My mother went to the hospital when I was 14, and it was the first (but certainly not last) time she talked about what my sister and I should do if she died: "Don't be sad. Say goodbye, and then go to a movie."
She was released the next day, but her guidance has always stayed with me. When times are tough, movies are an escape into a different world, one we enter for a couple of hours and then leave, emboldened, entertained, moved and sometimes even changed. Things don't have to be bad for movies to work their magic; they are equally transformative when life is grand.
Coronavirus has wreaked havoc upon movies and movie theaters around the country. For the first and only time since movies were invented, cinemas across the globe have shut down. World War II couldn't do that. The Great Depression couldn't do that. The Cuban Missile Crisis and the Kennedy assassination couldn't do that. Nothing has ever gotten in the way of the movies, until now.
Recent news that AMC Theatres, the biggest cinema chain in the U.S., could be facing bankruptcy, combined with reports that streaming services like Disney+ are seeing record growth during the unprecedented stay-at-home period, have led some to speculate that once the coronavirus threat has passed, moviegoing won't recover.
Moviegoing will survive.
To be sure, there's reason to worry. The number of tickets sold each year has eroded – 14 percent fewer people went to the movies in 2019 than 20 years earlier. Ticket prices, meanwhile, have risen steadily to offset that decline (it cost an average of $9.11 to see a movie last year, while in 1998, the year Titanic was released, the average ticket cost $4.69). Complaints about rude, talkative, device-addicted audiences are common, and long before the virus there was growing concern in Hollywood that people just wanted to stream at home. Movie studios, streaming services and film exhibitors have been eyeing each other warily for years, battling over the right of cinemas to show movies before they appear on Netflix or Amazon.
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That movie "window" has been in contention for decades, ever since studios discovered in the late 1980s that they could sell movies directly to consumers. Then, it took nearly a year for a huge hit like Top Gun to come to VHS tape, which was just one of the "ancillary revenue" streams studios could use to ensure a movie earned money long after its box-office run. Home video was at the top of that secondary revenue stream, but there were also sales to cable and network TV, to airlines and hotel chains, even theatrical re-releases.
On its own, chasing after the dream of a pure "direct-to-consumer" business, Hollywood drained that revenue stream. VHS gave way to DVD, which was subsumed almost entirely by streaming – and the ubiquity of streaming services meant travelers didn't need to pay to watch movies in hotels or airplanes.
And yet … none of that killed movie theaters. If fewer people, on average, saw movies in cinemas each year, about 3 million people were still going to movie theaters every day, and despite the fluctuations, that number had remained fairly constant.
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It may be nothing compared with pre-television moviegoing; in 1946, 90 million people went to the movies once a week, but by 1960 that had plummeted to 40 million. Naysayers predicted the death of movie theaters then, but larger-than-life gimmicks like CinemaScope, Cinerama, the first wave of 3-D and even Smell-O-Vision cropped up, and movie lovers proved that they could be passionate about movies and TV, that one didn't have to usurp the other.
Likewise, those 15 to 20 million people who go to the movies each week despite the advent of streaming prove that sitting in the dark is a habit moviegoers don't want to break.
There's no doubt movie exhibitors have a difficult task ahead. They're going to need to reassure audiences – quickly and constantly – that moviegoing is safe. To begin, they might need to limit the number of tickets sold, and to show movies less frequently, with vigilant and high-profile cleaning in between screenings.
They're going to need to be scrupulous about cleanliness – more scrupulous than they have been, for sure. Snack bars, restrooms and auditoriums will need to be equally spotless, and movie theaters will need to offer many options for audiences to clean their own seats and spaces. It's not going to be easy. The most important innovations won't be on screen, they'll be in the auditoriums themselves.
But all those wonderful people out there in the dark are going to return. It's in their nature. And "their" means "our." We need movies. We need the reassurance, hope, excitement, belief, happiness and promise that they bring. We have always craved stories in the dark. The brilliant light of the projector is our fire, and just as we have for eons we will gather around it to be told stories that help us make sense of our terrifying, glorious, overwhelming world.
That will never be more true than after this collective trauma, when we finally all begin to stagger out of our houses to see how the world has changed. That time will come, and like the victims of any disaster, we will take stock and find that some have fared better than others. We will assess what we have retained, mourned what we have lost, and we will all follow my mother's words: "Don't be sad. Say goodbye, and then go to a movie."
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
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Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."