Land O’Lakes and Clove are filling the nation’s food banks with much-needed butter and shoes
Land O’Lakes and Clove are teaming up to bring comfort to communities in need.
Food banks are a community staple for millions of Americans. Not only do they provide nutritional assistance to low-income families, they’re also often one of the few places where people can get non-food essentials like diapers, toiletries, paper towels, clothing and more. For the 44 million people in the United States facing food insecurity, pantries can literally be a lifeline.
But that lifeline is at risk. Food pantries rely on donations, both from individuals and government programs, to stay stocked. Rising poverty levels and budget cuts mean that food pantries sometimes can’t meet the demands of their communities—and as a result, families go without.
No person should struggle for basic needs—which is why Land O’Lakes is teaming up with Clove in the name of comfort ahead of the 2025 holiday season.
Comfort, meet comfort.
A partnership between a farmer-owned cooperative and a modern footwear brand might seem like an unusual pairing. But the reality is that both organizations provide things that are enjoyable and much needed for American families.
You might be surprised to learn, for example, that dairy is one of the most requested but least-donated items at food banks around the nation. From a nutritional lens, dairy is a source of high-quality protein that provides 3 of 4 nutrients—calcium, potassium and vitamin D—that low-income households are at risk of missing from their diets.
But on a larger scale, dairy provides comfort. Items like butter, milk and cream are in high demand, particularly around the end of the year since so many families use these items for baking holiday treats. And while shoes can be stylish gifts, they’re also a basic necessity for hardworking frontline workers who provide care for others and spend hours on their feet. In fact, 96 million people in the U.S. spend their work shift standing.
"We are so excited to collaborate with Clove Shoes and take a moment to celebrate the color of the moment, but also our everyday favorite, butter yellow," said Heather Anfang, president of Land O'Lakes Dairy Foods. "As a company who shares our values of community, hard work and comfort, we are thrilled for the launch of their shoe but also for our shared donation to those in need in an important area for our two brands in Philadelphia."
Meaningful giving when people need it most
Together, the organizations have donated dozens of sneakers and more than 3,750 pounds of butter to Philabundance, one of the largest food banks in Philadelphia and part of Feeding America’s nationwide network of food banks, pantries, and meal programs. As they team up to donate needed supplies, they’re also helping families feel nourished—inside and out—ahead of the cold winter months.
"As a Philadelphia-based brand, we’re proud to give back to the community we call home—nourishing our city and supporting those who care every day," shares Jordyn Amoroso, Co-founder and CBO. Clove has also gifted 88 shoes to the students enrolled at Philabundance Community Kitchen: a free, life-changing workforce development program run by Philabundance.
At a time when so many are stretched thin and families are moving into the holiday season facing food insecurity, collaborations like these can provide an unexpected value—a chance to revitalize local communities, to nourish families, and show how comfort can take many different forms.
Learn more about this unexpected partnership here.
Do you think its better to have a 'living room family' or a 'bedroom family'?
Where you spend time says a lot about your family.
A family having fun together in the living room.
TikTok user alexxx1915 recently posted a short video with the caption: "I just learned the term 'living room family' and I never understood why my kids never played in their rooms when I always did as a kid." She briefly shows her kids hanging out in the living room with their pet dog and some toys scattered around the floor, before panning to her own face and giving a sort of sentimental look. The simple, ten-second clip struck a huge nerve with parents, racking up over 25 million views and thousands of heartfelt comments.
What are "living room families" and "bedroom families"?
This idea has been going around for a while on social media.
Simply put, a living room family is a family that congregates in the living room, or any common space in the household. Kids play in the same space where the adults relax — and things are often messy, as a result. Everyone interacts with each other and spends lots of time together. Bedrooms are reserved mostly for sleeping and dressing.
A bedroom family, on the other hand, is where the kids spend more time in their rooms. They play there, watch TV, and maybe even eat meals. Typically, the main rooms of the house are kept neat and tidy — you won't find a lot of toys scattered about — and family time spent together is more structured and planned ahead rather than casual.
"Living room families" has become the latest aspirational term on TikTok. Everyone wants to be a living room family!
The implication of being a bedroom family, or having 'room kids', is that perhaps they don't feel safe or comfortable or even allowed to take up room in the rest of the house, or to be around the adults. "I remember my brother coming round once and he just sat in silence while watching my kids play in the living room. After a while he looked at me and said 'It's so nice that your kids want to be around you'" one commenter said on alexxx1915's video.
"I thought my kids hated their rooms 🥺 turns out they like me more" said another. "You broke a generational curse. Good job mama!" said yet another.
There's so much that's great about having a family that lives out in the open — especially if you were raised feeling like you had to hide in your room.
In my household, we're definitely a living room family. We're around each other constantly, and the house is often a mess because of it. Learning about this term makes me feel a little better that my kids want to be around us and feel comfortable enough to get their 'play mess' all over the living room.
The mess is a sign of the love and comfort we all share together.
But the big twist is that it's also perfectly fine if your kids — and you! — like a little more solitary time.
Being a 'bedroom family' is actually perfectly OK.
There's a similar discourse that took place last year about living room parents vs bedroom parents. The general consensus seemed to be that it was better to be a living room parent, who relaxed out in the open versus taking alone time behind closed doors.
But it really doesn't have to be one or the other, and neither is necessarily better. Making your kids feel relegated to their room is, obviously, not great. It's not a good thing if they feel like they're not allowed to exist in and play in the rest of the house. But if they just like hanging out in their room? Nothing wrong with that at all! And same goes for parents.
Alone time is important for parents and kids alike, and everyone needs different amounts of it to thrive. Kids with certain special needs, like being on the autism spectrum, may be absolutely thrilled to spend lots of time in their rooms, for example.
In 2023, there was a similar debate on TikTok where parents sounded off on whether they were bedroom parents or living room parents. In this situation, the parents spent the majority of the time in their bedroom, while the kids were in the living room, or they spend time in the living room with their kids. According to Marissa Kile, the video's creator, this made the parents' bedroom feel like a "scared space" where the kids didn't feel comfortable.
This article originally appeared last year.