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How do you convince people to vote? A marketing writer shares her attention-getting secrets

How do you convince people to vote? A marketing writer shares her attention-getting secrets
Photo by Jennifer Griffin on Unsplash
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Anne Hebert, a marketing writer living in Austin, TX, jokes that her closest friends think that her hobby is "low-key harassment for social good". She authors a website devoted entirely to People Doing Good Things. She's hosted a yearly canned food drive with up to 150 people stopping by to donate, resulting in hundreds of pounds of donations to take to the food bank for the past decade.

"I try to share info in a positive way that gives people hope and makes them aware of solutions or things they can do to try to make the world a little better," she said.

For now, she's encouraging people through a barrage of persistent, informative, and entertaining emails with one goal in mind: getting people to VOTE. The thing about emailing people and talking about politics, according to Hebert, is to catch their attention—which is how lice got involved.

"When my kids were in elementary school, I was class parent for a year, which meant I had to send the emails to the other parents. As I've learned over the years, a good intro will trick your audience into reading the rest of the email. In fact, another parent told me that my emails always stood out, especially the one that started: 'We need volunteers for the Valentine's Party...oh, and LICE.'"

Hebert isn't working with a specific organization. She is simply trying to motivate others to find ways to plug in to help get out the vote.

Photo by Phillip Goldsberry on Unsplash

The emails, which are entertaining and informative, break down basic ideas for exactly how to help educate and motivate other people to exercise their right to vote. She offers a multitude of suggestions and ideas based on level of difficulty, making it easy even for the most apathetic members of society. Her quirky and smart communication strategy caught the attention of Notley Tide, a non-partisan initiative launched in June of this year to encourage others to tap into their networks to advance racial justice and voting rights.

The members of Notley Tide receive monthly call-to-action emails, and Hebert's helpful resources have been shared in them, according to Minh Vu, who is leading the effort.

"A rising tide lifts all boats...in this case, our 'tide' is made up of our community of monthly givers and doers committed to building a more racially just future," said Vu. "The roots of the systemic and institutional racism that has been pervasive throughout our country's history continued to expose itself at the expense of Black lives with the murder of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others."

Hebert wasn't always this passionate about the democratic process; she began a couple of years ago by writing emails to a handful of people, encouraging them to educate themselves and take action to spread awareness of the importance of voting in every single election.

"Many people have never phone banked or knocked on doors," Hebert said. "My goal is to give people an entry point at which they are comfortable. Does anyone like to bake? Can anyone stuff envelopes?"

Photo courtesy of Anne Hebert

Research shows that more than a third of eligible voters are Gen Z or millennials, and 83% of people ages 18 to 29 believe they have the power to change the country and the world. However, voter registration numbers are down as a result of the COVID-19 pandemic, and with so many issues on the line, getting the young voters to make their voices heard is imperative. This is why Procter & Gamble has partnered with Global Citizen and HeadCount for #JustVote, a new initiative to register as many new voters as possible.

Hebert is concerned about missed opportunities for high schoolers and college students to register to vote, due to the impact of Covid-19. Normally those efforts are heavily promoted on campuses, and pushed forward by school administrators. With many schools operating abnormally due to the pandemic, there's a huge need to get kids who recently turned 18 or who are of age, but have never voted before, registered to vote and informed on where their voting locations are.

"I've organized with my neighbors to work to increase voter registration and turnout in our precinct and now we are helping with the surrounding precincts...the last two weekends, we got volunteers to put voter registration forms on thousands and thousands of student apartment complexes."

Photo courtesy of Anne Hebert

Voting is one way you can make a difference. Another is getting more people to the polls in November. So let's go do some social good.

Turn your everyday actions into acts of good by P&G Good Everyday, a rewards program for people who want to make a positive impact in the world.

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Tory Burch
Tory Burch Empowered Women
Empowered Women

Why this woman created an organization to protect an Indonesia ecosystem

Courtesy of Farwiza Farhan
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Growing up in Indonesia, Farwiza Farhan always loved the ocean. It's why she decided to study marine biology. But the more she learned, the more she realized that it wasn't enough to work in the ocean. She needed to protect it.

"I see the ocean ecosystem collapsing due to overfishing and climate change," she says. "I felt powerless and didn't know what to do [so] I decided to pursue my master's in environmental management."

