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The "egg crack challenge" on TikTok is more harmful than it is funny.

There are plenty of viral videos involving children that are perfectly harmless. Kids are naturally hilarious, and it's not unusual for parents to capture their wee ones saying or doing something adorably funny.

At Upworthy, we often share cute viral kid videos, like the Italian preschooler who gesticulates like an old Sicilian grampa or the 4-year-old snowboarder in a dinosaur suit or the 3-year-old with incredible moves dancing alongside choreographed dancers. These are kiddos just doing what they do—genuine, wholesome kid moments caught on video.

Sometimes we share viral kid videos that are clearly set up, often with some kind of a positive parenting lesson included. But such videos are a far cry from a viral TikTok trend that involves parents cracking eggs on their children's heads and recording their reactions.


The "egg crack challenge" involves parents cooking with their little ones—almost always a fun activity for kids—but when it comes time to break open an egg, the parent unexpectedly cracks it on the child's head instead of the side of the bowl.

The child's stunned/confused/nervous reactions sometimes result in crying, sometimes laughter, and the unpredictable nature of it is what seems to be entertaining people.

But it's not a harmless "prank"—not when it's done to a small child who doesn't understand what's happening.

I'm not going to share any of the videos here because the whole point is to rack up views and I don't want to contribute to the problem. But let's look at this trend from the perspective of a little kid for a moment. You're just learning about the world, and realizing it can be a scary and unpredictable place sometimes. Your place of safety and security is your home with your parents who provide safety and protection. You're not sure what you can rely on out there, but your parents are your source of stability and security.

You've observed your parents cooking, so you kind of know what to expect. You use a cup to measure. You use a spoon to stir. You crack and open eggs before they go into the bowl.

You've never seen someone crack an egg on someone's head. You've been taught that hitting someone, especially on the head, with or without an object is wrong. How do you make sense of your parent suddenly turning and hitting you on the head with an egg in the middle of cooking?

Children don't process things the way adults do, but even most adults would immediately be like "WTF?!" if someone suddenly used their head for an egg-cracking surface. For a young child, it's not just a WTF moment—it's a message: "The thing I thought was predictable actually isn't. The person I thought was reliable actually isn't. The rules I was taught don't always apply."

It's foundational-level confusing and could potentially mess with a child's sense of trust. All for some internet likes.

Dan Wuori, Ph.D., Senior Director of Early Learning at the Hunt Institute, shared some thoughts on this and other potentially damaging parent "challenges," such as inviting a kindergartener to meet their teacher virtually and having a scary-looking person on the screen.

"The years of early childhood are a time during which trust and attachment are (ideally) formed," Wuori wrote on X (formerly known as Twitter). "With love, attention, and responsive caregiving, young children learn that their world is safe. They develop self-worth and self-esteem. These are prerequisites to both learning and healthy development. But the key to developing trust is consistency."

"And the behaviors in these videos—even if rare and anomalous—serve only to undermine healthy attachment between parent and child," he added. "They provide children with data points that suggest their parents can be unexpectedly and arbitrarily cruel. They are a violation of hard-earned trust.

"Some will argue that these are just jokes in good fun. They aren’t. They are the deliberate infliction of trauma, however brief, for the amusement of strangers. It should go without saying that this isn’t good for children."

Pediatric occupational therapist Amanda Mathers shared a TikTok of her own explaining why the trend isn't a good idea from a child development standpoint.

"You are teaching them that hitting someone in the head, hard, with an object, is acceptable and funny," she said.

@yourpediatricot

I know as parents you never want to harm your child. This post is meant to educate, for wny parwnts who were wanting to try this, or tor parents who already did this rrend and fan go back wnd have a conversation with their child about what happened. ••• Toddlers brains at this age don’t yet fully comprehend jokes like this and although they may laugh… their brain is thinking “WHAT THE HECK?!” ••• Skip this trend parents, it’ll save you in the long run 🤍 #eggcrackchallenge #eggcrackprank #eggcrackreaction #emotionalintelligence #raisingconfidentchildren #raisingkids #donttrythisathome #pediatricot

She even went so far as to call it bullying, which is a solid point when you consider that some of these videos include children crying in embarrassment, pain or confusion and their parent laughing in their faces. Some might think they're teaching kids about joking around and being silly, but this isn't a healthy way to teach that. It's cruel.

Parents in these videos may not realize how the thing they see as fun might be harmful, which is why it's good to try to see it from a child's perspective.

But a good rule to follow in general is not to purposefully create an emotional reaction in a child as a way to go viral on social media. Stick to capturing kids just being their normal, adorable, hilarious selves—there's plenty of entertainment in that.


This article originally appeared on 8.22.23

Pop Culture

The '7 friends theory' is a problematic concept packaged in a celebration of friendship

The "7 friends theory" may make for some cute, clickable social media virality, but it's more harmful than helpful when it comes to friendship.

Photo by Duy Pham on Unsplash

The "7 friends theory" viral trend on TikTok isn't as warm and fuzzy as it seems.

Friendship is wonderful. In my four decades, I've had more than my fair share of close, supportive, ride-or-die friends who have helped shape me and carry me through it all. Friendship has played a huge role in my life, which is why the viral "7 friends theory" social media trend caught my eye.

It's also why I'm calling b.s. on the whole idea.

The "7 friends theory" posits that there are seven friends you need in your life:

1. The friend you’ve had since you were little
2. The friend who makes you laugh in all situations
3. The friend you might not talk to for a long time, but nothing changes
4. The friend you can tell anything without judgment
5. The friend who feels like a sister (or brother)
6. The friend you can’t imagine not being your life
7. The friend you share all of your dating/relationship problems with.


