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TikTok 'no-buy quarter' trend is inspiring some brilliant ideas to save money in 2025

Viral 'no-buy quarter' hacks show how to avoid spending money for months at a time

Photo by Nina Uhlikova

Going outside is free, and in April your wallet will feel the gains.

As we move into the middle of December and hopefully start winding down the annual holiday spend-a-palooza, many are already looking ahead to their 2025 savings goals. In the spirit of Movember or Dry January — those feel-good challenges that mix self-improvement with a bit of group accountability — TikTok has given us a viral phenomenon: the “no-buy quarter.”

But, as the name implies, this time the challenge goes beyond a single month. Participants commit to three months of reduced spending, with some hardcore enthusiasts even extending it for a whole year! If you went a little too hard on spending during the holiday season, think of this as the perfect detox for your battered finances.

What is a no-buy quarter?

At its core, the no-buy quarter isn't about cutting out essential purchases. Groceries, medical expenses, and other necessities remain untouched. Instead, the goal is to reduce or eliminate non-essential spending. Think fewer splurges on coffee, takeout, home decor, or trendy gadgets.

@MckenzieMack

For TikTok creator @stephen_spann, a no-buy plan begins with making the most of what you already have. “Use up the food we already have before buying more,” Spann advises, noting the often-forgotten freezer items many households accumulate. He also emphasizes tackling beauty and health products stockpiled in bathroom cabinets before succumbing to the allure of the latest trends.

"If I see something new in the store, I get sucked into that... I need to use up what I already have first."

— @stephen_spann

Save with intention

For TikTok creator Mckenzie Mack, the no-buy quarter is a powerful tool for meeting ambitious financial goals. Mack plans to use the first three months of the year to frontload contributions to her 401(k).

@MckenzieMack

Her method? Increasing contributions to 26% during January through March to take advantage of a large bonus and reduce her contribution rate to 6-7% for the rest of the year.

“To max out your 401(k) in 2025, you need to contribute $23,500,” Mack explains. “By committing to a no-buy quarter, I’m ensuring a large chunk of my bonus goes directly toward my 401k.”

"This is a use-it-or-lose-it situation... I’m leaving a little extra in my fun money bucket, but once it’s gone, it’s gone."

— @MckenzieMack

Break free from spending cycles

Both Mack and Spann point out the emotional and behavioral shifts that come with embracing a no-buy lifestyle. Mack recommends cutting down on streaming services and finding joy in low-cost hobbies like hiking or game nights.

@stephen_spann

Spann, on the other hand, calls attention to the subtle temptations of shopping apps and notifications. “Remove shopping apps from your phone,” he says. “They’re just tempting me.”

"Just because I can get it on sale doesn’t mean I should buy it."

— @stephen_spann

Both creators agree that breaking the consumerist cycle is about appreciating what you already own. By doing so, they say, you save money and cultivate contentment.

How to start your own no-buy quarter

If the idea of a no-buy quarter appeals to you, here are some steps to get started:

  • Identify your essentials: Separate necessary expenses (groceries, rent) from discretionary ones.
  • Set clear rules: Decide what’s off-limits — dining out, clothing purchases, or subscription services.
  • Create a goal: Link your savings to something tangible, like paying down debt or increasing your emergency fund.
  • Track progress: Monitor your spending and celebrate milestones, no matter how small.
  • Find support: Share your plan on social media or with friends. Accountability can help you stay motivated.
  • Choose a cheat: Research shows that making a new routine too difficult is a recipe for bailing on it. Choose one spend to keep you sane.

From clearing out freezers and unsubscribing from services to making coffee at home, the no-buy quarter trend is more than a fleeting challenge. It’s a chance to rethink your relationship with money and discover the joys of intentional living.

Whether you take it on for three months or use it as a launchpad for a year of mindful spending, it could be the reset you need to make 2025 your best financial year yet.

Images from Denver Animal Shelter's Facebook page.

Imagine rummaging through secondhand finds in your local thrift store, only to find that some items include a bonus feline at no extra charge. Montequlla the orange tabby had somehow not gotten the memo that he and his family were moving.

