Johnson & Johnson's vaccine news proves it's vital to read articles and not just headlines

As a writer, few things grate my nerves like people reacting to a headline without actually reading the article, and yet it happens all the time. I've had people try to defend this practice ("It's your fault for writing the headline that way!") but no matter how it's written, a headline is never going to be a full story. Never ever. An article's worth of information cannot be encapsulated in 90-characters-or-less, and distilling the essence of a piece in a way that is both informative and inspires people to read it is more complicated than it looks.

On that note, let's talk about the Johnson and Johnson vaccine news that came out today, because people who don't read beyond the headlines are getting a skewed picture of the efficacy of this vaccine. Here are some samples of the wording major news organizations used in their headlines and social media share texts this morning:

"Covid vaccine: Single dose Covid vaccine 66% effective"BBC

"Johnson & Johnson COVID-19 vaccine 66% effective in global trial, company says" Fox News

"Johnson & Johnson COVID-19 vaccine is 72% effective in the U.S., and 66% overall in large trial"Reuters

"Johnson & Johnson's single-dose Covid-19 vaccine was 66 percent effective at preventing moderate and severe disease in a global study"Politico

"Johnson & Johnson vaccine is 66% effective in preventing moderate to severe COVID-19, a global study finds" NPR

"Single-shot Johnson & Johnson vaccine 66% effective against moderate to severe covid-19, but worked less well in variant hot spot"Washington Post

I shudder to think of how many people are going to glance through the news, see headlines like this, and say to themselves "Oh, I guess the J & J vaccine basically sucks compared to the 95% effective mRNA ones." And I lament how many will not have the far more appropriate reaction of, "Wow, the J & J vaccine is 100% effective at preventing hospitalizations and death from COVID! How amazing!"

That's right. Zero hospitalizations and zero deaths in the 44,000 person trial—a hugely significant detail you'd miss if you only read those "66% effective" headlines. The vaccine is also 85% effective at preventing severe illness (presumably meaning bad symptoms but not quite bad enough to need hospitalization) 28 days after the shot, and 100% at preventing severe illness 49 days after. How is that not incredible news?





To read the 66% headlines—and even some full articles, surprisingly—you'd never know how effective this vaccine actually is in the ways that count the most. You might even assume that statistic means that 34% of people still have a chance of getting COVID and dying after getting this vaccine, when that's not the case at all.

The primary goal of COVID immunization is to keep people from dying and/or getting severely ill from the virus so we can return to normalcy as soon as possible. This vaccine does that. That's the detail that should be dominating the headlines. Of course, we'd love to see a vaccine that prevents all sickness, but that's a tall order for any inoculation. Even the 66% efficacy is good for a new vaccine, and if anything, it just goes to show how incredibly effective the mRNA versions are. But the bottom line is this is a life-saving vaccine, full stop.

That doesn't mean it's perfect or just as effective as the mRNA vaccines from Pfizer and Moderna. There are still questions about whether or not these vaccines can prevent people from carrying the virus, and there are some concerns about decreases in vaccine effectiveness on some of the variants we're seeing pop up around the world.

But there's a reason epidemiologists are still referring to this vaccine as a "game-changer."




One key feature of the Johnson & Johnson vaccine is that it only requires a single dose. Considering the logistical and cost challenges of getting people to show up for two shots several weeks apart, that's a big deal. The vaccine also only requires refrigeration to be shipped and stored—unlike the Pfizer vaccine, which has to be kept at minus 70 degrees celsius—which opens up the door to getting far more people vaccinated far more quickly in far more places around the globe. In a pandemic like this one, those details do indeed change the game.

A repeated lament I've seen from many public health officials is that so much news coverage and messaging on COVID vaccines downplays how amazing it is that we even have them at this point, much less how effective they are. For a novel virus, vaccine development has gone incredibly well, and it is a testament to modern science and that we have several effective vaccines less than a year into a pandemic.

All of this is fabulous pandemic news, but you'd never know it if you only read the headlines.



The moral of this story is please, please, please always read articles in full before reacting. As much as I wish news outlets had avoided choosing to highlight the "66% effective" stat over the "100% hospitalization and death prevention" stat, I also know that there's no perfect way to write a headline. We're all bombarded by news and links, but people have to get over the habit of assuming a headline has all of the info, or even the most important info, and get in the habit of clicking and reading.

And if you've made it to this line, thank you for being part of the solution and not part of the problem. High five.

Images courtesy of Letters of Love
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When Grace Berbig was 7 years old, her mom was diagnosed with leukemia, a cancer of the body’s blood-forming tissues. Being so young, Grace didn’t know what cancer was or why her mother was suddenly living in the hospital. But she did know this: that while her mom was in the hospital, she would always be assured that her family was thinking of her, supporting her and loving her every step of her journey.

