A new study found this flirting strategy to be the most effective, regardless of your looks
It's science!

A couple enjoying a glass of wine.
In the 1988 Disney classic “Who Framed Roger Rabbit,” the titular character is in an unlikely relationship with his voluptuous wife Jessica. Roger is a frantic, anxious rabbit with a penchant for mischief, while Jessica is a quintessential ’40s bombshell who stands about a foot and a half taller and isn’t “bad,” just “drawn that way.”
When private investigator Eddie Valiant asked Jessica what she sees in “that guy?” she replies, “He makes me laugh.” This type of couple may seem like something we only see in the movies, but don’t underestimate the power of humor when it comes to attractiveness. A new study published in Evolutionary Psychology found that being humorous is the most effective way to flirt for both men and women.
“People think that humour, or being able to make another person laugh, is most effective for men who are looking for a long-term relationship. It’s least effective for women who are looking for a one-night stand. But laughing or giggling at the other person's jokes is an effective flirtation tactic for both sexes,” says Leif Edward Ottesen Kennair, a professor at the Norwegian University of Science and Technology's (NTNU) Department of Psychology.
“It is not only effective to be funny, but for women, it is very important that you show your potential partner that you think they are funny,” Rebecca Burch, a co-author from SUNY Oswego in New York, added.
Unfortunately, this study was only conducted on heterosexual couples.
For men, showing off their sense of humor was found to be the most effective way to flirt whether they were looking for a short-term or a long-term relationship. For women, being funny was the most effective tactic when looking for a long-term relationship. For people looking for a short-term fling, appearing available was the most effective tactic.
According to the study, humor is effective regardless of one's attractiveness. “Individual differences in age, religiosity, extroversion, personal attractiveness and preferences for short-term sexual relationships had little or no effect on how effective respondents considered the various flirting tactics to be,” says study co-author Prof. Mons Bendixen.
If you see someone you like but don’t think you’re good-looking enough for them, give it a shot. You may still have a chance if you can make ’em laugh.
The most effective tactics for those looking for a long-term relationship:
For women:
1. Makes him laugh
2. Shows interest in conversations
3. Spends time with him
4. Engages in deep conversations
5. Kisses on mouth
For men:
1. Makes her laugh
2. Spends time with her
3. Shows interest in conversations
4. Engages in deep conversations
5. Smiles
The study is proof that looks aren’t everything and shows that having a good sense of humor isn’t just about making someone laugh. A great sense of humor is evidence that someone is intelligent, wise, perceptive, confident, can see things from new perspectives and has good intuition. It also helps people quickly build bonds and share experiences, which is a great way to get close to someone in a fast and fun way.
So why wouldn’t Jessica be with Roger? The guy is hilarious.
This story originally appeared two years ago.
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Communications expert shares the perfect way to gracefully shut down rude comments
Taking the high ground never felt so good.
A woman is insulted at her job.
It came out of nowhere. A coworker made a rude comment that caught you off guard. The hair on the back of your neck stands up, and you want to put them in their place, but you have to stay tactful because you're in a professional setting. Plus, you don't want to stoop to their level.
In situations like these, it helps to have a comeback ready so you can stand up for yourself while making making sure they don't disrespect you again.
Vince Xu, who goes by Lawyer Vince on TikTok, is a personal injury attorney based in Torrance, California, where he shares the communication tips he's learned with his followers. Xu says there are three questions you can ask someone who is being rude that will put them in their place and give you the high ground:
Question 1: "Sorry, can you say that again?"
"This will either make them have to awkwardly say the disrespectful remark one more time, or it'll actually help them clarify what they said and retract their statement," Xu shares.
Question 2: "Did you mean that to be hurtful?"
The next step is to determine if they will repeat the disrespectful comment. "This calls out their disrespect and allows you to learn whether they're trying to be disrespectful or if there's a misunderstanding," Xu continues.
Question 3: "Are you okay?"
"What this does, is actually put you on higher ground, and it's showing empathy for the other person," Xu adds. "It's showing that you care about them genuinely, and this is gonna diffuse any type of disrespect or negative energy coming from them."
The interesting thing about Xu's three-step strategy is that by gracefully handling the situation, it puts you in a better position than before the insult. The rude coworker is likely to feel diminished after owning up to what they said, and you get to show them confidence and strength, as well as empathy. This will go a lot further than insulting them back and making the situation even worse.
Xu's technique is similar to that of Amy Gallo, a Harvard University communications expert. She says that you should call out what they just said, but make sure it comes out of their mouth. "You might even ask the person to simply repeat what they said, which may prompt them to think through what they meant and how their words might sound to others," she writes in the Harvard Business Review.
More of Gallo's suggested comebacks:
“Did I hear you correctly? I think you said…”
“What was your intention when you said…?”
“What specifically did you mean by that? I'm not sure I understood.”
“Could you say more about what you mean by that?”
Ultimately, Xu and Gallo's advice is invaluable because it allows you to overcome a negative comment without stooping to the other person's level. Instead, it elevates you above them without having to resort to name-calling or admitting they got on your nerves. That's the mark of someone confident and composed, even when others are trying to take them down.