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Going to the movies is a vital part of our culture and it will survive the coronavirus

Going to the movies is a vital part of our culture and it will survive the coronavirus
Photo by Edwin Hooper on Unsplash

My mother went to the hospital when I was 14, and it was the first (but certainly not last) time she talked about what my sister and I should do if she died: "Don't be sad. Say goodbye, and then go to a movie."

She was released the next day, but her guidance has always stayed with me. When times are tough, movies are an escape into a different world, one we enter for a couple of hours and then leave, emboldened, entertained, moved and sometimes even changed. Things don't have to be bad for movies to work their magic; they are equally transformative when life is grand.

Coronavirus has wreaked havoc upon movies and movie theaters around the country. For the first and only time since movies were invented, cinemas across the globe have shut down. World War II couldn't do that. The Great Depression couldn't do that. The Cuban Missile Crisis and the Kennedy assassination couldn't do that. Nothing has ever gotten in the way of the movies, until now.


Recent news that AMC Theatres, the biggest cinema chain in the U.S., could be facing bankruptcy, combined with reports that streaming services like Disney+ are seeing record growth during the unprecedented stay-at-home period, have led some to speculate that once the coronavirus threat has passed, moviegoing won't recover.

Moviegoing will survive.

To be sure, there's reason to worry. The number of tickets sold each year has eroded – 14 percent fewer people went to the movies in 2019 than 20 years earlier. Ticket prices, meanwhile, have risen steadily to offset that decline (it cost an average of $9.11 to see a movie last year, while in 1998, the year Titanic was released, the average ticket cost $4.69). Complaints about rude, talkative, device-addicted audiences are common, and long before the virus there was growing concern in Hollywood that people just wanted to stream at home. Movie studios, streaming services and film exhibitors have been eyeing each other warily for years, battling over the right of cinemas to show movies before they appear on Netflix or Amazon.


Photo by Felix Mooneeram on


That movie "window" has been in contention for decades, ever since studios discovered in the late 1980s that they could sell movies directly to consumers. Then, it took nearly a year for a huge hit like Top Gun to come to VHS tape, which was just one of the "ancillary revenue" streams studios could use to ensure a movie earned money long after its box-office run. Home video was at the top of that secondary revenue stream, but there were also sales to cable and network TV, to airlines and hotel chains, even theatrical re-releases.

On its own, chasing after the dream of a pure "direct-to-consumer" business, Hollywood drained that revenue stream. VHS gave way to DVD, which was subsumed almost entirely by streaming – and the ubiquity of streaming services meant travelers didn't need to pay to watch movies in hotels or airplanes.

And yet … none of that killed movie theaters. If fewer people, on average, saw movies in cinemas each year, about 3 million peoplewere still going to movie theaters every day, and despite the fluctuations, that number had remained fairly constant.


Photo by Krists Luhaers on


It may be nothing compared with pre-television moviegoing; in 1946, 90 million people went to the movies once a week, but by 1960 that had plummeted to 40 million. Naysayers predicted the death of movie theaters then, but larger-than-life gimmicks like CinemaScope, Cinerama, the first wave of 3-D and even Smell-O-Vision cropped up, and movie lovers proved that they could be passionate about movies and TV, that one didn't have to usurp the other.

Likewise, those 15 to 20 million people who go to the movies each week despite the advent of streaming prove that sitting in the dark is a habit moviegoers don't want to break.

There's no doubt movie exhibitors have a difficult task ahead. They're going to need to reassure audiences – quickly and constantly – that moviegoing is safe. To begin, they might need to limit the number of tickets sold, and to show movies less frequently, with vigilant and high-profile cleaning in between screenings.

They're going to need to be scrupulous about cleanliness – more scrupulous than they have been, for sure. Snack bars, restrooms and auditoriums will need to be equally spotless, and movie theaters will need to offer many options for audiences to clean their own seats and spaces. It's not going to be easy. The most important innovations won't be on screen, they'll be in the auditoriums themselves.