Nearly every day, Grace and her two younger sisters would hand-make cards and fill them with drawings and messages of love, which their mother would hang all over the walls of her hospital room. These cherished letters brought immeasurable peace and joy to their mom during her sickness. Sadly, when Grace was just 10 years old, her mother lost her battle with cancer.“

Image courtesy of Letters of Love

Losing my mom put the world in a completely different perspective for me,” Grace says. “I realized that you never know when someone could leave you, so you have to love the people you love with your whole heart, every day.”

Grace’s father was instrumental in helping in the healing process of his daughters. “I distinctly remember my dad constantly reminding my two little sisters, Bella and Sophie, and I that happiness is a choice, and it was now our job to turn this heartbreaking event in our life into something positive.”

When she got to high school, Grace became involved in the Leukemia & Lymphoma Society and a handful of other organizations. But she never felt like she was doing enough.

“I wanted to create an opportunity for people to help beyond donating money, and one that anyone could be a part of, no matter their financial status.”

In October 2018, Grace started Letters of Love, a club at her high school in Long Lake, Minnesota, to emotionally support children battling cancer and other serious illnesses through letter-writing and craft-making.


Image courtesy of Letters of Love

Much to her surprise, more than 100 students showed up for the first club meeting. From then on, Letters of Love grew so fast that during her senior year in high school, Grace had to start a GoFundMe to help cover the cost of card-making materials.

Speaking about her nonprofit today, Grace says, “I can’t find enough words to explain how blessed I feel to have this organization. Beyond the amount of kids and families we are able to support, it allows me to feel so much closer and more connected to my mom.”

Since its inception, Letters of Love has grown to more than 25 clubs with more than 1,000 members providing emotional support to more than 60,000 patients in children’s hospitals around the world. And in the process it has become a full-time job for Grace.

“I do everything from training volunteers and club ambassadors, paying bills, designing merchandise, preparing financial predictions and overviews, applying for grants, to going through each and every card ensuring they are appropriate to send out to hospitals.”

Image courtesy of Letters of Love

In addition to running Letters of Love, Grace and her small team must also contend with the emotions inherent in their line of work.

“There have been many, many tears cried,” she says. “Working to support children who are battling cancer and other serious and sometimes chronic illnesses can absolutely be extremely difficult mentally. I feel so blessed to be an organization that focuses solely on bringing joy to these children, though. We do everything we can to simply put a smile on their face, and ensure they know that they are so loved, so strong, and so supported by people all around the world.”

Image courtesy of Letters of Love

Letters of Love has been particularly instrumental in offering emotional support to children who have been unable to see friends and family due to COVID-19. A video campaign in the summer of 2021 even saw members of the NFL’s Minnesota Vikings and the NHL’s Minnesota Wild offer short videos of hope and encouragement to affected children.

Grace is currently taking a gap year before she starts college so she can focus on growing Letters of Love as well as to work on various related projects, including the publication of a children’s book.

“The goal of the book is to teach children the immense impact that small acts of kindness can have, how to treat their peers who may be diagnosed with disabilities or illness, and how they are never too young to change the world,” she says.

Since she was 10, Grace has kept memories of her mother close to her, as a source of love and inspiration in her life and in the work she does with Letters of Love.

Image courtesy of Grace Berbig

“When I lost my mom, I felt like a section of my heart went with her, so ever since, I have been filling that piece with love and compassion towards others. Her smile and joy were infectious, and I try to mirror that in myself and touch people’s hearts as she did.”

For more information visit Letters of Love.

Please donate to Grace’s GoFundMe and help Letters of Love to expand, publish a children’s book and continue to reach more children in hospitals around the world.

Ronny Tertnes' "liquid sculptures" are otherworldly.

Human beings have sculpted artwork out of all kinds of materials throughout history, from clay to concrete to bronze. Some sculpt with water in the form of ice, but what if you could create sculptures with small drops of liquid?

Norwegian artist Ronny Tertnes does just that. His "liquid sculptures" look like something from another planet or another dimension, while at the same time are entirely recognizable as water droplets.

I mean, check this out:


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Images courtesy of AFutureSuperhero and Friends and Balance Dance Project
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The day was scorching hot, but the weather wasn’t going to stop a Star Wars Stormtrooper from handing out school supplies to a long line of eager children. “You guys don’t have anything illegal back there - any droids or anything?” the Stormtrooper asks, making sure he was safe from enemies before handing over a colorful backpack to a smiling boy.

The man inside the costume is Yuri Williams, founder of AFutureSuperhero And Friends, a Los Angeles nonprofit that uplifts and inspires marginalized people with small acts of kindness.

Yuri’s organization is one of four inaugural grant winners from the Upworthy Kindness Fund, a joint initiative between Upworthy and GoFundMe that celebrates kindness and everyday actions inspired by the best of humanity. This year, the Upworthy Kindness Fund is giving $100,000 to grassroots changemakers across the world.

