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A woman shares her stunning Costco paycheck and has users rethinking their biases.

Some misconceptions just won't die. One of the biggest is that retail and fast food jobs don't constitute real "careers," and are temporary dead-ends meant only for teens or seniors. Let's face it: There's a stigma against what are viewed as lower-level jobs, so much so that working fast food is often used as a PR stunt by politicians to show how "normal" they are or a punishment for criminals.

It really doesn't have to be this way. Imagine a world where an entry-level retail job could turn into a real career, steadily rewarding loyal employees with more and better pay, strong benefits, and advancement opportunities. Imagine if you could get on-the-job training and new certifications that would help you move up the ladder and earn even more money, all with the support of your company. Shouldn't working hard at a job, any real job, give you the right to a pretty good and comfortable life? Is that so crazy?

making money, employment, working, costco job, work Season 2 Money GIF by Sony Pictures Television Giphy

Well, it's not common, but one woman's story shows us that it is possible.

A woman has gone viral on TikTok for sharing exactly how much she earns as a loyal employee at Costco and people can't believe their eyes.

The young woman, who goes by Joce on social media, shared a video breaking down how her pay has changed over the years she's worked at the bulk-retail giant.

According to the video, she was hired in 2018 at a meager but respectable $14 per hour. In one video she jokes she always said it was "just a summer job."

But she stuck around for seven years and counting, and it's not hard to see why. Steady raises each year brought her to a whopping $37.90 in 2025.

This number doesn't even account for Costco's twice-a-year bonuses, benefits, and time-and-a-half pay on Sundays, and would put Joce at just under $80,000 per year assuming a full-time schedule. Not bad for a "summer job."


@thelifeofjoce

loyalty really paid off #costco #paytransparency

Nearly 11 million people watched the video. Commenters were in shock that someone could make so much at a so-called dead-end retail job.

In particular, people who'd spent a lot of time (and money) on advanced degrees just to be struggling with debt and burnt out in their careers were absolutely shook by the revelation:

"just looked at my masters degree and sighed" one user joked.

"Does Costco need nurses" quipped another.

"THIS is why I left teaching after 8 years with a masters degree and never looked back" someone said.

"So getting a college degree is a scam" another person added.

costco, working at costco, good wages, work, employment People are enthusiastic about working at Costco. Giphy

Others shared their own stories from their lives or from people they knew:

"True story.. RN working with me full time and keeping her part time work at Costco since she got paid same or maybe little more. eventually she went back fulltime working for Costco."

"I had a friend who worked [there] over 20 years, her 401K, was set for life. Costco employees, stay forever. Their pictures on the wall. They treat employees great"

While impressive, $37.90 per hour doesn't quite tell the full story. No, the full story is even cooler.

Joce breaks down her pay even further in another video, explaining that she's able to make so much at Costco because she moved into the optics department and became a licensed optician.

In addition to her base rate of $31.90, Joce gets a premium added to her wages. Certain specialist positions get premium pay and some store locations offer additional premiums as well. She also makes $56.85 per hour on Sundays, making for some pretty beefy paychecks.

But lest you think that Joce's optician's license should take away from her success story, think again! In responses to comments on her videos, she explains that Costco helped support her as she worked to get certified as she had no prior experience or training:

"It’s all on the job training and they give you time to study while working!" she writes. "They give you 3 months to study for the first exam (ABO), then up to a year or so to pass the second one (NCLE) to get fully licensed"


@thelifeofjoce

cleared up the confusion and my astigmatism #newglasses #costco #faq

From a young age, many of us are fed the belief that we need to spend four years in college and take on crippling debt just so we can get a degree and give ourselves a shot at a proper "grown up" job.

You know, like an engineer, doctor, generic business-person. These are the careers you're supposed to aspire to have. But there's no guarantee that achieving that dream is going to make you happy just because it's considered respectable.

Over 42 million Americans have student loan debt and the average comes out to just under $40,000. For many, it's impossible to pay off, which can be especially grueling when you find out the career you were chasing isn't as fulfilling or well-paying as you thought it would be.

It doesn't have to be this way. People like Joce are proving that there are other paths to success, and she's not alone. More and more of Gen Z is turning to "blue collar" work because it's viewed as more balanced and stable. If more companies would take care of their employees and pay a fair, living wage the way Costco does, people would have a lot more options.

incognito7nyc/Flickr & Canva Photos

A woman ruffled some feathers with a tour of her $650 NYC micro apartment.

They say New York City is the City of Dreams. Young people all over the world flock to the city when they're ready to start chasing after their biggest ambitions. If you have a passion for theater, television, or the arts, there's no better place to be. Want to become a successful and prestigious stock broker, lawyer, or investment banker? It's all New York, baby. It's a city of immense opportunity and tough competition, but that's what makes it full of life and culture for those who choose to live there.

