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Check out Budweiser's powerful Super Bowl ad celebrating immigrants.

'Go back home!' — a message immigrants have been hearing for a while now.

Check out Budweiser's powerful Super Bowl ad celebrating immigrants.

In 1857, a man named Adolphus Busch arrived in America.

As an immigrant from Germany, he stood out.

Some people didn't like that.

Like many other immigrants in the 1800s, he faced hardships on his journey to find his new home.

But he finally made it to where he was meant to be.

Busch, of course, is the Busch of Anheuser-Busch — the world's largest beer producer. And it's his American story being told in a new Super Bowl ad for Budweiser:

As Slate reported, the ad is a more sensationalized version of Busch's past. Nonetheless, it sends a bold message.

Given today's political climate, the ad's pro-immigrant sentiment has people talking.

The ad — showing Busch overcoming xenophobic attitudes held by early colonists — was released amid talks of President Donald Trump's controversial U.S.-Mexico border wall and just days after Trump signed an executive order banning travel to the U.S. by green card holders and refugees from seven predominantly Muslim countries.


The ban prompted protests in airports across the country. It resulted in Attorney General Sally Yates being fired by Trump for refusing to defend its legality. Lawyers swooped in immediately, many working pro bono, to defend those affected in transit. And dozens of celebrities and influencers slammed the ban as an attack on civil rights.

And believe it or not, Anheuser-Busch dove into white-hot political territory with this ad ... on accident.

Demonstrators protest Trump's travel ban in Chicago. Photo by Scott Olson/Getty Images.

Anheuser-Busch didn't intend for the ad — which it's been developing for nearly a year — to be political.

The commercial was conceptualized long before Trump's travel ban was signed and the announcement of his controversial proposal to pay for the U.S.-Mexico border wall using an import tariff.

The brand wanted to "celebrate those who embody the American spirit" by recapping one of its founder's early days in America — not throw in its two cents when it comes to immigration policy.

Marcel Marcondes, vice president of marketing at Anheuser-Busch, said in a statement (emphasis added):

"Budweiser’s Super Bowl commercial highlights the ambition of our founder and his unrelenting pursuit of the American dream. ... It’s an idea we’ve been developing along with our creative agency for nearly a year. We believe beer should be bipartisan, and did not set out to create a piece [of] political commentary; however we recognize that you can’t reference the American Dream today without being part of the conversation."

Either way, it really shouldn't matter what the political climate is — the message of this ad shouldn't have to be a political one.

What often gets glossed over in American history books (besides our horrific treatment of the only non-immigrants in this country, Native Americans) is the fact nearly every ethnicity and nationality endured some form of discrimination upon arriving on our shores.

When the Irish settled, they were seen as lazy, unintelligent criminals. Italian-Americans were deemed superstitious and violent — an ignorant group that was prone to terrorism. The Chinese Exclusion Act of 1882 halted immigration from the East Asian country — even while Chinese-Americans made up less than 1% of the population — in part to uphold "racial purity."

A Muslim woman attends a prayer and rally event against Trump's travel ban in New York City. Photo by Spencer Platt/Getty Images.

Today, Latinx are fighting back against a wave of xenophobia — one that's often exploited for political gain. Black people are still trying to overcome the systemic racism that's lingered from slavery and the Jim Crow era. Muslim Americans are witnessing a surge in Islamophobic terrorism against their communities. And just about every other minority group faces its own hurdles in the form of hurtful stereotypes or prejudice.

We have our work cut out for us.

America is a flawed but marvelous melting pot reflecting a big, beautiful world. And whether Anheuser-Busch meant to or not, its ad sent a powerful message every one of us should keep in mind now more than ever: We're all welcome here.

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Anne Hebert, a marketing writer living in Austin, TX, jokes that her closest friends think that her hobby is "low-key harassment for social good". She authors a website devoted entirely to People Doing Good Things. She's hosted a yearly canned food drive with up to 150 people stopping by to donate, resulting in hundreds of pounds of donations to take to the food bank for the past decade.

"I try to share info in a positive way that gives people hope and makes them aware of solutions or things they can do to try to make the world a little better," she said.

For now, she's encouraging people through a barrage of persistent, informative, and entertaining emails with one goal in mind: getting people to VOTE. The thing about emailing people and talking about politics, according to Hebert, is to catch their attention—which is how lice got involved.