But all those wonderful people out there in the dark are going to return. It's in their nature. And "their" means "our." We need movies. We need the reassurance, hope, excitement, belief, happiness and promise that they bring. We have always craved stories in the dark. The brilliant light of the projector is our fire, and just as we have for eons we will gather around it to be told stories that help us make sense of our terrifying, glorious, overwhelming world.

That will never be more true than after this collective trauma, when we finally all begin to stagger out of our houses to see how the world has changed. That time will come, and like the victims of any disaster, we will take stock and find that some have fared better than others. We will assess what we have retained, mourned what we have lost, and we will all follow my mother's words: "Don't be sad. Say goodbye, and then go to a movie."

Planet

Enter this giveaway for a free, fun date! 🌊 💗

It's super easy, no purchase or donation necessary, and you help our oceans! That's what we call a win-win-win. Enter here.

True

Our love for the ocean runs deep. Does yours? Enter here!

This Valentine’s Day, we're teaming up with Ocean Wise to give you the chance to win the ultimate ocean-friendly date. Whether you're savoring a romantic seafood dinner, catching waves with surf lessons, or grooving to a concert by the beach, your next date could be on us!

Here’s how to enter:

  • Go to ocean.org/date and complete the quick form for a chance to win - it’s as easy as that.
  • P.s. If you follow @oceanwise or donate after entering, you’ll get extra entries!

Here are the incredible dates:

1. Staycation + Surf Lesson

Hang ten on the ultimate ocean date! Whether you're beginners or seasoned surfers, a cozy stay by the ocean and surf lessons will have you riding the waves and making unforgettable memories together.


2. A Year of Netflix

Get cozy and explore the wonders of the ocean right from your couch! Whether you're diving into breathtaking documentaries or finally watching My Octopus Teacher, enjoy a full year of streaming on us.

3. BeachLife Festival Tickets

Soak up the sun and enjoy Lenny Kravitz, Sublime, Alanis Morissette, and more at BeachLife Festival May 2-4, 2025. Celebrate your love for music and sea at the LA’s Premier Beach Music Festival!

4. Private Cooking Lesson with Michelin-starred Chef

Learn how to make a delicious meal with Matthew Kammerer who has earned a Michelin green star due to his commitment to sustainability in addition to two Michelin stars for his restaurant - Harbor House Inn.

5. Dinner for Two at Wrench and Rodent

Sustainable seafood isn’t just delicious, it’s an excellent way to combat overfishing. Enjoy dinner for two at the incredible Wrench and Rodent, courtesy of Chef Davin Waite in San Diego, California. Wow your date with both a delicious meal and the knowledge you’re supporting a healthy, thriving ocean!


Giveaway ends 2/11/25 at 11:59pm PT. Winners will be selected at random and contacted via email from the Upworthy. No purchase necessary. Open to residents of the U.S. and specific Canadian provinces that have reached age of majority in their state/province/territory of residence at the time. Please see terms and conditions for specific instructions. Giveaway not affiliated with Instagram. More details at ocean.org/date

Joy

Single woman shares the hilarious 'deal breaker' she uses when she doesn't want a second date

Jo Brundza has mastered the art of painlessly getting out of a second date by making them reject her.

How Jo Brundza gets out of a date.

It's uncomfortable for people to tell someone they met for a first date that they aren’t interested in a second one because nobody enjoys hurting another person’s feelings. TikToker Jo Brundza has mastered the art of painlessly getting out of a second date by making them reject her.

How does she do it? Once she realizes she doesn’t want to see them again, she rants about the moon.

“From that realization and on, I spend the rest of the date trying to convince the other person that I don’t think the moon is real,” she says. Now, many folks out there incorrectly believe that the moon landing was faked, but she goes a step further by saying the massive celestial object doesn’t exist at all.

“They’re typically too stunned to argue back,” she says.

@jbrundz

They’re typically too stunned to argue back #fyp #dating #funny #bits

In a follow-up video, Brundza outlines the three arguments she uses to prove that the moon isn’t real:

1. If you know, you know

"I just think it's ridiculous that all these billionaires are going up into space. I mean, when they get up there, what do they expect to be there, or not be up there?"

