Sharon Content loved working on Wall Street. A genius when it came to numbers, she thought she'd spend her entire career working in finance. But at some point, she says, she realized that the career she'd worked so hard for wasn't her calling. Content wanted to make a meaningful impact in her community — to give back; to help make life better for the people around her.
Content's decision led her to the non-profit sector. She became the director of programs at a youth entrepreneurship program. Then she took on the role of Chief Operating Officer at Pathways For Youth at the Boys and Girls Club in the Bronx borough of New York City. It was there, while working with youth in an incarceration avoidance program that she realized that something was missing.
"Whenever I met a family that was impacted by incarceration, I didn't have a referral," Content says. There was no organization to which she could send her clients — no group which worked specifically with the unique needs of youth whose parents had been imprisoned. So 11 years ago, in the basement of her home, Content started laying the plans for Children of Promise, NYC.