"When my kids were in elementary school, I was class parent for a year, which meant I had to send the emails to the other parents. As I've learned over the years, a good intro will trick your audience into reading the rest of the email. In fact, another parent told me that my emails always stood out, especially the one that started: 'We need volunteers for the Valentine's Party...oh, and LICE.'"

Hebert isn't working with a specific organization. She is simply trying to motivate others to find ways to plug in to help get out the vote.

Photo by Phillip Goldsberry on Unsplash

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Yesterday I was perusing comments on an Upworthy article about Joe Biden comforting the son of a Parkland shooting victim and immediately had flashbacks to the lead-up of the 2016 election. In describing former vice President Biden, some commenters were using the words "criminal," "corrupt," and "pedophile—exactly the same words people used to describe Hillary Clinton in 2016.

I remember being baffled so many people were so convinced of Clinton's evil schemes that they genuinely saw the documented serial liar and cheat that she was running against as the lesser of two evils. I mean, sure, if you believe that a career politician had spent years being paid off by powerful people and was trafficking children to suck their blood in her free time, just about anything looks like a better alternative.

But none of that was true.

It's been four years and Hillary Clinton has been found guilty of exactly none of the criminal activity she was being accused of. Trump spent every campaign rally leading chants of "Lock her up!" under the guise that she was going to go to jail after the election. He's been president for nearly four years now, and where is Clinton? Not in jail—she's comfy at home, occasionally trolling Trump on Twitter and doing podcasts.

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Photo by Tim Mossholder on Unsplash
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Glenda moved to Houston from Ohio just before the pandemic hit. She didn't know that COVID-19-related delays would make it difficult to get her Texas driver's license and apply for unemployment benefits. She quickly found herself in an impossible situation — stranded in a strange place without money for food, gas, or a job to provide what she needed.

Alone, hungry, and scared, Glenda dialed 2-1-1 for help. The person on the other end of the line directed her to the Houston-based nonprofit Bread of Life, founded by St. John's United Methodist pastors Rudy and Juanita Rasmus.

For nearly 30 years, Bread of Life has been at the forefront of HIV/AIDS prevention, eliminating food insecurity, providing permanent housing to formerly homeless individuals and disaster relief.

Glenda sat in her car for 20 minutes outside of the building, trying to muster up the courage to get out and ask for help. She'd never been in this situation before, and she was terrified.

When she finally got out, she encountered Eva Thibaudeau, who happened to be walking down the street at the exact same time. Thibaudeau is the CEO of Temenos CDC, a nonprofit multi-unit housing development also founded by the Rasmuses, with a mission to serve Midtown Houston's homeless population.

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Racist jokes are one of the more frustrating manifestations of racism. Jokes in general are meant to be a shared experience, a connection over a mutual sense of humor, a rush of feel-good chemicals that bond us to those around us through laughter.

So when you mix jokes with racism, the result is that racism becomes something light and fun, as opposed to the horrendous bane that it really is.

The harm done with racist humor isn't just the emotional hurt they can cause. When a group of white people shares jokes at the expense of a marginalized or oppressed racial group, the power of white supremacy is actually reinforced—not only because of the "punching down" nature of such humor, but because of the group dynamics that work in favor of maintaining the status quo.

British author and motivational speaker Paul Scanlon shared a story about interrupting a racist joke at a table of white people at an event in the U.S, and the lessons he drew from it illustrate this idea beautifully. Watch:

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With the election quickly approaching, the importance of voting and sending in your ballot on time is essential. But there is another way you can vote everyday - by being intentional with each dollar you spend. Support companies and products that uphold your values and help create a more sustainable world. An easy move is swapping out everyday items that are often thrown away after one use or improperly disposed of.

Package Free Shop has created products to help fight climate change one cotton swab at a time! Founded by Lauren Singer, otherwise known as, "the girl with the jar" (she initially went viral for fitting 8 years of all of the waste she's created in one mason jar). Package Free is an ecosystem of brands on a mission to make the world less trashy.

Here are eight of our favorite everyday swaps:

1. Friendsheep Dryer Balls - Replace traditional dryer sheets with these dryer balls that are made without chemicals and conserve energy. Not only do these also reduce dry time by 20% but they're so cute and come in an assortment of patterns!

Package Free Shop

2. Last Swab - Replacement for single use plastic cotton swabs. Nearly 25.5 billion single use swabs are produced and discarded every year in the U.S., but not this one. It lasts up to 1,000 uses as it's able to be cleaned with soap and water. It also comes in a biodegradable, corn based case so you can use it on the go!

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