This choice led her to work in environmental protection, and it was fate that brought her back home to the Leuser Ecosystem in Sumatra, Indonesia — one of the last places on earth where species such as tigers, orangutans, elephants and Sumatran rhinoceros still live in the wild today. It's also home to over 300 species of birds, eight of which are endemic to the region.

"When I first flew over the Leuser Ecosystem, I saw an intact landscape, a contiguous block of lush, diverse vegetation stretched through hills and valleys. The Leuser is truly a majestic landscape — one of a kind."

She fell in love. "I had my first orangutan encounter in the Leuser Ecosystem," she remembers. "As the baby orangutan swung from the branches, seemingly playing and having fun, the mother was observing us. I was moved by the experience."

Courtesy of Farwiza Farhan

"Over the years," she continues, "the encounters with wildlife, with people, and with the ecosystem itself compounded. My curiosity and interest towards nature have turned into a deep desire to protect this biodiversity."

So, she began working for a government agency tasked to protect it. After the agency dismantled for political reasons in the country, Farhan decided to create the HAkA Foundation.

"The goals [of HAkA] are to protect, conserve and restore the Leuser Ecosystem while at the same time catalyzing and enabling just economic prosperity for the region," she says.

"Wild areas and wild places are rare these days," she continues. "We think gold and diamonds are rare and therefore valuable assets, but wild places and forests, like the Leuser Ecosystems, are the kind of natural assets that essentially provide us with life-sustaining services."

"The rivers that flow through the forest of the Leuser Ecosystem are not too dissimilar to the blood that flows through our veins. It might sound extreme, but tell me — can anyone live without water?"

Courtesy of Farwiza Farhan

So far, HAkA has done a lot of work to protect the region. The organization played a key role in strengthening laws that bring the palm oil companies that burn forests to justice. In fact, their involvement led to an unprecedented, first-of-its-kind court decision that fined one company close to $26 million.

In addition, HAkA helped thwart destructive infrastructure plans that would have damaged critical habitat for the Sumatran elephants and rhinos. They're working to prevent mining destruction by helping communities develop alternative livelihoods that don't damage the forests. They've also trained hundreds of police and government rangers to monitor deforestation, helping to establish the first women ranger teams in the region.

"We have supported multiple villages to create local regulation on river and land protection, effectively empowering communities to regain ownership over their environment."

She is one of Tory Burch's Empowered Women this year. The donation she receives as a nominee is being awarded to the Ecosystem Impact Foundation. The small local foundation is working to protect some of the last remaining habitats of the critically endangered leatherback turtle that lives on the west coast of Sumatra.

"The funds will help the organization keep their ranger employed so they can continue protecting the islands, endangered birds and sea turtle habitats," she says.

To learn more about Tory Burch and Upworthy's Empowered Women program visit https://www.toryburch.com/empoweredwomen. Do you know an inspiring woman like Farwiza? Nominate her today!

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Family

What nobody warns you enough about when it comes to having kids

Photo by Nubelson Fernandes on Unsplash

Here are some things new parents need to know.

Parenting is as old as time, but there's never been a time in history when we've talked about it more. If you go into any bookstore, you'll find shelf after shelf filled with books about how to raise your kids. If you have questions about any element of parenting, there are countless websites and online groups you can consult.

And yet, most of us still go into it unaware of the reality of it, because let's face it, there's no way to adequately prepare for parenthood. No matter what you picture it being like going in, parenting will yank that image right out of your head, smash it into the ground and grind its heel right into the heart of it.

Okay, that's a bit dramatic. But only a bit. Parenting is the hardest, most rewarding job on earth—a thrill ride that takes you on the highest highs and plunges you to the lowest lows. Up and down you go, over and over again, sometimes squealing with delight, sometimes thinking you might puke and sometimes screaming "Stop the ride, I wanna get off!"

While it's not possible to truly prepare, it's good to hear from experienced parents what you might expect. Every kid, every parent, every family is different, but there are some near-universal things that people really should know going in.

A user on Reddit asked, "What is something nobody warns people about enough when it comes to having kids," and the answers didn't disappoint. Here are some highlights:

You have less control over how your kids turn out than you think.

"There's a very good chance they won't turn out like you think," wrote one commenter. That's not to say that you have no influence whatsoever, but each kid is their own unique person with their own individuality, and they also change as they grow. If you're too attached to an idea of how they should be, you may not fully appreciate who they are.

