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generation x

The Gap brought swing to the mainstream with its "Khakis Swing" commercial.

Every Gen Xer remembers a small moment in time when swing music was extremely popular in the late '90s. Swing went from nonexistent to an alt-rock radio mainstay from 1996 to 1998 and then, it was gone in a flash.

During that time, young people rushed to their nearest dance studios to learn the Lindy Hop and bought up old-school, retro suits and fedoras. Swing clubs started popping up all over the country and MTV played swing-inspired videos such as "Hell" by Squirrel Nut Zippers, "Jump Jive an' Wail" by Brian Setzer Orchestra and "You and Me (and the Bottle Makes Three)" by Big Bad Voodoo Daddy.

Film editor Simone Smith asked Gen X to explain what the hell was going on in the late '90s that led to swing music making a huge comeback.


It's always hard to figure out how specific trends crop up, but according to Kenneth Partridge from Billboard, it began with the formation of Royal Crown Revue in 1989 by two members of the seminal L.A. punk band Youth Brigade. Royal Crown Revue's old-school '40s tough-guy aesthetic was something punks could relate to while also bringing back the danceable '40s sound.

The band had a Wednesday night residency at L.A.'s The Derby before turning it over to Big bad Voodoo Daddy, who were featured in John Favreau's 1996 surprise hit "Swingers."

"Swingers" was probably the most important moment in the swing revival. The film centered around friends who roam L.A. like a modern-day Rat Pack to a soundtrack featuring Dean Martin, Count Basie and Big Bad Voodoo Daddy.

Others attribute swing's rise in popularity to "A League of their Own," (1992) "Swing Kids" (1993) and "The Mask" (1994).

In 1998, The Gap brought swing to the mainstream with its "Khakis Swing" commercial, featuring good-looking young people Lindy-hopping to the sounds of Louis Prima.

​On a psychological level, the swing craze seemed to be a pivot from the dreariness of grunge rock that began to fade from the public consciousness by around 1996. Some also think that the upbeat, fun music was a response to the return to the prosperity of Clinton-era America.

At the same time, rave culture, which was also centered around dancing and had an upbeat aesthetic, was becoming popular as well.

Some Gen Xers did their best to explain the phenomenon that felt like it came out of nowhere.

Swing music? it could have been worse.


Smith may be confused that there was a big swing craze in the '90s, but she should also know that it wasn't the only strange musical comeback of the era. What in the world was the whole Gregorian chant craze about?

This article originally appeared on 11.16.21


A mix tape from 1992.

A few weeks ago I came across an article about a kid who watches television at 1.5x speed so he can cram as much viewing in as he can. It seemed that his unquenchable desire to get through shows in the Golden Age of television meant he’d sacrifice the entertainment value of the show just to get to the end.

“Man, this guy would have been crucified in 1993,” I thought.

As a 45-year-old card-carrying member of Generation X (those born between 1965 and 1979), I remembered a time when nobody bragged about the amount of TV they watched. In fact, they bragged about not owning a TV. “I don't watch TV, man,” people would say. “It only exists to sell you stuff.”

This complete reversal on the social acceptance of gluttonous TV viewing made me wonder what happened to the values we were raised on as Gen Xers? We were taught that sincerity was for simpletons, everything corporate is evil, old school is always better than the latest and greatest, authenticity is king, conformity is death and there is nothing worse than being a sell-out or a poser.


Nobody would have ever referred to themselves as an “influencer” in 1991—that’s the definition of a sell-out.

“After writing this book, I’m back in the mindset of ’90s thinking, which is that nothing is worse than selling out,” Chuck Klosterman, author of “The Nineties: A Book,” told Esquire. “Nothing was more embarrassing in the ’90s than trying to convince people to like the thing you made."

Deep inside the heart of almost every Gen Xer is a deep-seated feeling of nihilism. We didn’t trust the corporations that laid off our parents or gutted their pensions in the ’80s. In fact, everything corporate was predatory. We didn’t have a lot of faith in family values because we were the first generation raised by single parents or in daycare. We didn’t care much about politics either. Back in the ’90s, Gen X’s aversion to politics was historic.