But all of that doesn't come cheap. The average rent in New York for even just a small, studio apartment is $3,264 per month. That buys you less than 500 square feet. And, even though it seems like you're really pinching pennies by living somewhere so cramped, that price tag is enormous! Even if you account for the higher-than-average salaries in New York.

Most young people just getting started in their careers can't afford that. Not to mention, the competition for good-quality apartments in New York is cutthroat. Still, people are desperate to live there by any means necessary, which has given rise to some really fascinating (and, in some cases, slightly horrifying) micro apartments.

In 2023, one woman went viral for showing off her New York micro apartment. It clocks in at just 80 square feet and cost her, at the time, a meager $650 per month.

new york, new york living, NYC, tiny apartment, micro apartment, apartment tour, budgeting, gen z, millennials, american dream If you like spending all your money on rent, New York is awesome! Giphy

YouTuber Caleb Simpson interviewed the woman, Alaina, for his channel that specializes in featuring interesting and unique living spaces. Alaina's apartment definitely qualifies, though technically the square footage is 80x150, because she's including the vertical space. Every square inch counts!

"So really it just feels like a walk-in closet," Simpson remarks upon entering through the front door.

Alaina shows Simpson around the apartment, which includes a tiny living room slash kitchen area with a mini-fridge, a small sink, and a small stove and microwave. In the main living area, she's placed a fold-out sofa of sorts. Alaina's makeup and pantry foods are all crammed into one small cabinet.

From there...well, there's not much left to see. But Alaina and Simpson check out the loft, which holds Alaina's bed and a little extra storage in the form of hooks where she hangs her bags and purses.

The apartment has no windows. There is a storage cupboard under the stairs, but it's hard to access.

"Every time I want to get something out, something else has to move," Alaina says.

As far as a bathroom, Alaina is lucky enough to have her very own private bathroom complete with shower! Many New York micro apartments feature communal or shared bathrooms, so the private bath is a plus for this tiny space. However, hers is located separate from her apartment, down the hall. And, you might be surprised to hear, it's extremely tiny.

Alaina admits she previously lived in a "luxury" apartment that cost over $3,000 per month, but she wanted to free up money to travel, which prompted her to downgrade.

Watch the whole tour here:

- YouTube www.youtube.com

Alaina says her tiny apartment was a "hot commodity" when she signed the lease, beating out tons of other prospective renters.

Commenters on the video, which has a staggering 24 million views, were more or less horrified at the conditions that New Yorkers were competing over:

"Firetrap . No exits , no windows with fresh air . Cooking with no air flow . Crazy this is even happening"

"I can't even breathe looking at this tiny apartment"

"'In a van, down by the river' has never sounded better."

"NYC should be ashamed and embarrassed to relegate people to live in this kind of space. Not only does it look uncomfortable / unhealty but It looks extremely dangerous. NYC should do better in providing affordable housing with decent square footage."

It's cool and scrappy that Alaina makes the pint-sized apartment work for her as she pursues her dream of living in New York City. We might find it claustrophobic, but the fact that multiple renters were fighting over this space really says a lot about the way our culture is moving.

Younger millennials and Gen Z are sick of chasing after the American Dream of the single-family home with a white picket fence and a golden retriever.

new york, new york living, NYC, tiny apartment, micro apartment, apartment tour, budgeting, gen z, millennials, american dream The City That Never Sleeps Giphy

It's hopelessly out of reach for many of them anyway due to skyrocketing housing prices and stagnant wages. So, they can work their fingers to the bone with multiple jobs and maybe afford a slightly better apartment, but still not be able to save enough for the future—or they could actually enjoy their life with the money they do have.

NBC News writes, "Several years out of Covid lockdowns, younger Americans’ outlays on things like travel, recreation and dining out have been outpacing their older peers’ even as the economy slows. As of last summer, the average Gen Zer or millennial was dropping over $400 a month on nonessentials, compared to about $250 for Gen Xers and less than $200 for baby boomers."

In another YouTube interview, Alaina admits to spending big money on her monthly gym membership: over $300 per month, to be exact. Commenters chastised her for having her priorities mixed up, but honestly, there's nothing backwards at all about wanting to relax at your gym's spa after a long day of work, or travel to the far ends of the world, versus spending all of your money on an OK-but-still-crappy apartment.

In an update in the YouTube video's caption, Simpson writes that Alaina chose not to renew her lease in the micro apartment after filming. But that doesn't mean she regrets her stay.

"It's an adventure," Alaina says. "People need a lot less than they think they need."

Dr. Judith Joseph is the expert on joy and happiness

Fill in the blank: Happiness is...?

Owning a home with a white picket fence and two-car garage? Achieving the ideal work-life balance? Or having legions of faithful followers on TikTok who hang onto your every word?

