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Budweiser cancelled its Super Bowl ad and donated the money to fight COVID anti-vaxxers

Budweiser cancelled its Super Bowl ad and donated the money to fight COVID anti-vaxxers
via Budweiser

Budweiser beer, and its low-calorie counterpart, Bud Light, have created some of the most memorable Super Bowl commercials of the past 37 years.

There were the Clydesdales playing football and the poor lost puppy who found its way home because of the helpful horses. Then there were the funny frogs who repeated the brand name, "Bud," "Weis," "Er."

We can't forget the "Wassup?!" ad that premiered in December 1999, spawning the most obnoxious catchphrase of the new millennium.


And who amongst us hasn't lost a bet on the Bud Bowl?

i.gifer.com

However, when you turn on the TV on February 7 to watch Tom Brady's Buccaneers go up against Patrick Mahomes and the Kansas City Chiefs, you won't find a 30-second TV spot from Budweiser beer.

Instead, the beer's parent company, Anheuser-Busch InBev, has decided to donate portions of its advertising budget this year to the Ad Council, a nonprofit heading a $50 million campaign to fight back against COVID-19 vaccine skepticism.

The current cost of a 30-second TV ad during the Super Bowl on CBS is roughly $5.5 million.

The decision comes at a time when shares of AB InBev have fallen 14.5% over the past year. Although at-home beer consumption has risen during the pandemic, COVID-19 has drastically reduced the sales of alcohol in bars and at sporting events.

via Jessica Merz / Flickr

"For the first time in 37 years, Budweiser isn't airing a commercial during the Super Bowl. Instead, we're redirecting our advertising dollars to support COVID-19 vaccines awareness and education," a spokesperson said in a statement. "Working with partners like the Ad Council and COVID Collaborative, we're helping to safely bring people back together again soon.

Who knew that America's most iconic beer would one day lead the fight against anti-vaxxers?

In the run-up to the big game, the beer brand has created a 90-second online pro-vaccination ad voiced by "The Office" star Rashida Jones. In the ad, Jones urges viewers to "turn our strength into hope" while "Lean on Me" plays in the background.

Bigger Picture | Budweiser Super Bowl Commercialwww.youtube.com

Last November, the Ad Council and COVID Collaborative, a coalition of experts in health, education, and the economy, launched the vaccine education campaign

At the time, polls showed that 40% of Americans were not confident in a potential vaccine. That level of vaccine skepticism could seriously endanger any chance of a full recovery.

"Frankly, this is the biggest public health crisis we've ever faced, and we don't have time to waste," said Lisa Sherman, the group's chief executive. "We're working in advance so that once those vaccines are proven to be safe and approved by all the right people, we're ready to go."

The Ad Council launched a similar campaign back in the 1950s when it was tasked with encouraging Americans to get vaccinated against polio.

Budweiser isn't the only Super Bowl regular to pull its ads from this year's broadcast. PepsiCo and Coca-Cola have said they won't be running ads during the broadcast. Although Pepsi will be sponsoring the halftime show.

"The Carol Burnett Show" had one of the funniest outtakes in TV history.

"The Carol Burnett Show" ran from 1967 to 1978 and has been touted as one of the best television series of all time. The cast and guest stars of the show included comedic greats such as Tim Conway, Betty White, Steve Martin, Vicki Lawrence, Dick Van Dyke, Lyle Waggoner, Harvey Korman and others who went on to have long, successful comedy careers.

One firm rule Carol Burnett had on her show was that the actors stay in character. She felt it was especially important not to break character during the "Family" scenes, in which the characters Ed and Eunice Higgins (a married couple) and Mama (Eunice's mother) would play host to various colorful characters in their home.

"I never wanted to stop and do a retake, because I like our show to be ‘live,’" she wrote in her memoir, as reported by Showbiz Cheat Sheet. "So when the ‘Family’ sketches came along, I was adamant that we never break up in those scenes, because Eunice, Ed, and Mama were, in an odd way, sacred to me. They were real people in real situations, some of which were as sad and pitiful as they were funny, and I didn’t want any of us to break the fourth wall and be out of character.”

It was a noble goal, and one that went right out the window—with Burnett leading the way—in a "Family" sketch during the show's final season that ended with the entire cast rolling with laughter.

