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1990s nostalgia

A rainbow over the AT&T store.

Thirty years ago, AT&T launched its “You Will” ad campaign, which predicted future technological developments that seemed pretty far-fetched at the time. But, in hindsight, the ad was surprisingly accurate in anticipating technology that’s commonplace today.

"Have you ever borrowed a book from thousands of miles away?" the first ad asks. "Crossed the country without stopping for directions? Or sent someone a fax from the beach? You will. And the company that will bring it to you is AT&T."

OK, the fax prediction was a bit off because that technology fell by the wayside after email was developed. But the sentiment was correct.

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