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5 core values Gen X-ers had in the '90s that could save the world

Let's kill fast fashion and bring back vintage thrifting.

via Unsplash
A mix tape from 1992.

A few weeks ago I came across an article about a kid who watches television at 1.5x speed so he can cram as much viewing in as he can. It seemed that his unquenchable desire to get through shows in the Golden Age of television meant he’d sacrifice the entertainment value of the show just to get to the end.

“Man, this guy would have been crucified in 1993,” I thought.

As a 45-year-old card-carrying member of Generation X (those born between 1965 and 1979), I remembered a time when nobody bragged about the amount of TV they watched. In fact, they bragged about not owning a TV. “I don't watch TV, man,” people would say. “It only exists to sell you stuff.”

This complete reversal on the social acceptance of gluttonous TV viewing made me wonder what happened to the values we were raised on as Gen Xers?


1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back technology that was the perfect blend of digital and analog.Sean Eyre/Flickr

We were taught that sincerity was for simpletons, everything corporate is evil, old school is always better than the latest and greatest, authenticity is king, conformity is death and there is nothing worse than being a sell-out or a poser.

Nobody would have ever referred to themselves as an “influencer” in 1991—that’s the definition of a sell-out.

“After writing this book, I’m back in the mindset of ’90s thinking, which is that nothing is worse than selling out,” Chuck Klosterman, author of “The Nineties: A Book,” told Esquire. “Nothing was more embarrassing in the ’90s than trying to convince people to like the thing you made."

Deep inside the heart of almost every Gen Xer is a deep-seated feeling of nihilism. We didn’t trust the corporations that laid off our parents or gutted their pensions in the ’80s. In fact, everything corporate was predatory. We didn’t have a lot of faith in family values because we were the first generation raised by single parents or in daycare. We didn’t care much about politics either. Back in the ’90s, Gen X’s aversion to politics was historic.

Of course, these are all generalities about a generation of nearly about 65 million people, but studies show that there are some definite hallmarks of being a Gen Xer.

1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back not being a sellout.Giphy

According to a generational differences document circulated through the business community, Gen X’s core values are “skepticism,” “fun” and “informality.” They’re described as “self-reliant,” “independent,” “unimpressed with authority” and motivated by “freedom.”

In the young Gen Xer, the culture of the era “instilled a wariness and skepticism, and a kind of ‘figure it out for yourself’ mindset,” Paul Taylor, author of “The Next America: Boomers, Millennials, and the Looming Generational Showdown” told The Washington Post. And with that came a sense “that you don’t have to shine a light on yourself. You’re not the center of the universe.”

But things have changed since the ’90s when Gen X was coming of age. We live in an American culture that is fractured by political partisanship, fueled by a constant culture of outrage, crippled by a preoccupation with technology, plundered by greedy boomers and annoyed by overly sensitive millennials. All of this is happening while we face the greatest challenge of our times, climate change.

The answer to all of these problems is simple: admit that Gen X at one point had it right and if we followed its lead, we could reverse these terrible trends. OK, it might not fix all of our woes, but the way things are going now surely aren’t working. Plus, weren’t the ’90s great?

Also, with hat in hand, I must admit that this message is for Gen Xers as well. Many of us have lost our way by forgetting our disdain for authority and skepticism toward institutions. This is a call for us to remember what we once stood for and to fight back by doing what we do best—staying above the fray.

1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back everything that made the 80s and 90s great!Giphy

Gen X, it’s time to strap on your Dr. Martens boots and get back to fighting the “Battle of Who Could Care Less.” It’s time we collectively got our “whatever” back and showed the other generations how powerful dismissiveness can be.

Here are the top five Gen X values that we need to embrace again.

5. Buying vintage items

Nothing was less hip in the early ’90s than wearing mall clothes.

1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back Goodwill style. Photo by Sean Benesh on Unsplash

If you had any style you shopped at a thrift store and bought used duds from the ’70s and early ’80s and remixed them into something awesome. If you were into hip-hop or skating you shopped at the surplus store and rocked some super-durable Dickies or Carhartt gear. The mood of the times was totally anti-fashion. These days, we live in a world where fast fashion is killing the environment. By embracing the Gen X value of old-school cool, we can help the planet while looking much more fashionable in the process.

