upworthy

sustainability

Badge
Pura
Pura Fragrances
Justice

Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
True

In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

Related Articles Around the Web
indigenous people
Sustainability

Former Levi's CEO Charles Bergh settled the debate on how often you should wash your jeans

"We don’t need to wash jeans as often as most people think we do.”

via Levi Strauss and Ricardo Gomez Angel/Unsplash

Levi's CEO Charles Bergh settles the jean washing debate

Social media has become a fertile breeding ground for conversations about hygiene. Whether it’s celebrities bragging about how little their family bathes or battles over how often people should wash their sheets or bras.

One of the debates that gets the most diverse responses is how often people wash their denim jeans.

Denim atelier Benjamin Talley Smith tells Today that jeans should be washed "as little as possible, if at all.” Laundry expert Patric Richardson adds they should be cleaned “after nine or 10 wearings, like to me, that is the ideal." At that point, they probably have stains and are "a little sweaty by that point, so you need to wash 'em," Richardson says.

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?

The former CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014 when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.


He later clarified his thoughts in a blog post, “The Dirty Jean Manifesto” he posted to LinkedIn.

“I made this provocative statement because I believe strongly in what our brands stand for: quality, durability and lasting products made sustainably. I also said it because I believe we don’t need to wash jeans as often as most people think we do,” Bergh wrote.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water — and that is after only two years of use, washing the jeans once a week," Bergh wrote. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

To add to the problem, denim jeans are often manufactured in places where water is scarce, such as India, Pakistan, Mexico, China and parts of California.

Bergh recently spoke with CNBC’s Christine Tan and clarified his thoughts on jean cleanliness.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” Bergh explained. “If I drop some curry on my jeans, I’m gonna clean it. But I’ll spot-clean it. And if they get really gross you know, if I’ve been out sweating or something and they get really gross, I’ll wash them in the shower.”

However, when Bergh washes his jeans in the shower, he does it while wearing them and washing them with soap. The image that the scene conjures is of a cowboy bathing in a cartoon, clothes on and all.

There are a lot of different opinions on how often one should wash and dry their jeans and many of them boil down to personal preference. But the debate on the topic has brought up one very big point we should all consider: when choosing how often we wash our jeans, a big part of the decision should be considering the amount of water we use.

This article originally appeared two years ago.

From Your Site Articles
life hacks
Technology

A student accidentally created a rechargeable battery that she says could last 400 years

"This thing has been cycling 10,000 cycles and it’s still going." ⚡️⚡️

Steve Zylius/University of California, Irvine.

UCI doctoral candidate Mya Le Thai has developed a nanowire-based technology that allows lithium-ion batteries to be recharged hundreds of thousands of times.

There's an old saying that luck happens when preparation meets opportunity.

There's no better example of that than a 2016 discovery at the University of California, Irvine, by doctoral student Mya Le Thai. After playing around in the lab, she made a discovery that could lead to a rechargeable battery that could last up to 400 years. That means longer-lasting laptops and smartphones and fewer lithium ion batteries piling up in landfills.

A team of researchers at UCI had been experimenting with nanowires for potential use in batteries, but found that over time the thin, fragile wires would break down and crack after too many charging cycles. A charge cycle is when a battery goes from completely full to completely empty and back to full again.

But one day, on a whim, Thai coated a set of gold nanowires in manganese dioxide and a Plexiglas-like electrolyte gel.

batteries, renewable energy, energy, renewable batteries, rechargeable batteries, innovationBatteries being recycled at WRWA, London. Nov ‘21Photo by John Cameron on Unsplash

"She started to cycle these gel capacitors, and that's when we got the surprise," said Reginald Penner, chair of the university's chemistry department. "She said, 'this thing has been cycling 10,000 cycles and it's still going.' She came back a few days later and said 'it's been cycling for 30,000 cycles.' That kept going on for a month."

This discovery is mind-blowing because the average laptop battery lasts 300 to 500 charge cycles. The nanobattery developed at UCI made it though 200,000 cycles in three months. That would extend the life of the average laptop battery by about 400 years. The rest of the device would have probably gone kaput decades before the battery, but the implications for a battery that that lasts hundreds of years are pretty startling.

- YouTubewww.youtube.com

“Mya was playing around, and she coated this whole thing with a very thin gel layer and started to cycle it,” said Penner added. “She discovered that just by using this gel, she could cycle it hundreds of thousands of times without losing any capacity.”

“That was crazy,” he added, “because these things typically die in dramatic fashion after 5,000 or 6,000 or 7,000 cycles at most. ”"The big picture is that there may be a very simple way to stabilize nanowires of the type that we studied," Penner said. "If this turns out to be generally true, it would be a great advance for the community." Not bad for just fooling around in the laboratory.