When we think about happiness, we often assume everyone wants the same things. However, depending on your answer to the question, "What is happiness?" many psychologists could pinpoint approximately when you were born. The generation you are a part of determines so much: whether you've ever had a perm, how comfortable you are using the Internet, and even how you define joy itself.

It's all about context.

Dr. Judith Joseph, a board-certified psychiatrist and the author of High Functioning: Overcome Hidden Depression and Reclaim Your Joy, went viral on Instagram when she explained how collective experiences shape each generation's approach to happiness.

"People from different generations have different ways of addressing happiness based on their different collective traumas, experiences, and educational opportunities," she wrote in the caption.

About Dr. Judith Joseph

Dr. Judith Joseph is more than just a phenomenal content creator—her professional resume is mind-bogglingly impressive. As the Principal Investigator of Manhattan Behavioral Medicine, she and her team have done groundbreaking work studying high-functioning conditions, such as high-functioning depression, ADHD, anxiety, PTSD, bipolar disorder, schizophrenia, postpartum depression, and OCD.

In short, she's an expert on joy and happiness—what causes it, how it shows up in the body, and where our ideas surrounding it stem from.

Generational definitions of happiness: How history shapes values

Research shows that each generation develops a unique definition of happiness based on the formative experiences that shaped their worldview during adolescence and early adulthood. How Baby Boomers, Generation X, Millennials, and Generation Z experience and define contentment is strikingly different. Each generation has been molded by unique historical events, economic conditions, and social changes that have forged its core values.

families, generations, kids, changes, baby boomers A family that looks straight out of the 1950s. Photo credit: Canva

Throughout the generations, there have been drastic changes in every aspect of life. Family structures and rituals look a lot different now, with 76% of Baby Boomers reporting that they ate dinner as a family every day. In comparison, only 38% of Gen Z do. When the Internet exploded onto the scene, teenagers and adolescents had access to global perspectives in an unprecedented way. Work has witnessed several eras as well, with Boomers viewing their jobs as a source of identity and financial security. At the same time, Millennials need their 9-5 to be meaningful and aligned with their values.

Dr. Joseph's video demonstrates this phenomenon exactly: from war and economic uncertainty to technological revolutions and social upheaval, these are the shared experiences that created distinct approaches to finding meaning in life.

Baby Boomers: The resilient generation

Born between 1946 and 1964, Baby Boomers developed their ideas of happiness through a lens of survival.

"Boomers' mentality may have stemmed from their parents who went through wars and economic uncertainty," writes Dr. Joseph. "Their survival mode mentality led them to cope by suppressing emotions and to display strength and grit."

This generation is tough. Baby Boomers grew up hearing stories about the Great Depression and World War II from their parents, which created a deep yearning for basic security. "Many older boomers did not have access to education about psychology, so they did not acknowledge emotions," Dr. Joseph notes. Instead, they focused on external validation, tangible achievements, and traditional markers of success. They frequently equate happiness and fulfillment with the "American Dream": Owning a home, raising a family, and having a stable career.

woman, generations, baby boomers, happiness, psychology Baby Boomers learned to survive. Photo credit: Instagram (@drjudithjoseph)

Dr. Joseph emphasizes this in her video when she emulates Baby Boomers, saying: "Of course I'm happy! I have a roof over my head, three hot meals a day, and I'm gainfully employed. What's there to be sad about?"

Generation X: The pragmatic generation

" Gen X was raised in the age of materialistic accumulation, and they were in the age of improving their individual states rather than focusing on those around them," Dr. Joseph observes.

"They were praised for being 'doers' and when situations were hard, they took a 'can-do' approach and focused on self-improvement strategies," she continues. "They were raised in a society that valued wealth and objects as symbols of status, and they often delayed happiness for the future."

Generation X, born between 1965 and 1980, came of age and witnessed economic uncertainty, recessions, and the end of the Cold War during their formative years. These experiences formed a pragmatic relationship with happiness, viewing it as something that can only be earned through hard work and delayed gratification.

woman, generations, gen x, happiness, psychology Generation X works themselves to the bone, in the hope of reaping rewards. Photo credit: Instagram (@drjudithjoseph)

In her Gen X get-up, a business suit worn straight home from the office, Dr. Joseph describes this generation's approach to happiness as thus:

"I work myself to the bone, but one day I'll have enough money in my bank to travel the world. I'll delay happiness until retirement."

Millennials: The meaning-seeking generation

Millennials represent a fundamental shift in the ways happiness is defined and pursued. Born between 1981 and 1996, unlike previous generations, Millennials prioritize meaningful work and experiences over material possessions.

