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Boyfriend's reaction to Tubi Super Bowl ad sparks important domestic violence discussion

Her parents' response helps explain why many women have a hard time leaving abusive relationships.

Super Bowl ad, domestic violence
Photo by Piotr Cichosz on Unsplash, Screenshot via Reddit/Usual-Umpire-4468

A Tubi ad during the Super Bowl had families wondering who was messing with the remote.

Millions of people across the U.S. freaked out in unison during Super Bowl LVII when a commercial for streaming service Tubi duped everyone into thinking somebody was fiddling with the TV remote. The first few seconds of the ad made it appear as if game coverage was resuming, then suddenly, a smart TV home screen appeared with a cursor clicking on different things, ultimately landing on Tubi.

The brilliant ad clearly got people's attention, as people flooded social media with stories of how everyone in their household asked who was sitting on the remote and disrupting the game. For most people, it was a hilarious prank that ended in shared laughter. But for some, it didn't turn out to be funny at all.

In a now-deleted post shared on Reddit, an unnamed 23-year-old woman described how her 25-year-old boyfriend reacted to the commercial when he thought she was messing with the TV. It's a story filled with domestic violence red flags, and people are sharing it as an example of what abusive relationships can look like in their early stages.


"My boyfriend thought I was the one changing the channel and began screaming at me violently, calling me things that I don’t even want to write down," the woman shared. "Even as I told him it was a commercial he ignored me and kept blowing up at me and punched a hole in our living room wall."

Red flags: Screaming obscenities and damaging property.

"He eventually realized what actually happened and awkwardly apologized but I was so disgusted over his reaction to a 15 second commercial," she continued. "I feel like if you can’t keep your anger in check and get that violent over something so small I don’t want to be around for it. We’d been together for over a year, living together for the past 2 months and I’ve known him to get angry at things sometimes but this really took me off guard and I can’t forget how unsafe I felt around him during this."

Red flag: Feeling unsafe with your partner.

She shared that she left the next morning with some of her things and is staying at her parents' house. "I left him a note telling him how I felt and that I didn’t think we were going to work out long term," she wrote. "He’s been messaging and calling me repeatedly. My parents told me that I’m overreacting since he had a bit to drink and the Super Bowl gets everyone riled up but I don’t feel I am. I don’t think it’s normal to be that angry."

Red flag: Parents excusing violent behavior and not supporting their daughter who feels unsafe.

People in the comments let the woman know that her instincts are spot on. It's not normal to get that angry, especially over a football game.

"Jfc, that ad is not even 10 seconds long. It only took him that much to insult you and punch a wall, ultimately destroying your mutual trust? Yikes, that's scary. You deserve much better than that, mad respect for standing your own ground," wrote Reddit user itsOkami.

“'When someone shows you who they are, believe them the first time.' - Maya Angelou. Believe him, he’s got an impressive collection of red flags," wrote Marlievey.

This astute comment from ohsheetitscici received more than 7,000 upvotes:

"Definitely not an overreaction at all! My partner and I watched the same commercial, and we thought one of us was sitting on the remote. When we finally realized it was a commercial, we laughed at how dumb we were and moved on.

"The fact that something that small triggered that intense of a reaction out of your (hopefully) ex is a red flag the size of f**king Texas. You did the right thing, and you are right to protect yourself if you feel unsafe. This is coming from someone who was in an abusive relationship before I met my husband. Trust and believe when I say, the abuse didn’t happen overnight. He, in a f**ked up way, did you a favor flipping out like that. Cause you just got a preview of what was to come later down the line."

Flowerino also hit the nail on the head:

"This is absolutely not overreacting. He was the one to overreact. Even if it hadn't been a commercial he'd still not have any valid reason for becoming so angry and ruining a wall. And if he's capable of destroying property over such a small thing as a commercial break, he is not safe to be around. Next time something he found inconvenient happens, it could've been you he'd hit.

"And your parents' comment about his actions being justified because he had a little to drink is disgusting to me. Alcohol should never be used to justify violence in any shape or form."

Others chimed in about how disturbing her parents' reaction was.

"Like 'Hey, Mom? He punched a hole in the drywall. He went from 0 to hole-in-the-wall in less than 15 seconds. Over something he thought I was doing. He wasn’t responding to the commercial, he was responding to me. I don’t care how many drinks he had; if it’s possible for him to become that enraged over thinking I was changing the channel during a commercial break then imagine if there’s ever a legitimate reason for him to be angry.'" – -janelleybeans-

"You ARE NOT overreacting! Your parents are UNDER REACTING! I don't care how 'exciting' a GAME is, nor how much alcohol was consumed. That doesn't excuse bad behavior. This would be a definite 'dealbreaker' for me." – Pyewacket62

Hopefully, this woman's story and the comments from people pointing out red flags will not only help her see that her instincts are right, but perhaps help others to recognize patterns of abusive behavior. As many people pointed out, domestic violence doesn't usually escalate to extremes immediately, and there are signs and signals that indicate abusive dynamics in a relationship that everyone should be aware of.