Since her discovery, Mya Le Thai has gone on to a successful career as the Principal Scientist with the Enevate Corporation,

This article originally appeared eight years ago.

From Your Site Articles
energy
Science

'Forgotten' water harvesting system transforms 'barren wasteland' into thriving farmland

The half moons even help replenish the water table.

Credit: Andrew Millison/YouTube

Half moons allow water to be retained for agriculture and even replenish the groundwater table.

When the Great Green Wall initiative began in 2007, it was just a vision of a big, beautiful wall of greenery spanning the width of Africa to keep the Sahara Desert from encroaching on the rest of the continent. Despite years of successes and failures, celebration and criticism, we can see the progress being made as an inspiring example of how local and global collaboration can help counter the effects of climate change.

Just a few years ago, the Sahel region at the northern edge of Senegal was a "barren wasteland" where nothing had grown for 40 years. But the United Nations World Food Programme (WFP) and local villagers teamed up to regreen the area, bringing back agriculture, improving the economy of the people who live there, and preventing the climate migration that desertification ultimately leads to.

How do you hold back the world's largest hot desert?

According to Andrew Millison, a permaculture designer and instructor at Oregon State University, the Sahara desert has expanded by about 10% in the past 100 years. The idea behind the Great Green Wall is to build a barrier of vegetation to stop that expansion, which threatens the ecosystems and economies of the Sahel—the region south of the Sahara that separates the desert from the savanna.

In a video from February of 2024, Millison shared the collaborative nature and progress of one Great Green Wall project in Senegal, including the rejuvenation of 300,000 hectares (about the equivalent of 600,000 football fields) of seemingly unusable land.

- YouTubewww.youtube.com

"The process started with the community-based participatory planning," WFP program policy officer Bakalilou Diaby shares in the video. "By the end of this process, it was agreed that one of the major action is the land reclamation or land recovery project."

At first, it took some time to convince the community that the regreening of the degraded landscape was even possible, but after learning about how to improve the land, "the people believe and they are convinced, and they are also committed," says Diaby.

The 'forgotten' half-moon method of harvesting water

One of the keys to this particular regreening project is using long-forgotten techniques for harvesting water. When soil is crusted and sunbaked and hard as cement, rainwater doesn't penetrate and it's impossible for plants to take root. The solution? Half-moon shaped ditches dug in such a way that water flows into them on the straight side with an embankment built on the rounded side to hold the water in. Each half moon is 4 meters in diameter and takes about a day for one person to dig.

Local vegetation domesticated on the Sahel thousands of years ago, such as sorghum and millet, are planted in these half moons, rehabilitating the land and feeding the local community at the same time.

"This is nothing new—we have not invented a technology here," explains Sebastian Muller from the WFP resilience team. "The half moon technology is actually an endogenous technology to the Sahel and has been forgotten over time. We have rescued it from the past."

Not only does capturing water in the half moons help with the immediate need to grow food and contribute to the Great Green Wall, but 10% to 15% of the water will actually soak into the ground to replenish the water table, creating a more sustainable agricultural process.

"That way we actually achieve a balance of water. So we are not depleting the water resources, but we're making sure that we keep enough water in the ground for future generations," says Muller.

Other crops such as okra and tomatoes are grown in horizontal horticulture beds, and between those ditches grow trenches with fruit trees in them.

Engaging indigenous wisdom for sustainable farming

"This is just a very first step in this pilot," adds Muller. "We'll also be using other native species that will be planting in the pits that will drive the rejuvenation of the soil and the protection of the soil as the system starts growing into abundance and producing food and life for the people here."

According to Muller, the "syntropic farming" methods being employed were developed in Brazil and are based on global indigenous practices that mimic the way natural forests grow and thrive. These natural growing dynamics make agriculture more sustainable, continually replenishing the land rather than continually depleting it—truly a testament to global collaboration carried out at the local level with local community support.

"This project was really, really interesting because the World Food Programme wanted to demonstrate how you could take the most devastated areas and turn them back into resilient, food-producing locations," says Millison. "And they specifically placed their project on a very degraded landscape that had been taken down to bare, compacted earth."

If this desertified "wasteland" can be rejuvenated so successfully, it provides hope for recovering other land that many people might write off as useless or barren. As climate change continues to alter the Earth's landscape—literally—we'll need to keep working together both locally and globally to find solutions like the Great Green Wall and support their implementation.

You can learn more about successful permaculture practices on Andrew Millison's YouTube channel.

This article originally appeared in January.

From Your Site Articles
sustainability
Trending Stories