Child sex trafficking organizations set the record straight on QAnon conspiracy theories

“Over 800,000 kids go missing in the U.S. every year! Child sex trafficking is the REAL pandemic. #SaveTheChildren #SaveOurChildren #ChildLivesMatter #Pedogate #Pedowood” If you’ve been on social media in the past month or two, you’ve likely seen memes or posts to this effect. And if you’re a person with a conscience, it likely caught your…

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“Over 800,000 kids go missing in the U.S. every year! Child sex trafficking is the REAL pandemic. #SaveTheChildren #SaveOurChildren #ChildLivesMatter #Pedogate #Pedowood”

If you’ve been on social media in the past month or two, you’ve likely seen memes or posts to this effect. And if you’re a person with a conscience, it likely caught your eye. Children being trafficked for sex—that’s horrible!

Yes, it is. It’s absolutely horrible. Child sex trafficking is basically the worst thing human beings can do, no question. But what do those #Pedogate and #Pedowood hashtags mean?

Yes, those. Unfortunately, they point directly to a QAnon-perpetuated conspiracy theory in which the world is being controlled by an elite global cabal of pedophilic Hollywood celebrities and high-level politicians (including Tom Hanks, Oprah, Hillary Clinton, and more) who secretly traffick, abuse, and torture children so they can harvest a fear-induced hormone in their blood to make adrenocrhome, which they consume to keep them young and/or imbibe during their drug-crazed Satanic rituals.

What?! That’s crazy.

Yes, it is. It’s absolutely crazy. But there are a baffling number of people who believe it, including people who will likely soon be serving in Congress. Many of these people are sharing the #SaveOurChildren and #ChildLivesMatter hashtags right along with #Pedowood and #Pedogate. They conflate this huge number of missing kids with the issue of child sex trafficking, and then point to the celebrity/politician cabal conspiracy theory in the same breath, as if it’s all the same thing.

It is not.


The reality is that child sex trafficking is a multi-billion dollar, heinous, disgusting, global industry—but it’s not new. It’s not a sudden and massive crisis that “the media” is ignoring or that governments and NGOs aren’t addressing. Unfortunately, QAnon believers have pushed a lot of misinformation and misleading information into the awareness surrounding this issue that needs to be corrected.

To get to the heart of what child sex trafficking really looks like—and to be thorough in the debunking of QAnon’s child trafficking theories—we spoke with organizations whose work centers around stopping trafficking and protecting missing and exploited children.

The QAnon Misinformation

A common question people who have been sucked in by the QAnon world ask is: How do you know it’s not true if it’s never been investigated?

Some things are simply too ridiculous to be entertained, which honestly should be the case with the QAnon cabal theory. But since it’s somehow slipped into the mainstream, it has to be addressed head on.

So I swallowed my pride and directly asked anti-trafficking organizations—the people who specialize in this subject and are intimately involved in investigations—whether or not there was any truth to the theory. It was humiliating, frankly, but I straight up asked them: “It’s a known fact that child abusers often hide in plain sight and that high-profile people can be abusers. Based on your work, have you seen any evidence that there is a global cabal of pedophile elites who traffick children in a coordinated underground effort to harvest adrenochrome?”

Across the board, the answer was “No.”

I also asked this question: “Pedophiles and traffickers sometimes use coded symbols and code words in their communications with one another. Is there any official documentation that the words ‘pizza’ or ‘hot dog’ or ‘sauce’ have been used for such a purpose? (Or more directly, are the Wikileaks emails evidence of child sex trafficking?)”

Again, the answer was no. Of course.

(For those new to Conspiracyland, the code words question came from the claim QAnon folks make that the FBI has a list of code words and symbols that support the Pizzagate theory, which posits that Hillary Clinton and associates were discussing their dastardly pedophile deeds in code words—pizza, sauce, etc.—via emails released by Wikileaks. The FBI has documented known pedophile symbols, but none of the supposed code words in the Wikileaks emails are listed among them And the Washington D.C. police have called Pizzagate “a fictitious online conspiracy theory.”)

Erin Williamson, VP of Global Programs for Love146—an organization that has been working with sex trafficking prevention and survivor care for 17 years—says that conspiracy theories like this just makes more work for the people trying to do the work of educating the public.

“If somebody comes to know trafficking and has no preconceived notions of what trafficking is, you’re starting with a blank slate,” she says. “You can build from zero. But if someone’s coming to the trafficking movement or approaching this issue with preconceived incorrect information, then first you have to get them to the point where they realize all of the information that they’ve learned thus far is inaccurate before you can start building the accurate information. And it just is going to take so much longer to get people to a point where they actually understand what this accurately looks like.”

A national organization that asked to remain anonymous (understandable, considering how my own inbox fills with people accusing me of being a pedophile each time I write about how QAnon is bunk) told Upworthy, “Questions like this distract from the realities of how sex trafficking actually occurs. Offenders do often communicate in code but we haven’t seen any such official documentation and don’t consider the Wikileaks emails credible. Unfounded conspiracy theories minimize, distract and draw valuable resources away from the tireless work being done by child protection advocates on the ground.”

