+
Let's Do More Together

How do you convince people to vote? A marketing writer shares her attention-getting secrets

How do you convince people to vote? A marketing writer shares her attention-getting secrets
True

Anne Hebert, a marketing writer living in Austin, TX, jokes that her closest friends think that her hobby is "low-key harassment for social good". She authors a website devoted entirely to People Doing Good Things. She's hosted a yearly canned food drive with up to 150 people stopping by to donate, resulting in hundreds of pounds of donations to take to the food bank for the past decade.

"I try to share info in a positive way that gives people hope and makes them aware of solutions or things they can do to try to make the world a little better," she said.

For now, she's encouraging people through a barrage of persistent, informative, and entertaining emails with one goal in mind: getting people to VOTE. The thing about emailing people and talking about politics, according to Hebert, is to catch their attention—which is how lice got involved.

"When my kids were in elementary school, I was class parent for a year, which meant I had to send the emails to the other parents. As I've learned over the years, a good intro will trick your audience into reading the rest of the email. In fact, another parent told me that my emails always stood out, especially the one that started: 'We need volunteers for the Valentine's Party...oh, and LICE.'"

Hebert isn't working with a specific organization. She is simply trying to motivate others to find ways to plug in to help get out the vote.

Photo by Phillip Goldsberry on Unsplash


The emails, which are entertaining and informative, break down basic ideas for exactly how to help educate and motivate other people to exercise their right to vote. She offers a multitude of suggestions and ideas based on level of difficulty, making it easy even for the most apathetic members of society. Her quirky and smart communication strategy caught the attention of Notley Tide, a non-partisan initiative launched in June of this year to encourage others to tap into their networks to advance racial justice and voting rights.

The members of Notley Tide receive monthly call-to-action emails, and Hebert's helpful resources have been shared in them, according to Minh Vu, who is leading the effort.

"A rising tide lifts all boats...in this case, our 'tide' is made up of our community of monthly givers and doers committed to building a more racially just future," said Vu. "The roots of the systemic and institutional racism that has been pervasive throughout our country's history continued to expose itself at the expense of Black lives with the murder of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others."

Hebert wasn't always this passionate about the democratic process; she began a couple of years ago by writing emails to a handful of people, encouraging them to educate themselves and take action to spread awareness of the importance of voting in every single election.

"Many people have never phone banked or knocked on doors," Hebert said. "My goal is to give people an entry point at which they are comfortable. Does anyone like to bake? Can anyone stuff envelopes?"

Photo courtesy of Anne Hebert

Research shows that more than a third of eligible voters are Gen Z or millennials, and 83% of people ages 18 to 29 believe they have the power to change the country and the world. However, voter registration numbers are down as a result of the COVID-19 pandemic, and with so many issues on the line, getting the young voters to make their voices heard is imperative. This is why Procter & Gamble has partnered with Global Citizen and HeadCount for #JustVote, a new initiative to register as many new voters as possible.

Hebert is concerned about missed opportunities for high schoolers and college students to register to vote, due to the impact of Covid-19. Normally those efforts are heavily promoted on campuses, and pushed forward by school administrators. With many schools operating abnormally due to the pandemic, there's a huge need to get kids who recently turned 18 or who are of age, but have never voted before, registered to vote and informed on where their voting locations are.

"I've organized with my neighbors to work to increase voter registration and turnout in our precinct and now we are helping with the surrounding precincts...the last two weekends, we got volunteers to put voter registration forms on thousands and thousands of student apartment complexes."

Photo courtesy of Anne Hebert

Voting is one way you can make a difference. Another is getting more people to the polls in November. So let's go do some social good.

Turn your everyday actions into acts of good by P&G Good Everyday, a rewards program for people who want to make a positive impact in the world.

The Prince Charles Cinema/Youtube

Brendan Fraser dressed as Rick O'Connell.

Brendan Fraser might be making the greatest career comeback ever, racking up accolades and award nominations for his dramatic, transformative role in “The Whale." But the OG Fraser fans (the ones who watch “Doom Patrol” solely to hear his voice and proudly pronounce his last name as Fray-zure, for this is the proper pronunciation) have known of his remarkable talent since the 90s, when he embodied the ultimate charming, dashing—and slightly goofball—Hollywood action lead.

Let us not forget his arguably most well known and beloved 90s character—Rick O’Connell from the “Mummy” franchise. Between his quippy one-liners, Indiana Jones-like adventuring skills and fabulous hair, what’s not to like?

During a double feature of “The Mummy” and “The Mummy Returns” in London, moviegoers got the ultimate surprise when who should walk in but Brendan Fraser himself, completely decked out in Rick O’Connell attire. The brown leather jacket. The scarf. Everything.

