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Men's Health

The strong, silent cliché.

One of the most pervasive male stereotypes in advertising is the strong, silent type. The most famous of these is the Marlboro Man, a dude alone on horseback with a pack of cigarettes and nothing around him but cattle and a wide-open prairie.

Tom Nakayama at the Center for Media Literacy says that this stereotype damages men because it presents a very limited form of masculinity. “In general, these concentrated views of manhood suggest the many ways in which advertising negatively affects men by narrowing the definition of what it means to be a man in American society,” Nakayama writes.

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