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History (Education)

History (Education)

How one mom is using Facebook to help hundreds of families find formula in South Florida

Katherine Quirk helped seniors find local vaccine appointments in 2021. When the formula shortage hit, she knew just how to help local families.

Katherine Quirk

Nurse and mom Katherine Quirk started a Facebook group to help families during the baby formula shortage.

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Nurse manager Katherine Quirk was following the news about the national baby formula shortage and growing more and more concerned. She saw stories of parents arriving at stores to find formula shelves empty. People with babies who have specific dietary restrictions unable to find the brand or formulation they need. Caregivers desperate to find formula to feed their babies. The U.S. formula shortage has grown into a full-blown, genuine crisis.

It’s been more than a decade since the mom of three fed babies of her own, but the magnitude of the problem hit her, both from the news and in Quirk’s personal circle.

“I’m in many local ‘mom’ Facebook groups and I saw post after post about the need for formula and the lack of availability,” Quirk tells Upworthy. She decided she wanted to do something to help.

In early 2021, Quirk and her husband had organized a Facebook group that helped thousands of senior citizens find COVID-19 vaccine appointments in the Parkland, Florida area, so she knew social media could be a powerful tool to crowdsource information and get it out to a community.

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