Keep ReadingShow less
Joy

A woman treats her miniature pig like a toddler and it even 'talks' with electronic buttons

Merlin will tap buttons that say “eat,” “outside” and “ice cream.”

Photo by Ben Mater on Unsplash

A woman treats her pig like a toddler and the internet can't get enough.

Pigs are cute. Well, piglets are cute, but they usually don't stay those tiny little snorting things very long. That is unless you get a mini pig and name it something majestic like Merlin. (I would've gone with Hamlet McBacon, but no one asked me.)

Mina Alali, a TikTok user from California, has been going viral on the internet for her relationship with Merlin, her miniature pig. Of course, there are plenty of folks out there with pigs—mini pigs, medium pigs, pigs that weigh hundreds of pounds and live in a barn with a spider named Charlotte. But not everyone carries their pig around on adventures like it's their child.

Alali's videos of her sweet interactions with her little pig have gotten a lot of people wanting their own piggy, but training Merlin wasn't always easy. According to Yahoo Finance, the 25-year-old told SWNS that she has wanted a pig her whole life and finding Merlin was a "dream come true," but she wasn't expecting how challenging it would be to train him. If you've never been around pigs, then you may not know that they squeal—a lot—and unless you're living on an actual farm, that could be a problem.

Keep ReadingShow less

Women are looking for love at Home Depot.

Even though people have endless options to find love these days, whether in real life or online, finding the perfect person still isn’t easy. In fact, according to Pew Research, 55% of women believe dating is harder today than it was 10 years ago. So it’s understandable that some are considering ditching the apps to meet people in real life.

Studies show that for people looking for a serious relationship, real life may be the better option.

According to Newsweek, a study by Illinois State University sociology professor Susan Sprecher found that young people who first met face to face were 25% more likely to report feelings of closeness than those who initially met online. Aditi Paul, a communications professor at Pace University in New York, found that people who first met in real life lasted four times longer than those who met online.

Keep ReadingShow less
Democracy

More than seven thousand people shared their best ideas to stop mass shootings. Here are the best.

Everyone agrees mass shootings need to end. But what can really be done?

A makeshift memorial after the 2019 El Paso mass shooting.

As of January 24, 2023, at least 69 people have been killed in 39 mass shootings across the United States . The deadliest shooting happened on January 21 in Monterey Park, California, when a 72-year-old man shot 20 people, killing 11. On January 23, a 66-year-old man killed 7 people and injured another in a shooting in Half Moon Bay, California.

It’s hard to see these stories in the news every few weeks—or days—and not get desensitized, especially when lawmakers have made it clear that they will not do anything substantive to curb the availability of assault weapons in the U.S.

After the assault weapons ban, which had been in effect for 10 years, lapsed in 2004, the number of mass shootings tripled.

Keep ReadingShow less
Pop Culture

People rally behind a 12-year-old actress who was 'humiliated' with a 'Razzie' nomination

The parody awards show has now enforced an age limit rule to its nominations.

Ryan Kiera Armstrong in the 2022 film 'Firestarter'

Since the early 80s, the Golden Raspberry Awards, aka the "Razzies," has offered a lighthearted alternative to the Oscars, which, though prestigious, can sometimes dip into the pretentious. During the parody ceremony, trophies are awarded to the year’s worst films and performances as a way to "own your bad," so the motto goes.

However, this year people found the Razzies a little more than harmless fun when 12-year-old actress Ryan Kiera Armstrong was nominated for "Worst Actress" for her performance in the 2022 film "Firestarter." She was 11 when the movie was filmed.

Sadly, this is not the first time a child has received a Razzie nom. Armstrong joins the ranks of Jake Lloyd, who played young Anakin Skywalker in "Star Wars: Episode I – The Phantom Menace," as well as Macaulay Culkin, who was nominated three times.

Armstrong's nomination resulted in a flood of comments from both industry professionals and fans who felt the action was cruel and wanted to show their support for the young actress.

Keep ReadingShow less

Surrendered mama dog reunited with puppies after she refused to leave the corner.

People surrender animals to Humane Societies for all kinds of reasons, but many do it because they don't feel like they can properly care for their animals anymore. It could be that they have to move to a home that doesn't allow pets or they lost a job, making caring for an animal difficult.

Two small dogs were surrendered to Marin Humane Society in Novato, California and the female had recently given birth to puppies. It's not clear if the previous owners felt like they couldn't care for both the older dogs and the puppies so they just kept the puppies, or if something else prompted the drop-off.

Either way, this mama dog was in distress after being left at the shelter without her babies. She refused to leave the corner of the large kennel and just looked so sad. The employees felt for the sweet mama dog and decided to do some detective work to see if they could figure out where the puppies were located.

Keep ReadingShow less