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sustainability

Levi's CEO Charles Bergh settles the jean washing debate

Social media has become a fertile breeding ground for conversations about hygiene. Whether it’s celebrities bragging about how little their family bathes or battles over how often people should wash their sheets or bras.

One of the debates that gets the most diverse responses is how often people wash their denim jeans.

Denim atelier Benjamin Talley Smith tells Today that jeans should be washed "as little as possible, if at all.” Laundry expert Patric Richardson adds they should be cleaned “after nine or 10 wearings, like to me, that is the ideal." At that point, they probably have stains and are "a little sweaty by that point, so you need to wash 'em," Richardson says.

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?

The former CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014 when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.


He later clarified his thoughts in a blog post, “The Dirty Jean Manifesto” he posted to LinkedIn.

“I made this provocative statement because I believe strongly in what our brands stand for: quality, durability and lasting products made sustainably. I also said it because I believe we don’t need to wash jeans as often as most people think we do,” Bergh wrote.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water — and that is after only two years of use, washing the jeans once a week," Bergh wrote. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

To add to the problem, denim jeans are often manufactured in places where water is scarce, such as India, Pakistan, Mexico, China and parts of California.

Bergh recently spoke with CNBC’s Christine Tan and clarified his thoughts on jean cleanliness.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” Bergh explained. “If I drop some curry on my jeans, I’m gonna clean it. But I’ll spot-clean it. And if they get really gross you know, if I’ve been out sweating or something and they get really gross, I’ll wash them in the shower.”

However, when Bergh washes his jeans in the shower, he does it while wearing them and washing them with soap. The image that the scene conjures is of a cowboy bathing in a cartoon, clothes on and all.

There are a lot of different opinions on how often one should wash and dry their jeans and many of them boil down to personal preference. But the debate on the topic has brought up one very big point we should all consider: when choosing how often we wash our jeans, a big part of the decision should be considering the amount of water we use.

This article originally appeared two years ago.

Andrew Millison's yard went from average lawn to abundant garden.

Fifteen years ago, Andrew Millison's yard looked like most average suburban American yards with a row rose bushes, a few trees, and a basic green lawn that had to be mowed and watered—good for running around and picnicking on, but not much else.

Today, it couldn't be more different or more productive. Where there used to be grass, now there's a "multi-layered permaculture food forest" that serves both Millison's family and their neighbors. In a video tour of his property in Oregon's Willamette Valley, the permaculture expert shares the five strategies he used to design his edible landscape.

- YouTubewww.youtube.com

But first, what does permaculture mean?

Permaculture refers to sustainable agricultural and design practices that work with nature rather than against it. Permaculture practices include observing and learning from natural ecosystems and creating purposeful systems that emulate them.

For instance, huge fields filled with neat rows of all one kind of crop might make planting and harvesting more efficient, but nothing in nature actually grows that way on its own. Agriculture that goes against nature means having to work hard to keep away pests, manage water distribution carefully, etc. Permaculture aligns human action with the diversity, stability and resilience that make healthy landscapes productive and self-sustaining long-term.

Here are the five strategies Millison used to do that right in his own yard:

1. Create productive edges

Edges of yards and gardens are usually decorative, but Millison's yard edges are almost entirely made of trees and shrubs that produce fruit or other food. From cherries to blackberries to fennel to grapes and more, he created "a solid corridor of food" for him and his community to enjoy. He even has an apple tree that grew out of a crack in the sidewalk. As neighbors walk by, they can partake of the abundance.

Andrew Millison at the edge of his yardThe community benefits from the food growing at the edges of Andrew Millison's sidewalk.Andrew Millison/YouTube

His cherry tree is grafted with four different varieties so they ripen at different times throughout the season. He also has a fig tree that he planted in the south-facing part of the yard to take advantage of the increased heat reflected off the sidewalk.

2. Plant food everywhere

We're used to thinking of a gardens as a distinct part of a yard, not the whole thing, but why? Millison makes use of the land he has by planting food literally everywhere—front yard, side yard, back yard, all of it.

Millison has perennial plants like his artichokes, which means he doesn't have to replant them every year. He also has an annual garden patch, growing things like lettuce, zucchini, broccoli and more, which he harvests from every day during growing season.

flower gardenFood and flowers and native foliage fill the landscape.Andrew Millison/YouTube

3. Diversity of plants

Hyperdiversity is an important strategy, says Millison. Flowers and native plants are a big part of the food-bearing ecosystem, not only attracting pollinators but also supporting insect predator and prey relationships, keeping pests at bay in the garden.

"So I not only have the cultivated ecosystem of exotic food and flowering plants, but I have the ecological matrix of a native, intact system as well," says Millison.


bees on a honeycombMillison's bees help pollinate the whole neighborhood.Andrew Millison/YouTube

Along with the diversity of flowers, Millison also keeps bee hives. The bees pollinate the garden and provide honey (which he puts in his tea he makes with the overabundance of fresh mint he has growing). And because their range is about a mile, the bees from Millison's hives help pollinate his neighbor's gardens as well.

4. Chicken rotation system

Bees aren't the only animal Millison tends to in his permaculture garden. His chickens also play a big role in fertilization, weeding and tilling of the soil, thanks to a rotation system he uses season to season. During the summer, they stay in a paddock where their activity prepares the soil for a winter crop that will be planted there. After the harvest in the fall, they move to the main garden area where they do the same thing, preparing the soil for the next summer's planting.

"Having the chickens move back and forth between these gardens creates a wonderful synergy where the chickens take care of a lot of the important garden work so I don't need to do it," he says.