4. Corporate skepticism

In the early 2000s, people fell head-over-heels in love with smartphone technology and social media so quickly that nobody stopped and said, “Hey, wait a minute!” Now, we have a world where kids are depressed, the culture has become divided and nobody talks to each other in public anymore, they just stare at their phones. I can totally understand why young millennials and Luddite boomers would fall for the big-tech ruse, but sadly, Gen X was asleep at the wheel and fell victim, too. The generation that embraced the notion that TV rotted your brain needs to remind everyone to go outside and play in the sunshine or read a book. And if you read a book it should be by Bret Easton Ellis.

1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back not trusting big corporations.Giphy

3. Just say “whatever”

Two of the most popular Gen X phrases were “whatever” and “talk to the hand (because the face don’t give a damn).” These may seem to be flippant responses but they are the correct way to deal with other people’s nonsense and in 2025, we have to deal with a constant barrage of it.

Somewhere along the way, people forgot that it’s even more powerful to ignore someone than to admit they got under your skin. In the world of social media, we unintentionally amplify the most wretched voices by subtweeting, commenting and liking the posts from the army of grifters fighting for our attention.

We also live in an era where many seem to be addicted to outrage. The quickest way to stop fanning the flames of outrage is with a simple, “whatever.” Like dogs distracted by squirrels, we’ve got our heads on outrage swivels these days. Throwing around the occasional “whatever” gives us the time and energy to focus on the problems that really matter and take action.

These days “whatever” matters more than ever.

1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back ignoring annoying people.Giphy

2. Bring back snobbery

Good taste used to matter. In the 2000s, millennials decided that people have the right to like what they like and that it’s worse to judge someone’s personal taste than to have bad taste. Gen Xers based their entire personalities on taste and demanded integrity from artists and were rewarded by living in a time of superior films and music. These days, no one listens to new music and we’re stuck in a world dominated by comic book movies because no one stood up and shamed people for liking low-effort culture.

1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back high-quality films and booksGiphy

1. Political apathy

America’s political divide has calcified over the past decade because more and more people are basing their personal identities on their politics. This has created a culture where the dialog between liberals and conservatives has become a shouting match that only makes people dig their heels in further. It’s also created a culture in Washington, D.C. that has attracted a more debased form of politician and led to the gridlock that has halted any sense of progress. Sadly, Gen X has also been sucked into this vortex.

Things were a lot different in the ’90s. Back in 1999, Ted Halstead at The Atlantic noted that Xers “appear to have enshrined political apathy as a way of life.” He added that Gen Xers “exhibit less social trust or confidence in government, have a weaker allegiance to their country or to either political party.”

Compared to what’s going on in America in 2025, this type of apathy seems welcome. Back in the ’90s, taking a “chill pill” could solve everything. Wouldn’t it be great if everyone took one, and then we could open our ears and hearts and have some constructive discussions?

1990s, gen x, '90s values, 90s, 80s, gen z, millennial, generations, nostalgiaBring back not making politics your entire identity.Giphy

There was a common lament in the 1980s that the boomer hippies had sold out and became boomer yuppies. They went from being concerned with peace, love and the planet to stocks, bonds and conspicuous consumption. Gen X is now in its 40s and 50s and it’s fair to say that we've moved from being the outsiders to creating technological and political machines that are generating the type of conformity that we once railed against.

Now that Xers are at the age where we get to run the world for a few decades, it’s time to recommit to the core values that make us well … us. The great news is that as Gen Xers, it’ll be easy to get back to our roots because we were raised to ironically love the past.

This article originally appeared three years ago. It has been updated.

Image credits: Public domain (left) Zoran Veselinovic (right)

There's nothing like a power key change to take a song to the next level.

Music affects us emotionally and psychologically in so many ways. A minor key can make us sad and wistful, a dissonant chord can trigger fear, and a joyful, jaunty tune can pull us out of a funk. But a musical device that used to be a staple in pop music has largely fallen by the wayside, much to the dismay of everyone who's ever raised a finger to the sky when Whitney Houston belted out, "Don't…make…me…CLOOOOSE one more doooor."

That's right. The power key change. Bon Jovi did it in "Livin' on a Prayer," Michael Jackson in "Man in the Mirror," and Celine Dion in "My Heart Will Go On." Taking a verse or a chorus up a notch by modulating the key was a way for pop stars to give their songs extra oomph for decades. We loved it because it made us feel things. And some of us are realizing just how much we miss the chills and thrills those modulations gave us.

