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Michelle Obama, Stephen Colbert and Michelle Yeoh are all Gen Jonesers.

The Silent Generation. Baby boomers. Gen X. Millennials. Gen Z. Gen Alpha. Social science and pop culture commentators have spent decades grouping and analyzing the different generations, assigning various qualities, habits and tendencies to each age group. But some people don’t identify with their generation, or at least these particular categories of them. Those on the cusp between two generations often feel like neither aligns with who they are..

That’s where Generation Jones comes in.

Like the Xennials that straddle Gen X and millennials, Generation Jones are not quite boomers but not quite Gen X. For most of their lives, those born between 1954 and 1965 have been lumped in with the baby boomers, but culturally they’ve never quite fit.

generation jones, boomers, gen x, generational humor, best generation Keanu Reeves is a Gen Joneser. That's how you know it's the best generation. media4.giphy.com

They were too young to be involved in the major civil rights, women’s liberation and Vietnam war movements of the 60s, instead witnessing those social upheavals through children’s eyes. But they were also too old to identify with the Gen X latchkey kid angst.

Jonathan Pontell is the television producer, director, and writer who named Generation Jones and explained what made them unique. “We fill the space between Woodstock and Lollapalooza, between the Paris student riots and the anti-globalisation protests, and between Dylan going electric and Nirvana going unplugged,” he wrote in Politico in 2009.

He also explained why Gen Jonesers make good leaders:

generation jones, boomers, gen x, generational humor, best generation, generational differences, history “What makes us Jonesers also makes us uniquely positioned to bring about a new era in international affairs."

“What makes us Jonesers also makes us uniquely positioned to bring about a new era in international affairs. Our practical idealism was created by witnessing the often unrealistic idealism of the 1960s. And we weren’t engaged in that era’s ideological battles; we were children playing with toys while Boomers argued over issues. Our non-ideological pragmatism allows us to resolve intra-Boomer skirmishes and to bridge that volatile Boomer-GenXer divide. We can lead.”

Many Generation Jonesers have never felt like they had a generational home and are thrilled to learn they actually do have one. Check out how Upworthy readers responded with glee upon discovering they were a part of Gen Jones:

"Thank you! As a definite Gen Jones, I completely relate to this. Too young to be a hippy, therefore was never a yuppy, but too old to be Gen X. Gen Jones works just fine."

generation jones, boomers, gen x, generational humor, best generation, generational differences, history It's nice to finally belong. Upworthy Facebook

"I have said for decades that I must be a transitional person into Gen X, because I don’t relate to boomers! I appreciate them, but I am not one of them. I am glad someone finally named my generation!"

"There are definite differences between people born in the 1940s/1950s and those of us born in the early 1960s. Most of us born in the early 1960s do not remember the JFK assassination and we were much too young to participate in Woodstock. The older Boomers were already established in their careers and as homeowners with families in the 1980s when we were in our 20s just starting out and ready to buy our first home. While the older Boomers experienced reasonable mortgage interest rates, the early 1960s Boomers faced mortgage interest rates averaging 14 percent in the 1980s which made it more difficult for us to buy our first home. We definitely need an additional group between Boomers and Gen X, and Generation Jones fits the bill."

"I was born 6 days before 1960…. I’ve felt out of touch with a lot of the boomer life descriptions, and not Gen X enough to fit in there. I’ll take Generation Jones."

generation jones, boomers, gen x, generational humor, best generation, generational differences, history Ten points to Gen Jones.Upworthy Facebook

"1957 here, with older siblings born before 1950. I definitely did not have the same experience growing up that they had. I feel I can identify a little with Boomers and a little with the Gen X experience, so there’s some overlap. (BTW, Gen X needs to stop claiming that they’re the first to have experienced all the things we grew up with. Kids, you didn’t invent drinking out of the garden hose or playing outside until the streetlights came on. Sheesh!) Glad to be a Joneser."

"Of course there is a difference between people raised in the 1950’s and people raised and coming of age in the 1960’s and 1970’s. Society changed a lot in those three decades."

"This is my generation but I never knew we had a name! The description fits perfectly."

Congrats on finding your people, Gen Jones. It's your time to shine.

This article originally appeared last year.

A cassette tape from the '80s.

Generation X occupies an interesting time in history, for those who care to recognize that they actually exist. They were born between 1965 and 1980 and came into this world at an interesting inflection point: women were becoming a larger part of the workplace and divorce was at the highest point in history. This left Gen X to be the least parented generation in recent history.

