German holiday ad depicting two girls separated by invisible barriers hits home
A hauntingly beautiful message for our polarized times.
Most advertisements are purposefully obnoxious or annoying in some way, designed to grab our attention in order to sell us a good or service. But occasionally a commercial comes along to accomplish that same goal but in a more thoughtful way, with artistic beauty and a heartfelt message that taps into our humanity. Are such ads still trying to sell us something? Of course. Does that mean the people behind those ads aren't sincere in the messages they're trying to convey? Not necessarily, which is why people around the world are celebrating a 2-minute holiday spot from a German telecom company.
The ad from Deutsche Telekom, the parent company of T-Mobile, plays more like a short film than a commercial. As a version of "Shchedryk" (the Ukrainian folk song that gave us the melody for "Carol of the Bells) plays, we see two girls around middle school age, one dressed in red with a pointy nose and the other in blue with pointy ears, forming a friendship despite the panes of glass that separate them. The scene alternates between the joy of playing together and the clear message that their elders don't want them interacting with one another. The girls are determined, but they eventually see how limiting the glass walls between them are. The reveal of their gifts to one another at the end is hauntingly beautiful, with a powerful message.
Watch "Bubbles":
- YouTubewww.youtube.com
Breaking down barriers is a classic message but one that feels incredibly timely for our highly polarized present. The ad feels like it makes a subtle allusion to the Berlin wall, but the walls that separate these girls are perfectly transparent. They can see into each other's worlds, but can't get past what's separating them. The way they see the problem but feel powerless to change it feels like a fitting metaphor for today's divisions, as do the bubbles that surround the girls and their communities preventing them from fully communicating with one another.
People found the video surprisingly moving.
"It's the invisible wall that people build between each other because of perceived differences...nationality, religion, sexual orientation and how they perpetuate it by passing it on to their children."
"The innocent and non-judgemental minds and hearts of children - so much that adults could learn from them!"
"Isn't amazing how it takes innocent children to take down the walls put in place by adults."
"It shows that governments and small minded people cannot keep people apart forever. They can keep us apart for awhile but the human spirit does survive in spite of governments and small minded people."
"Heart wrenching, and joy inducing all in one ad."
"A knockout Christmas ad with a profound message for our time... Wunderbar!"
"Blue, red. This ad has me crying. I am struggling here in the USA. Merry Christmas to all around the world!"
The tagline for the ad on the YouTube share reads, "Connections Begin When Barriers Break. ❤️💙" Though the ad comes from Germany, the song lyrics being sung in English and the red and blue colors can easily be seen as pointing to American politics (which arguably impacts much of the world in direct and indirect ways). It's a good reminder that so much of what divides us are invisible barriers we've created and grown to identify with. Seeing those things through the eyes of children helps highlight how absurd it is to wall ourselves off from one another due to differences—an age-old human habit of prejudice that only leads to more misunderstandings and suffering. It might seem scary to shatter the bubbles we've built around ourselves, but when we do, we may find that what's on the other side isn't nearly as scary or awful as we've been led to believe.
May we all find ways to break down barriers and embrace the joy of friendship in this season of goodwill.