The Polaris Project, which runs the National Trafficking Hotline, offered an example of how resources get usurped by these theories. Last month, a rumor started circulating in the QAnon sphere that the Wayfair website was being used to traffick children because someone spotted an strangely expensive cabinet with a female name.

“The Wayfair theory resulted in online harassment and privacy intrusions of people mistakenly believed to be victims, as well as broad sharing of online sexual abuse material of actual victims who have not been connected in any way to Wayfair,” Polaris told Upworthy. “This harm is real for survivors who want to maintain their privacy, victims who are being re-exploited by broader distribution of their abuse materials, or bystanders whose lives can be overwhelmed by the actions of potentially well-meaning online communities.”

In addition, Polaris adds, “Conspiracies distract from the more disturbing but simple realities of how sex trafficking actually works, and how we can prevent it.”

But isn’t awareness about child sex trafficking a good thing, even if it’s not all factual?

Love146’s Erin Williamson says no.

“In the short term, it might make people aware that there is an issue of child trafficking that exists,” she says.”But if that doesn’t lead to somebody actually engaging with the issue and taking effort to join the movement to actually effectively eradicate the issue, then no. It’s harmful. It’s just a bunch of white noise that’s sucking up resources.”

“The question really is how many of the people are going to, as a result of this, actually have enough concern about child trafficking that they do more research, effectively realize what the issue is about, and then consistently or actively engage in addressing it,” she adds. “And I don’t think we fully know the percentage. My concern is that that percentage will be pretty low.”

Perpetuating these kooky cabal theories does more to hurt the child sex trafficking cause than to help it.

Those Missing Kids Numbers

But what about all those missing children then?

Every organization I spoke to pointed out that there are no hard and fast numbers because there’s no way to know exactly how many kids are being trafficked or exploited beyond what gets reported. We know that a lot of exploitation doesn’t get reported, but most kids who go missing do get reported somewhere.

Two organizations pointed me to the National Center for Missing and Exploited Children (NCMEC) for missing children statistics. The NCMEC states, “According to the FBI, in 2019 there were 421,394 NCIC entries for missing children. In 2018, the total number of missing children entries into NCIC was 424,066.” They clarify that this number represents individual reports of missing children, not the number of missing children themselves. If a child runs away multiple times in a year, each instance is counted separately and included in the yearly total, so the total number of missing children is likely less than those total numbers.

That’s a lot of children; however, the vast majority of missing kids make it back home pretty quickly. Think of kids who run away to a friend’s house and the parents can’t find them, kids who get lost temporarily, or kids who get taken or not returned by a parent in a custody dispute.

The kids who don’t return home and who are at risk of exploitation are where NCMEC comes in. In 2019, they assisted law enforcement and families with more than 29,000 cases. Less than one percent of those were non-family abductions, so the idea that loads of kids are just being snatched out of nowhere and sold for sex is totally inaccurate. In addition, NCMEC reports that 91 percent of those cases (around 26,300) were endangered runaways, and of those kids, 1 in 6 were likely victims of child sex trafficking. One is too many, of course, and these numbers are significant. But they’re nowhere near 800,000.

Statistics come in various forms, of course. The Polaris Project, which runs the National Trafficking Hotline, tells Upworthy, ” In 2019, the National Human Trafficking Hotline reported 2,582 underaged individuals involved in trafficking situations (all types).” However, they note, “It is incredibly important to note that these figures cannot be construed as prevalence.”

Again, one child is too many, and these statistics only represent a fraction of the problem. Sharing these numbers is not meant to downplay the issue at all, but rather to explain that there’s no real basis for the idea that 800,000 kids go missing and get sucked into child sex trafficking each year in the U.S.

So where did that number come from? There were some articles in the early 2000’s that cited numbers close around 800,000. But the most recent statistics are shared above.

Numbers are always a bit fuzzy. What we do know is that children are being trafficked and exploited. Far too many, far too often.

What Child Sex Trafficking Really Looks Like

Child sex trafficking is a complex industry. Sometimes it looks like children being physically transported place to place and being bought and sold for sex. Sometimes it’s kids being used to create child pornography. Sometimes it’s a drug-addicted parent renting out their children to get money for their addiction. Sometimes it’s teens recruiting other teens to engage in sex or create sexual images for money.

Love146’s Williamson explained that trafficking can look very different in different parts of the world.

“We run a program in the Philippines, and most of our children come into that program under 10,” says Williamson.. “We’ve accepted kids under the age of one into that program. In those situations, it’s really familial a lot of times, and a lot of what is happening is happening over webcams. You’ll also see reports of labor trafficking happening in other countries at very young ages.

“What we see in the United States and what we’re working with is different. We’re not seeing as many under 10 year olds trafficked. I’m not saying it doesn’t happen—it does. But more of what we’re seeing are adolescents. Preteen and teenagers who are being groomed and recruited, and while some is familial, a lot is not familial.”

Williamson explains that the term “runaway” is a bit of a misnomer because some runaways are teens who get pulled away from home by traffickers in sneaky ways.

