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Gen Z doesn't get their own humor.

When it comes to jokes, some generations love a very clear set-up-punch. "My wife is so lazy she… ba dum tss!"

For Gen Xers, "storytelling jokes" became more popular, made famous by the likes of Janeane Garofalo, Patton Oswalt, and David Cross. You were there for the hilarity peppered throughout a story, rather than the traditional short-form approach. Think Louis C.K., John Mulaney, or Kevin Hart.

- YouTubewww.youtube.com

But on the subreddit group r/outoftheloop, a blatant question was posed: "What is up with Gen Z humor?"

The question comes from a very earnest place. A 35-year-old Millennial woman simply wants to connect more with her 22-year-old Gen Z sister. The OP (@trainstationpoet) writes, "She is the best marshmallow squishy ray of light I’ve ever known. When I see her I just want to connect in every way possible to get that sibling good-good. She sends me some memes like this one and I genuinely do not understand ANY of them."

There is a link to Know Your Meme, which contains a picture of the following: a stick figure drawing of a smoking man with a hat entering through a door into a bunch of squiggles and capital "As." On top, it says "Are Ya Winning, Son? Don't forget to play The Last of Us too.." (I, too, am stumped.)

She then shares the same website with a piece entitled, "13 Reminders That Gen Z Kids Are Still The Future (Of Memes)" with different examples of what generations might find funny. Even the intro paragraph could be read as sarcastic, so wait—is THAT Gen Z humor?

For example, someone (and there doesn't seem to be a byline) writes, "There's nothing like a dose of good old generational stereotyping to distinguish between the different age groups. Boomers are the 'selfish and entitled ones' (depending on your age), whereas Millennials are the different, more self-aware brand of selfish and entitled (or self-loathing). As for Gen Z, they've got bigger fish to deep-fry than entering an argument about whether or not they're repeating the pattern."

They add, seemingly more sincerely, "The youngest generation is truly one of the strangest, because they laugh at their pain in a way that older generations haven't been able to. And there's something kind of endearing about that, in a messed-up sort of way. The cheerful pessimism and absurdist nature of Zoomer humor reminds us that even if everything won't be okay for the youth of today, at least they've gotten pretty good at making some truly detached and meaningless jokes online, as these examples remind us."

They then proceed to share memes to exemplify this premise. One, also sourced from Reddit, is titled "Le Gen Z has arrived." Underneath, it says "Boomer humor: Bad Wife, Millennial humor: Bad Life, Gen Z humor:" and it's merely a cartoon of a dog giving side-eye to a pink "beast version" of said dog who seems to be pawing a blue "beast version" of said dog and… oh never mind, I don't get it!

meme, side eye, gif, dog, gen z, humorSide Eye Dog Meme GIFGiphy

Back on the Reddit thread, the OP adds, "What I really don’t understand is the ‘why’ of the Gen Z humor. Boomer = low-hanging fruit that is 25% funny, 75% putting down other people. Millennial humor is self-deprecating jokes about wanting to be dead. Gen X humor is… idk, I never hear about them honestly. Then Gen Z humor (to me) is about taking acid, ending up on the astral plane and saying one to five words that vaguely represent the picture in the meme."

There are thousands of comments. One Redditor offers sound advice, which is essentially not to show fear. "Best advice to add: Don't say you don't get the meme. Half of Gen Z doesn't even get their own memes. You just sound old if you say that. The memes go fast and don't stick for long, so if you don't get it, don't ask about it."

Another explains that trends change so quickly for Zoomers, they want to make it seem like they're always keeping up. "When people hear ‘meme’ they expect a joke generally. I don’t think that’s how Gen Z sees it. Being in the know is the important part for them. I’m reminded of fashion trends… in my personal opinion, many fashion trends are ridiculous, memes are now fashion trends, it’s not about funny it’s about popular."

memes, gifs, confusing meme, gen z humor, generational humorMeme Reaction GIF by TokkingheadsGiphy

Many add that the jokes are deeply layered and purposely confusing. And when one starts to go down the rabbit hole, it actually is pretty brilliant in all its absurdity.

