever blisters that had turned into a rash around his mouth and what seemed like an allergic reaction. Noticing Reece looked pale, the ER doctor took his blood and found a white cell count of 80,000, which was an indication of leukemia. After being transferred to the children's hospital, doctors rechecked his blood cell count and confirmed it.

That's where the family's cancer journey began, meeting with doctors, coming up with a plan, and starting treatment, which has consisted of chemotherapy, weekly labs, multiple surgeries, spinal taps, immunotherapy, steroids, and more. He was able to start immunotherapy treatment as part of a St. Jude's trial, which has been shown to reduce relapse rates. Immunotherapy treatment is now part of standard protocol, says Handley.

"Treatment has been decently smooth," she tells Upworthy. "He has sensitive skin so lots of rashes to every medicine ever. Steroids do a number on kids. In the beginning he stopped walking, but he overall hasn’t had terrible reactions. Immunotherapy was a smooth part of treatment."

@morganprains

Replying to @Hannah Fountain sorry it’s so long 😆 #fcancer #childhoodcancerawareness #diagnosis

Reece's specific form of leukemia is acute lymphocytic (or lymphoblastic) leukemia (ALL), a cancer of the bone marrow and blood that progresses rapidly and creates immature blood cells rather than mature ones. It's the most common form of childhood cancer, according to the Mayo Clinic. Thankfully, it's now more treatable than many other forms of cancer, with a high survival rate, especially for those diagnosed as young children.

Handley shared another video that illustrates how much of a day-by-day process it is go to through cancer treatment as a child. She said how Reece deals with blood draws "depends on the day."

@morganprains

Replying to @Morgan Handley truly an inspiration. I’m so proud of this kid. He is a literal hero. The unfortunate reality is needle pokes are a frequent occurrence in cancer treatment. Most days he just makes the best of it 🥹🤪❤️‍🩹 #childhoodcancerawareness #roarlikeReece

People in the comments have been encouraging and some have even shared their own stories with childhood leukemia, offering hope to Handley and her family.

"My brother was also diagnosed with leukemia at 2 - remission at 5. I was born right after he was diagnosed. So much similarity. He’s been cancer free for 35 years…praying for y’all!"

"My sister was diagnosed with acute lymphoblastic leukemia at age 2 as well and beat it by the age of 6. It stunted her growth significantly but other than that she’s 25 and thriving!!"

"I had a hemoglobin of 4 the day I was diagnosed with ALL at 6 years old. Very pale, very weak. Biggest clue was I couldn’t keep up in PE & my mom had a gut feeling. I’ve been cancer free for almost 28 years now. I also became a nurse because of this experience. Much love to you all."

"My oldest boy was 3 when he was diagnosed with stage 3 Clear Cell Sarcoma. He is now cancer free and 8 years old. We had another boy and expecting our little girl in October. I pray your little boy a long healthy life he deserves."

However, an increase in positive outcomes doesn't make treatment any more enjoyable or the process any easier for a parent.

"I want people to know how hard it is to watch you kid lose himself and struggle with simple kid things because you’re trying to save his life," says Handley. "I want people to know that the reality is living in fear of death for your child. Everyday. Relapse, everyday. But celebrating every single good thing that comes."

@morganprains

Replying to @Belinda_H12 thank you for this 🧡 #childhoodcancerawareness

She calls Reece "a literal superhero," and people agree. Seeing how this kiddo had learned to take on his challenges with gusto-filled resilience and enthusiasm is something we can all learn from.

You can follow Morgan Handley for more updates on TikTok.