"People seem to often forget that they're raising people," shared another commenter, "as in, independent-thinking individuals whose actions, values, personalities, interests, and capabilities will potentially be completely unlike yours. I've seen a lot of parents struggle hard with that, and frankly, that's a possibility you should have made your peace with before you became a parent, imo."

Another person added:

"This is why many parent/child relationships are so strained. Many parents have a child thinking they are programming a perfect human being. Many are disappointed when the child is not the exact person they hoped (or worse, the polar opposite). Perfectly normal children grow into resentful, tired adults because of their parents' unrealistic expectations that have nothing to do with them."

The books aren't all that helpful.

We all want to look to "the experts" when raising our kids, and some things we find in parenting books can be marginally helpful. But they certainly aren't the be-all-end-all of good parenting.

"The books are fine for ideas, your experience, friends thoughts, paediatricians, therapists," wrote one commenter. "But at the end of it all you have this complicated little person you're in charge of with their own preferences, feelings, insecurities, abilities, and you have to do what works for them and your family and, of course, also raise someone who isn't a blight on humanity or menace to society."

Another wrote:

"As my mum says: 'The kid hasn't read the book.'

"Her parents tried to do everything by the book with her and she hated it. She was supposed to have pigtails, wear dresses, learn piano and not go climb trees and play soccer/football. She saved pocket money to get her hair cut short and her dad almost hit her for it. Did she stop pushing to be herself? Nope. She is a strong woman, but boy, does she have some scars on her soul.

"With her own three kids she watched what interests they developed and then helped them explore it further and to not forget to keep an open mind about other possible hobbies, sports, arts etc. I have no idea how to thank her properly for this."

It doesn't go by fast—until suddenly it does.

"The days are loooong and the years are so very short," wrote one person. It's true. When you're in the thick of parenting and someone tells you how fast it goes, you might feel like strangling them. But then you look at your child who has changed so much and it does feel fast in hindsight.

"I've heard older people say this or the equivalent all my life," wrote another. "I always thought I understood. And then I had children. Now I understand. I keep looking at my kids and can't believe how much time has passed. I'll look at them doing something new and just be amazed. Seems like yesterday that my youngest couldn't lift her own head and now she's doing tuck rolls across the house."

"This is it!" shared a parent of young adults. "Mine are 18, 19 & 20. Empty-nest syndrome is a REAL thing. I always look back and think… How the hell did it go by so quick? I used to roll my eyes at people who would say stuff like this when they had 3 different practices, in 3 different places at the same time. It really goes by so quickly."

Your time—and sleep—are no longer yours.

When they're babies, they wake up in the night for all kinds of reasons—to eat, to practice crawling, to say hi, to wail inconsolably for no explicable reason, and so on. When they're older, they wake up because they need to go to the bathroom or a drink of water or they're scared. Then, when they're much older, they suddenly stay up late and want to have deep, heart-to-heart talks at 10 p.m. Most of us expect the baby sleep deprivation stage, but there are sleep disruptions throughout a child's entire childhood.

"When they grow older, you don't have a private life anymore," wrote one commenter. "They stay awake longer than you."

"Never thought of this. The later part of the evening is my time usually," someone responded.

"Used to be my time as well," shared another commenter. "Since becoming a parent, my time is 4-6am. One reason why you start waking up early once you're older, probably."

I have a young adult, a teen and an almost-teen, and I can attest to waking up extra early simply to have uninterrupted time to myself.

You will miss being able to think clearly.

"For me, I stopped having a chance to think anything through without interruption," wrote a commenter. "I had a very hard time with that. I couldn't remember anything, couldn't make decisions, etc because every thought seemed to get interrupted.

"I'd just sit in my car alone sometimes so I could think."

Ah, the beautiful, quiet solitude of the car. Every mother I know enjoys a good "car bath" once in a while.

"I am so glad somebody said this," someone responded. "I was starting to worry I was getting early onset dementia, because my mind just feels like mush all the time. I can't remember things, I start sentences and can't finish them, I forget common words....my mind rarely gets to switch off because someone is always interacting with me or calling my name."

Part of the brain mush is because kids need things all the time. And part of it is that you now have an entire other person's life (multiplied by however many kids you have) to think about. Their health and well-being, their education, their emotional state, their character—it's a lot. So much more than you can really imagine until you're in it.

Take advantage of the middle years.

