Heather Wake

Dan Price on Twitter

Dan Price is the go-to example for business done right. No doubt you’ve heard of the CEO made famous by going against the corporate grain, giving every employee a base annual salary of $70K, which–despite criticism–lead to soaring profits (six years and counting).

So it’s probably no surprise that on Giving Tuesday, the business owner with a compassionate vision once again chose people over profit. Doesn’t make the idea any less genius though.

The CEO announced on Twitter that every employee receives $500 dollars a year to donate to the nonprofit of their choice. With at least 200 employees, that is no small sum. But then again, Dan Price has made a name for himself pairing ambition with altruism.

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