“Part of what traffickers do is they recruit and groom,” she says. “They engage in a relationship for the purposes of exploiting this kid for trafficking. So it can appear that a kid is running away, or choosing to leave their house willingly, but it’s actually an intentionality on the part of the traffickers to make it appear that way…to make it appear that way to law enforcement, to the parents, and to the child themselves. So the child says things like, ‘I chose to go, I chose to meet up with so and so who I met online, or to meet up with so and so who I met in the park.’ So again, even when we talk about the term runaway…they’re really being groomed and recruited away from their home.”

One common theme among the organizations I communicated with is that there are well-known conditions that greatly increase a child’s chances of being trafficked.

Polaris Project says:

“Traffickers recognize and take advantage of people who are vulnerable in certain ways. There are several factors that may make a child vulnerable to sex trafficking including having an unstable living situation, having a history of domestic or sexual abuse, being frequent runaways, being involved in the juvenile justice or foster care systems, experiencing poverty or financial need, and/or dealing with addiction. While anyone can be trafficked, just as anyone can become a victim of any crime, due to factors such as historical oppression, discrimination, and generational trauma, LGBTQ+ youth and youth of color are more likely to be trafficked.”

The anonymous organization also explained that certain conditions make kids more vulnerable. “Certain kids who are homeless or runaways, belong to certain minority groups, and who have contact with the child welfare system are particularly vulnerable to this type of exploitation.”

Polaris also points out, “In the case of child sex trafficking in particular, the vast majority of victims know their traffickers and trust them. They may be professional traffickers who carefully groom young people on line and lure them into trafficking situations. They may well also be their parents, or other family members or trusted friends.”

What We Can Do About it

Learning about the realities of child sex trafficking is the first step. The issue is complex and multi-faceted, but just because it’s not simple or easy to solve doesn’t mean there’s nothing we can do.

One active thing we can do is what trafficking looks like.

“Trafficking is rarely perpetrated by a total stranger who kidnaps children,” says Polaris Project. “What we frequently see through the Trafficking Hotline are stories of people being trafficked by intimate partners, family members, and others that they know and may even love and trust.”

We can also make sure kids we are in contact with know that we are safe people they can go to if they are in an unsafe situation.

“When we talk to kids, it is always the little things that made the difference,” says Love 146’s Williamson. “It is always the neighbor who asked how they were doing, who then they realized was a safe person, that they could eventually talk to about what was happening to them in their house. It is always the teacher who they would curse out who would say ‘I’m still here for you whenever you need something.’ It is the little things that make a difference in a child’s life.”

Williamson also points out that the systemic issues we debate over in our society also impact child sex trafficking, and addressing those issues will help reduce the vulnerabilities that lead to exploitation.

“For most of us who have been working in this field long enough, there’s now a general recognition that we’re not going to arrest and prosecute our way out of this issue,” she says, “We’ve tried that. That isn’t happening. We need to go upstream. We need to deal with all of the things that make people vulnerable—the inequalities, the racism, the sexism, the homophobia. We need to address all of these issues that have all sorts of consequences, of which trafficking is one of them. It takes a while to get somebody to understand how this is all interrelated.

So when I hear somebody say, ‘Black Lives Matter? What about children’s lives? There’s been a couple of quotes like that. ‘Why are we marching for Black Lives Matter? Where’s the outcry for trafficked children?’ and comparing those two. First of all, this is not a dichotomy—we should be addressing all of this. And my thing is when you look at the statistics, especially here in the United States, trafficking is disproportionately affecting children of color. And so racism is at the heart of both of these issues, when you’re talking about the disproportionality of violence against people of color. So it’s not an either/or. It’s actually a yes/and. Which is why we have to go upstream and start addressing some of these systemic issues.”

To learn more about the real issue of child sex trafficking, check out these organizations’ websites:

Polaris Project

Love146

The Exodus Road

ECPAT-USA

Child Rescue Coalition

Thorn

Operation Underground Railroad

International Justice Mission

  • She got fired from her bank job on the way home, sat on the train, said a prayer. Her phone rang 15 seconds later.
    Photo credit: CanvaA recently-fired woman holds a box of her belongings from work.

    She had just been let go from her job as a bank teller. The mistake was an $800 error she couldn’t fix, and when she came back to work her manager told her she was done. She got on the train home feeling “so sad,” as she put it, and cried.

    Then, instead of sitting with the loss, she prayed. Not a prayer asking for something, but one offering thanks. “God, thank you so much for allowing me to have this job for so long,” she said quietly. She put on a worship song.

    Fifteen seconds later, her phone rang.

    faith, job loss, viral, inspiration, TikTok
    A woman looks at her cell phone. Photo credit: Canva

    The man on the other end had a cheerful voice. His sister, he explained, had worked with her at the bank and spoken highly of her, perticularly her kindness and her service. Based on that, he thought she’d be a good fit for his company. She got the job that same day.

    The woman, who shares the story on TikTok under the handle @ashp_tv, posted about it in March and it spread quickly. The timing is the part that gets people because it’s not just that something good followed something hard, but how fast it happened, and that the call came specifically because someone had noticed how she’d treated people at the job she’d just lost.

    @ashp_tv

    Mustard seed faith STILL moves mountains. 🤍 #fyp #god #testimony #faith

    ♬ original sound – ASH P TV

    “All you need is faith,” she said. Whether you take that literally or as shorthand for something more like trust and openness, the story holds up either way.