As they dropped off furniture, including a big recliner chair, to the Denver Arc Thrift Store on New Year’s Eve, they had no idea that poor little Montequlla was tucked away inside. Luckily, the staff began to notice the chair meowing.

Though the family had already left, the store called Denver Animal Protection to make a report.

Jenna Humphreys, the DAP officer who responded to the call, told the Denver Channel:

"Sure enough, there's a recliner out front, and there's a little orange tabby stuck inside. Very friendly, couldn't get out. They said that they had noticed the meowing shortly after somebody had dropped it off."

Officer Humphreys scanned Montequlla’s microchip and tried to call his owners, to no avail. According to the Denver Animal Shelter, the microchip had not been updated.

A friendly reminder to keep your microchips updated, pet owners!

Meanwhile, Montequlla’s family were back home, frantically searching for their beloved pet. When they eventually realized he might have accidentally become a furniture stowaway, they immediately called the thrift store.

The stress of moving can often cause cats to hide. They are notoriously averse to change and try their best to escape the chaos in favor of something familiar. Fortunately there are ways to help soothe your anxious kitty into the unknown.

While we’re on the subject, recliners can pose a huge risk to cats. There are several horror stories out there, and I won’t punish our readers by going into detail. But suffice it to say, you should always check underneath a chair to avoid serious injury.

But this story does have a happy ending, as Montequlla is very much unharmed and back safely in the arms of his owners, who are “relieved” to be reunited with their furry adventurer, according to Humphreys.

Judging from the look on his face in this photo, this cat will not forget his trip anytime soon.


This article originally appeared two years ago.

Photo by Serey Kim on Unsplash

The points and miles game is free to learn, complex to play, but totally worth it.

If you have friends who post drool-worthy photos of luxury resorts in beautiful, tropical places and you wonder how on Earth they can afford such amazing vacations, there are four main possibilities: 1) They're rich; 2) They saved up for a long time and splurged; 3) They went into debt to make it happen; 4) They spent far less than you think—perhaps close to nothing—because your friends know how to play the travel hacking game.

If No. 4 intrigues you, buckle up, because I'm about to take you on a mindblowing trip through Travel Hacking Land. But before we embark, I want to make something clear: Everything I'm about to share with you is legitimate, legal and honest. I say that upfront because often people's initial response when I describe how travel hacking works is, "That sounds sketchy." They usually respond with 1) This is a scam, or 2) This is unethical. Neither is true. More on that shortly.

Luxury travel is far more doable than you might think. Photo by Paolo Nicolello on Unsplash


Okay, off we go!

Welcome to Travel Hacking Land, where if you learn to play the game well, you get to travel for free.

A few things to keep in mind as we take this tour:

1. Think of travel hacking as a game rather than a "hack." Like any game, the more strategies you master, the better you get at playing.

2. The game is simple in concept, but complex in practice. Don't expect to walk away from this article knowing exactly how to book a free trip to Europe. There's a fairly steep learning curve, but speaking from experience, it's 100% worth the time to learn it.

3. (Almost) anyone can play. If you have a good credit score, you can play this game. (That being said, people with more spending power will be able to play it faster. No way around that really.)

4. Be ready to unlearn some things. Most of us come into the game with major misconceptions about how credit card points and airline miles work.

5. It truly is as mindblowing as it sounds. Yes, the people who play this game really do travel the world regularly—often in luxury—for free or nearly free. No, it's not an exaggeration. (I'm not selling anything here, by the way—I love to travel, I love saving money and I love strategy games, so this hobby just hits all my happy buttons.)

Also, I didn't make any of this up or figure it out on my own. I learned it from Bryce Conway, founder of 10xTravel, a website where anyone can learn all the ins and outs of this game and see how other people are playing it. (10xTravel Insiders is also the largest and most active Facebook group dedicated to this game, with more than 113,000 members, so Conway definitely is the go-to expert in this space.)

As we take our tour through Travel Hacking Land, I'll share what Conway says about how the game works and what anyone who's interested in it needs to know.

The travel hacking game is played with three main pieces: credit card points, hotel points and airline miles.

On a basic level, the goal of the travel hacking game is to optimize credit card points, hotel loyalty points and airline miles and make the most of how those award systems work and interact with each other. You have to understand these pieces of the game to strategize using them.

