upworthy

Cecily Knobler

A man and woman walk on the road.

His name is Shoji, AKA "The Do Nothing Guy," and if you're in Tokyo and looking for someone to quietly read a book with in a park, he's your guy. That is, if you have an extra hundred to spare.

Sometimes positive innovation is born from serious matters. Recently, many mental health advocates have warned of a loneliness epidemic as people readapted to getting out of a worldwide lockdown. But whether that's your affliction or not, sometimes you just want a buddy by your side while you go to the grocery store–or, better yet, when you're snooping through your husband's phone.

Travel writer Drew Binsky explains how it works. From his YouTube page: "There is a man in Tokyo named Shoji Morimoto, and he makes a full-time living by literally 'doing nothing.' If you pay $100, you can rent him for a few hours, and he will join you around Tokyo to be your companion."

He gives examples. "Want to grab a beer at the bar? He's in. Want to read a book in the park? He's in. Want to relax at home? He's in. Even though this was one of the strangest experiences I've ever had–it's actually a pretty neat concept."

Drew shares a video of trying out the service with the hopes of making Shoji an actual "real friend" by the end of the day. Drew and his friend, a Japanese translator, meet Shoji at the train station and discuss what kind of food he likes. Shoji mostly just nods and follows behind them, which Drew describes as "strange and awkward."

- YouTubewww.youtube.com

As they gobble up some Udon noodles, Drew tries to make small talk, which is translated. They find out that–while it's not an official number–he has about 1,000 clients per year who use his "do nothing" service. It's also confirmed he's the "first guy who started doing this," but there are many others who are attempting to follow his lead.

Interestingly, Shoji is pretty much up for anything, as long as it's not romantic, sexual, or illegal. He describes one woman who broke pieces of paper into rice-sized bites and merely wanted him to watch her "eating the paper." He found this "funny."

After spending some time together, Drew relays that he's starting to get why this is so popular. "In Japan," he says in a voiceover atop a photo of a busy Tokyo street, "There is a term called Hikikomori, which refers to people who withdraw from the world and isolate at home due to loneliness and social anxiety." While renting a friend might seem like a temporary fix to a pretty heavy wound, it certainly seems to help stop the proverbial bleeding. And sometimes it's just fun.

Tokyo, shoji, rent a friend, companions, friendshipRainy Tokyo street at nighttime. Photo by Valentin BEAUVAIS on Unsplash

They continue their day visiting an arcade, McDonald’s, and the post office. At one point, Drew gets a tiny laugh out of Shoji and hopes maybe that's his "in" for real friendship. It's translated that Shoji likes the TV show Desperate Housewives, the movie Back to the Future, and Michael Jackson. Many friendships have been built on way less.

In Drew's summation, the experience was interesting, but he seems disappointed that they couldn't get much out of Shoji. When asked what he thought of the experience, Shoji stayed on-brand and answered, "Nothing," while money was exchanged.

But some in the YouTube comments are frustrated by Drew and feel he missed the point. One person writes, "I feel like the point of him is being missed. He's not there to be an interactive friend. He's there to accompany people in places where being alone can be a stigma, like going to a bar or restaurant you really want to visit but have no friends available to go or you don't feel comfortable going alone for fear of mockery etc. He is meant to offer no judgment, opinion, or even safety – just there to make you look like you have a friend."

Shoji has thoughts on the matter too. Asia Grace writes in a The New York Poststory, "In his 2023 memoir Rental Person Who Does Nothing, Morimoto recalled being hired to watch a woman snoop through her husband’s secret online dating profiles. 'She screamed (like in her DM) every 10 minutes or so,' wrote Morimoto. 'At one stage, she made a mistake with an app, clicking ‘Like’ for a man she wanted to skip through.'"

He makes about $80,000 a year, and this has inspired others to attempt his business model. Grace shares that a 25-year-old in the West Village, Isabella Epstein, also has a similar side hustle. "The genius Gen Z makes dinner reservations at swank NYC hotspots and invites random gals online to join her for a bite."

Sometimes a table of strangers is better than a table of one.

Paul Rudd recreating his first commercial from 1991.

It's official. 56-year-old Paul Rudd has a superpower, and that is he simply does not age. Either that, or he's some sort of adorable vampire who chose the age of 30 and held on for dear life. The internet got reminded of his agelessness again when Nintendo uploaded both Rudd's new spot for Nintendo Switch 2 and the original 1991 Super Nintendo Gaming System commercial, which starred Rudd when he was just 22.