Bottom line, everything about Gen Z's humor is perfectly summed up by this comment: "Apparently postmodernism includes post-postmodernism."

@officialnutterbutter/TikTok

What did we just watch??

Nutter Butter, as any cookie aficionado knows, is sweet, salty and a little bit nuts. Apparently, it’s TikTok account is much the same.

While brands adopting an edgier persona on social media to attract a younger, hipper audience isn’t unheard of—just take it from Wendy’s or Duolingo— Nutter Butter’s marketing tactics are so unhinged that it has folks wondering “is Nutter Butter okay?”

This was the question posed by Cassie Fitzwater, who posted a now-viral video talking about how the page was freaking her out.


“If you guys have not seen Nutter Butter’s official account on here, I need you to stop what you’re doing and go look at it, because I had to, and I think you should, too,” she said in the clip. “I’m concerned. Nutter Butter, are you guys okay? Are you doing alright?”

The content is…surreal, to say the least. Every video feels like something out of a bad fever dream. Distorted voices, creepy retro commercial footage, dystopian imagery, jumps scares, unsettling cries for help…

Here’s a small sampling. Watch at your own peril.



@officialnutterbutter tales of nutter butter in suits of new. sumwher in the distance, a laugh. the sky!
♬ original sound - nutter butter

Yup. Straight up nightmare fuel. Sort of makes that one Quiznos commercial (you know the one) seem tame by comparison.

Understandably, people and companies alike who have bravely wandered onto the Nutter Butter accounts have some pretty strong feelings.

“This crosses a boundary I didn’t know I had,” commented one viewer.

“I heard there was ✨unhinged chaos✨ from my favorite snack’s TikTok. I was not disappointed 🤣🤣,” wrote another.

“I love nutter butter! (please release my family),”someone quipped.

Meanwhile 5 Hour Energy’s page wrote, “Even I don;t know what to do with this energy.”

“im logging off,” Wheat Thins commented.

What’s more, the page also appears to be some kind of recurring narrative taking palace, centered perhaps around a mysterious Nutter Butter-headed doll named Aidan, along with a black cloud named Nadia, and a masked clown with a top hat known simply as the Nutter Butter Man, who (much like his Skibidi Toilet predecessor) does not seem to be a benevolent character, by any means.

In a lengthy post shared to the r/GameTheorists subreddit, one person theorized that "Aidan’s tragic past involves his son being murdered by an intruder in their home," adding that "Nadia [is] likely Aidan’s wife. Hints of a wedding and the similarity of her name to 'Aidan' suggest she plays a significant role in the story."

The Nutter Butter Clown, who originates from old commercials where he gave sweets to children, promoting the idea of accepting candy from strangers” the added. “Now, he symbolizes chaos and menace in the TikTok content.” Wow. Meta.

To that, at least, there are some answers. According to AdWeek, digital advertising student and Nutter Butter "superfan" Aidan Moloney left comments containing only his name on Nutter Butter's TikTok posts for a year straight, which eventually became so popular they were incorporated into the brand’s market strategy. Who knows–maybe he’s even the mastermind behind all of this.

Whoever that mastermind was, it seems like they did it with Gen Alpha's signature band of perplexing, complex and mildly disturbing meme culture in mind. And to great success, given that many haven’t even thought about these cookies in decades.

“Last time I had a Nutter Butter was after standardized testing in middle school. I’m in my 30s, I bought one today at a gas station because I remember their TikTok. So it's working.”

And that, ladies and gentleman, is what good marketing is all about.

Humor

A neighborhood mom thought she caught her teen babysitter smoking and was hilariously wrong.

A neighborhood mom thought she caught her teen babysitter smoking and was hilariously wrong.

via Sarah Holderr / Twitter

Anyone with a Nextdoor account knows that there are some terribly nosy neighbors out there. There are also a lot of folks who love to complain … about everything.

These lookiloos can also be especially suspicious about what the local teenagers are doing.

Sarah Holderr, a teenager from Kansas, babysits for her neighbor Amy.