The first thing to understand is that credit card points are the most powerful pieces in the game. Everything else stems from there.

Each credit card grouping (Chase, American Express, Citibank, Capital One, etc.) has its own points-earning system. You earn points by spending with a credit card (i.e., "earn 1% cash back on purchases") or by signing up for new cards and qualifying for sign-up bonuses ("spend $4000 in the first three months and get 100,000 bonus points"). Most of us most likely have points-earning cards of some sort, because they're so common.

Generally speaking, the cash value of a credit card point is one cent, so 100,000 points would have a cash value of $1,000. If I have 100,000 Chase points, for instance, I can trade those in for $1,000 cash back.

That's exactly what I used to do—get cash back for the points I earned on my Chase cards—and I thought it was pretty awesome. Now I kick myself for it because those points are sooooo much more valuable when used in the points/miles game for travel.

Credit card points become more valuable when they are transferred to travel partners.

Transferring credit card points to airline or hotel partners greatly increases their value.

Photo by Trac Vu on Unsplash

As I said, the game is complex, and there's no way to explain it all in one article. But here's one example of what it means to optimize the points and miles systems.

Recently I wanted to buy a one-way ticket on Southwest airlines. The cash price for the ticket was $88, but I could get the exact same ticket for 4,400 Southwest Rapid Rewards miles.

Southwest is a travel partner with Chase, which means I can transfer my Chase points to Southwest and they count as Rapid Reward miles. 4,400 Chase points would be worth $44 if I got cash back for them, but if I transfer them to Southwest to purchase that $88 ticket, I've just doubled the value of those points.

Double the value is pretty good, right? But that's just scratching the surface. As another example, with 100,000 Chase points, I could get $1,000 cash back or I could transfer those points to Hyatt and get four nights at the Grand Hyatt resort in Kauai—which, on the dates I just looked up in August, would cost $900/night cash. So for $1,000 worth of points, I could get a $3,600 stay at a luxury resort. Almost quadrupled their value.

But keep in mind, I'm not actually even paying that $1,000 out of pocket. These are points I earned for free, just by signing up for and using my credit card (on things I'm spending money on anyway) to earn points.

When people say they're traveling for free, this is what they mean.

If you want to play the points/miles travel hacking game, you can learn how for free.

I had a vague understanding of airline miles and credit card points before taking Conway's 10xTravel course. I'd used frequent flyer miles before and my husband and I have used credit cards for everything (paying them off every month—that's vitally important) to earn points for cash.

I don't even remember now what made me click on the course, but I'm so glad I did. There are multiple travel hacking websites and courses out there, but I appreciated the way Conway laid the whole thing out and that he was totally upfront about how he makes his money with a free course. (Basically, he asks that course participants use his credit card referral links if/when they start getting into the game, which is beyond fair for the amount of knowledge the course provides.)

Conway started puzzling out the game himself when he was in college, when there were only a handful of online forums and Reddit discussions about how to optimize points and miles. His friends would see him traveling all the time and ask him how he was doing it, so he'd explain it. Eventually, he got tired of having to go through the whole game with new people over and over again at parties, so he wrote it all down in an email that he could just forward to whoever asked.

Finally, a friend told him he should turn it into an ebook. That ebook eventually morphed into the course and the 10xTravel website and a full-fledged win-win business. We win by getting free knowledge about how to game points and miles to travel for practically nothing. He wins by earning credit card affiliate income each time people use his referral links to start playing.

The biggest travel hacking hurdle to get over is our misconceptions about credit cards.

Credit card points can be incredibly valuable for travel.

Photo by Pickawood on Unsplash

One big key strategy in this game is regularly signing up for new credit cards to take advantage of sign-up bonuses, as that's the quickest way to accumulate a lot of points. But most people think that's nuts.

"When I tell people that I generally open 10 or more credit cards a year, almost every single person … their eyes get bigger and they kind of freak out," says Conway. "And the next question is always, doesn't that destroy your credit score?"

No, it doesn't.

"It's very straightforward how that works, but of course, people have a bad association of credit cards with debt and bad credit," he says. "So you have to kind of get past that."

