humanity

We've all been there. We've discovered the perfect Airbnb, maybe a little cottage in the mountains, or a condo with stunning beach views. And the price is right in our budget. Hallelujah! Then, unfortunately, when we get to the booking page we realize our total cost is far higher than expected. Why? It's the dreading cleaning fee.

Airbnb defines its notorious cleaning fee as a “one-time charge” set by the host that helps them arrange anything from carpet shampoo to replenishing supplies to hiring an outside cleaning service—all in the name of ensuring guests have a “clean and tidy space.”

But as many frustrated Airbnb customers will tell you, this feature is viewed as more of a nuisance than a convenience. According to NerdWallet, the general price for a cleaning fee is around $75, but can vary greatly between listings, with some units having cleaning fees that are higher than the nightly rate (all while sometimes still being asked to do certain chores before checking out). And often none of these fees show up in the total price until right before the booking confirmation, leaving many travelers feeling confused and taken advantage of. It's certainly a case of sticker shock if you're used to staying in hotels.

However, some hosts are now opting to build cleaning fees into the overall price of their listings, mimicking the strategy of traditional hotels.

Rachel Boice runs two Airbnb properties in Georgia with her husband Parker—one being this fancy glass plane tiny house (seen below) that promises a perfect glamping experience.

Like most Airbnb hosts, the Boice’s listing originally showed a nightly rate and separate cleaning fee. According to her interview with Insider, the original prices broke down to $89 nightly, and $40 for the cleaning fee.

But after noticing the negative response the separate fee got from potential customers, Rachel told Insider that she began charging a nightly rate that included the cleaning fee, totaling to $129 a night.

It’s a marketing strategy that more and more hosts are attempting in order to generate more bookings (people do love feeling like they’re getting a great deal) but Boice argued that the trend will also become more mainstream since the current Airbnb model “doesn’t feel honest.” Which is funny, because if anything listing the cleaning charge is more transparent! But users tend to feel duped because they can't see the full price when they're browsing the listings.

"We stay in Airbnbs a lot. I pretty much always pay a cleaning fee," Boice told Insider. "You're like: 'Why am I paying all of this money? This should just be built in for the cost.'"

How much can it cost to clean a tiny house like this one? Photo by Aysegul Yahsi on Unsplash

Since combining costs, Rachel began noticing another unexpected perk beyond customer satisfaction: guests actually left her property cleaner than before they were charged a cleaning fee.

Her hypothesis was that they assumed she would be handling the cleaning herself.

"I guess they're thinking, 'I'm not paying someone to clean this, so I'll leave it clean,'" she said.

This discovery echoes a similar anecdote given by another Airbnb host, who told NerdWallet guests who knew they were paying a cleaning fee would “sometimes leave the place looking like it’s been lived in and uncleaned for months.” So, it appears to be that being more transparent and lumping all fees into one overall price makes for a happier (and more considerate) customer.

This phenomenon has been studied by economists across many different fields. A blueberry farmer once considered charging customers for grazing on blueberries as they walked until an economist told him paying the fee would just encourage people to eat even more. Daycares who charge parents fees for picking their kids up late often find the fee increases the number of late parents instead of decreasing it.

It comes down to the "cost" of a decision. If you pay the same cleaning fee no matter what condition you leave the property in, a lot of people will find it's just not worth their time to tidy up after themselves. When the cost of leaving the place filthy is more nebulous, or human (forcing another person to do it), people are more willing to help out.

We're happy to clean up if we think we're saving someone else the troubleGiphy

These days, it’s hard to not be embittered by deceptive junk fees, which can seem to appear anywhere without warning—surprise overdraft charges, surcharges on credit cards, the never convenience “convenience charge” when purchasing event tickets. Junk fees are so rampant that certain measures are being taken to try to eliminate them outright in favor of more honest business approachesSpeaking of a more honest approach—as of December 2022, AirBnb began updating its app and website so that guests can see a full price breakdown that shows a nightly rate, a cleaning fee, Airbnb service fee, discounts, and taxes before confirming their booking.

Guests can also activate a toggle function before searching for a destination, so that full prices will appear in search results—avoiding unwanted financial surprises.

As for Boice, business is booming. After her story went viral on TikTok, she decided to expand her property business with another glass house.

Users were thrilled, especially ones who live in Georgia, within shouting distance of her properties. And after all the viral exposure, she's still not charging cleaning fees. Although, there's not much she can do about those pesky "Airbnb service fees." Oh well. You can't win 'em all.

This article originally appeared two years ago.