Good for this woman for recognizing that screaming and punching a hole in the wall over a Super Bowl ad is one of them.

If you are in or think you might be in an abusive relationship, get help from the National Domestic Violence Hotline by visiting hotline.org, or calling 1.800.799.SAFE (7233), or texting "START" to 88788.

Identity

Celebrate International Women's Day with these stunning photos of female leaders changing the world

The portraits, taken by acclaimed photographer Nigel Barker, are part of CARE's "She Leads the World" campaign.

Images provided by CARE

Kadiatu (left), Zainab (right)

True

Women are breaking down barriers every day. They are transforming the world into a more equitable place with every scientific discovery, athletic feat, social justice reform, artistic endeavor, leadership role, and community outreach project.

And while these breakthroughs are happening all the time, International Women’s Day (Mar 8) is when we can all take time to acknowledge the collective progress, and celebrate how “She Leads the World.

This year, CARE, a leading global humanitarian organization dedicated to empowering women and girls, is celebrating International Women’s Day through the power of portraiture. CARE partnered with high-profile photographer Nigel Barker, best known for his work on “America’s Next Top Model,” to capture breathtaking images of seven remarkable women who have prevailed over countless obstacles to become leaders within their communities.

“Mabinty, Isatu, Adama, and Kadiatu represent so many women around the world overcoming incredible obstacles to lead their communities,” said Michelle Nunn, President and CEO of CARE USA.

Barker’s bold portraits, as part of CARE’s “She Leads The World” campaign, not only elevate each woman’s story, but also shine a spotlight on how CARE programs helped them get to where they are today.

About the women:

Mabinty

international womens day, care.org

Mabinty is a businesswoman and a member of a CARE savings circle along with a group of other women. She buys and sells groundnuts, rice, and fuel. She and her husband have created such a successful enterprise that Mabinty volunteers her time as a teacher in the local school. She was the first woman to teach there, prompting a second woman to do so. Her fellow teachers and students look up to Mabinty as the leader and educator she is.

Kadiatu

international womens day, care.org

Kadiatu supports herself through a small business selling food. She also volunteers at a health clinic in the neighboring village where she is a nursing student. She tests for malaria, works with infants, and joins her fellow staff in dancing and singing with the women who visit the clinic. She aspires to become a full-time nurse so she can treat and cure people. Today, she leads by example and with ambition.

Isatu

international womens day, care.org

When Isatu was three months pregnant, her husband left her, seeking his fortune in the gold mines. Now Isatu makes her own way, buying and selling food to support her four children. It is a struggle, but Isatu is determined to be a part of her community and a provider for her kids. A single mother of four is nothing if not a leader.

Zainab

international womens day, care.org

Zainab is the Nurse in Charge at the Maternal Child Health Outpost in her community. She is the only nurse in the surrounding area, and so she is responsible for the pre-natal health of the community’s mothers-to-be and for the safe delivery of their babies. In a country with one of the world’s worst maternal death rates, Zainab has not lost a single mother. The community rallies around Zainab and the work she does. She describes the women who visit the clinic as sisters. That feeling is clearly mutual.

Adama

international womens day, care.org

Adama is something few women are - a kehkeh driver. A kehkeh is a three-wheeled motorcycle taxi, known elsewhere as a tuktuk. Working in the Kissy neighborhood of Freetown, Adama is the primary breadwinner for her family, including her son. She keeps her riders safe in other ways, too, by selling condoms. With HIV threatening to increase its spread, this is a vital service to the community.

Ya Yaebo

international womens day, care.org

“Ya” is a term of respect for older, accomplished women. Ya Yaebo has earned that title as head of her local farmers group. But there is much more than that. She started as a Village Savings and Loan Association member and began putting money into her business. There is the groundnut farm, her team buys and sells rice, and own their own oil processing machine. They even supply seeds to the Ministry of Agriculture. She has used her success to the benefit of people in need in her community and is a vocal advocate for educating girls, not having gone beyond grade seven herself.

On Monday, March 4, CARE will host an exhibition of photography in New York City featuring these portraits, kicking off the multi-day “She Leads the World Campaign.

Learn more, view the portraits, and join CARE’s International Women's Day "She Leads the World" celebration at CARE.org/sheleads.


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