2. False evidence

"Look, I'm just saying that if you look at the science of how light refraction works when it enters the atmosphere, it would bend it in a way that to the naked eye would look like solid mass, but it's not. Also, at the end of the day, do you know anyone who has actually been to the moon?"

3. Blame Greenland

"Eighty percent of the island is covered in ice and uninhabitable. You're really gonna tell me that's not where the projectors are? Actually, now that I think about it, do you personally know anyone who's ever been to Greenland?"

@jbrundz

Replying to @TySpice Bonus points if you can somehow work in that the sun is fake too #fyp #funny #bits

Works like a charm.


This article originally appeared two years ago.

Qatar's Mutaz Essa Barshim and Italy's Gianmarco Tamberi celebrate sharing the gold medal in high jump.

At the 2020 Tokyo Olympics when Qatar's Mutaz Essa Barshim and Italy's Gianmarco Tamberi both landed their high jumps at 2.37 meters, they were in the battle for Olympic gold. But when both jumpers missed the next mark—the Olympic record of 2.39 meters—three times each, they were officially tied for first place.

In such a tie, the athletes would usually do a "jump-off" to determine who wins gold and who wins silver. But as the official began to explain the options to Barshim and Tamberi, Barshim asked, "Can we have two golds?"

"It's possible," the official responded. "It depends, if you both decide..." And before he'd even told them how sharing the gold would work, the two jumpers looked at each other, nodded, and then launched into a wholesome and joyful celebration guaranteed to bring a smile to your face.

Just watch:

(If you are unable to view the video above, check it out on NBC's YouTube channel here.)

The two jumpers have been competing against one another for more than a decade and are friends on and off the field, so getting to share the gold is a win-win—literally—for both of them. It's also a historic choice. According to the BBC, the last time competing track and field Olympians shared the gold medal podium was in 1912 during the Stockholm Summer Games.

The friendship and camaraderie between the two athletes are palpable and their immediate decision to share the gold truly embodies the Olympic spirit.

"I look at him, he looks at me, and we know it," Barshim said, according to the CBC. "We just look at each other and we know, that is it, it is done. There is no need."

"He is one of my best friends," he added, "not only on the track, but outside the track. We work together. This is a dream come true. It is the true spirit, the sportsman spirit, and we are here delivering this message."

Barshim was the silver medalist in the event in the Rio 2016 Olympics, and Tamberi suffered a career-threatening injury prior to those games, which took him out of medal contention.

"After my injuries, I just wanted to come back," Tamberi told CNN. "But now I have this gold, it's incredible. I dreamed of this so many times. I was told in 2016 just before Rio, there was a risk I wouldn't be able to compete anymore. It's been a long journey."

What a beautiful display of sportsmanship, excellence, and genuine human connection. This is what the Olympics are all about.


This article originally appeared four years ago.

Popular

The laughably worst haircuts that have perfectly defined 6 different generations

History is great. But sometimes hairstyles tell us everything.

Each generation has a top and bottom cut. Let's see 'em.

When actress Sash Striga (@sashstriga on TikTok) went in for a "cool girl chic" tweak to a haircut she had gotten five days earlier, things did not go as planned. "Very flirty, very flowy," she told the stylist as they discussed making her already short hair a bit "shorter in the back" and "less wide on the sides."

"I can do that," he confidently answered. But after a long while of snipping (and then clipping!), Sash took to TikTok to describe the moment she saw him turn ghostly pale, possibly realizing he'd made a few mistakes.

In her video, she recounts the story while wearing a grey beanie. When she finally removes it, she reveals what can only be described as a Manic Pixie Dream Girl Manic Pixie Dream Girl gone horribly wrong. But her pure joy in the awfulness of it all is delightful to watch, and a good reminder that it will always grow back.

