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Identity

Victoria's Secret responds to viral song that's critical of how it caters to body stereotypes

One song could literally change how Victoria's Secret does business.

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Victoria's Secret responds to viral song.

In the summer of 2022, you probably heard the song "Victoria's Secret" by Jax, who wrote the song for a young teen girl she babysits after the girl tried on bathing suits at the famous clothing store chain.

Girls and women have been perusing the racks of Victoria's Secret for decades. The yearly fashion show that depicted tall, thin models donning enormous angel wings was something to look forward to for millions of people. But for others, it was a reminder that their body type didn't fit the mold of what was deemed "beautiful" by one company's standards. That insecurity-inducing impact in advertising is exactly what the song is about and why it resonated with so many people online.

@jaxwritessongs

I wrote a song for The Kid I Babysit. It’s called Victoria’s Secret 🤫 ❤️ 👙 @TheLascherFamily #victoriassecret #fyp #bodypositivity #originalmusic

The teen's experience was less than ideal, as she was brought to tears over mean comments about her body from other girls. In response, Jax quickly cranked out a song about what she considers the potential self-esteem harm caused by the lingerie giant and uploaded it to TikTok where it went crazy viral with more than 39 million views. It has become such a cultural phenomenon, that it even crossed over from TikTok to the Billboard charts. So, it's no surprise that the song caught the attention of Victoria's Secret PINK CEO Amy Hauk.

photo of a letter

Recreation of Victoria's Secret's letter

Canva

The virility of the catchy summer bop is what catapulted the song to the attention of Hauk, who then reached out to Jax about finding a way to be more inclusive. In response, Jax turned to her 11 million followers to encourage them to put their suggestions in her comments.

@jaxwritessongs

My response to Victoria’s Secret. The floor is yours…. #victoriassecret #inclusivity #speakyourmind

Jax said in the video, "I don't feel comfortable speaking on behalf of an entire generation in a manipulative, non-inclusive marketing culture." The songwriter went on to say, "Since Victoria's Secret is paying attention to my account, I'm asking anyone who feels like they never had a voice, or ever had a say in the matter to comment on this video." She tells her followers to let the company know what they "need to feel safe and represented, and comfortable and beautiful in today's society."

The women did not disappoint. They came in, flooding Jax's comments section with suggestions on what they'd like to see. Shoelover99 commented, "We want REAL WOMEN! scars, stretch marks, tattoos, we want ALL WOMEN to feel beautiful in the product & with size inclusive."

TikTok user Heysquirrelfriend said, "How about the "older" ladies in the world? We like to feel loved and accepted too! Because our age is over 50 doesn't mean we don't feel young inside."

The overall comments section was filled with women asking for inclusivity in sizes. I'm not sure if was Jax's song, the comments section or something that has been in the works, but a press release soon went out announcing more inclusive bra sizes by partnering with Elomi, an inclusive lingerie company. It includes band sizes from 34 to 46 and cups from DD to O.

With this development, it certainly seems as if the brand is paying attention to the desires of the people wearing its products. Women everywhere are hoping the new blip of inclusivity from the brand isn't short-lived.

In the Fall of 2024, the Victoria's Secret Fashion Show returned with a new, inclusive line-up of models in an attempt to make good on their promise of being inclusive by employing models of all sizes and genders. Teen Vogue's Aiyana Ishmael wrote an op-ed that challenged how inclusive Victoria Secret really has become, citing herself and fans who felt the brand didn't do the whole inclusivity thing as well or as substantially as they could have. It seems, though, Victoria Secret is committed to trying.


This article originally appeared three years ago.

From Your Site Articles
victoria's secret
Joy

Her boyfriend asked her to draw a comic about their relationship. Hilarity ensued.

The series combines humor and playful drawings with spot-on depictions of the intense familiarity that long-standing coupledom often brings.

All images by Catana Chetwynd

The sweetest illustrations


"It was all his idea."

An offhand suggestion from her boyfriend of two years coupled with her own lifelong love of comic strips like Calvin and Hobbes and Get Fuzzy gave 22-year-old Catana Chetwynd the push she needed to start drawing an illustrated series about long-term relationships.

Specifically, her own relationship.

Chetwynd says her goal is to explore the peculiar aspects of relationships at different stages, using her own as the master template.

The drawings are refreshingly touching, honest, and instantly recognizable to anyone who's ever had to learn to live with, for, and around a long-term partner.

The series combines humor and playful drawings with spot-on depictions of the intense familiarity that long-standing coupledom often brings.

The comics are almost too real—and really, really funny.

If the following comics capture your relationship to a T, you're most definitely not alone.

(All images by Catana Chetwynd.)

comic of a couple negotiating sides of the bed

There are no sides, actually.

Catana Comics

comic of couple sharing food

The answer is always yes

Catana Comics

comic of woman feeling special

Kind words always hold a big impact

Catana Comics

comic of couple out for the night

Beauty is pain, after all.

