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A viral post argues East Coast folks are better people even if they aren't as 'nice' as those out West

It's sparked a "nice vs. kind" debate from people across the country.

A viral post argues East Coast folks are better people even if they aren't as 'nice' as those out West

Having lived in small towns and large cities in the Pacific Northwest, Southwest, and Midwest, and after spending a year traveling around the U.S. with my family, I've seen first-hand that Americans have much more in common than not. I've also gotten to experience some of the cultural differences, subtle and not-so-subtle, real and not-so-real, that exist in various parts of the country.

Some of those differences are being discussed in a viral thread on Twitter. Self-described "West coaster" Jordan Green kicked it off with an observation about East coasters being kind and West coasters being nice, which then prompted people to share their own social experiences in various regions around the country.

Green wrote:

"When I describe East Coast vs West Coast culture to my friends I often say 'The East Coast is kind but not nice, the West Coast is nice but not kind,' and East Coasters immediately get it. West Coasters get mad.

Niceness is saying 'I'm so sorry you're cold,' while kindness may be 'Ugh, you've said that five times, here's a sweater!' Kindness is addressing the need, regardless of tone.

I'm a West Coaster through and through—born and raised in San Francisco, moved to Portland for college, and now live in Seattle. We're nice, but we're not kind. We'll listen to your rant politely, smile, and then never speak to you again. We hit mute in real life. ALOT.


So often, we West Coasters think that showing *sympathy* or feeling *empathy* is an act of kindness. Sadly, it's really just a nice act. Kindness is making sure the baby has a hat. (s/o to breenewsome and BlackAmazon)

When you translate this to institutions or policy, you'll see alot of nice words being used, & West Coast liberals/radicals are really good at *sounding* nice. But I've seen organizers & activists from other places get frustrated because nothing happens after ALOT of talk.

Nothing happens after the pronoun check-ins and the icebreakers. It's rare we make sure that people's immediate needs are addressed. There's no kindness. You have people show up to meetings hungry, or needing rides home, and watching those with means freeze when asked to help.

As we begin to 'get back a sense of normalcy' or 're-calibrate' to what people in Blue States™ think is Right™ and Just™, I want us to keep in mind the difference between Niceness and Kindness. If something sounds nice, doesn't mean that it's kind."

Of course, there are genuinely kind and surface nice people everywhere you go, so no one should take these observations as a personal affront to them individually. Generalizations that lead to stereotypes are inherently problematic, and broad strokes like "East coast" and "West coast" are also somewhat meaningless, so they should taken with a grain of salt as well.

In reality, a small town in South Carolina is probably more culturally similar to a small town in Eastern Oregon than it is to New York City, and there are some strong differences between various subregions as well. A more specific cultural comparison, such as "big cities on the West coast vs. big cities in the Northeast" might be more accurate as far as generalizations go, but regardless, many people related to Green's observations based on their own experiences.

To kick things off, a slew of responses poured in from people describing how New Yorkers can be cold on the surface while simultaneously reaching out their hand to help you.

Several people explained that the hustle required to afford the expense of living in New York explains why people skip the niceties. It's about valuing people's time; wasting it with nice words is ruder than just quickly helping out and then moving on.

Many people chimed in with agreement with the original post (even some Canadians confirming that their East/West differences aligned with ours).

"No sense of urgency" is definitely a West coast vibe, but is generally viewed a positive out here. And "inconveniencing everyone around them" might be a subjective observation. Maybe.

Plenty of people with bicoastal experience weighed in with their stories of how their experiences lined up with the basic premise of the thread, though.

Though certainly not universally true, the tendency for West coasters to be more hands-off might extend back to the frontier days. The pioneer and gold rush mindset was necessarily individualistic and self-sufficient. In my experience, West coasters assume you don't need help unless you directly ask for it. But people don't ask because of the individualistic and self-sufficient thing, so automatic helpfulness just hasn't become part of the dominant culture.

Things got even more interesting once the South and Midwest entered the chat.

But the takes on warm/nice/kind thing varied quite a bit.

One thing that seems quite clear if you read through the various responses to the thread is that specific states and cities seem to have their own cultures that don't break down as simply as East/West/Midwest/South. There's an entire book about how the U.S. can actually be subdivided into 11 different regions that are almost like nations unto themselves. Even this map from 1940 included 34 different cultural regions in the U.S.

And don't even get a Californian started on the differences between Northern CA, Southern CA, and the Central Valley. "Culture" can even be narrowed down even to specific neighborhoods, and people's experiences and perceptions vary for all kinds of reasons, so once again, generalizations only go so far before they fall flat.