To apply, campaign organizers simply tell Upworthy how their kindness project is making a difference. Between now and the end of 2021, each accepted individual or organization will receive $500 towards an existing GoFundMe and a shout-out on Upworthy.

Meet the first four winners:

1: Balance Dance Project: This studio aims to bring accessible dance to all in the Sacramento, CA area. Lead fundraiser Miranda Macias says many dancers spend hours a day at Balance practicing contemporary, lyrical, hip-hop, and ballet. Balance started a GoFundMe to raise money to cover tuition for dancers from low-income communities, buy dance team uniforms, and update its facility. The $500 contribution from the Kindness Fund nudged Balance closer to its $5,000 goal.

2: Citizens of the World Mar Vista Robotics Team: In Los Angeles, middle school teacher James Pike is introducing his students to the field of robotics via a Lego-building team dedicated to solving real-world problems.

James started a GoFundMe to crowdfund supplies for his students’ team ahead of the First Lego League, a school-against-school matchup that includes robotics competitions. The team, James explained, needed help to cover half the cost of the pricey $4,000 robotics kit. Thanks to help from the Upworthy Kindness Fund and the generosity of the Citizens of the World Middle School community, the team exceeded its initial fundraising goal.

Citizens of the World Mar Vista Robotics Team video update youtu.be

3: Black Fluidity Tattoo Club: Kiara Mills and Tann Parker want to fix a big problem in the tattoo industry: there are too few Black tattoo artists. To tackle the issue, the duo founded the Black Fluidity Tattoo Club to inspire and support Black tattooers. While the Brooklyn organization is open to any Black person, Kiara and Tann specifically want to encourage dark-skinned artists to train in an affirming space among people with similar identities.

To make room for newcomers, the club recently moved into a larger studio with a third station for apprentices or guest artists. Unlike a traditional fundraiser that supports the organization exclusively, Black Fluidity Tattoo Club will distribute proceeds from GoFundMe directly to emerging Black tattoo artists who are starting their own businesses. The small grants, supported in part with a $500 contribution from the Upworthy Kindness Fund, will go towards artists’ equipment, supplies, furnishings, and other start-up costs.

4: AFutureSuperhero And Friends’ “Hope For The Holidays”: Founder Yuri Williams is fundraising for a holiday trip to spread cheer to people in need across all fifty states.

Along with collaborator Rodney Smith Jr., Yuri will be handing out gifts to children, adults, and animals dressed as a Star Wars’ Stormtrooper, Spiderman, Deadpool, and other movie or comic book characters. Starting this month, the crew will be visiting children with disabilities or serious illnesses, bringing leashes and toys to animal shelters for people taking home a new pet, and spreading blessings to unhoused people—all while in superhero costume. This will be the third time Yuri and his nonprofit have taken this journey.

AFutureSuperhero started a GoFundMe in July to cover the cost of gifts as well as travel expenses like hotels and rental cars. To help the nonprofit reach its $15,000 goal, the Upworthy Kindness Fund contributed $500 towards this good cause.

Think you qualify for the fund? Tell us how you’re bringing kindness to your community. Grants will be awarded on a rolling basis from now through the end of 2021. For questions and more information, please check out our FAQ's and the Kindness Toolkit for resources on how to start your own kindness fundraiser.

The scarf, a simple accessory that some find an essential fashion piece. Both fashionable and function with the warmth they provide, scarves can be a valuable gift for any occasion or person. Here, we've selected our best selling scarves from our store. At Upworthy Market, when you purchase a product, you directly support the artisans who craft their own products, so with every purchase, you're doing good. These scarves are not only unique, but they are hand-made by local artisans and all under $30.

1. Fair Trade Woven Dark Gray Alpaca Blend Scarf

Celinda Jaco selects a cozy blend of Andean alpaca for this handsome men's scarf. Classic in style, it features fine stripes of white and black woven through the dark grey textile. Hand-tied fringe completes a distinguished design.

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Kayla Sullivan nails the reality of toddler tantrums in her mock news report.

Anyone who's ever had a 2-year-old knows that they can be … a lot. Adorable for sure, but … a lot. Toddlers are just starting to figure out that they have their own free will, but they have zero idea how to wield it or use it for good. They want what they want, when they want it—except when they change their mind and absolutely do not want what they just wanted—and they don't really have the emotional maturity or verbal acuity to adequately express any of these things without crying, whining or screaming.

There's a reason they're so darn cute.

For parents, handling a 2-year-old's 2-year-oldness can be a challenge. You can't rationalize with them. You know they're not being little toddler terrors on purpose. You know that they're just learning and that it's a stage and a phase that won't last forever, but when you're in it? Phew.

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