- YouTubewww.youtube.com

This was Paul's first time on television, followed shortly by two mid-90s TV jobs, which led up to his 1995 film breakthrough as the "super cute brother" in Clueless.

On Polygon.com, Ian Walker writes that in the original commercial, Paul plays "games like F-Zero and a then-unnamed The Legend of Zelda: A Link to the Past." Paul is clad in a wooden necklace dangling over a faded red T-shirt, covered by some kind of long blazer,/duster regrettably popular in the decade. It appears that maybe stylists tried to make his hair a bit flowy, à la a '90s grunge singer, powered by an electric windstorm.

In the commercial, Paul walks up to a big drive-in movie screen, while the late British actor Tony Jay's deep, stoic voice narrates: "When you decide to step up to this kind of power, this kind of challenge, this kind of flying, crashing, feeling. When you decide to get serious – there's only one place to come." Paul's baby-faced grin occasionally becomes awe-struck as he grips the controller like he's saving its life.

Now, 34 years later, he's back for the Switch 2 spot, entitled "Now You're Playing Together." And he's still wearing that long duster, which looks like it came straight out of an Ann Taylor Loft sales rack. (He's also still wearing the red shirt and beautifully awful necklace.) This time, it's Rudd himself narrating the commercial, looking equally enthusiastic.

- YouTubewww.youtube.com

Only now, it's from the comfort of a home with others like comedians Joe Lo Truglio, Jordan Carlos, and a child who refers to him as Uncle Paul heckling him through the game-chat while they play Mario Kart World. Walker points out that it's a "wonderful side-by-side look at how differently video games are marketed in the 2020s compared to the 1990s."

Rudd told People Magazine how much he loved the re-creation. "Joe's one of my closest friends, so playing Switch 2 with him wouldn't be that different in real life. And Evan Goldberg (often Seth Rogen's producing partner) directed the ad, who I've known a long time."

Paul Rudd, Clueless, movies, 90sPaul Rudd GIFGiphy

There are already millions of views for the commercials and thousands of YouTube comments. One person writes, "The self-awareness of this was fun. The fog machine blowing cheaply with the fan? That was just nice. Not just redoing it, but doin' it tongue in cheek. Great job!"

Another jokes, "It only took Paul Rudd 34 years to get a speaking line in a Nintendo commercial." And perhaps this one takes the cake: "Paul Rudd, sold separately."

But it's Reddit who really delivers the fandom. In the subreddit r/gaming, one person exclaims, "Damn, that's how you do a nostalgia reference." A few people have notes on the price and/or quality of the interface. This person would like a word with the location scout: "DAMN... they should have done it in a drive-in movies setting again. Still... it's awesome they got him to do it though."

And in homage to an inside joke with Conan O'Brien, many Redditors pretend to post a link to the original commercial, only to actually link to this gem. (I fell for the trick every single time.)

- YouTubewww.youtube.com

A dog listens to a phonograph.

We know that, adorably, dogs actually love baby talk. And now, a new study suggests that they might be able to pick out words, even when we're not talking directly to them in a sing-songy way.

So let's say you're speaking to your roommate: "Hey, make sure to pick up a pizza on the way home. I'd do it, but I have to walk Fido before we go to the vet." Chances are, even though Fido isn't being directly engaged, he recognizes keywords. Home. Fido. Walk. Vet. Maybe if Fido is sophisticated, he knows the word pizza. (And if Fido is super sophisticated, he knows the words Meat Lovers with extra cheese.)

dog, pizza, understanding our speechA dog spots a slice of pizza.commons.wikimedia.org

The research, published in the journal Animal Cognition, found that dogs indeed can sometimes translate our language. To test this out, "Dogs were played recordings of their owners reading a meaningless text which included a short meaningful or meaningless phrase, either read with unchanged reading prosody or with an exaggerated DDS prosody." In layman's terms, different levels of enthusiasm and intonations were used by owners when reading to their dogs.

Many have joked for ages that dogs only hear word salads when humans are talking. But this just isn't true.

- YouTube, @FrenchieFlixwww.youtube.com

In Joshua Askew's piece "Dogs 'eavesdrop' on humans" for BBC News, he writes, "Dogs have the neurological capacity to pick out information relevant to them when hearing humans talking." He cites the study, which was led by David Reby, professor at the University of Sussex, who wrote, "Our research shows that dogs are able to pick out and recognize words relevant to them in a monotonous stream of otherwise irrelevant speech, even in the absence of the intonation cues we usually use to engage them."