The wording on this seven-item checklist changes slightly with different videos, but the gist is always the same. Here are a few examples that got millions of views on TikTok:

@slothyrach

luv this💛🥰😁 #CapCut

@lysscausey

7 bridesmaids for a reason 🥹🤍#CapCut #bride #married #wedding #bridesmaids #7friendtheory #2023bride #bestfriend

Seems nice, doesn't it? With all the warm vibes and the feel-good music and the sweet friendship photos?

Sorry to burst anyone's bubble here, but this trend isn't as cute and harmless as it seems. Friendship? Yay. Seven specific kinds of friends? Boo.

First of all, this is based on nothing. There's no research on friendship behind this "theory." It's just something someone made up. That alone doesn't make it problematic, but let's at least start by calling it what it is.

Secondly, if we're going to ascribe a specific number to something, there should be a legitimate reason for doing so. Otherwise, it's meaningless at best and creates anxiety at worst. What if you don't have these exact seven kinds of friends? Are you missing something in life? Will you never have the soundtrack-backed warm glow of these bestie moments if you only have, say, four good friends? What if you have friends who don't really fit any of these categories? Are those friendships less than?

Numbering something should be purposeful, and the number seven is totally arbitrary here. Great for getting people to click on a video, but not so great for actually analyzing friendships.

Speaking of analyzing, what exactly is the value in categorizing friendship in this way? Different friends fulfill different roles and meet different needs in our lives, so I'm not saying all friendships are the same, but that's not the same as saying you need friends who fit specific categories.

And if we are going to create specific categories, there's a whole lot that are missing here. Where's the friend who organizes the meal train when you're sick or grieving? The friend who checks in when you've gone quiet for a while? The friend who always tells you the truth even when you don't want to hear it? The friend you want with you in the delivery room? The friend you can happily sit in total silence with?

There are just so many different ways that friendship can be experienced and expressed, why specify these seven? Again, it's totally arbitrary, especially when most friends fit multiple categories anyway.

We already have enough idealistic standards being pushed on us by social media, and this feels like just one more. It's especially problematic for young people, and they're the ones who are making and responding to these videos. How many teens are now looking at their own friendships and feeling bad that they don't have seven close friends or that one or more of those categories remain unfulfilled for them?

Tip for the young folks: Don't let this kind of thing seep into your psyche. Not even a little bit.

One thing you learn with time and experience is that most friendships shift, morph and change, and that's OK. Some friendships are strong for a few seasons and then life moves you in different directions. The love doesn't leave, but the everyday closeness does. That's OK. Some friendships go through peaks and valleys and some friendships disappear and reemerge over and over. That's OK, too.

Some people find they only have and only need a tiny handful of friends. Some people collect friendships like baseball cards. It's all OK. Friendship doesn't have to look a specific way or fulfill some arbitrary criteria in order to have value to us.

The "7 friends theory" may make for some cute, clickable social media virality, but it's more harmful than helpful when it comes to friendship. Be happy with the friends you have in the moment, don't count or overanalyze them and definitely don't let TikTok trends influence how you feel about yourself or the people you love.

Pop Culture

Farmers are pretending their chickens are 'armies' and battling it out on TikTok

The "Chicken Wars" might be the most wholesome online trend ever.

#chickenwars/TikTok

The battle has begun.

TikTok has no shortage of silly trends, but this one is so clucking cute.

In a bizarre phenomenon dubbed the “chicken wars,” farmers have begun posting videos of themselves hyping up their flocks, which they call “armies,” and bragging about how their army would “win” in a theoretical battle against another flock.

According to Insider, the trend began on May 27, after a farmer named Dylan (@dylan_bezjack) posted a video of himself strutting in front of his feathered friends and doing some playful trash talking.

“You better watch out there, pal,” Dylan says in the clip. “Me and my posse are on our way to kick some a** and take some names here!”

And thus, the Chicken Wars began.

@dylan_bezjack #i #aint #no #chicken ♬ original sound - Hill billy of Alberta

Challengers began rising up from the woodwork to answer the call and create their own hilarious stitched replies. And now, TikTok is enthralled. Currently, the platform has over 59 million views for the hashtag #chickenwars, with folks calling it the “best thing on the internet.”

What’s so contagiously joyous about these videos is the farmers’ commitment to the bit. Behold, one farmer boasted a formidable infantry of 4,000 lane hens and boldly called it “game over.”

@justthebells10 Winner of Chicken Wars of 2023 😉 #chickenwars #chickenwars2023 #farmlife #chickenfarm #justthebells10 #familygoals #summertime #chickens ♬ Avengers - Infinity War - The Avengers Theme - Geek Music

Another somehow rallied his troops to be able to spell the word “win,” thereby intimidating his foes with a clear sign of superior intelligence and solidarity.

This one below is certainly a fan favorite. As “Eye of The Tiger” plays in the background, Reec Swiney of @blackyardchickenz makes a training montage, putting his hens through a protein-packed breakfast, agility drills and “flight simulation” exercises.

Watch til the end to see the “big guns” Swiney plans to bring in if all else fails…otherwise known as his adorable pet bunny.

@blackyardchickenz Who you calling CHICKEN 😤 . #chickenwars #chicken #chickens #chickendaddy ♬ original sound - Reec BlackYardChickenz Swiney

“Oh my GOD! He’s done got Thumper in this now!” one person commented.

No matter which side you take for the Chicken Wars, we can all agree that this is some seriously wholesome entertainment. It’s interesting to see what kinds of antics go on between farmers and their animals during the day. Who could forget Emmanuel the mischievous emu? What’s not to like about watching baby goats perform a ballet?

We all have some idea of what farm life entails, but for many of us, the details are a mystery. Glimpses like this show how much fun can be had when looking after animals. And, in this case, prepping them for imaginary battle.

Start pecking around for even more Chicken Wars stories over on TikTok.