If you're curious about what the data says about all of this, a cursory search of surveys about which states are the kindest brings up a fairly mixed bag, but people seem to find Minnesota quite friendly. A Wallethub ranking of charitability by state based on 19 factors including volunteerism also placed Minnesota at number one, followed by Utah, Maryland, Oregon, and Ohio. Pretty hard to make a regional generalization with those states.

Then again, there's the whole "Minnesota nice" thing, which brings us full circle back to the original thread.

So many elements go into the culture of a place, from population density to the history of settlement to the individual personalities of the people who make someplace their home. And nothing is set in stone—the atmosphere of a place can change over time, as anyone who's visited a city a decade or two apart can attest.

One thing that's true, no matter where we live, is that we play a role in molding the culture of our immediate surroundings. If we want where we live to be friendlier, we can be friendlier ourselves. If we want to see people help one another, we can serve as that example. We might stand out, but we also might inspire others who yearn for the same thing.

"Be the change" might seem a bit cliche, but it truly is the key to shifting or world in the way we want it to go, no matter what part of the country—or the world—we live in.


This article originally appeared on 01.22.21

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Do you ever feel like you could be doing more when it comes to making a positive impact on your community? The messaging around giving back is louder than ever this time of year, and for good reason; It is the season of giving, after all.

If you’ve ever wondered who is responsible for bringing many of the giving-back initiatives to life, it’s probably not who you’d expect. The masterminds behind these types of campaigns are project managers.

Using their talents and skills, often proven by earning certifications from the Project Management Institute (PMI), project managers are driving real change and increasing the success rate on projects that truly improve our world.

To celebrate the work that project managers are doing behind the scenes to make a difference, we spoke with two people doing more than their part to make an impact.

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Through his work, Josh drives restoration efforts to completion so contaminated land can again be used beneficially, and so future generations will not be at risk of exposure to harmful chemicals.

“I’ve been inspired by the natural world from a young age and always loved being outside. As I gained an understanding about Earth's trajectory, I realized that I wanted to be part of trying to save it and keep it for future generations.

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In addition, Monica Chan’s career in project management has enabled her to work at the forefront of conservation efforts with the World Wildlife Fund (WWF-US). She most recently has been managing a climate change project, working with a diverse team including scientists, policy experts, data analysts, biologists, communicators, and more. The goal is to leverage grants to protect and restore mangroves, forests, and ecosystems, and drive demand in seaweed farming – all to harness nature's power to address the climate crisis.

Courtesy of Monica Chan

“As the project management lead for WWF-US, I am collaborating across the organization to build a project management framework that adapts to our diverse projects. Given that WWF's overarching objectives center on conserving nature and addressing imminent threats to the diversity of life on Earth, the stakes are exceptionally high in how we approach projects,” says Chan.

“Throughout my journey, I've discovered a deep passion for project management's ability to unite people for shared goals, contributing meaningfully to environmental conservation,” she says.

With skills learned from on-the-job experience and resources from PMI, project managers are the central point of connection for social impact campaigns, driving them forward and solving problems along the way. They are integral to bringing these projects to life, and they find support from their peers in PMI’s community.

PMI has a global network of more than 300 chapters and serves as a community for project managers – at every stage of their career. Members can share knowledge, celebrate impact, and learn together through resources, events, and other programs such as PMI’s Hours for Impact program, which encourages PMI members to volunteer their time to projects directly supporting the United Nations 17 Sustainable Development Goals.

“By tapping into PMI's extensive network and resources, I've expanded my project management knowledge and skills, gaining insights from seasoned professionals in diverse industries, including environmental management. Exposure to different perspectives has kept me informed about industry trends, best practices, and allowed me to tailor my approach to the unique challenges of the non-profit sector,” Chan says.

“Obtaining my PMP certification has been a game-changer, propelling not only my career growth, but also reshaping my approach to daily projects, both personally and professionally,” Chan says. Research from PMI shows that a career in project management means being part of an industry on the rise, as the global economy will need 25 million new project professionals by 2030 and the median salary for project practitioners in the U.S. is $120K.

PMI’s mission is to help professionals build project management skills through online courses, networking, and other learning opportunities, help them prove their proficiency in project management through certifications, and champion the work that project professionals, like Joshua and Monica, do around the world.

For those interested in pursuing a career in project management to help make a difference, PMI’s Certified Associate in Project Management (CAPM) certification could be the starting point to help get your foot in the door.

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