Askew also references another researcher who worked on the study—Dr. Holly Root-Gutteridge, a postdoctoral research fellow at the University of Lincoln. She makes the distinction that they specifically address the difference between dogs hearing a happy, high-pitched voice, as is common in baby talk, from regular speech. Dogs do perk up when they hear "good dog," but that's usually because it's in an exaggerated tone.

She concluded, "The results show just how good dogs are at listening to us and how much they understand of what we say."

Just over 50 big and small breeds, "from Dachshunds to St. Bernards," were part of this research, with more hopefully on the way. One focus will be whether or not wolves and other non-domesticated animals have this capability, as well. Furthermore, Askew notes, "Researchers say they plan to test the age that puppies become responsive to human speech."

Confused Wolf GIFGiphy

X user @MarioNawfal posted the study and garnered a few adorable reactions. One asks, "What if—all dogs are actually spies and are reporting info to their government, so they can plan to take over the world?"

Others seem annoyed that extensive research is being done to reach such an obvious conclusion. Says another, "Dog owners everywhere already know this. That is why we spell or use code words or avoid certain words unless said with the intent to communicate with the dogs."

dog puppy GIF by TraceLoopsGiphy

This commenter gives an example: "My old roommate, to me: '[So&so] is coming over!' —We would immediately hear a jingle of the dog's collar, we look over, and the dog's ears are now perked up."

And this is just truth: "Well duh. Mine is always listening. He could hear his name whispered from a different floor."

Modern Families

A family of four generations is living in one house and absolutely loving it

"We're forced to be together, we're forced to have family dinners, which is beautiful."

Lowe Family

Some people can't wait to fly the coop. At 18, their bags are packed and, while they may very well love their families, the idea of living with them any longer is simply not tenable.

But others are glued by a bond so tight they stay warmly in the nest. For many, it begins as a financial decision. Discover reports, "The United States Census Bureau found that in 2023, the median gross rent was $1,406 across American households." Those costs continue to rise, with home mortgages often even higher.

Six years ago, financial adviser Dave Ramsey shared the statistic that "one in three adults are still living with their parents, three times as many as in 1970." Ramsey doesn't seem to approve of this figure. But according to a study by Pew Research Center, they have a different angle: "Multigenerational living has grown sharply in the U.S. over the past five decades and shows no sign of peaking." And although those stats remain in 2025 for adults between the ages of 18 and 34, not everyone agrees with Dave Ramsey that it's something to be ashamed about.

gif, what, stats, reaction gif, reactdave ramsey what GIF by Ramsey SolutionsGiphy

One family in Grand Rapids, Michigan decided that having four generations living under one roof is beneficial for many reasons—not just financial. Exemplifying a trend that's on the rise, the Lowe family initially made the choice to "prioritize stability." But, according to a piece for Good Morning America, they later realized what a wonderful advantage it brought all around.

- YouTubewww.youtube.com

Jade Lowe is 29 with three kids. They all live with her mother and 84-year-old grandmother. Nicole Curtis reports that Jade wouldn't have it any other way: "Between my grandma, my mom and my sister, they kind of all just, like, help out. And the price of rent—I pay my mom a portion versus having my own mortgage."

In the Good Morning America clip, Jade points out a black and white photo of her grandmother. "This is my grandmother at the age of 22 with her husband." Over 60 years later, all three generations under her grandmother have the joy of sharing a tight-knit life together.

Pew Research also notes, "A quarter of adults in multigenerational households say caregiving actually is occurring in their homes, either in the form of personal care for another adult in the household or care for a child younger than 18 who is not the caregiver’s own child."

Jade's mother, Gema, emphasizes how important the familial bond can be. "That knowledge that goes from generation to generation can also break down barriers to absorb, and every generation is getting better. We just don't think about ourselves. We think as a group, as a collective."

family, families, multiple generations, home, together, Family photo. Photo by Annie Spratt on Unsplash

Jade agrees wholeheartedly. "It allowed me to still live my best life in my 20s. It allowed me to honestly just be happy and not have to worry about those extra expenses."

What's more is the time the living arrangement allows with her loved ones which, some could argue, is the most sacred of all currency. "We kind of bring those differences together under one roof. It is crucial to unite right now in today's climate. I think that just being under one household helps us with that. We're forced to be together, we're forced to have family dinners, which is beautiful."

A commenter on YouTube reminds people that this was once the norm: "This is not a growing trend. It’s something that is coming back. My family grew up in a multigenerational household from the 1940s-2000s. That’s how we survived in San Francisco. I am glad it’s returning. Oldie and goodie."

As far as the Lowe family goes, "Six women all under one roof isn't always easy"—but they make it work and they make it clear that its a situation they cherish.