Self-proclaimed "geriatric millennial" Chrissy Allen posted an impassioned plea to "bring back key changes" with examples from popular songs of the 80s and 90s, and it's resonating with those who remember.

Her movements are so familiar and people in the comments felt it in their bones.

"Ah yes! The classic last chorus modulation (or if you're Michael Jackson, like 8x). Expected and unexpected all at once."

"Key changes make you feel like life is worth it, the future is bright and nothing is going to stop your fearless heart! Such a dopamine boost 🔥 Other songs can't compete with that."

"This is pure dopamine. Like, just the good stuff, all lean no fat, pharmaceutical grade brain chemicals. 🤌🏽"

"If there is no key change, when do they stand up from their stool?"

"And the beat dropping WITH the key change is the *chef’s kiss*"

"Total goosebumps the whole time."

For real, though. Watch Whitney pull this key change out of her hat and see if it doesn't give you goosebumps.

Whitney Houston's key change in "I Have Nothing" is legendary.youtu.be

It's not that nobody does the key change anymore, but it's definitely fallen out of favor. As Chris Dalla Riva writes in Tedium, "The act of shifting a song’s key up either a half step or a whole step (i.e. one or two notes on the keyboard) near the end of the song, was the most popular key change for decades. In fact, 52 percent of key changes found in number one hits between 1958 and 1990 employ this change. You can hear it on “My Girl,” “I Wanna Dance With Somebody,” and “Livin’ on a Prayer,” among many others."

But something happened in the 90s that shifted musicians away from key changes. The rise of Hip-Hop music, which Riva explains "focuses more on rhythms and lyricism than on melody and harmony," was one change. Another was the way music is written, recorded, and produced. Computer programs have fundamentally changed the way music is made, and those changes don't lend themselves to changing a key mid-song.

Riva gives an example:

"Imagine that I’m Sting and I sit down to write a song in the early ’80s for my group The Police. While composing, it’s likely that I’ll work linearly. What this means is I’ll write section-by-section. First, I’ll write a verse, then a chorus, then another verse, and so on. One way to create intrigue as I get to a new section is to change something. Maybe the lyrics. Maybe the melody. Or maybe the key.

"Every Breath You Take" changes key at the bridge.youtu.be

On “Every Breath You Take,” Sting does the third. Most of the song is built around a laid back groove in Ab major, but then on the bridge, the energy kicks up as the song shifts to the key of B major. Because songwriters in the pre-digital age were writing linearly, shifting the key in a new section was a natural compositional technique.

"But in the computer age, this linear style doesn’t make as much sense." Riva explains that "digital recording software generally encourages a vertical rather than linear songwriting approach."

Some people say the key change is for singers who can actually sing as they lament the popularity of autotune technology. But there are some genuinely incredible singers in this day and age. We cannot live in the era of Kelly Clarkson and Pink and Ariana Grande and complain about a loss of singing ability. Maybe those pop divas will join the movement to bring key changes back in full force. We need those dopamine hits now more than ever.

@over40slbmom/TikTok

Feeling nostalgic yet?

It seems like so many iterations of unfettered joy from our childhood haven’t made it to the modern age, and playgrounds are no exception.

Gone are the days of metal slides that scorched the derriere in the summertime, seesaws that doubled as human catapults and the notorious merry-go-rounds that separated the weak from the strong. Good old fashioned character building—safety be damned!

As it turns out, a few of these old relics are still standing. And footage of kids playing at one of these bygone parks is filling adults—particularly Gen Xers—with sweet nostalgia.

Dubbing it the “Last Gen X Playground” by Ronda Schofield filmed a video of the local haunt in all its rusted glory.

As the iconic 80s song “Maniac” plays in the background, we first see some kiddos swinging on a very odd contraption that sports a generic clown face.

Then the camera pans out to reveal a metal slide weighted down by a concrete cinder block (classic), dilapidated rocking horse swings, and a spinning seesaw that’s certainly seen better days.

But you know what? The kids today seem to like it just fine.

