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A movie theater handed out free water that was impossible to open. Why?

They all look so confused ... until the point is made.

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Stella Artois


Inside a Los Angeles movie theater, The Water Project ran a promotion, handing out free bottles of water to everyone. But there was a catch: The bottles were nearly impossible to open.


Little does she know...

Why? To prove a point, of course. After the frustrated moviegoers stewed over their impossible bottles for a while, the following words flashed on the screen:

"If you think it's frustrating to make a little effort to drink water, just imagine how these kids feel."


The screen showed images of children who have to collect their own water every day.

The audience shifted uncomfortably in their seats.

Let's look at the facts:

1 in 9 people around the world lack access to safe drinking water. About 2,000 children die every day from water-related illnesses.

But! There's good news. Improving these water access statistics is not impossible. Between 1990 and 2002, 1 billion people gained access to safe drinking water — and that number has only increased since.

It's far from time to call it quits, but the situation is improving.

Let's be real: Will handing out impossible-to-open water bottles solve the global water crisis? No. But the experiment wasn't just about subjecting people to the most frustrating packaging ever created, it was about empathizing with people who face that lack of access every day.

Because empathy can turn into action — into doing whatever you can as a human being to make sure that your fellow human beings have the same frustration-free access to a basic necessity for survival.

And that's pretty cool.

This article originally appeared on 09.06.17


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Democracy

A man told me gun laws would create more 'soft targets.' He summed up the whole problem.

As far as I know, there are only two places in the world where people living their lives are referred to as 'soft targets.'

Photo by Taylor Wilcox on Unsplash

Only in America are kids in classrooms referred to as "soft targets."

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There's a phrase I keep seeing in debates over gun violence, one that I can't seem to shake from my mind. After the Uvalde school shooting, I shared my thoughts on why arming teachers is a bad idea, and a gentleman responded with this brief comment:

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Paul Rudd in 2016.

Passing around your yearbook to have it signed by friends, teachers and classmates is a fun rite of passage for kids in junior high and high school. But, according to KDVR, for Brody Ridder, a bullied sixth grader at The Academy of Charter Schools in Westminster, Colorado, it was just another day of putting up with rejection.

Poor Brody was only able to get four signatures in his yearbook, two from what appeared to be teachers and one from himself that said, “Hope you make some more friends."

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