    For more lifestyle content follow @ashp_tv on TikTok.

  • Tenant got a $2,500 check in the mail from an ex-landlord who sold the house.The note that came with it is something else.
    Photo credit: CanvaTwo women react to message with surprise.
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    Tenant got a $2,500 check in the mail from an ex-landlord who sold the house.The note that came with it is something else.

    A former landlord tracked down every tenant they’d ever had after selling their house and mailed them each a check.

    Chris Robarge had rented a house after his divorce, his first place on his own during a hard stretch of his life. He paid his rent, eventually moved on, and didn’t think much more about it.

    Then, years later, his former landlord reached out asking for his current address. A day later, a check for $2,500 arrived in the mail with a handwritten note.

    The landlord had sold the house. And before keeping the profit, they tracked down every tenant who had ever lived there because, as the note explained, those monthly rent payments had helped pay off the mortgage. The tenants had contributed to the equity. It only seemed right to give some of it back.

    “While it’s not much, it’s yours,” the letter read. “It was a great house, and I’m glad that I was able to share it with you.”

    Chris posted about it on Facebook, where it spread quickly partly because people were so unused to a landlord story going this direction. He wrote that there’s a difference between people who talk about their values and people who actually live them, and that this was the clearest example of the latter he’d ever seen personally. “Do it off the clock, do it when no one is watching, do it always,” he wrote.

    kindness, housing, landlords, pay it forward, viral
    A man hands out cash to someone. Photo credit: Canva

    He kept $500 to fix his car. The rest he gave away to Black and Pink Massachusetts, to free fridges in Worcester, to OurStory Edutainment, and directly to people on the street who needed it. He turned an unexpected windfall into a chain of smaller ones.

    One Facebook commenter said she’d started reading the post braced for bad news like a surprise bill or some old debt being called in, and was so conditioned to that outcome that the actual ending genuinely shocked her. Which is maybe the most telling part of the whole story.

    You can follow Chris Robarge on Facebook.

  • Anne Hathaway praised after casually dropping Arabic phrase in interview
    Photo credit: Wikimedia CommonsHands writing in Arabic, left, and Anne Hathaway.

    During an interview with People promoting the upcoming The Devil Wears Prada 2, Anne Hathaway was asked how she navigates growing older. She noted the importance of taking self-care seriously, remaining curious, and appreciating being in a place where you can assess decisions made earlier in life.

    But it was what she said next, almost as an afterthought, that really got folks talking. 

    “I wanna have a long, healthy life. Inshallah, I hope so,” she casually but sincerely told her interviewer. The phrase, also spelled “insh’Allah,” translates to “if God wills” or “God willing,” and is deeply rooted in Islam.

    @people

    #AnneHathaway is embracing aging on her own terms and not getting swept up in the noise along the way. #WorldsMostBeautiful

    ♬ original sound – People Magazine

    However, it is also part of Arab culture in general. Religious or otherwise, people use it to convey resolute hope for the future while acknowledging that life follows its own plan.

    Bridge-building moment

    This ignited a positive frenzy online among Muslim and Arabic viewers, who were not only thrilled to hear the term used, but to hear it used correctly.

    Rather than being seen as performative, the overall consensus was that this was a refreshing, bridge-building moment across cultures.

    “Use it the way Anne Hathaway used it—honestly, humbly, in a moment when you genuinely want something good and know that wanting is only the beginning,” praised author Qasim Rashid. 

    Perhaps the timing of this interview has also contributed to its virality. Just weeks ago at Coachella, Sabrina Carpenter received backlash for her “this is weird” reaction when fans began engaging in the Zaghrouta, a celebratory, high-pitched ululation traditionally used in Arab cultures.

    So, for someone equally high-profile to actually promote rather than seemingly reject a piece of Arab culture has been viewed as a kind of karmic recompense.

    As HuffPost contributor Syeda Khaula Saad put it, “It just feels nice to be represented in mainstream media in an accepting, inclusive light. I hope that we get to see much more, insha’Allah.”

    And as she pointed out, recently another Arabic word was brought into the mainstream when Muslim Egyptian American actor Ramy Youssef taught Elmo to say “habibi” (meaning “my love” or “my friend”) on an episode of Sesame Street.

    This seemed to have a similarly profound impact. 

    “We have been dehumanized, portrayed in the worst way by the media for years.. I swear to GOD elmo saying ‘habibi’ made me teary and somehow healed the inner child that has been called the worst things for being different growing up,” one viewer wrote on Instagram. 

    It goes to show that when it comes to respecting other cultures, it doesn’t take a grand gesture. Even a word, when said correctly and with genuine intent, can extend an olive branch.

    Perhaps this wisdom can be especially applied to mainstream media, where negative stereotypes run rampant alongside baffling overcorrections. Sometimes, it really is as simple as making space for what exists beyond your own lived experience and engaging with it.

    Whether or not you agree that Hathaway executed this perfectly, may we all agree that the world could use more people looking to build bridges rather than reject what’s unfamiliar. 