@over40_slbmom Last GenX Playground!❤️ #genx #genxtiktokers #over50#bestgenerationever #genxkid ♬ Maniac (Flashdance Version) (Re-Recorded / Remastered) - Michael Sembello

While plenty of these staples have been replaced by safer alternatives, viewers on TikTok couldn’t help but reminisce about their childhood favorites.

“The lunch ladies at my elementary school would give us waxed paper so we would slide faster down the slide,” one person recalled.

The horse swings were my favorite,” add another. “Impossible when you get bigger, no knee room!”

One even quipped “Metal slides on a hot summer day... getting blinded and burnt at the same time.” Ah yes, a simpler time.

As people shared their recess war stories, it became all the more clear why many of these fixtures are no longer around.

“Broke my leg on the spinning thing and got stitches in my chin from the teeter totter,” one person joked.

Still, folks definitely felt their childhood come alive again after Schofield’s clip. Many felt it should be restored and kept a historic landmark of sorts.

The pre-internet days might have been a little rough around the edges, but there was an undeniable rugged charm about it all. In many ways, it was easier for kids to just be kids, allowing for social interaction, reckless abandon and learning that a few knee scrapes doesn’t signal the end of the world.

Those days might be behind us—and probably for the better, ultimately—but it’s still nice to hop back in from time to time.

Now, where’s the vintage mall with cheesy glamor shots, vinyl shops, video game arcades and RadioShacks?


This article originally appeared on 9.21.23

Gen X invented the mix tape and we have the playlists to prove it.

Gen X is famous for being forgotten in most discussions of generations, which is hilarious because Gen X is totally awesome. Everybody says so (when they remember we exist).

Seriously, though, if you need proof that Gen X is fabulous, look no further than our playlists. The generation born between the mid-60s and the early 80s might just have the most varied and eclectic of all musical tastes. Our hippie/classic rocker parents passed down their 60s and 70s tunes, then we got the 80s in all its power ballad glory, then a brief 50s music revival during the 80s, then the rise of hip-hop, rap and grunge in the 90s.

A Gen X mom shared a video demonstrating the wide range of music she listens to ,and it's 100% familiar to those of us in our 40s and 50s.


As Word up with Jen points out, Gen X was "born in the 70s, raised in the 80s and partied in the 90s," cementing every decade's jams in our memory, from Anne Murray to Snoop Dog. Watch:

@wordup_withjen

Ya never know what you’re gonna get 🤷‍♀️ #genx #70sbaby #raisedinthe80s #partiedinthe90s #carjams

The comments confirm that Gen X really does have the bead on everyone's beats.

"I’m glad I’m not the only polyjamorous gen x out there."

"So I’m not the only one with a playlist that looks like it belongs to some with multiple personalities? This is a relief."

"Gen X is the only generation that covered so many genres of music AND decades of music. Don't give me the aux unless ur ready for a lesson in music."

"SO true!! You may get Metallica, you may get NWA, you may get Donny Osmond,you may get Duran Duran…who knows? 😂👏"

"I can relate 100%! It's not just one genre or decade. If you knew songs by NWA, Dre, Snoop, you also knew country songs by Shania, Garth Brooks, Tim McGraw and metal songs from Metallica to Pantera and so on. Even if you had a specific genre of music like me (90's hip hop/rap/pop) you also knew Sweet Child O' Mine by Guns n Roses by the very first riff and rocked the hell out of it lol. Love Gen X life!"

"I think Gen X hit the jackpot culturally. Signed, a Millennial."

Naturally, every individual has their own musical tastes, and people from other generations can certainly appreciate different music genres. But Gen X really has had the biggest exposure to a mix of musical styles during our formative. years. Our ingrained musical knowledge would make us excellent "Humm…ble" competitors, and we can sing along with pretty much anything pre-Y2K. (Some of us got Mom Brain in the 2000s that ruined us for memorizing lyrics to newer songs, but we can sing "Hotel California," "Sister Christian" and "Baby Got Back" in our sleep.)

The funniest thing about this is that the younger generations only know "playlists" as digital collections. Never will they know the hours of work that went into creating the "playlist" known as the mixed tape. Especially a mixed tape from the radio, where you curse the DJ for talking through the entire intro of the song. Even making mixed CDs took a lot of effort compared to few clicks it takes today to piece together a playlist.

Gen X may have its issues—all that angst didn't come out of nowhere—but when it comes to music, we are the unbeatable generation.