One day, Sarah received a text from Amy saying that her husband, Randy, caught her smoking while driving her car. First thing is that Randy should have minded his own business.

Secondly, if he has a problem with her smoking, he could have talked to her about it personally. There's no need to narc on her to his wife.

In the text, she refers to a "a cigar of some sort," which seems like she was accusing Sarah of smoking a blunt — a cigar with weed rolled into it. Which kinda makes sense because it's pretty rare to see a teenage girl smoking a cigar.

Even though she was being accused of an illegal act by Amy, Sarah responded with good humor, admitting that, in fact, she was only eating a taquito.

via Sarah Holderr/ Twitter

"I feel bad because in my opinion [my neighbor] is crazy nice and I get where she's coming from," Sarah told BuzzFeed News. "She hasn't responded, I'm assuming out of embarrassment."

Sarah posted the interaction on a since deleted Twitter post where it completely blew up, earning over 280,000 likes. And, of course, the folks on twitter had a lot to say about Amy and her nosy hubby.

This article originally appeared on 7.3.19

It's math that's simple enough for a third grader, but it seems wrong no matter how you calculate it.

Time is a strange phenomenon. It speeds up when we want it to slow down and drags when we wish it would go by faster. Sometimes it feels like we blink and a decade has gone by. Cue "the days are long, but the years are short," "time flies when you're having fun," and all the other time cliches that feel 100% true.

Of course, those truisms are all about our perception of time, not time itself. Time ticks by in a never-changing rhythm of seconds, minutes, hours, days and years, perfectly metered and measured. But it sure doesn't feel that way, which is why a simple math equation an average third grader can do has grown adults pulling out their calculators to make sure it's correct.


The equation in question comes from meme that reads "1981 and 2024 are as far apart as 1981 and 1938."

Yep, it's correct. The math checks out, no matter how many times you plug the numbers into the calculator. So why does it feel so wrong?

Again, time is a tricky thing. Those of us who were alive in 1981 remember how far back 1938 seemed to us at that time, and there's simply no way that distance is what 1981 is to us now. It seems impossible.

Part of the problem is that, at least for the middle-agers among us, the 80s still feels like they happened 20 years ago, not 43. That's simply how time perception works as we age.

But that's not all of it. As some people have pointed out, there were certainly major changes in both time periods, but the hugely significant cultural changes from 1938 to 1981 were more visible in many ways than most changes we've seen since then. Yes, technology exploded near the turn of the millennium, but once the internet and laptops and smartphones hit the scene, tech advancements have mostly been a matter of degree—better, smaller, lighter, faster, more efficient, more intuitive—in fairly steady increments and not so much dramatic jumps.

From 1938 to 1981, we saw huge leaps, from tiny black-and-white television to full-color cable television, from the first transatlantic passenger flight to sending humans to the moon on space shuttles, from switchboards and party lines to cell phone technology, from human computers to PCs.

We also saw clothing styles change drastically from one decade to the next during that time period in a way that we haven’t really seen in the past 40 years. Same with architecture and home designs. The mid-20th century saw the birth of rock n' roll, the Civil Rights Movement and the shift to women into the workforce. Again, huge leaps.

Wars also defined generations more in the mid-20th century than in the decades since, from WWII to the Vietnam War to the Cold War. It’s not that we haven’t had wars since 1981, but the direct impact of those wars on American life has not been as notable as those previous wars were.

Then again, it’s possible that much of the difference in feel is simply our perception of life now vs. then. Do the years since 1981 seem shorter simply because we’ve lived them, whereas most of us weren’t alive for a good chunk of the 1938 to 1981 time period and only learned it as “history”?

Hard to say, but one thing that’s clear is that people do not like the way this math feels, as evidenced by the comments people left on the post.

“Fitz is cancelled. Feeling triggered here. Lol”

“I did the math too many times because I don’t want to believe this.”

“As someone born in 1981 I really dislike this.”

“Shut your mouth. Those are fighting words! “

“I honestly did nothing to you! Like why?”

“They're not far apart. You're far apart."

It certainly will be interesting to see how the next 43 years feel for the people who live through it vs. 1981 until now.