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sexualization of children

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'Would you let your child wear this?': Mom asks if she's 'overreacting' to a Target dress.

"I don’t usually even let my girls wear bikinis, but maybe I’m overreacting, I don’t know. Thoughts?”

A controversial dress being sold at Target.

There seems to be a constant war between children’s clothing retailers who want to push the boundaries of modesty and parents who push back, saying they are sexualizing children. On top of that, when young girls believe they are supposed to wear clothes that are tight-fitting and revealing, it's very damaging to their self-esteem and body image.

“I think it’s one thing that the girls’ clothes are very fitted and small, and it’s another that they’re in such direct contrast to what you find on the boys’ side, and those two things send a pretty strong message about what they’re supposed to look like, dressed to be slim and to be fit,” Sharon Choksi, a mom of two and founder of the clothing line, Girls Will Be, told CNN.

The topic came up again recently when Meghan Mayer, a mother of 2 and a 7th-grade school teacher, posted a video on TikTok about a dress she saw at Target that received over 1.6 million views.


Meghan was reacting to a smock-style patterned dress with balloon sleeves that appeared modest at first glance. But after closer examination, it has holes on the waist on both sides, revealing the girl’s midriff and possibly more.

“My oldest daughter and I are at Target and there’s some cute spring stuff,” Mayer started the video. "I am a little bit more conservative when it comes to my kids’ clothing, so maybe I’m overreacting, but let me know what you think of these dresses.”

She added that the dress may be okay for a 12-year-old but was inappropriate in her opinion for a 6-or 7-year-old.

Mayor asked her followers what they thought of the dress. “Like I said, I know I’m a little bit more conservative. I don’t usually even let my girls wear bikinis, but maybe I’m overreacting, I don’t know. Thoughts?”

For reference, she then showed the sizes of the dresses to show they were for kids and then revealed the holes in the sides. “Look at these little slits on the sides of these dresses, right at the hips on all these dresses,” she said.

Most people commenting on the video thought the dress was a bit much for such a young girl to wear.

"You're not overreacting. You're parenting properly," Paper Bound Greetings wrote. "No, no. There is no reason for those holes to be there. They should have pockets! Not holes!" Anna wrote. "I think retailers are trying to mature our kids too fast. I agree with mom!" HollyMoore730 commented.

But some people thought that that dress was acceptable and Mayer was overreacting.

"Unpopular opinion, I think they’re cute," Dr. Robinson wrote. "When I was a kid in the ‘70s I wore halter tops and tube tops; they were not seen as big deals. I don’t think this is scandalous," Kimberly Falkowsi added. "Overreacting. Both my girls have the blue and white, you can’t even tell much. It’s not that big of a hole. The dresses are so cute," LolitaKHalessi commented.

Some commenters told Mayer that she should buy the dress and have her daughter wear a shirt beneath it so it doesn’t show skin. But Mayer believes that would be supporting Target for making questionable kids' clothing.

"No, I'm not going to buy it and have them wear a tank top with it, because then that's showing Target that it's OK," she told Today.com. "And over time, the cutout will get bigger and bigger."