+
Family

Helen Mirren slams drunk drivers in this epic, hilarious Super Bowl ad.

Yet another reason to love Helen Mirren.

If you've ever had one too many and gotten behind the wheel of a car, Dame Helen Mirren has a few choice words for you.

The world's indisputable favorite f-bomb-dropping, manspread surviving British actor recently shot a Super Bowl ad for Budweiser that combats drunk driving. And, boy, was it good.

She gets straight to the point:


GIFs via Budweiser/YouTube.

The PSA racked up more than 180,000 views in just the one day after it was posted to YouTube. And it's no mystery why.

There are exactly three reasons this Super Bowl PSA is a total win:

1. Mirren knows the power of being incredibly blunt with a British accent.

2. She really doesn't hold back at all. Like, at all.

3. She brings it back to what's most important — doing what's right for your loved ones, and yourself, and staying away from the driver's seat when you've been drinking.

GIFs via Budweiser/YouTube.

Here's the full text of the PSA:

"Hello. I'm Helen Mirren, a notoriously frank and uncensored British lady. The collective we are dumbfounded that people still drive drunk. So I'll sum it up like this. If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting human form of pollution. A Darwin award-deserving, selfish coward. If your brain was donated to science, science would return it. So stop it. Now the chances are you're a fun, solid, respectable human being. Don't be pillock. Your friends and family thank you. The friends and family of other drivers thank you. Your future self thanks you. This is suppose to be fun. Cheers."

In the time it took Mirren's PSA to garner over 180,000 views, almost 30 people have died from drunk driving — one death every 53 minutes — according to the stats.

Mirren hilariously slamming drunk drivers? That's something we can all get behind. Actual fatalities from drunk driving? Not so funny. On average, 27 people die in the U.S. every day in a crash involving an impaired driver, according to the NHTSA.

Photo by Justin Sullivan/Getty Images.

Maybe the seriousness of the issue is in part why certain anti-drunk driving ads by alcoholic beverage companies are resonating with people.

This isn't the first time Budweiser has used its Super Bowl ad to strike a chord with consumers through a drunk driving PSA. Remember that one with an adorable dog from 2014?

It sent a powerful message to puppy-loving beer drinkers: Crash at a friend's house instead of driving home drunk (and, also, apologize to your pet after doing so).

GIF via Budweiser/YouTube.

But shouldn't all alcoholic beverage companies bear some responsibility in curbing drunk driving?

Plenty of people seem to think so, and that includes Katherine Clegg Smith, the lead author of a 2014 study that found not one of the 1,795 ads for alcoholic beverage in her research gave specifics on how to drink responsibly.

Sure, those ads came with messages like "enjoy in moderation," and "please drink responsibly," but — seeing as consuming alcohol can pose a significant and immediate health risk — shouldn't they be required to go a bit further into detail?

“If you want to warn people against something, you need to be clear about what you’re warning them against and why,” Smith told The Kansas City Star in 2014, noting that health warnings must be specific to actually modify how people think and behave regarding the product.

Mirren's PSA doesn't lay out specifics, but she does spell out what type of person you'll be if you get behind the wheel of a car after drinking.

The next time you even entertain the idea about driving drunk, remember what Helen Mirren thinks of you. Hopefully that'll keep you safe and sound and most importantly off the roads.

Check out Mirren's Budweiser ad below:


All illustrations are provided by Soosh and used with permission.

I have plenty of space.

This article originally appeared on 04.09.16


It's hard to truly describe the amazing bond between dads and their daughters.

Being a dad is an amazing job no matter the gender of the tiny humans we're raising. But there's something unique about the bond between fathers and daughters.

Most dads know what it's like to struggle with braiding hair, but we also know that bonding time provides immense value to our daughters. In fact, studies have shown that women with actively involved fathers are more confident and more successful in school and business.

Keep ReadingShow less
Identity

This blind chef wore a body cam to show how she prepares dazzling dishes.

How do blind people cook? This "Masterchef" winner leans into her senses.

Image pulled from YouTube video.

Christine Ha competes on "Masterchef."

This article originally appeared on 05.26.17


There is one question chef Christine Ha fields more than any other.

But it's got nothing to do with being a "Masterchef" champion, New York Times bestselling author, and acclaimed TV host and cooking instructor.

The question: "How do you cook while blind?"

Keep ReadingShow less
Family

Two couples move in together with their kids to create one big, loving 'polyfamory'

They are using their unique family arrangement to help people better understand polyamory.

The Hartless and Rodgers families post together


Polyamory, a lifestyle where people have multiple romantic or sexual partners, is more prevalent in America than most people think. According to a study published in Frontiers in Psychology, one in nine Americans have been in a polyamorous relationship, and one in six say they would like to try one.

However popular the idea is, polyamory is misunderstood by a large swath of the public and is often seen as deviant. However, those who practice it view polyamory as a healthy lifestyle with several benefits.

Taya Hartless, 28, and Alysia Rogers, 34, along with their husbands Sean, 46, and Tyler, 35, are in a polyamorous relationship and have no problem sharing their lifestyle with the public on social media. Even though they risk stigmatization for being open about their non-traditional relationships, they are sharing it with the world to make it a safer place for “poly” folks like themselves.

Keep ReadingShow less

Gordon Ramsay at play... work.

This article originally appeared on 04.22.15


Gordon Ramsay is not exactly known for being nice.

Or patient.

Or nurturing.

On his competition show "Hell's Kitchen," he belittles cooks who can't keep up. If people come to him with their problems, he berates them. If someone is struggling to get something right in the kitchen, he curses them out.

Keep ReadingShow less

This article originally appeared on 01.27.20


From 1940 to 1945, an estimated 1.3 million people were deported to Auschwitz, the largest complex of Nazi concentration camps. More than four out of five of those people—at least 1.1 million people—were murdered there.

On January 27, 1945, Soviet forces liberated the final prisoners from these camps—7,000 people, most of whom were sick or dying. Those of us with a decent public education are familiar with at least a few names of Nazi extermination facilities—Auschwitz, Dachau, Bergen-Belsen—but these are merely a few of the thousands (yes, thousands) of concentration camps, sub camps, and ghettos spread across Europe where Jews and other targets of Hitler's regime were persecuted, tortured, and killed by the millions.

Keep ReadingShow less
Health

What I realized about feminism after my male friend was disgusted by tampons at a party.

"After all these years, my friend has probably forgotten, but I never have."

Photo by Josefin on Unsplash

It’s okay men. You don’t have to be afraid.

This article originally appeared on 08.12.16


Years ago, a friend went to a party, and something bothered him enough to rant to me about it later.

And it bothered me that he was so incensed about it, but I couldn't put my finger on why. It seemed so petty for him to be upset, and even more so for me to be annoyed with him.

Recently, something reminded me of that scenario, and it made more sense. I'll explain.

Keep ReadingShow less