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Most people don't think of retail jobs as anything to write home about, with the general assumption that such jobs are marked by low pay, high turnover, and not always the greatest working conditions. But there are exceptions to every rule, and if there's one big exception to the retail rule, it's Costco.

Costco is beloved by customers for its fair prices and quality products. Its Kirkland Signature brand products are almost always the best things on the shelf, and when you're done shopping, you can grab a jumbo hot dog and a large soda for the criminally low price of $1.50. (In fact, one of the chain's cofounders once threatened the then-CEO with severe bodily harm should he ever raise the price of the hot dog combo. And Costco never has.)

Deans Charbal/Wikimedia Commons

However, it seems not everyone is aware of Costco's stellar reputation as an employer, since a woman sharing her joy at landing a job there was initially met with surprising derision on social media. But the critics were quickly corrected by both Costco employees and people familiar with the company's employment practices, launching a celebration of Costco as a responsible business that takes care of its employees.

A woman named Doreau shared a selfie from her car holding up her Costco employee badge with a caption that read, "After almost 3 months. I'm officially hired."

Whether she'd been searching for a job in general for three months or had been in the hiring process with Costco for that long isn't clear, but her smile and triumph emoji indicated that she was proud of the accomplishment.

Not everyone was so enthusiastic, though, in what appears to be a misunderstanding by some about what it means to work at Costco.

Some commenters mocked the woman, indicating that working at Costco was nothing to boast about, as if it's just another retail job. As one example, someone wrote, "Who tf spends 3 months chasing a job at Costco."

First of all, anyone who's been in the bowels of a modern job hunt knows that landing any kind of stable employment in 2025 should be considered a major win. But at Costco? You could throw a damn parade and still not be considered too excited.

People in the know shut the haters down immediately.

"They must not know that Costco’s employee turnover rate…She hit a lick on that one!!"

"Costco pays their employees INCREDIBLY well and has benefits unlike any other grocer. I’m so happy for her!!!"

"Man i’ve been trying to get a job at costco for sooo long i know somebody who works at the door checking receipts and makes $25/hour"

"The best employee benefits, satisfaction, retention and upwards mobility in American retail. God bless her."

"My guy has been at Costco for 20yrs, makes 6 figures and has almost 1M in his 401k. No stress at work, tons of PTO, and has a wonderful work/life balance. Y'all still struggling with basic life stuff."

"People don’t leave Costco when they find employment there. It’s getting your foot in the door that’s the hard part. Good for her."

Reposts with hundreds of thousands of likes showed that she had every right to be proud of landing that Costco badge, especially in an economy where people seem to be having a hard time finding jobs despite low unemployment rates.

Months later, her posts indicate she's still working there, which says a lot. Once hired, people tend to stay with Costco for a long time because — again — it's a great place to work!

What makes Costco a great place to work?

Of course, you can find people who will complain about any job, but the numbers at Costco speak for themselves. According data cited in the Harvard Business Review, Costco's turnover rate—the percentage of employees that leave—is only 8%, a notably small fraction of the retail industry average rate of 60%.

There's a reason for that extraordinary statistic—several of them, in fact.

Costco prioritizes paying employees well—including good benefits

According to an Ethics Unwrapped case study, Costco pay tends to be around 40% more than Walmart and Target and the company provides more comprehensive health and retirement benefits as well. Part of what enables them to do that is the money they save with their low turnover rate, as it costs a lot to hire and train new employees.

Costco cofounder Jim Sinegal rejected the idea that a company had to either take care of its shareholders or its workers, calling that "a false choice."

"It's really pretty simple. It's good business," Sinegal said in 2009. "When you hire good people, and you provide good jobs and good wages and a career, good things are going to happen."

It truly is that simple. Costco's philosophy hasn't changed since Sinegal's retirement in 2012; it's all about the reciprocal care between employee and employer: "Costco’s success depends on the well-being of employees within all areas of our business. Our operational practices, benefits, and paid time-off policies acknowledge and reward employees for their continued contribution to our culture and success."

According to Investopedia, Costco's average wage is over $30 per hour, around $5.50 per hour higher than the national retail average. Its minimum wage is $19.50/hr.

Costco may not be fancy, but it is beloved.Curlyrnd/Wikimedia Commons

Costco provides lots of opportunity for advancement

Look no further than Costco's new CEO, Ron Vachris, for proof of Costco's internal promotion philosophy. Vachris began as a forklift driver at Costco as a teenager (technically when it was known as Price Club, before it became Costco). Now, at 58, he runs the whole company.

He's an extreme example, but Costco has purposefully opportunity baked into its employment model, encouraging employees "to view Costco as a place for a long-term career rather than just a job." As the company website states:

"When it comes to employee development, our goals are to:

● Provide all employees with training, education and opportunities for career development and advancement.

● Ensure there is fair access and resources to help employees succeed.

● Encourage leaders to continue to teach and mentor employees, so that employees will be prepared for opportunities and greater responsibility.

● Encourage employees to take advantage of opportunities for development and advancement."

From the stories people tell of moving up the ranks in their Costco careers, that's not just lip service. Doreau herself, depending on whether she's working full-time or part-time, is likely already in line for a raise — sticking it even further to her doubters.

Costco GIF by hero0fwar Giphy

Costco has a well-earned reputation as an ethical company

Costco is often held up as an ethical example of capitalism in the way it treats the people it employs, serves, and works with. Internally, the company abides by a 4-rule code of ethics, which seems remarkably simple on the surface:

1. Obey the law.

2. Take care of our members.

3. Take care of our employees.

4. Respect our suppliers.

But when you dig into what each of those rules entails in the company's Mission Statement and Code of Ethics, it's easy to see why it works. "At the core of our philosophy as a company is the implicit understanding that all of us, employees and management alike, must conduct ourselves in an honest and ethical manner every day," the document reads. "Dishonest conduct will not be tolerated. To do any less would be unfair to the overwhelming majority of our employees who support and respect Costco’s commitment to ethical business conduct… If you are ever in doubt as to what course of action to take on a business matter that is open to varying ethical interpretations, TAKE THE HIGH ROAD AND DO WHAT IS RIGHT."

Well, that's quite clear. Costco demonstrated its own commitment to its own ethics when it resisted pressure to abandon its DEI (Diversity, Equity, and Inclusion) initiatives in late 2024, saying, "Our commitment to an enterprise rooted in respect and inclusion is appropriate and necessary."

Perhaps most importantly, Costco emphasizes that abiding by this code of ethics is what enables shareholders to be rewarded, and at this point, they've proven that to be true. A good business practicing good ethics ultimately leads to good results—it really does seem to be that simple.

All that to say, next time you visit Costco, don't for a second think the employees are toiling away in a retail job they hate. No company is perfect, but overall, this warehouse giant is considered one of the best places in the country to be employed. And that is why Doreau was so excited to celebrate.

This article originally appeared in January. It has been updated.