Gen X was overlooked in their domestic lives and culturally were overshadowed by Baby Boomers with their overpowering nostalgia for Woodstock, The Beatles, and every cultural moment celebrated in Forest Gump. Once Boomer navel-gazing nostalgia began to wane, a much larger and over-parented generation, the Millennials, came on the scene.

“Whereas Boomers were the ‘me generation’ and millennials were the ‘me me me generation,’ Gen X has become the ‘meh’ generation,” Emily Stewart writes at Business Insider. But even if Gen X is a little aloof, that doesn’t mean they aren’t totally rad, awesome, trippindicular, and that it’d be bogus to define them any other way. To explain the unique history of Gen X and why they’re often overlooked, history teacher Lauren Cella created a timeline on TikTok to explain them to her Gen Z students..

@laurencella92

A love letter to Gen X from your millennial cousin🫶 Gen X didn’t start the fire, so after this I will just leave them alone because they do not care 🤣 But seriously for a generation that sometimes gets “forgotten” and stuck between the larger boomer or millennial cohorts, the genres they created paved the way for pop culture as we know it. I’m still not sure who let kids watch “The Day After” on TV or play on those hot metal playgrounds, but Gen X survived to tell the tale. Today, the so called “latchkey” kids, born 1965-1980 are actually super involved as parents, aunts, uncles, teachers (or maybe even grandparents)😉. Kids today want to say they are “built different” but I think Gen X is the one holding down that title because they grew up tough, they saw too much, they made it out, and they know exactly who they are and wouldn’t have it any other way.✌️ #g#genx

In Cella’s video, she divides Gen X into three distinct phases.

Phase 1: 1970s stagflation and changing families

“Gas shortages meant stagflation. So parents either both had to work or maybe they were divorced. So that meant microwave TV dinners and kids that sort of raised themselves,” Cella explains. “There was no parenting blogs, there was no after-school travel sports, emailing. Like, none of that existed. Bored? Go outside."


Phase 2: The neon ‘80s

“But then came the 1980s, where everything was big and loud. The hair, the bangs, the Reaganomics, mass consumerism (because now we can trade with China). The whole media just exploded,” Cella says. “But now we have TV, we have movies, we have TV, movies, home movies, TV movies, favorite TV movies, music, music, Videos, music, video, television. All these different genres and all these different cliques and all these different ways that you can express yourself.”


Phase 3: 1990s post-Cold War Skepticism

“Gen X sort of comes into the 1990s more sarcastic and skeptical,” Cella continues. “The Cold War ending meant that they rejected the excess of the eighties. And there's the shift. Grunge, indie, alternative, flannels, Docs [Doc Martins]. At this point, the technology is also exploding, but not like fun home media, but like corporate media. So there's this resistance to sell-out culture.”


Cella has a theory on why Gen X seems forgotten, and it’s not just because CBS News famously denied its existence. She believes that it comes down to Gen X’s inability to call attention to itself. “So Gen X is a bridge between these two larger, more storied generations. So it's not necessarily that they get forgotten. They don't really want the attention. They're kind of fine to just like, fly under the radar like they always have, because honestly, it's whatever.”

via Royalty Now / Instagram
Artist's gallery shows us what historical figures would look like if they were alive today

One of the major reasons we feel disassociated from history is that it can be hard to relate to people who lived hundreds, let alone thousands, of years ago. Artist Becca Saladin, 29, is bridging that gap by creating modern-looking pictures of historical figures that show us what they'd look like today.

"History isn't just a series of stories, it was real people with real feelings. I think the work brings people a step closer to that," she said according to Buzzfeed.

Saladin has always loved archaeology and always wished to see see what historical events actually looked like. She uses her digital art skills to do exactly that.

She started her Instagram page after wanting to see her favorite historical figure, Anne Boleyn, in real life instead of artist's depiction.

history, historical figures, art, artists, paintings, portraits, abraham lincoln, shakespeare, anne boleyn, marie antoinette A contemporary painting of Anne BoleynBy English school - Public Domain,

"I wanted to know if she could come to life from the few pale, flat portraits we have of her," she wrote for Bored Panda. "I started the account to satisfy my own curiosity about what members of the past would look like if they were standing right in front of me."

This is no AI gimmick. Saladin, in addition to being a great artist, is also a student of history. She consults existing portraiture, reads letters, studies the period, and examines both life and death masks (wax or plaster facial molds) of her subjects. She understands period art, as well. In her recreation of Marie Antoinette, Saladin writes, "It’s pretty obvious how stylized 18th century French portraits are; the huge eyes, tiny noses, and pinched lips." Her image of Antoinette, then, needed some "facial correction." I'd like to see AI do that.