@sashstriga

I’m more mad at myself than anything tbh 🫠 #badhairday #badhaircut #toronto #torontolife #fyp #hairstyle #hair #badhaircutcheck

While all of these unfortunate trends have or will be recycled through different generations, take a look at what might arguably be the worst hair trends since the '40s!


The Silent Generation: The Bouffant

marge simpson pulling atbouffant her hairfrustrated marge simpson GIFGiphy

If you were born in the later part of this generation (say, 1943), you'd be just the right age to wear this wacky hairdo to a high school dance. There couldn’t possibly be enough hairspray or teasing combs for this up-do to reach the heavens. And yet, that never stopped anyone from trying.


Baby Boomers: The Shag

woman with shag haircutGIF by SliceGiphy

A Baby Boomer born smack-dab in the middle of their generation might have started caring about their hairstyle around 1970. This was the BEST time for hair and the Shag had it all: the bouncy middle part, the sexy curtain bangs—everything. Even the edgier cuts like The Shag were kinda hot. But even hot haircuts can turn cold with the wrong scissors.


Gen X: The Mullet

a man with a mullet fist pumping Happy Seann William Scott GIFGiphy

This "business in the front, party in the back" hairstyle is nothing new. In fact, it has been stated by historian Suetonius that "the Roman emperor Tiberius 'wore his hair rather long at the back, so much so as even to cover the nape of his neck,' and that this was a tradition of his family, the Claudians."

Technically, Boomers also bear responsibility for the mullet, but it was the Xers who really made it sing.

The '80s had so many outrageous hair choices that this category gets two entries:


Also Gen X: The Rattail

gif of men with rattails square pegs 80s GIF by absurdnoiseGiphy

Something strange emerged in the '80s. Well, a lot of strange things came about, but somewhere, some hairdresser woke up and said, "Yes, we will leave a piece of hair hanging, and sometimes, we might even braid it."


Millennials: The Bowl Cut

man shaking out his bowl cutHappy Haircut GIF by Australian Ninja WarriorGiphy

We saw the odd The Three Stooges"Moe" cut on Sash, who is technically a young millennial, just missing the cusp of a Gen Z-er by two years. At least it was a nice update to the traditionally awful "bowl cut." But it was the millennials who brought this unfortunate look back in the early '90s.


Gen Z: The Broccoli Cut (aka the Zoomer Perm)

The Broccoli Cut is..,something Photo by Annie Spratt on Unsplash

Imagine thinking this is a good idea: "We'll cut the sides real short, and leave it long on top. Sure, that works. But wait! Then we'll PERM the top and let it just sit there." For some reason, in the UK, this was renamed the "Meet me at McDonald's haircut," and it's so disturbing that some schools have even banned it. Many Zoomers disagree, though, and it's still quite a popular look on TikTok.

Constance Hall asks for domestic equality.

It's the 21st century, and as a civilization, we've come a long way. No, there are no flying cars (yet), but we all carry tiny supercomputers in our pockets, can own drones, and can argue with strangers from all around the world as long as they have Internet access.

And yet, women are still having to ask their partners to help out around the house. What gives?

Recently, Blogger Constance Hall went on a highly-relatable rant about spouses assuming responsibility for housework, and women everywhere are all, "🙌 🙌 🙌 ."


Recently while bitching about the fact that I do absolutely everything around my house with a bunch of friends all singing "preach Queen", someone said to me "if you want help you need to be specific... ask for it. People need lists, they aren't mind readers."

So I tried that, asking.. specifics..

"Can you take the bin out?"

"Can you get up with the kids? I'm just a little tired after doing it on my own for 329 years"

"Can you go to woolies? I've done 3 loads of washing and made breaky, lunch, picked up all the kids school books, dealt with the floating shit in the pond."

And yeah, she was right... shit got done.But I was exhausted, just keeping the balls in the air.. remembering what needs to be asked to be done, constant nagging..And do you know what happened the minute I stopped asking...?

NOTHING. Again.

And so I've come to the conclusion that it's not your job to ask for help, it's not my job to write fucking lists.