  • A Gen Z passenger demanded his delayed flight take off immediately. When the gate agent heard why, he bought the man a ticket on a different airline.
    Photo credit: Canva(L) A man walking through an airport; (R) a plane take off in cold weather.
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    A Gen Z passenger demanded his delayed flight take off immediately. When the gate agent heard why, he bought the man a ticket on a different airline.

    A gate agent who assumed the worst about an angry young passenger ended up spending $450 of his own money to get him home.

    A gate agent at an airport had a young man screaming at him that his flight needed to take off. The flight had been delayed due to weather. The agent gave his practiced apology and explained the situation. The young man kept pushing.

    The agent, who shares the story on Instagram Threads as @mr.freak_22_, had been doing this job long enough to develop a thick skin. He’d heard every version of the entitled passenger routine. He was preparing to hold the line.

    Then the young man told him why.

    A traveller delayed at an airport. Photo credit: Canva

    “You don’t understand. My mom is in hospice. The nurse just called. She has maybe hours left. I just need to hold her hand one last time.”

    The agent’s entire calculation changed. His own airline had nothing available. He pulled out his personal phone and started searching competitor flights. He found one for $450, leaving from another terminal. He looked at the young man, who was hyperventilating, and didn’t ask him for the money. He just bought the ticket.

    “I printed the boarding pass, shoved it into his hand, and said, ‘Run to Terminal B. Gate 12. Go.’”

    Man runs through an airport. Photo credit: Canva

    The young man ran.

    Two days later he called back and left a message. He’d made it in time.

    The agent posted about it because he wanted to push back on something he’d been thinking about. People assume gate agents are cold and robotic, just like people assume young men demanding things at airport counters are being entitled. Neither assumption held up that day. “Sometimes the rules don’t matter nearly as much as the reasons,” he wrote.

    You can follow the gate agent on Threads.

  • 12 years ago, Kenan Thompson told ‘SNL’ he’d never perform in drag again. It launched careers.
    Photo credit: @SaturdayNightLive on YouTubeSaying no said "yes" for several comedy stars.
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    12 years ago, Kenan Thompson told ‘SNL’ he’d never perform in drag again. It launched careers.

    A refusal to portray women was the career nexus point of many Black women comedians.

    Since childhood, Kenan Thompson has practiced his craft as a comedic actor and sketch performer. As an adult, he’s been making audiences laugh at Saturday Night Live since 2003. During his tenure, he had been in drag lampooning Maya Angelou, Jennifer Hudson, and other Black women who were public figures. In 2013, he refused to portray a woman ever again on SNL. That line in the sand ended up launching many comedy careers.

    At the time, out of the 16 SNL cast members, there were only two other persons of color: Black comedian and actor Jay Pharoah, and Iranian-born American actress, Nasim Pedrad. This meant that either Thompson or Pharoah would have to don a wig and a dress if the show was spoofing a Black woman celebrity. As the longest running cast member on SNL, Thompson felt comfortable to publicly state that he wouldn’t portray a woman ever again. Pharoah backed him up and even pitched potential Black women comedians and producers.

    The audition that launched a new wave of comedians

    The move forced the producers to conduct a search for at least one Black female cast member by January 2014. The search led to Sasheer Zamata, who joined the cast until 2017. Since then, she’s gone on to other opportunities as a stand-up comedian and actress. Some of her roles include movies such as 2021’s The Mitchells vs. the Machines and Marvel and Disney+’s 2024 series Agatha All Along

    Even though Zamata claimed the spot on SNL, many of her fellow auditioners were noticed for other comedy jobs. After Zamata’s casting had been announced, the runner-up, Amber Ruffin, was almost immediately staffed as a writer for Late Night with Seth Meyers. Ruffin still currently works as a writer on the show while also getting other opportunities. She wrote her own sitcom, hosted her own comedy talk show, and participates as a talking head on Have I Got News For You.

    There was another future SNL all-star who wasn’t immediately cast, but hired on as a writer. However, she was promoted to a full cast member before the end of 2014. That person? Leslie Jones, who has since launched into film and television superstardom.

    Even though they didn’t get the job, many other funny Black women broke out at that audition. Tiffany Haddish would get recurring roles in TV shows like The Carmichael Show and star in the ultra-popular film, Girls Trip. Nicole Byer would have several live-action and voice-over roles while also hosting reality shows like Nailed It. In fact, Byer co-hosts a podcast with Zamata called Best Friends.

    It should be noted that these women likely would have found success without this SNL audition. Kenan Thompson would not and is not taking credit for their success. However, it is funny how refusing to wear a dress was one small push that created momentum in several different directions for so many talented people.

  • How Peg Bracken’s 1960’s ‘I Hate to Cook Book’ gave exhausted housewives permission to opt out
    Photo credit: CanvaPeg Bracken wrote a cookbook for women who felt tired of pretending that making dinner was the best part of their day.

    It’s 5:45 p.m. Your feet ache, the kids are hungry, and the idea of making dinner—again—feels like a personal attack. You open the fridge, close it again, and briefly consider disappearing into the couch. 

    That sense of dread? Women have wrestled with it for generations.