"How important the years between 7 and 12 are for building a bond (one that lasts into the teenage years)," wrote a commenter. "They are so hard to listen to at that age with all the starts and stops in conversation and they talk about the most boring thing's BUT it is so important to listen and converse at those ages. They will grow into teenagers that will talk to you, and be fun to talk to, but only if you can get through long boring conversations about Minecraft or whatever thing they are currently into."

Having teens and young adults, I have seen the truth of this advice play out. If you want your teens to talk to you, you have to listen well before they get to that age.

Another user shared what it meant to them when their mother did just that:

"I can remember being about 12 and wanting to share my biggest interest at the time with my mom, that being Bionicle, by reading to her all the books I had been collecting with my allowance. Sometimes she would involuntarily fall asleep, but my God she tried so hard to show an interest. I really didn't appreciate it at the time, focused on all the times she yawned or fell asleep, but now (16 years later) we both remember it fondly as the bonding time it really was."

And another shared just the opposite:

"My god, what an amazing mom you have. I vividly remember coming home from school around 12-13 yo, super excited to tell my mom all about my day, and she's sitting there reading her book, as always. No problem, I'm just telling her my stories while she's reading. Then that one time, I wondered is she actually listening? So I stopped mid-sentence and she didn't notice. I remember my heart just sank, and after that I never told her anything ever again. I don't think she noticed."

Diapering a doll isn't going to prepare you for wrangling a baby.

"Practicing diapers on a doll doesn't count," wrote one commenter. "You're ready when you can do it on a cat."

HA. So true. Others shared their diaper wrangling woes as well:

"My first daughter was patient and would just let us change her. My second daughter wants nothing more than to roll over and crawl away. There's nowhere for her to go but she wants to go anyway."

"It's like, I am physically orders of magnitude stronger than her, how the hell does she still win?"

"My daughter has just perfected the alligator death roll technique when she doesn't want to be changed or put pants on lmao. And because she's 2 and a bit she laughs the whole time cause it's hilarious."

Don't even get me started on trying to get an unwilling jellyfish toddler buckled into a carseat.

All parents are winging it.

"I stupidly thought once I had a child I would automatically 'know' how to parent," wrote one commenter. "You're the same dummy before and after having a child, and you realize how much your parents were winging it."

"Leaving the hospital with that tiny fragile little being was terrifying," wrote another. "C-section delivery so they kept us a couple days longer. Lots of help from the amazing maternity ward, to the moment you realize you and your spouse are alone and now solely responsible for keeping this little baby alive."

"Yeah, it's like: "We can just leave? WITH the baby? Who approved this?" added another.

"The panicked looks my husband and I exchanged the first time we were left alone with our newborn will live forever in my mind," wrote yet another.

It really is surreal that you're just, like, handed a newborn baby and that's it. A whole life in your hands, and you're supposed to just figure out what to do with it. Good luck!

The relentlessness is real.

"Nothing prepared me for the sheer 'unrelentingness' of parenting," shared one parent. "Every day for many years has to be finished with a dinner/bath/bed routine that takes two hours, regardless of how tired, upset or unwell you are. Difficult enough if you've been at work all day, yes. But also if you're on holidays and got a little bit sunburnt, or been to a family wedding and overeaten, or spent the day assembling Ikea furniture and are just exhausted.

"As a childless adult you could occasionally say 'I'm just having takeaway tonight', and flop in front of the TV until bedtime. As a parent, that's not an option."

This is a truth that's hard to fathom but oh so real. Parenting never ends. You don't ever really get a break, even when you're lucky enough to kind of get a break. Your kids' well-being is always on your mind, even when you're not with them.

And it doesn't end at 18, either. Many commenters talked about how parenting is forever. You worry about your adult kids, too, just in a different way than when they were young and you were fully responsible for raising them.

This list might lead people to believe that parenting sucks, but it doesn't. I mean, sometimes it can, but that's true of anything in life. If you're fortunate and put in your best effort, the joy and fulfilment of parenting hopefully outweighs the hard parts. Getting a realistic picture of what it entails—both the delights and the challenges—can help people temper their expectations and take the roller coaster of parenting as it comes.

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The Allstate Foundation
The Allstate Foundation
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This Teacher Is Using Inclusive Coloring Books To Encourage Acceptance in Her Classroom

Courtesy of Ms. Lopez
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Marcella Lopez didn't always want to be a teacher — but once she became one, she found her passion. That's why she's stayed in the profession for 23 years, spending the past 16 at her current school in Los Angeles, where she mostly teaches children of color.