Catana Comics

comic of couple playing with a roomba

Important business

Catana Comics

comic of a couple

She'd forget her head if it wasn't attached, probably

Catana Comics

comic of a couple

Happy Holidays!

Catana Comics

comic of couple

Growing closer all the time

Catana Comics

comic of couple

They're OUR clothes now.

Catana Comics

comic of couple

No boundaries!

Catana Comics

comic of couple

Do-nothing days are the best.

Catana Comics

comic of couple

He can take a hint.

Catana Comics

comic of couple

Time is split into the Before Time and the Now.

Catana Comics

comic of couple

Long days don't feel so long.

Catana Comics

"When I started doing the comic, we hadn't lived together or anything yet, and now we've done the whole thing of moving in together and meeting the parents and everything." 


The evolution of their relationship provides the creative fuel for the comic strip. Thankfully her boyfriend, John Freed, is fully on board with being depicted in (digital) ink—despite having to occasionally awkwardly explain things that appear in the strip to their family and friends.

The connection she has built with Freed, Chetwynd says she wouldn't trade for anything—especially now that it inspires her art.

"The end goal for me was always to have somebody that I could be comfortable with in this way, and I think I got that."

You can follow Catana Comics on Facebook, X (formerly Twitter), and Instagram where she still posts comics every week.


This article originally appeared eight years ago.



From Your Site Articles
Joy

A struggling cook asked Gordon Ramsay a personal question, and he responded in an unexpected way.

This was totally surprising.

Image (Cropped) from Dave Pullig/Wikimedia Commons/Attribution 2.0 Generic.

Gordon Ramsay at play... work.


Gordon Ramsay is not exactly known for being nice.

Or patient.

Or nurturing.

On his competition show Hell's Kitchen, he belittles cooks who can't keep up. If people come to him with their problems, he berates them. If someone is struggling to get something right in the kitchen, he curses them out.

His whole TV persona is based on being the world's worst boss.

In 2015, Ramsay went on Reddit and allowed users to ask him any question they wanted.

So, when a fellow cook asked him a sincere, deeply personal question about what to do when you've hit a roadblock in your career, you could probably guess what was coming.

screenshot of Reddit post

How do you deal with it Ramsay?

Reddit

Indeed, I thought the guy was making a terrible mistake pouring his heart out to a chef as notoriously tough as Ramsay:

"My hopes and dreams are nowhere to be found as I scale and portion salmon after salmon, shelling pods after pods of broad beans.
...
Sometimes I look out the tiny window and I can see people walking around the streets, enjoying the sunlight, while I'm here, questioning my dedication to this art as I rotate stock in the cool room, getting frost bitten, but the fear of the chef stops me from stepping outside to warm up.
...
The closest thing to feeling any kind of joy I get is those rare moments when I walk through the dining room near the end of service to get some coffee for everyone, and there will be a few diners left, idly sampling those little petite fours that we've painstakingly ensured are all perfectly round, identical, and just plain delicious. Then, one of them will stop the conversation they're having with their company, look up from their food and say, 'Thank you, chef. This is delicious,' and making the previous 14-hours of sweat and tears kind of worthwhile.

My question is, how did you deal with it? How the fuck did you deal with all the bullshit, Gordon?”

But the way Ramsay responded? Totally amazing. And completely unexpected.

screenshot of Reddit post

That’s an amazing question.

Reddit

Turns out, real-life Gordon Ramsay? He actually can be a really kind, big-hearted dude.

He's sympathetic to the guy. Not just because he's a good person. But because he's been there.

Working in restaurants is a tough, tough business. As of 2012, the average salary for cooks was less than $23,000/year. Eleven years later, the salary hasn't improved much. In 2023, the average salary for a cook was $34, 320 a year. And those who are just starting out often have to work unglamorous, tedious jobs that no one else wants to do. Ramsay didn't have fancy culinary school training. He rose up through the ranks putting in long hours for low pay in kitchens all over the world. That's why he gets it.

Which brings up another point.

gif of woman scraping food off a plate

(Does this salad dressing have black pepper in it?? No tip for you!)

Diet Dieting GIF by Bobbi DeCarlo - from GIPHY.

When we go out to eat, we, as a culture, tend to behave...how should I put this?

Let's go with "not like perfect angels."

Of course, no one likes getting the wrong order. Or waiting a really long time for a meal. Or eating something that doesn't taste the way you expect it to.

But it's important to remember that the people behind the food, like Ramsay's anonymous letter-writer, might be working 14-hour days. Or they might be a recent immigrant who speaks limited English, trying to support a family thousands of miles away. And possibly making very little money. And sure, they screw up sometimes. But we all screw up at our jobs sometimes.

Because they, like the rest of us, are human beings.

Which is why saying...

"Thank you, chef. This is delicious."

Could mean everything to someone.