    In the early 1960s, the “ideal” American housewife supposedly lived for her time in the kitchen. Magazines showed smiling women in crisp aprons, beaming over from‑scratch casseroles and perfect party spreads. Ads promised that the right oven or cake mix would make home life “joyful.”

    peg, bracken, cookbook, feminism, 1960s
    Women have been held to impossible standards for generations. Canva

    Behind those glossy pages, a lot of women felt exhausted, underappreciated, and quietly furious.

    Into that pressure cooker walked Peg Bracken. With a martini in one hand and a can of cream of mushroom soup in the other, she did something radical for her time: she said, out loud, that she hated cooking. Then she wrote a cookbook for everyone who felt the same way.

    Her 1960 bestseller, The I Hate to Cook Book, did not offer easy recipes. It gave women at the time something much more powerful: permission to stop pretending that dinner was the highlight of their day.

    Who was Peg Bracken, really?

    Before she became a household name, Peg Bracken worked as an ad copywriter in Portland, Oregon. That job gave her a front‑row seat to the way media sold the “happy homemaker” myth: a smiling woman who kept a spotless house, raised perfect children, and produced beautiful meals night after night. 

    Bracken knew women like that didn’t exist. And if they did, they probably needed a nap. 

    peg, bracken, cookbook, feminism, 1960s
    The cover of Peg Bracken’s I Hate to Cook Book. Amazon

    At home, she struggled to balance marriage, motherhood, and an endless to-do list. The gap between what people told her she should feel about housework and what she felt—boredom, resentment, fatigue—grew too wide to ignore.

    So, she started talking about it with her friends. 

    Over lunch with a group of working women she jokingly called “the Hags,” Bracken and her friends swapped what she later called “shabby little secrets.” They admitted they didn’t want to spend hours in the kitchen. They confessed that they relied on canned soup, frozen vegetables, and boxed mixes. They traded recipes that kept their households fed with the least possible effort.

    Bracken collected the group’s favorite culinary shortcuts—and added her own, too—and wrapped everything up in her signature dry, self-aware humor. The result: a manuscript for The I Hate to Cook Book—a cookbook for women who felt tired of pretending that making dinner was the best part of their day.

    Men were not fans. Bracken’s then-husband read the manuscript and reportedly told her, “It stinks.” Six male editors also turned it down, insisting that women saw cooking as a sacred duty and didn’t want shortcuts.

    Nope! They guessed wrong. A woman editor took a chance on Peg Bracken, and when the book was published in 1960, it sold more than three million copies. All those “happy homemakers”? A lot of them turned out to be Hags at heart.

    Key contributions to culinary history

    From the first line of her cookbook—“Some women, it is said, like to cook. This book is not for them,” Peg Bracken signaled to the world her intentions. She did not teach readers how to make the perfect soufflé. Instead, she tried to help women get through the week

    In an era when ‘serious’ cookbooks pushed fancy technique and fresh ingredients, Bracken leaned into convenience. Her recipes called for condensed soups, frozen and canned vegetables, bouillon cubes, and powdered mixes. Dishes like ‘Stayabed Stew’ and ‘Skid Road Stroganoff’ took about 15 minutes to prepare. After that, the oven did the work while you lay in bed with a book or a box of tissues.

    While society equated womanhood with constant self-sacrifice, Bracken suggested another metric: Did everyone eat? Did you keep at least a shred of your sanity? If yes, then you are enough. That counted. 

    Most cookbooks published around this time sounded stern or reverent. Bracken’s writing sounded like a smart friend on the phone. 

    One famous instruction tells readers to let the dish cook “while you light a cigarette and stare sullenly at the sink.” Another recipe begins with a small shot of whiskey “for medicinal purposes.” She did not mock women who cooked for their families; she offered them comfort, support, and maybe a little laughter, when it seemed called for. 

    On the surface, women bought The I Hate to Cook Book for its recipes and advice. But beneath the cream-of-mushroom casseroles and Frito-laden specials lay an offer: to quietly challenge the idea that a woman’s highest calling meant crafting elaborate meals with a permanent smile. 

    Bracken rolled her eyes at the notion that adding an egg to a cake mix should satisfy a woman’s creative urge. She pointed instead to painting, writing, gardening, and studying as other ways women could use their minds. For women reading her at the kitchen table, that shift felt like a small revolution. Maybe nothing was ‘wrong’ with them. 

    Feminist perspectives and backlash

    Peg Bracken did not write manifestos or lead marches, but she identified something feminist writers later named: the crushing weight of unpaid domestic labor.

    A few years before The Feminine Mystique put words to ‘the problem that has no name,’ Bracken described a similar ache. She talked about the “dailiness” of cooking: the way the obligation hangs over a woman’s head from the moment she wakes up, the knowledge that no matter what else she does, dinner still looms.

    While ads and advice columns told women to find joy in that work, Bracken boldly asked: What if you didn’t? What would happen if you admitted that housework often felt boring, thankless, and overrated? 

    peg, bracken, cookbook, feminism, 1960s
    What would happen if you admitted that housework often felt boring, thankless, and overrated? Canva

    Not everyone welcomed that. Some traditional food writers and chefs dismissed Bracken’s canned‑soup cooking as an insult to ‘real’ food. At home, her husband’s “It stinks” line said plenty about how he felt watching his wife build a career—and a public persona—around not loving domesticity.