But won't credit card companies get wind of people doing this and shut it down? Conway says nope.

"They know that this exists. In some ways, they kind of encourage it because most people aren't able to make points work or are not willing to put in the effort to make points work in a way that is really advantageous to them," he says. "So it's kinda like the banks are making a bet like, 'Hey, we have this cool point system. You probably won't figure it out. It's profitable for us anyway.'"

"Credit card companies make a lot of money when people use their product, both on interest charges and fees—kind of the negative side of credit cards—but also just on swipe transaction fees," says Conway. "People forget that credit card companies make a large portion of their money on people who don't even ever pay interest or have credit card debt."

Credit cards are profitable for banks, so they incentivize people opening them. And banks compete to get you to open their cards, so all we're doing here is making the most of that competition and the incentives that come with it. No one is getting swindled. You have to spend on the cards to earn the points—even the sign-up bonuses—so banks are still making their money.

The key is to use your credit card for every transaction possible, pay off the balance each month before any interest posts and keep getting new cards for the sign-up bonuses.

Here are some examples of people who have learned how to play the travel hacking game and won big.

The places travel hackers go for free or nearly free is mind-boggling.

Photo by Ittemaldiviano 🇲🇻 on Unsplash

One of the things you start seeing after you take the 10xTravel course and join the group on Facebook is people sharing the amazing trips they've taken for free or close to free. Some of those stories get posted on the 10xTravel site, too.

For example, one couple took a two-week, five-country, $17,000 trip to Europe for just over $1,500 out of pocket. Another family detailed how they saved $14,000 in travel costs on trips to Puerto Rico, Europe, Costa Rica and Canada—not to mention getting a ton of free travel domestically—over a two-year period.

Some people in the Facebook group have shared trips where they've gotten redemption values of 10 or 20 cents per credit card point or more (essentially turning what would be $1,000 cashback into $10,000 or $20,000 in travel value). Those are exceptionally amazing, but it's not unusual at all to see 3x, 4x or 5x point values being redeemed by travelers in the group.

Often the only cash people have to shell out on their trips is for food and a modicum of taxes on flights, which don't get covered by points. At all-inclusive resorts, food is covered, so all they pay for are any extra activities.

And we're not talking cheap places or terrible traveling conditions. You know those over-the-water bungalows you see in the Maldives? I've seen people fly first-class there and stay in those places, all on points and miles. It's bonkers what people can do if they play this game well.

Why don't more people play the travel hacking game if it's really so great?

Again, the game is simple in concept but complex in practice. There's a lot to learn and a lot to unlearn at first, and how the various points and miles systems intertwine and interact can make your brain hurt until it all starts to click. But a lot of what stops people from even starting to learn is simply not believing that it is what it is.

"I think it doesn't really make sense to most rational minds," Conway admits. "Because things don't just kind of come for free in life. There's always gonna be some sort of catch down the road. So when you can show them how easy it is to book a meaningful amount of travel—and good travel—using simple tactics with points and miles, it seems too unbelievable."

This is especially true with business or first-class airline travel. The redemption values for points on those seats can be simply astounding.

"People assume that I'm gonna do a bunch of work just to be able to get a three-stop red-eye flight to Vegas—is that even worth it? And that's just not the case," says Conway. "My wife and I have flown first-class all over the world and can do so pretty much whenever and wherever we want, thanks to this."

The only thing better than hanging out in paradise is hanging out in paradise for free.

Photo by Serey Kim on Unsplash

Travel hacking (a term Conway bristles at because it makes the whole thing sound sketchy) is a long game—and more chess than checkers for sure—but for those who wish they could afford to travel more, it's definitely a game worth learning how to play.

Thanks for coming along on the tour of Travel Hacking Land! And hey, if you see your friends sunning themselves in Fiji or exploring Machu Picchu or galavanting around Europe, don't assume they have gobs of excess wealth. They may have just learned to game the points and miles systems in a way that lets them travel for ridiculously little money.


This article originally appeared two years ago.

Education

Why didn't people smile in old photographs? It wasn't just about the long exposure times.

People blame these serious expressions on how long they had to sit for a photo, but that's not the whole picture.

Public domain images

Photos from the 1800s were so serious.