"Millennials grew up in the age of internet convenience. They were the first generation to be born into an age of online access to platforms," Dr. Joseph explains. This unprecedented access to information and global connectivity shaped their worldview in profound ways. "They were also the first to have access to online knowledge and resources, so they search for a better life and meaning," she notes. "They are often overwhelmed with the idea of 'having it all' and they have high levels of financial stress, which makes happiness seem out of reach."

woman, generations, millennial, happiness, psychology Millennials changed the way we think about happiness. Photo credit: Instagram (@drjudithjoseph)

The Millennial approach to happiness often sounds like this: "I was just telling my therapist on our Zoom session that I can't afford to be happy. I have too much student loan debt."

Talk about accuracy.

Generation Z: The authentic generation

The youngest generation mentioned, Gen Z (born between 1997 and 2012), has the most complex, multi-faceted relationship to happiness. "Gen Z grew up in the age of social media where they connect in a digital age as digital natives," Dr. Joseph explains. "Their interactions online are just as valuable as interactions in person."

Happiness is deeply tied to authenticity and social justice for Zoomers. "They are deliberate about their choices to value their chosen community and set rigid boundaries and advocate openly for their preferences," Dr. Joseph notes. Gen Z has witnessed climate change, school shootings, political upheaval, and a global pandemic during their formative years, creating a unique perspective on what matters most.

woman, generations, gen z, happiness, psychology Gen Z is all about living in the moment. Photo credit: Instagram (@drjudithjoseph)

"They are fed up with the system that selects a small group for financial superiority and aren't afraid to leave a system that seems skewed for the wealthy," Dr. Joseph observes. This translates into a happiness philosophy that sounds like this: "Um, the world is melting, there's bad news everywhere. I'm just going to travel the world and be happy today because tomorrow isn't promised."

Your generation's experiences shaped you. That's okay.

Dr. Joseph's viral insights inspire us to recognize that happiness is not a one-size-fits-all concept; it's profoundly personal and shaped by generations. By embracing these differences, we can create empathetic workplaces, strengthen our families, and foster connected communities where everyone is empowered to thrive in their unique ways.


A millennial vs a Gen Zer

Millennials and Gen Z truly have a sibling kind of relationship. They take turns teasing each other but in the end it's nothing but love between the two generations. One such viral taunting involved people saying that Gen Zers have aged like milk. Several Gen Zers themselves even agreed that people often mistake them for much older than they are. But that's neither here nor there.

Gen Z eventually fired back with their own commentary about how poorly millennials age. But millennial came with receipts to prove that this was beyond untrue. Millennial Chris Bautista uploaded a pretty savage video response to these young whippersnappers explaining why they feel that way.

According to Bautista, the answer is quite simple. Millennials set the bar for what aging looks like for people approaching middle age.

"I'm gonna say this a little bit louder for the Gen Zers in the back that didn't hear me the last time. Millennials look fantastic for our age and you cannot tell us otherwise," Bautista starts. "The reason why you think we don't look great for our ages is because we have set the new standard of what it looks like to age."

Then he pulls out the evidence. Pictures of celebrities who were the age Millennials are right now when the pictures were taken. Yikes! Most Millennials look nowhere near the age of the people in the pictures.

Watch the video:

@bautistud

This needs to be said for millenials 🫡 #millennialsoftiktok #genzvsmillenial #aging

Fellow millennials were quick to chime in with their guesses as to why they are the poster children for anti-aging.

"It's cause all millennials used the St. Ives peach scrub exfoliating wash and we achieved eternal youth," someone surmised.

"It's gotta be the Flintstone vitamins," another quipped.

"I don't know, I am 40 and got stopped at my son's high school security guard because he thought I was a student. No one ever believes my age," wrote a third.

A fourth shared,"But seriously like what's the reason? Cause this life has been stressful."

There are several theories as to why the anti-aging phenomenon has occurred. none of them actually involve Flinstones vitamins of St. Ives scrubs, but they do have that signature self deprecating millennial humor—from being the first group heavily indoctrinated to cosmetic "tweakments," to being depressed and therefore indoors all day, to simply having youthful energy due to never being able to truly grow up.

millennials, gen z. gen z vs millennials, anti aging, millennials and aging, aging, vaping, health A woman getting botoxPhoto credit: Canva

However, according to experts, it really comes down to millennials being among the first group to take the basics seriously. by basics, we mean, sunscreen (and somehow bypassing the anti-sunscreen conspiracy theory craze via TikTok) as well as hydration (hellooooo Stanley water bottles). Plus, millennials aren't as known to have a proclivity towards vaping, like the Gen Z counterparts. Sometimes it really comes down to the simple things.

millennials, gen z. gen z vs millennials, anti aging, millennials and aging, aging, vaping, health Millennials love their sunscreenPhoto credit: Canva

Regardless of aging it seems that the sibling banter between these two generation will remain alive and well forever and ever.

This article originally appeared last year.