    Even some women felt torn. Those who genuinely loved to cook sometimes heard her embrace of ‘good enough’ as a knock on their craft. Others feared that shortcuts would trigger judgment from neighbors or in‑laws.

    But three million copies told a different story. The fight was never really about using canned soup versus scratch stock. It centered on who gets to define ‘good womanhood,’ and whether it was time for women themselves to redraw the lines.

    Highlights from The I Hate to Cook Book

    If you flip through The I Hate to Cook Book today, its recipes are clearly from a different time. Who makes celery-soup casseroles, or would want to eat processed mixes, anyway? 

    But underneath the midcentury pantry staples, there are themes and messages that still land even today. First, there’s the solidarity with women. Bracken writes as if she’s sitting at your kitchen table, not lecturing from a test kitchen. She assumes you’re tired, that you’re busy. She assumes that this—cooking a meal for your family every night—is not “the best part of your day” but work, and that you’d rather be doing anything else. 

    Second, she lowers the bar, deliberately. Again and again, she tells readers to stop torturing themselves with impossible standards. She advises against calculating the number of meals you’ll cook in a lifetime—“this only staggers the imagination and raises the blood pressure,” she jokes—and, instead, to take it day by day. One dinner at a time. 

    The “Stayabed Stew” is designed for days when you’re running on fumes, a dish that simmers in the oven while you stay in bed. It’s built around the promise that something hot and filling can appear with almost no effort from you. 

    Hootenholler Whisky Cake” starts with pouring yourself a shot of whiskey. A small joke, yes, but also a reminder: you are allowed to tend to yourself in the middle of tending to everyone else. 

    peg, bracken, cookbook, feminism, 1960s
    For many, Bracken’s cookbook doubled as a survival manual. Canva

    For readers who felt ambivalent or outright hostile toward cooking, Bracken’s book doubled as a survival manual. Simple recipes gave women options for dinner. Parsley and paprika did a lot of the heavy lifting. “Serviceable and done” became a valid and honorable goal. Taken together, these details sketch a woman who wasn’t trying to kill home cooking. She was simply carving a new path, one where feeding your family didn’t have to swallow your whole self. 

    That’s what makes Peg Bracken feel surprisingly modern. Her core insights were never actually about soup; they were about emotional relief. You don’t have to enjoy the labor on your plate just because someone told you it’s “supposed to be” your source of joy. 

    If the thought of making dinner tonight fills you with dread, Bracken’s legacy offers a small, compassionate shift. Maybe the “right” meal is the one that keeps you from crying into the cutting board. Maybe boxed mac and cheese or a rotisserie chicken on the counter is not a failure, but a wise use of the only energy you’ve got.

    Dinner doesn’t have to be perfect. You don’t either.

  • McDonald’s franchisee reveals secret science behind why their Coke tastes better than anyone else’s
    Photo credit: Schu/FlickrCoke fans say McDonald's soda is the best. A franchise owner reveals the behind-the-scenes secrets that explain why.

    Diet Coke is the new smoke break. Some people call it a “fridge cigarette,” a mid-afternoon burst of caffeine, carbonation, and flavor that gives stressed out and overworked adults a reason to live. OK, maybe that’s a little overdramatic. But people truly do love their Diet Coke and other Coke products.

    Dentists and doctors might caution about too much of the stuff, but the data doesn’t lie. Soda, and Diet Coke in particular, is still extremely popular. It may even be at or near its all-time peak appeal.

    And anyone who drinks the stuff regularly knows one thing to be true: McDonald’s has the best Coke products around. Bar none. But how?

    McDonald’s franchise owner takes us behind-the-scenes

    “Why is McDonald’s Coke better?”: This question has been asked and answered before, but never in such detail.

    McDonald’s even addresses it on their own website, a sure sign that they’re asked about this constantly. In an FAQ blog post from 2021, they write that they pre-chill the syrup and filter the water before combining. That’s how they ensure the highest quality.

    But, according to franchise owner “McFranchisee,” who posts behind-the-scenes secrets on X, it goes much deeper than that. They recently unfurled a brilliant and detailed thread on the exact science that makes McDonald’s Coke so dang delicious.

    McDonald’s has a deep partnership with Coca-Cola

    Simply put, one reason that McDonald’s Coke tastes so good is because the franchise gets serious special treatment thanks to a decades-old partnership.

    McFranchisee writes, “McDonald’s goes above and beyond to make their drinks elite. They even have their own division at [Coca-Cola headquarters]—no one else does.”

    A handshake deal in the ’50s solidified the partnership while both brands helped each other grow. One way McDonald’s gets the white glove treatment no other fast food chain gets? It’s Coca-Cola syrup is sometimes delivered in stainless steel tanks rather than the traditional plastic bags, which transfers less unwanted flavors into the syrup.

    Special equipment that keeps everything cold

    Your average restaurant keeps the soda syrup stored at room temperature, only to then mix it with cold water to create the final product. Not at McDonald’s.

