Remember Nutter Butter cookies? Wait til you see their absolutely unhinged TikTok videos.
No one can stop watching.

What did we just watch??
Nutter Butter, as any cookie aficionado knows, is sweet, salty and a little bit nuts. Apparently, it’s TikTok account is much the same.
While brands adopting an edgier persona on social media to attract a younger, hipper audience isn’t unheard of—just take it from Wendy’s or Duolingo— Nutter Butter’s marketing tactics are so unhinged that it has folks wondering “is Nutter Butter okay?”
This was the question posed by Cassie Fitzwater, who posted a now-viral video talking about how the page was freaking her out.
“If you guys have not seen Nutter Butter’s official account on here, I need you to stop what you’re doing and go look at it, because I had to, and I think you should, too,” she said in the clip. “I’m concerned. Nutter Butter, are you guys okay? Are you doing alright?”
The content is…surreal, to say the least. Every video feels like something out of a bad fever dream. Distorted voices, creepy retro commercial footage, dystopian imagery, jumps scares, unsettling cries for help…
Here’s a small sampling. Watch at your own peril.
@officialnutterbutter let; me out
@officialnutterbutter come play,
@officialnutterbutter tales of nutter butter in suits of new. sumwher in the distance, a laugh. the sky!
Yup. Straight up nightmare fuel. Sort of makes that one Quiznos commercial (you know the one) seem tame by comparison.
Understandably, people and companies alike who have bravely wandered onto the Nutter Butter accounts have some pretty strong feelings.
“This crosses a boundary I didn’t know I had,” commented one viewer.
“I heard there was ✨unhinged chaos✨ from my favorite snack’s TikTok. I was not disappointed 🤣🤣,” wrote another.
“I love nutter butter! (please release my family),”someone quipped.
Meanwhile 5 Hour Energy’s page wrote, “Even I don;t know what to do with this energy.”
“im logging off,” Wheat Thins commented.
What’s more, the page also appears to be some kind of recurring narrative taking palace, centered perhaps around a mysterious Nutter Butter-headed doll named Aidan, along with a black cloud named Nadia, and a masked clown with a top hat known simply as the Nutter Butter Man, who (much like his Skibidi Toilet predecessor) does not seem to be a benevolent character, by any means.
@officialnutterbutter here we g o
In a lengthy post shared to the r/GameTheorists subreddit, one person theorized that "Aidan’s tragic past involves his son being murdered by an intruder in their home," adding that "Nadia [is] likely Aidan’s wife. Hints of a wedding and the similarity of her name to 'Aidan' suggest she plays a significant role in the story."
The Nutter Butter Clown, who originates from old commercials where he gave sweets to children, promoting the idea of accepting candy from strangers” the added. “Now, he symbolizes chaos and menace in the TikTok content.” Wow. Meta.
To that, at least, there are some answers. According to AdWeek, digital advertising student and Nutter Butter "superfan" Aidan Moloney left comments containing only his name on Nutter Butter's TikTok posts for a year straight, which eventually became so popular they were incorporated into the brand’s market strategy. Who knows–maybe he’s even the mastermind behind all of this.
Whoever that mastermind was, it seems like they did it with Gen Alpha's signature band of perplexing, complex and mildly disturbing meme culture in mind. And to great success, given that many haven’t even thought about these cookies in decades.
“Last time I had a Nutter Butter was after standardized testing in middle school. I’m in my 30s, I bought one today at a gas station because I remember their TikTok. So it's working.”
And that, ladies and gentleman, is what good marketing is all about.



A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 



An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.