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Touting the benefits of breast milk during a formula shortage isn't helping anyone

There are times and places for breastfeeding advocacy. This isn't it.

Photos via Canva

A formula shortage crisis is not the time to push breastfeeding advocacy.

By now, you've likely seen news stories about the baby formula shortage in the U.S. According to CBS News, the formula shortage has been coming for months, with supply chain issues, labor shortages, product recalls and inflation creating a perfect storm and hampering manufacturers' ability to keep up with demand.

The shortage is causing intense stress for families that rely on formula as retailers resort to rationing purchases and customers find store shelves empty of major brands.

It's genuinely a crisis. And unfortunately, some breastfeeding advocates are using the shortage to tout the benefits of breastfeeding: This isn't a problem if you breastfeed! It's "free!" It's "readily available!" It's nature's perfect food! It's "what God intended!" It'll never be recalled!

Folks? Now is not the time or the place.

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