    McFranchisee shares a video that shows the fast-food chain’s elaborate (and expensive) set up: copper tubing that carries the syrup is surrounded by a thick block of ice that cools it quickly before it mixes with water.

    “If you mix cold water with room temp syrup – you lose some carbonation & bite. This is the heart beat of the Diet Coke you love.”

    The owner adds that McDonald’s strives to keep both the syrups and carbonated cold water between 33 and 36 degrees Fahrenheit. that’s even colder than Coca-Cola’s official recommendation, and it’s a huge reason why the soda tastes so fresh and crispy.

    Ultra-filtered water

    Before tap water even touches the so-carefully-cared-for Coca-Cola syrups at McDonald’s, it’s filtered using some of the best existing technology in the world.

    McFranchisee explains that good filtration isn’t just about removing everything from tap water, though.

    “When we filter the water, we want to make sure there are still minerals in the water. If you take all the minerals out, there’s nothing for the carbonation to attach to. In some instances, we have to add minerals to the water to get the correct carbonation.”

    Anecdotally, customers say a cup of plain ice water from McDonald’s is some of the clearest and tastiest around. And speaking of ice…

    Special slow-melting ice

    If you didn’t even know “non-porous ice” was a thing, you’re not alone. Ice made in traditional trays and automatic freezers freezes from all directions at once, trapping air pockets and impurities inside the cubes.

    McDonald’s makes use of special, “directionally frozen” ice.

    Clearly Frozen, who makes a non-porous home icemaker, writes, “The directional freezing process pushes dissolved air, minerals and other impurities – even bacteria – out of your ice. … Clear ice cubes also melt more slowly than cloudy ice, so they keep your drink ice cold with much less dilution!”

    That’s why a McDonald’s Coke holds up so well on the drive home. The ice is specially engineered not to melt and dilute your drink.

    Wide-mouth straw

    The Coca-Cola drinking experience at McDonald’s wouldn’t be complete without just the right straw. McDonald’s straws, McFranchisee writes, are wider than most restaurants’.

    That means more soda-per-sip, for more flavor, and also a bigger burst of carbonation in your mouth at once. It heightens the experience.

    Finally, the partnership between McDonald’s and Coca-Cola means a Coke expert visits most restaurants every three months to re-calibrate everything and check the entire system.

    If you’re a Coke or Diet Coke lover and you seem to find yourself drawn to McDonald’s beverages like a moth to a flame, you’re not imagining it. There’s a lot of extremely complex and expensive science involved in delivering the most delicious soda possible. Now if they can only get those pesky ice cream machines to stay online.

  • Sunbather doesn’t budge when Harry and Meghan’s entourage has to walk around her. She’s the internet’s new hero.
    Photo credit: Mark Jones via Wikimedia Commons(L) Meghan Markle and Prince Harry; (R) A sunbather reads a book.
    ,

    Sunbather doesn’t budge when Harry and Meghan’s entourage has to walk around her. She’s the internet’s new hero.

    A beachgoer couldn’t be bothered by Prince Harry and Meghan Markle’s visit and the internet is absolutely obsessed with her: “The level of not giving a f* I dream of achieving.”

    When Prince Harry and Meghan Markle visited Bondi Beach on April 17, they were surrounded by the usual circus: paparazzi, crowds, bodyguards in matching uniforms, the whole production. One woman lay on her mat in the middle of it all, scribbling in her notebook, wearing sunglasses, and apparently not giving a single thought to any of it.

    A TikTok clip posted by News.com.au captured the moment as the Duke and Duchess of Sussex walked the beach during the final day of their Australian tour. Their entourage had to navigate around her. She did not look up. The royal couple’s eyes tracked her as they passed. She continued writing.

    News.com.au summed it up in their caption: “One woman’s complete indifference is peak Bondi attitude.”

    @news.com.au

    One woman’s complete indifference is peak Bondi attitude. #princeharry #meghanmarkle #bondibeach #sydney #royals

    ♬ original sound – News.com.au

    The internet agreed enthusiastically. “The level of not giving a f* I dream of achieving,” one commenter wrote. “Peak unbothered,” said another. “Well done to that lady for not giving a damn,” a Facebook commenter added.

    The coda that made the story perfect: a TikTok commenter recognized the woman as her sister and revealed she thought the crowd had gathered around an actor.

    Prince Harry, Meghan Markle, viral, Australia, celebrity
    Aerial view of Bondi Beach in Australia. Photo credit: Canva

    The visit itself was a quieter affair than Harry and Meghan’s 2018 Australian tour, when they were still working royals and the reception was considerably more ceremonial.

    This trip included stops to support volunteer first responders at the Bondi Surf Bathers’ Life Saving Club, a Masterchef Australia appearance, and promotion of Meghan’s As Ever lifestyle brand. The Guardian described it as less a royal tour than something else entirely. One woman on a beach mat seems to have agreed.

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Mom-to-be trusted her sister to film her labor and the ‘distorted’ result is an absolute laugh riot

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A man skipped his friend’s birthday dinner because the cheapest entree was $41 and people are rallying behind him

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12 years ago, Kenan Thompson told ‘SNL’ he’d never perform in drag again. It launched careers.