Of course, these are all generalities about a generation of nearly about 65 million people, but studies show that there are some definite hallmarks of being a Gen Xer.


According to a generational differences document circulated through the business community, Gen X’s core values are “skepticism,” “fun” and “informality.” They’re described as “self-reliant,” “independent,” “unimpressed with authority” and motivated by “freedom.”

In the young Gen Xer, the culture of the era “instilled a wariness and skepticism, and a kind of ‘figure it out for yourself’ mindset,” Paul Taylor, author of “The Next America: Boomers, Millennials, and the Looming Generational Showdown” told The Washington Post. And with that came a sense “that you don’t have to shine a light on yourself. You’re not the center of the universe.”

But things have changed since the ’90s when Gen X was coming of age. We live in an American culture that is fractured by political partisanship, fueled by a constant culture of outrage, crippled by a preoccupation with technology, plundered by greedy boomers and annoyed by overly sensitive millennials. All of this is happening while we face the greatest challenge of our times, climate change.

The answer to all of these problems is simple: admit that Gen X at one point had it right and if we followed its lead, we could reverse these terrible trends. OK, it might not fix all of our woes, but the way things are going now surely aren’t working. Plus, weren’t the ’90s great?

Also, with hat in hand, I must admit that this message is for Gen Xers as well. Many of us have lost our way by forgetting our disdain for authority and skepticism toward institutions. This is a call for us to remember what we once stood for and to fight back by doing what we do best—staying above the fray.

Gen X, it’s time to strap on your Dr. Martens boots and get back to fighting the “Battle of Who Could Care Less.” It’s time we collectively got our “whatever” back and showed the other generations how powerful dismissiveness can be.

Here are the top five Gen X values that we need to embrace again.

5.  Buying vintage items

Nothing was less hip in the early ’90s than wearing mall clothes. If you had any style you shopped at a thrift store and bought used duds from the ’70s and early ’80s and remixed them into something awesome. If you were into hip-hop or skating you shopped at the surplus store and rocked some super-durable Dickies or Carhartt gear. The mood of the times was totally anti-fashion. These days, we live in a world where fast fashion is killing the environment. By embracing the Gen X value of old-school cool, we can help the planet while looking much more fashionable in the process.

4. Corporate skepticism

In the early 2000s, people fell head-over-heels in love with smartphone technology and social media so quickly that nobody stopped and said, “Hey, wait a minute!” Now, we have a world where kids are depressed, the culture has become divided and nobody talks to each other in public anymore, they just stare at their phones. I can totally understand why young millennials and Luddite boomers would fall for the big-tech ruse, but sadly, Gen X was asleep at the wheel and fell victim, too. The generation that embraced the notion that TV rotted your brain needs to remind everyone to go outside and play in the sunshine or read a book. And if you read a book it should be by Bret Easton Ellis.

3. Just say “whatever”

Two of the most popular Gen X phrases were “whatever” and “talk to the hand (because the face don’t give a damn).” These may seem to be flippant responses but they are the correct way to deal with other people’s nonsense and in 2022, we have to deal with a constant barrage of it.

Somewhere along the way, people forgot that it’s even more powerful to ignore someone than to admit they got under your skin. In the world of social media, we unintentionally amplify the most wretched voices by subtweeting, commenting and liking the posts from the army of grifters fighting for our attention.

We also live in an era where many seem to be addicted to outrage. The quickest way to stop fanning the flames of outrage is with a simple, “whatever.” Like dogs distracted by squirrels, we’ve got our heads on outrage swivels these days. Throwing around the occasional “whatever” gives us the time and energy to focus on the problems that really matter and take action.

These days “whatever” matters more than ever.

2. Bring back snobbery

Good taste used to matter. In the 2000s, millennials decided that people have the right to like what they like and that it’s worse to judge someone’s personal taste than to have bad taste. Gen Xers based their entire personalities on taste and demanded integrity from artists and were rewarded by living in a time of superior films and music. These days, no one listens to new music and we’re stuck in a world dominated by comic book movies because no one stood up and shamed people for liking low-effort culture.