If you've ever perused photographs from the 19th and early 20th century, you've likely noticed how serious everyone looked. If there's a hint of a smile at all, it's oh-so-slight, but more often than not, our ancestors looked like they were sitting for a sepia-toned mug shot or being held for ransom or something. Why didn't people smile in photographs? Was life just so hard back then that nobody smiled? Were dour, sour expressions just the norm?

Most often, people's serious faces in old photographs are blamed on the long exposure time of early cameras, and that's true. Taking a photo was not an instant event like it is now; people had to sit still for many minutes in the 1800s to have their photo taken.

Ever try holding a smile for only one full minute? It's surprisingly difficult and very quickly becomes unnatural. A smile is a quick reaction, not a constant state of expression. Even people we think of as "smiley" aren't toting around full-toothed smiles for minutes on end. When you had to be still for several minutes to get your photo taken, there was just no way you were going to hold a smile for that long.

But there are other reasons besides long exposure times that people didn't smile in early photographs.

1800s photographsWhy so serious? Public domain

The non-smiling precedent had already been set by centuries of painted portraits

The long exposure times for early photos may have contributed to serious facial expressions, but so did the painted portraits that came before them. Look at all of the portraits of famous people throughout history prior to cameras. Sitting to be painted took hours, so smiling was out of the question. Other than the smallest of lip curls like the Mona Lisa, people didn't smile for painted portraits, so why would people suddenly think it normal to flash their pearly whites (which were not at all pearly white back then) for a photographed one? It simply wasn't how it was done.

A smirk? Sometimes. A full-on smile? Practically never.

"Mona Lisa" by Leonardo da Vinci, painted in 1503Public domain

Smiling usually indicated that you were a fool or a drunkard

Our perceptions of smiling have changed dramatically since the 1800s. In explaining why smiling was considered taboo in portraits and early photos, art historian Nicholas Jeeves wrote in Public Domain Review:

"Smiling also has a large number of discrete cultural and historical significances, few of them in line with our modern perceptions of it being a physical signal of warmth, enjoyment, or indeed of happiness. By the 17th century in Europe it was a well-established fact that the only people who smiled broadly, in life and in art, were the poor, the lewd, the drunk, the innocent, and the entertainment […] Showing the teeth was for the upper classes a more-or-less formal breach of etiquette."

"Malle Babbe" by Frans Hals, sometime between 1640 and 1646Public domain

In other words, to the Western sensibility, smiling was seen as undignified. If a painter did put a smile on the subject of a portrait, it was a notable departure from the norm, a deliberate stylistic choice that conveyed something about the artist or the subject.

Even the artists who attempted it had less-than-ideal results. It turns out that smiling is such a lively, fleeting expression that the artistically static nature of painted portraits didn't lend itself well to showcasing it. Paintings that did have subjects smiling made them look weird or disturbing or drunk. Simply put, painting a genuine, natural smile didn't work well in portraits of old.

As a result, the perception that smiling was an indication of lewdness or impropriety stuck for quite a while, even after Kodak created snapshot cameras that didn't have the long exposure time problem. Even happy occasions had people nary a hint of joy in the photographs that documented them.

wedding party photoEven wedding party photos didn't appear to be joyful occasions.Wikimedia Commons

Then along came movies, which may have changed the whole picture

So how did we end up coming around to grinning ear to ear for photos? Interestingly enough, it may have been the advent of motion pictures that pushed us towards smiling being the norm.

Photos could have captured people's natural smiles earlier—we had the technology for taking instant photos—but culturally, smiling wasn't widely favored for photos until the 1920s. One theory about that timing is that the explosion of movies enabled us to see emotions of all kinds playing out on screen, documenting the fleeting expressions that portraits had failed to capture. Culturally, it became normalized to capture, display and see all kind of emotions on people's faces. As we got more used to that, photo portraits began portraying people in a range of expression rather than trying to create a neutral image of a person's face.

Changing our own perceptions of old photo portraits to view them as neutral rather than grumpy or serious can help us remember that people back then were not a bunch of sourpusses, but people who experienced as wide a range of emotion as we do, including joy and mirth. Unfortunately, we just rarely get to see them in that state before the 1920s.