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A movie theater handed out free water that was impossible to open. Why?

They all look so confused ... until the point is made.

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Stella Artois


Inside a Los Angeles movie theater, The Water Project ran a promotion, handing out free bottles of water to everyone. But there was a catch: The bottles were nearly impossible to open.


Little does she know...

Why? To prove a point, of course. After the frustrated moviegoers stewed over their impossible bottles for a while, the following words flashed on the screen:

"If you think it's frustrating to make a little effort to drink water, just imagine how these kids feel."


The screen showed images of children who have to collect their own water every day.

The audience shifted uncomfortably in their seats.

Let's look at the facts:

1 in 9 people around the world lack access to safe drinking water. About 2,000 children die every day from water-related illnesses.

But! There's good news. Improving these water access statistics is not impossible. Between 1990 and 2002, 1 billion people gained access to safe drinking water — and that number has only increased since.

It's far from time to call it quits, but the situation is improving.

Let's be real: Will handing out impossible-to-open water bottles solve the global water crisis? No. But the experiment wasn't just about subjecting people to the most frustrating packaging ever created, it was about empathizing with people who face that lack of access every day.

Because empathy can turn into action — into doing whatever you can as a human being to make sure that your fellow human beings have the same frustration-free access to a basic necessity for survival.

And that's pretty cool.

Photo by Picsea on Unsplash
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Ignoring a problem doesn't make it go away—it prolongs resolution. There's a whole lot of harm to be remedied and damage to be repaired as a result of racial injustice, and it's up to all of us to figure out how to do that. Parents, in particular, are recognizing the importance of raising anti-racist children; if we are unable to completely eradicate racism, maybe the next generation will.

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Photo by Picsea on Unsplash
True

It is said that once you've seen something, you can't unsee it. This is exactly what is happening in America right now. We have collectively watched the pot of racial tension boil over after years of looking the other way, insisting that hot water doesn't exist, pretending not to notice the smoke billowing out from every direction.

Ignoring a problem doesn't make it go away—it prolongs resolution. There's a whole lot of harm to be remedied and damage to be repaired as a result of racial injustice, and it's up to all of us to figure out how to do that. Parents, in particular, are recognizing the importance of raising anti-racist children; if we are unable to completely eradicate racism, maybe the next generation will.

How can parents ensure that the next generation will actively refuse to perpetuate systems and behaviors embedded in racism? The most obvious answer is to model it. Take for example, professional tennis player Serena Williams and her husband, Reddit co-founder Alexis Ohanian.

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Melanie Cholish/Facebook

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While that sounds awful, it's important to know that trafficking children in the US is not all of that. I can't say it never is—I don't know. What I do know is most young trafficked children aren't sitting in a basement tied up. They have families, and someone—usually in their family—is trafficking them.

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