"I wanted purpose, to give back, to live a life of public service, to light the spark in others to think critically and to be kind human beings," she says. "More importantly, I wanted my students to see themselves when they saw me, to believe they could do it too."

Ms. Lopez didn't encounter a teacher of color until college. "That moment was life-changing for me," she recalls. "It was the first time I felt comfortable in my own skin as a student. Always remembering how I felt in that college class many years ago has kept me grounded year after year."

It's also guided her teaching. Ms. Lopez says she always selects authors and characters that represent her students and celebrate other ethnicities so students can relate to what they read while also learning about other cultures.

"I want them to see themselves in the books they read, respect those that may not look like them and realize they may have lots in common with [other cultures] they read about," she says.

She also wants her students to have a different experience in school than she did.

When Ms. Lopez was in first grade, she "was speaking in Spanish to a new student, showing her where the restroom was when a staff member overheard our conversation and directed me to not speak in Spanish," she recalls. "In 'this school,' we only speak English," she remembers them saying. "From that day forward, I was made to feel less-than and embarrassed to speak the language of my family, my ancestors; the language I learned to speak first."

Part of her job, she says, is to find new ways to promote acceptance and inclusion in her classroom.

"The worldwide movement around social justice following the death of George Floyd amplified my duty as a teacher to learn how to discuss racial equity in a way that made sense to my little learners," she says. "It ignited me to help them see themselves in a positive light, to make our classroom family feel more inclusive, and make our classroom a safe place to have authentic conversations."

One way she did that was by raising money through DonorsChoose to purchase books and other materials for her classroom that feature diverse perspectives.

Courtesy of Ms. Lopez

The Allstate Foundation recently partnered with DonorsChoose to create a Racial Justice and Representation category to encourage teachers like Ms. Lopez to create projects that address racial equity in the classroom. To launch the category, The Allstate Foundation matched all donations to these projects for a total of $1.5 million. Together, they hope to drive awareness and funding to projects that bring diversity, inclusion, and identity-affirming learning materials into classrooms across the country. You can see current projects seeking funding here.

When Ms. Lopez wanted to incorporate inclusive coloring books into her lesson plans, The Allstate Foundation fully funded her project so she was able to purchase them.

"I'm a lifelong learner, striving to be my best version of myself and always working to inspire my little learners to do the same," she says. Each week, Ms. Lopez and the students would focus on a page in the book and discuss its message. And she plans to do the same again this school year.

"DonorsChoose has been a gamechanger for my students. Without the support of all the donors that come together on this platform, we wouldn't have a sliver of what I've been able to provide for my students, especially during the pandemic," she says.

"My passion is to continue striving to be excellent, and to continue to find ways to use literature as an anchor, depicting images that reflect my students," she says.

To help teachers like Ms. Lopez drive this important mission forward, donate on DonorsChoose.

Courtesy of Ms. Lopez

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30 things people don't realize you're doing because of your depression.

Do any of these speak to you?

This story was originally published on The Mighty and originally appeared here on 07.21.17


Most people imagine depression equals “really sad," and unless you've experienced depression yourself, you might not know it goes so much deeper than that. Depression expresses itself in many different ways, some more obvious than others. While some people have a hard time getting out of bed, others might get to work just fine — it's different for everyone.

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The simplest, most eco-friendly way to store half an avocado without it turning brown

Avocados from Mexico/YouTube

Tired of avocados turning brown? Try this simple trick.

Ah, the delicious, creamy avocado. We love it, despite its fleeting ripeness and frustrating tendency to turn brown when you try to store it. From salads to guacamole to much-memed millennial avocado toast, the weird berry (that's right—it's a berry) with the signature green flesh is one of the more versatile fruits, but also one of the more fickle. Once an avocado is ready, you better cut it open within hours because it's not going to last.

Once it's cut, an avocado starts to oxidize, turning that green flesh a sickly brown color. It's not harmful to eat, but it's not particularly appetizing. The key to keeping the browning from happening is to keep the flesh from being exposed to oxygen.

Some people rub an unused avocado half with oil to keep oxidation at bay. Others swear by squeezing some lemon juice over it. Some say placing plastic wrap tightly over it with the pit still in it will keep it green.

But a YouTube video from Avocados from Mexico demonstrates a quick, easy, eco-friendly way to store half an avocado that doesn't require anything but a container and some water.

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