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More parents are taking 'teen-ternity leave' from work to support their teenage kids

Parenting through the teen years takes a lot more time and energy than people expect.

Photo by Eye for Ebony on Unsplash

Raising kids through adolescence is not for the faint of heart.

When you have a baby, it's expected that you'll take some maternity or paternity leave from work. When you have a teen, it's expected that you'll be in the peak of your career, but some parents are finding the need to take a "teen-ternity leave" from work to support their adolescent kids.

It's a flip from what has become the traditional trajectory for modern parents. Despite the fact that the U.S. is the only developed nation in the world to not have mandated paid parental leave, most parents take at least some time off when a baby is born to recover physically from pregnancy and birth and to settle into life with their tiny new human. Many parents then opt to have one parent stay home full-time during their children's younger years, as full-time childcare is often cost prohibitive, and raising babies and toddlers requires an enormous amount of time, attention and energy.

Parents often return to work when their kids are in school full-time, and many feel a bit of a respite from the relentlessness of parenting as their kids become more independent and capable of doing things on their own. It's not that older kids don't need their parents, but their needs are different. Physical parenting gives way to more complex emotional parenting as kids get older, and for a while, those emotional challenges are somewhat simple.

Then the tween years come along. Then the teens. And for some parents, a realization hits that parenting kids through puberty takes almost as much time, attention and energy, as toddlers do. Only now, those needs are much more complicated and consequential.

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Image from Pixabay.

Under the sea...

True
The Wilderness Society


You're probably familiar with the literary classic "Moby-Dick."

But in case you're not, here's the gist: Moby Dick is the name of a huge albino sperm whale.

(Get your mind outta the gutter.)

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People are debating the merits of a 24-hour daycare and the discussion is eye-opening

There seems to be a lot of misunderstanding about the need for this.

StableDiffusion

Are 24-hour daycares a good idea?

Millions of American parents utilize daycare centers while they work. Since most people work during the day, most daycare center hours fall somewhere between 7:30am and 5:30pm. It's rare to find a daycare that's open after normal working hours.

But one "24-hour" daycare in Houston captured people's attention—and sparked a debate—when a mom posted about it on TikTok.

Adventure Kids Playcare in Houston isn't actually open 24 hours a day but it does offer childcare up to 10:00pm during the week and until midnight on Friday and Saturday nights. In the video, the mom drops her daughter off and we hear the employee tell her they close at midnight. The mom later says she picked her daughter up at 11:55pm.

Reactions to the video rand the gamut from "24-hour daycares are a brilliant idea for parents who work odd shifts" to "Moms shouldn't be leaving their kids at a daycare late at night just so they can go out," sparking a fascinating and eye-opening discussion.

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A dad is looking for a little more respect at home.

The title of dad or father is a sweet and respectful way to acknowledge a child's special bond with their male parent. It signifies love and respect and shows appreciation for his role in their life. But the title works both ways. The term dad reminds fathers of the responsibility to guide and protect their kids.

The importance of the unique role dads play in their kids’ lives is why a father named Steve was upset with his wife for repeatedly using his first name when referring to him with their preteen children.

The father vented about the situation and asked if he was wrong in a Reddit post with over 10,000 responses.

“My wife recently started using my first name when referring to me to our preteen kids, as in ‘Steve's gonna pick you up from school tomorrow,’” the father wrote on Reddit’s AITA forum. “I asked her not to when I first heard it, saying I don't really like when you use my first name to the kids. Can you say ‘your dad’ or ‘dad’?”

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Husband's portrait of wife is so bad that she nearly stops breathing

They say beauty is in the eye of the beholder but what if what your eyes behold is objectively...not good? In what appears to be a creative way to spend quality time together for a married couple, things go hilariously wrong. Ted Slaughter, uploaded a video to his TikTok page of an activity he and his wife did together.

Slaughter's wife seems to be holding the phone so you can clearly see what appears to be a painting of Slaughter, who is sitting at the other end of the table in front of an easel. The text overlay on the video says, "husband and wife paint portraits of each other (gone wrong). But what could possibly be wrong, sure his wife's attempt isn't art gallery ready just yet but it's not bad.

Based on the critiques the man had of his wife's painting, surely his looks much closer to professional level work. Right?...Right?

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