1. ​Political apathy

America’s political divide has calcified over the past decade because more and more people are basing their personal identities on their politics. This has created a culture where the dialog between liberals and conservatives has become a shouting match that only makes people dig their heels in further. It’s also created a culture in Washington, D.C. that has attracted a more debased form of politician and led to the gridlock that has halted any sense of progress. Sadly, Gen X has also been sucked into this vortex.

Things were a lot different in the ’90s. Back in 1999, Ted Halstead at The Atlantic noted that Xers “appear to have enshrined political apathy as a way of life.” He added that Gen Xers “exhibit less social trust or confidence in government, have a weaker allegiance to their country or to either political party.”

Compared to what’s going on in America in 2022, this type of apathy seems welcome. Back in the ’90s, taking a “chill pill” could solve everything. Wouldn’t it be great if everyone took one, and then we could open our ears and hearts and have some constructive discussions?

There was a common lament in the 1980s that the boomer hippies had sold out and became boomer yuppies. They went from being concerned with peace, love and the planet to stocks, bonds and conspicuous consumption. Gen X is now in its 40s and 50s and it’s fair to say that we've moved from being the outsiders to creating technological and political machines that are generating the type of conformity that we once railed against.

Now that Xers are at the age where we get to run the world for a few decades, it’s time to recommit to the core values that make us well … us. The great news is that as Gen Xers, it’ll be easy to get back to our roots because we were raised to ironically love the past.


This article originally appeared on 03.10.22

Gen X invented the mix tape and we have the playlists to prove it.

Gen X is famous for being forgotten in most discussions of generations, which is hilarious because Gen X is totally awesome. Everybody says so (when they remember we exist).

Seriously, though, if you need proof that Gen X is fabulous, look no further than our playlists. The generation born between the mid-60s and the early 80s might just have the most varied and eclectic of all musical tastes. Our hippie/classic rocker parents passed down their 60s and 70s tunes, then we got the 80s in all its power ballad glory, then a brief 50s music revival during the 80s, then the rise of hip-hop, rap and grunge in the 90s.

A Gen X mom shared a video demonstrating the wide range of music she listens to ,and it's 100% familiar to those of us in our 40s and 50s.


As Word up with Jen points out, Gen X was "born in the 70s, raised in the 80s and partied in the 90s," cementing every decade's jams in our memory, from Anne Murray to Snoop Dog. Watch:

@wordup_withjen

Ya never know what you’re gonna get 🤷‍♀️ #genx #70sbaby #raisedinthe80s #partiedinthe90s #carjams

The comments confirm that Gen X really does have the bead on everyone's beats.

"I’m glad I’m not the only polyjamorous gen x out there."

"So I’m not the only one with a playlist that looks like it belongs to some with multiple personalities? This is a relief."

"Gen X is the only generation that covered so many genres of music AND decades of music. Don't give me the aux unless ur ready for a lesson in music."

"SO true!! You may get Metallica, you may get NWA, you may get Donny Osmond,you may get Duran Duran…who knows? 😂👏"

"I can relate 100%! It's not just one genre or decade. If you knew songs by NWA, Dre, Snoop, you also knew country songs by Shania, Garth Brooks, Tim McGraw and metal songs from Metallica to Pantera and so on. Even if you had a specific genre of music like me (90's hip hop/rap/pop) you also knew Sweet Child O' Mine by Guns n Roses by the very first riff and rocked the hell out of it lol. Love Gen X life!"

"I think Gen X hit the jackpot culturally. Signed, a Millennial."

Naturally, every individual has their own musical tastes, and people from other generations can certainly appreciate different music genres. But Gen X really has had the biggest exposure to a mix of musical styles during our formative. years. Our ingrained musical knowledge would make us excellent "Humm…ble" competitors, and we can sing along with pretty much anything pre-Y2K. (Some of us got Mom Brain in the 2000s that ruined us for memorizing lyrics to newer songs, but we can sing "Hotel California," "Sister Christian" and "Baby Got Back" in our sleep.)