Chicken paddockChickens take a lot of the work out of soil preparation.Andrew Millison/YouTube

The chickens have a coop that can be accessed from either area and which is also connected to the greenhouse, which is part of Millison's final strategy.

5. Create microclimates

Millison's small lot has about 50 trees planted on it, but it's designed as a "solar bowl" so that all of the plants get the amount of sunlight they need.

A microclimate element familiar to most of us is the greenhouse, and Millison's greenhouse is made from mostly recycled materials. It stays much warmer than the outside, enabling him to keep citrus trees, desert foliage and other plants that don't do well with prolonged below-freezing temperatures. (His greenhouse even has a jade plant from a cutting he got from Jerry Garcia(of The Grateful Dead.)


inside a greenhouseThe chicken nesting boxes open up into the greenhouse.Andrew Millison/YouTube

In an example of the whole permaculture design working together, the chickens' nesting boxes in their coop are attached to and open up into the greenhouse for easy collection.

"You know, your quality of life really goes up when you surround yourself with gardens, with nature," says Millison. "I find my peace in going out here and gardening. It's my hobby. I have a lot of creative energy out here as well. It's a wholesome feeling and it's a secure feeling."

Millison says the garden does help with their grocery bill and there's nothing like eating something fresh that literally just been picked. But it's also about sharing, he says.

"I've got a school down the block. The kids are always walking by, they're eating all the berries and fruits on the sidewalk. I've got neighbors coming over—I'm always sharing my surplus. It's a really good way to build community with your neighbors."

Imagine if everyone's yards were used to grow food this way. You can learn more about Millison's expertise and other permaculture projects around the world on his YouTube channel as well as his website at andrewmillison.com.

Pop Culture

How Nigel Xavier, the king of upcycled fashion, uses Meta AI to create unique holiday gifts

The best part? Anyone can do this to create a truly unique and meaningful Christmas gift.

All photos courtesy of Nigel Xavier

Meta AI has been a 'game changer" for navigating the holidays with intention.

When it comes to fashion, Nigel Xavier is constantly pushing boundaries with creativity. Dubbed both the “Patchwork King” and the “Wizard of Denim” as he rose to fame (and won) on season 2 of Netflix’s Next in Fashion, Xavier has taken the fashion world by storm by completely transforming second hand materials into bold and edgy upcycled looks. Through the lens of his imagination, discarded scraps can become runway-worthy hoodies, sweatpants, hats, you name it.

And yet, even prolific creatives like Xavier need help with inspiration sometimes, and A.I. can be a great tool for spinning up those fresh new ideas. In a recent collaboration with Meta AI, Xavier was able to design an amazing DIY holiday gift using items that were just laying around his house. For those looking for more ways to create mindful gifts in an eco-conscious way, definitely read on.

Xavier simply took an old belt, a few shirts, and some denim from his closet—or as he called them “materials that had stories but were collecting dust”—and threw on a pair of Ray-Ban Meta Smart Glasses, which helped him think through how to piece everything together. It even offered suggestions on ways to balance different fabrics and textures.

With the inspo given by Meta, Xavier was able to whip up a completely unique, completely sustainable belt that’s full of meaning and intention, which he thinks is “what the best gifts are about.”

“The perfect Christmas gift [has] gotta have soul. I’m not talking about how much it cost. A thoughtful gift tells a story—it’s personal, it’s real, and it’s got that energy that makes it unique to the person you’re giving it to. It should be a reflection of you putting in the time, putting in the work, and showing you really know the person you're gifting. And that’s where the magic happens—it’s not about perfection, it’s about authenticity.”

And it’s this authenticity that makes an upcycled gift so “next-level,” says Xavier. It not only provides the recipient with a one-of-a-kind treasure, it offers the giver a chance to “flex your creativity in real time.” You get a chance to “see how colors, textures, and materials can come together in ways you never expected.” That makes it a win for the planet, and a win for you as well.

Still, for those of us not as accustomed to upcycling as Patchwork King, the whole concept might feel a little daunting at first. Luckily, Meta AI can help smooth the process. “It’s super accessible,” Xavier notes, “especially if you’re looking to learn new things and find new ways to scale your creativity.”

And that’s the real beauty of technology, isn’t it? Helping to make seemingly impossible tasks a little easier, so that we can really bring our grandest visions to life. If part of your grand vision is to navigate the holiday season in the most impactful way possible, Meta AI could be a game changer. It certainly has been for Xavier.

Science

Artist creates amazing inflatable shower curtain to help save water

If you take long showers you’re in for a rude awakening.

Image via elisabethbuecher.com

Singing in the shower.

Are you the type of person who is always waiting on someone in the shower, or are you the one holding everyone up with your epic shower songs? Either way, Elisabeth Buecher has the perfect shower curtain for you. The London-based artist created an inflatable shower curtain that fills soft spikes with air if the shower is on too long. After four minutes of running water, a sensor on the tap triggers an inflator for the spikes, and the bather is immediately reminded that it's time to get out.

Buecher created the installation to raise awareness about water conservation.


"They aim at provoking a debate around water issues and making people more aware of their consumption," the artist said on her website.

Check out the steps from peaceful showering to an alarming wake-up call below.

bathroom, saving water, room design

Getting the hair wet.

Image via elisabethbuecher.com

artist, environmentalist, going green

My other chosen career.

Image via elisabethbuecher.com

Inflatable shower curtain in dramatic action.

Image via elisabethbuecher.com

protection, responsibility, guardianship

The shower curtain has won.

Image via elisabethbuecher.com


This article originally appeared on 09.23.17