This article originally appeared ten years ago.

From Your Site Articles
Health

What I realized about feminism after my male friend was disgusted by tampons at a party

"After all these years, my friend has probably forgotten, but I never have."

Photo by Josefin on Unsplash

It’s okay men. You don’t have to be afraid.


Years ago, a friend went to a party, and something bothered him enough to rant to me about it later.

And it bothered me that he was so incensed about it, but I couldn't put my finger on why. It seemed so petty for him to be upset, and even more so for me to be annoyed with him.

Recently, something reminded me of that scenario, and it made more sense. I'll explain.

It was a house party.

One of those parties people throw if they're renting a good-sized house in college. You know the type—loud music, Solo cups of beer, and somebody doing something drunk and stupid before the end of the night.

At some point, my friend had occasion to use the bathroom. When he went into the bathroom, he was disgusted to see that the hostess had left a basket of menstrual hygiene products on the counter for guests to use if needed.

Later, when my friend told me about it, he wrinkled his nose and said, “Why would she do that? Guys don't want to see that!"

When I suggested that she was just making them available in case someone needed them, he insisted they could be left in the cabinet or under the counter. Out of sight, anyway.

I wish I'd had, at the time, the ability to articulate what I can now.

To me, this situation is, while relatively benign, a perfect example of male privilege.

A man walks into the bathroom and sees a reminder that people have periods. And he's disgusted. He wants that evidence hidden away because it offends his senses. How dare the hostess so blatantly present tampons and pads where a man might see them? There's no reason for that!

Someone who gets a period walks into the bathroom and sees that the hostess is being extra considerate. They get it. They know what it's like to have a period start unexpectedly. The feeling of horror because they're probably wearing something they don't want ruined—it is a party after all. The sick embarrassment because someone might notice, especially if they're wearing light-colored clothes, or worse, they sat on the hostess' white couch.

The self-conscious, semi-nauseated feeling of trying to get through a social event after you've exhausted every avenue to get your hands on an emergency pad or tampon, and you're just hoping to God that if you tie your jacket around your waist (you brought one, right?), keep your back to a wall, clench your butt cheeks, squeeze your thighs tightly together, and don't...move...at...all—you might get through the evening, bow out gracefully, and find an all-night convenience store with a public restroom.

Or maybe they came to the party during their period, but didn't bargain for the flow to suddenly get that heavy. Or they desperately need a tampon, but their purse or bag is in a room where a couple is not to be disturbed. Maybe they don't know the hostess well enough to ask if they can use one. Or they don't know anyone at the party well enough to ask. Or they figure they can make do with some wadded up toilet paper or something.

Whatever the case, they walk into the bathroom and hear the hostess saying, “Hey, I know what it's like, and just in case, I've got your back." They see someone saving them from what could be a minor annoyance or a major embarrassment.

The hostess gets it.

The person who just walked into the bathroom? They're either going to see that the person throwing the party is super considerate or they're going to be whispering "thanks to Jesus, Krishna, and whoever else is listening" because that is a basket full of social saviors.

But to the guy who wrinkled his nose, it's still offensive that those terrible little things are on the counter, reminding his delicate sensibilities that the playground part of a person is occasionally unavailable due to a "gross" bodily function that he should never have to think about.

In the grand scheme of things, it's a tiny thing. It's a tiny annoyance for the man and a more significant, but relatively tiny, courtesy for the person with their period. After all these years, my friend has probably forgotten, but I never have. As a person whose life is partially governed by a fickle uterus that can ruin an evening faster than a submerged iPhone, his story has stuck with me.

How can you be so offended by a small gesture that has zero effect on you, but could make such an enormous difference to the person who needs it?

It occurs to me now that this is a small but effective illustration of how different people can see the world.

It's part of the same thought process that measures a woman's value through her bra size and her willingness to have sex with him—that everything about us is displayed or hidden based on how men perceive them or what he wants to get from us. Unattractive women should be as covered as possible, while attractive ones shouldn't be hiding their assets from male eyes (or hands, or anything else he wishes to use).

A woman who isn't smiling is an affront to him because it detracts from her prettiness, despite the fact that there might be a legitimate reason for her not to smile (or more to the point, there isn't a legitimate reason for her to smile). Her emotional state is irrelevant because she's not being pretty. It's the line of thinking where a man blames anything other than cheerful sexual consent on the woman being a bitch, being a lesbian, or — naturally — being on her period. Everything we do, from our facial expressions to our use of hygiene products, is filtered through the lens of “how it looks to a man.”

It's the line of thinking where a small gesture from one person to another, an assurance that someone else understands and will help without question or judgment, a gesture that could save a person's evening from being ruined is trumped by a man's desire to see an untainted landscape of pretty, smiling women with visible cleavage and bodies that never bleed.

And people wonder why we still need feminism.


This story was written by L.A. Witt and originally appeared nine years ago.

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