The funniest thing about this is that the younger generations only know "playlists" as digital collections. Never will they know the hours of work that went into creating the "playlist" known as the mixed tape. Especially a mixed tape from the radio, where you curse the DJ for talking through the entire intro of the song. Even making mixed CDs took a lot of effort compared to few clicks it takes today to piece together a playlist.

Gen X may have its issues—all that angst didn't come out of nowhere—but when it comes to music, we are the unbeatable generation.

Pop Culture

Cruel meme about time has Gen X feeling 'dazed and confused'

Uh, there's no way this math is right. Right? [Grabs calculator.]

Photo (left) by Oskars Sylwan on Unsplash, Photo (right) by Taylor Flowe on Unsplash

The difference between 1976 and 1993 felt like ages.

The "forgotten generation" has hit peak mid-life crisis time, as Gen Xers find themselves careening through their 40s and 50s. And like presumably every generation before them, they're reeling a bit, asking, "How did I get here already?" as they pluck gray hairs out of weird places, send kids off to college and obsessively check their retirement accounts.

And now a meme that hits right at the heart of that crisis has Gen Xers feeling even more dazed. One might even say…confused.

In cruel bit of calculation, X user @AZNotoriousJPG shared a screenshot image from the cult classic "Dazed and Confused" with this caption:


"Dazed and Confused came out in 1993 and was based in 1976. A comparable movie today would be based in 2007."

Wait, what? No. NO. That can't be right. That math isn't mathing. Where's the calculator?

[Frantically calculates this very basic subtraction problem four times because there's no way.]

It's right. How? How is this possible? The '70s felt like they were ages from the 90s, while 2007 was only like three years ago. Right?

First of all, I'm wrong. 2007 was 17 years ago—that's basically an entire generation ago. (I know, I have to let that one sit for a minute.) But secondly, it seems like there was much more of a cultural difference between the 1970s and the 1990s than there was between the 2020s and the 2000s.

But why? In some ways, the 2000s feel like they've all been one long decade, at least in terms of "feel." The 1960s, '70s, '80s and '90s each felt like they had a distinct feel in terms of style and culture. We can pinpoint fashions, slang, musical genres and what was popular during those decades. Can the same be said for the 2000s and the 2010s?

Maybe it can. Facebook came out in 2004 and the iPhone came out in 2007, so I'm sure that changed things significantly. Social media and smartphones? That's huge. Is it just because we're (gulp) so old now that Gen Xers can't differentiate between recent decades? Are we just so out of touch with young fashions and hip culture that we don't even see it?

Honestly? Yeah, probably. I've heard my teens say something along the lines of, "That's giving, like, early 2000s" when referring to a song or a fashion choice. I guess I should be happy that I'm "with it" enough to know what "giving" means, but I'd never be able to tell you how something from the early 2000s is any different than something from two years ago.

Gen Xers have not taken kindly to having this timeline change thrown in their faces:

"Oh!! This hurts!!"

"Lies."

"I was having a good day. We were all having a good day."

"I get, we’re old!!! Quit reminding us!"

"All I see from this is that I am old AF."

"That doesn’t make any sense. 2007 was last week. I have medicine in the closet which expired earlier than that. Not possible."

"Nope, that’s not okay."

"You didn't have to choose violence, yet here we are."

You can tell the Gen Xers from the millennials and Gen Zers in the comments because the younger folks just keep commenting with "Superbad," a coming-of-age comedy that came out in 2007. What they don't understand is it's not the number of years that hits hard with this meme, it's the vast difference between how 17 years felt between the 70s and 90s and how they feel in the 2000s.

You have to have lived it to get it, I suppose, but "Dazed and Confused" in 1993 felt more like a movie made now based in the '80s would feel. Think "Stranger Things." That's what the time difference felt like for us.

Time is weird, man. But even 30 years later (wait, what?) "Dazed and Confused" is still a fabulous film, and Gen X is still the coolest generation.