Her artwork has earned her over 375,000 followers on Instagram. "I always struggled with finding a true hobby, so this has been such a fun creative outlet for me," she said. "It's really cool to have found a hobby that combines my passions for both art and history."

Saladin does brilliant job at giving historical figures modern clothing, hairstyles and makeup. She also shows them in places you'd find modern celebrities or politicians. Her modern version of Marie Antoinette appears to be posing for paparazzi while her Mona Lisa is photographed on a busy city street.

Here's a sampling of some of Saladin's modern representations of historical figures.

King Tut

Genghis Khan



King Henry VII



Louis XV



Agrippina the Younger

Queen Nefertiti

Ben Franklin

Julius Caesar


William Shakespeare


Marie Antoinette


Saladin's work has connected deeply with hundreds of thousands of online fans and followers. Her images have brought history to life in a way most of us have rarely experienced. There's something about seeing Abraham Lincoln in a dapper sweater with modern beard and hairstyles that makes him seem much more like a real person than any official portrait ever could.

Saladin began sharing portraits online years and years ago, but continues to this day. There's always more to discover, new ways to push her medium forward, and more history to unearth.

This article originally appeared five years ago. It has been updated.

Would you eat "baby food for adults?"

Brands are constantly adapting to our ever-changing world in an effort to stay relevant and viable and, ultimately, make their bottom line. However, sometimes these attempts at gettin’ with the times are so out of touch they miss the mark completely. We call these instances marketing fails.

One such marketing fail happened in 1974, when Gerber—the brand synonymous with baby food—tried, and failed, to rebrand itself as a food for college kids.

As explained by Max Miller of Tasting History, in a short but sweet video (though maybe not as sweet as Gerber’s puréed mango-apple-banana flavor), the ‘70s saw a dramatic decline in marriages and births following the Baby Boom between 1946 and 1964. Less babies, of course, meant less need for baby food, and Gerber was looking for ways to combat a slump in its sales.

Their solution? Rebrand their product as something for college kids.

- YouTube www.youtube.com

Using the logic of “We were good for you then. We’re good for you now,” Gerber rolled out full meals like "Beef Burgundy," "Mediterranean Vegetables," "Ham Casserole," "Creamed Beef," and even "Sweet and Sour Pork” placed in the exact same jars used to contain infant food.

Though the idea itself might have been sound—convenient, all-in-one meals? What busy single person doesn't want that?— the biggest flaw was in the execution. Depressing, or condescending taglines like "Something to eat when you're alone" and "Look at you! All grown up!" didn’t exactly endear young folks to drown out their loneliness with a savory, lukewarm meat mush.

gerber baby food, baby food, marketing fail, commercial, vintage commercials, tasting history, max miller Who doesn't wanna eat beef burgundy right out of the can?Wikimedia

All in all, the failed product went off the shelves within only a few months of its launch. As many viewers pointed out, this very well could have been an idea too ahead of its time, because in today’s fitness-centric world, it could have been a hot ticket item.

“There's a market for meal replacements, both for people with finite time and health buffs,” one person noted.

Another echoed, “Honestly, just put it in a squeeze pack and market it for fitness and those sales will soar.”

Others brought up the fact that the elderly, sick, or, as one person put it it, “the Soylent crowd who hate how the subsistence of their physical body interferes with the grindset,” could have easily bought into the product. But cool college kids? Not so much.

Still, this probably doesn’t go down in history as the most out of touch market schemes. Certainly not in comparison to the infamous Kendall Jenner Pepsi Ad from 2017.

- YouTube www.youtube.com

Or the short-lived Dove Facebook Ad, also from 2017, where a Black woman takes off her shirt to reveal a white woman standing in her place. The idea was to imply that the product was for all women. The interpretation was that it promotes white ideals of beauty. Whoops.

- YouTube www.youtube.com

Or when the American Dairy Association made a translation blunder with their “Got Milk?” campaign, when it wrote “Tienes leche?” for its Spanish-speaking audience. This literally translates to “Are you lactating?”

You could also put the recent Sydney Sweeny American Eagle blue jeans ad in this category. The highly controversial commercial might have boosted web site traffic, but sales? Not so much, according to sites like Adweek and Retail Brew.

- YouTube www.youtube.com

Bottom line: brands ultimately aim to serve themselves, and they do so by trying to tap into the potential emotional triggers of their customer base. We know this, but, let’s face it, even the most scrutinous among us might be swayed by the clever or heartfelt story told in an ad. When they majorly faceplant, however, it’s a lot easier to see their true intentions and a good reminder to take it all with a grain of salt.