We have enough god dam jobs and teaching someone how to consider me and my ridiculous work load is not one of them. Just do it. Just think about each other, what it takes to run the god dam house.

Is one of you working while the other puts up their feet? Is one of you hanging out with mates while the other peels the thirtieth piece of fruit for the day? Is one of you carrying the weight?

Because when the nagging stops, when the asking dies down, when there are no more lists....All your left with is silent resentment. And that my friends is relationship cancer..It's not up to anyone else to teach you consideration.

That's your job. Just do the fucking dishes without being asked once in a while mother fuckers.

Hall's post touches on the concept of emotional labor, which can be defined as "the process of managing feelings and expressions to fulfill the emotional requirements of a job."

In other words, although Hall's partner may be the one carrying out the tasks she assigns him, it is still Hall's job to be the "manager" of the household, and keep track of what things need to get done. And anyone who runs a household knows that juggling and keeping track of chores is just as exhausting as executing them. There's also the idea of being the "default parent." which, more often than not, tends to be mothers. It's a lot to handle.

At time of publication, Hall's post was shared nearly 100,000 times. That's a lot of frustrated ladies!

When your girl Far Kew sends you the perfect present. You will find this and more cunty cups on her facebook page 👌🏽
Posted by Constance Hall on Thursday, November 30, 2017

Women in the comments section seemed to overwhelmingly agree with Hall's post.

Let's all learn to share the load...laundry and otherwise.


This article originally appeared seven years ago.

via Jess Martini / Tik Tok

TikTok helped this mom neutralize a potential nightmare in minutes.

There are few things as frightening to a parent than losing your child in a crowded place like a shopping mall, zoo, or stadium. The moment you realize your child is missing, it's impossible not to consider the terrifying idea they may have been kidnapped.

A woman in New Zealand recently lost her son in a Kmart but was able to locate him because of a potentially life-saving parenting hack she saw on TikTok a few months before. The woman was shopping at the retailer when she realized her two-year-old son Nathan was missing. She immediately told a friend to alert the staff to ensure he didn't leave through the store's front exit.

"Another friend searched the area he was last seen," the mom wrote in a Facebook post. The mother began looking for him by rummaging through clothes racks and running through the aisles. It was the "scariest 10 minutes of my life" she later wrote.

woman stands in department store aisle surrounded by racks of clothes

For a worried mom, this view can be overwhelming and terrifying.

assets.rebelmouse.io


But then she remembered a parenting hack she saw on TikTok by blogger and children's author Jess Martini:

"If your child goes missing, screw the stares and start calling out their description," the mother recalled.

"I'm missing a little boy, he's wearing a yellow shirt and has brown hair. He's two years old and his name is Nathan!" she called out to the rest of the store while reminding herself not to "break down" in tears. "You need people to understand you loud and clear," she said.

The mother's calls immediately deputized everyone who heard them to begin looking for the child. It was like multiplying the search by a factor of 10. "I turned an aisle and heard 'He's here!'" she wrote. "I turned back the way I came and there he was. A man had walked past him after hearing me calling out."

She immediately thanked the man, realizing that if she hadn't called out he may have never known the child was missing. "Nate would have walked past him and he wouldn't have blinked," she said.

The hack came from a Tiktok posted by Martini in late 2021. It's great advice because the knee-jerk response is usually to just call out their name or silently run around looking.

@jesmartini PSA that I feel can save kids and I’ve used- if your child goes missing in public #momsoftiktok #PSA #nojudgement #fyp #4up #besafe #parentsoftiktok ♬ original sound - Jess martini

"To all parents out there, if your child goes missing, do not search in silence or just call out their name," Martini says in the video. "Shout out loud and clear. Say they're missing, give a description and repeat, repeat, repeat!"

"Everyone will be on alert, and if someone is trying to take off with your kid, it will decrease the chances of them getting away," she added.

The advice is a great reminder to make a mental note of what your child is wearing when you go out so you can easily provide a description if they go missing. It also proof that when a parent needs help, most people are more than willing to lend a hand.


This article originally appeared four years ago.