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If you don't know what the 'pink tax' is, this Burger King ad is a great place to start.

These women really, really weren't having it.

A man and woman walk into a Burger King. They order the same exact thing but pay two very different prices.

That's the premise of Burger King's new "Chick Tax" video. The hidden-camera video shows women's reactions when they're told that it'll cost them $3.09 for an order of Chicken Fries versus the $1.69 the man with them just paid.

Needless to say, many of the women in the video aren't happy about having to pay an extra $1.40 for the same product in pink packaging labeled "Chick Fries" — and rightly so. Ridiculous, right? Yeah, Burger King thought so too.


[rebelmouse-image 19497297 dam="1" original_size="500x281" caption="GIF via Burger King/YouTube." expand=1]GIF via Burger King/YouTube.

"Chick Fries" aren't a thing, but there are a bunch of situations just like that everywhere you go. People call it the "pink tax."

The next time you're at the pharmacy, compare the cost of men's and women's razors. Maybe there's a slight difference? OK, now go into a store and check out the cost of a boy's T-shirt compared with a girl's — same material, same brand, and so on. The one aimed at girls might be a little more expensive. The same goes for any number of items.

In 2015, New York City's Department of Consumer Affairs compared 800 different products and their costs. What they found was that when comparing two obviously gendered versions of products (for example, a pink and blue disposable razor), women paid an average of 7% more than men. They looked at everything from toys to clothing to toiletries to senior home health care products. The "pink tax" was real, and it spanned the marketplace.

A view of the gift bag during the Ax the Pink Tax Panel in April 2018 in New York. Photo by Monica Schipper/Getty Images for Refinery29.

People have been trying to bring attention to the pink tax for years. For example, in 2017, Cards Against Humanity released "Cards Against Humanity for Her," describing it as "exactly the same as the original Cards Against Humanity game, but the box is pink and it costs $5 more."

Both Cards Against Humanity (who donated the extra cash made from people who actually bought the pink version of the game) and Burger King are just trying to make a point about how ridiculous it is for brands to present products as "for her" when the only difference is a change in color and maybe a cute and catchy slogan about empowerment or whatever. But this is actually what companies do. Why do we put up with it?

In some cases, like razors, there's really no reason women shouldn't feel comfortable stocking up on the men's version of things when they're cheaper. In others, like clothes, that may need to be tailored differently based on body shape, it's a little harder.

Some members of Congress are trying to pass a pink tax repeal.

In April, Rep. Jackie Speier (D-California) and 27 of her colleagues introduced the Pink Tax Repeal Act, a bill that would prevent stores from pricing services or products from the same manufacturer differently based solely on the gender of the people being marketed to. While Speier was able to pick up three additional co-sponsors, the bill has more or less languished in committee since its introduction.

That's where you come in. Burger King's ad ends by asking viewers to call their members of Congress to urge action on the Pink Tax Repeal Act. Getting this bill through Congress and signed into law is an extreme long shot. Even so, this is an issue worth supporting. Charging people different prices based on their gender isn't OK when it's an order of Chicken Fries, and it's not OK when it's anything else either. Call your members of Congress today.

Watch Burger King's "Chick Fries" ad:

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10 anti-holiday recipes that prove the season can be tasty and healthy

Balance out heavy holiday eating with some lighter—but still delicious—fare.

Albertson's

Lighten your calorie load with some delicious, nutritious food between big holiday meals.

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The holiday season has arrived with its cozy vibe, joyous celebrations and inevitable indulgences. From Thanksgiving feasts to Christmas cookie exchanges to Aunt Eva’s irresistible jelly donuts—not to mention leftover Halloween candy still lingering—fall and winter can feel like a non-stop gorge fest.

Total resistance is fairly futile—let’s be real—so it’s helpful to arm yourself with ways to mitigate the effects of eating-all-the-things around the holidays. Serving smaller amounts of rich, celebratory foods and focusing on slowly savoring the taste is one way. Another is to counteract those holiday calorie-bomb meals with some lighter fare in between.

Contrary to popular belief, eating “light” doesn’t have to be tasteless, boring or unsatisfying. And contrary to common practice, meals don’t have to fill an entire plate—especially when we’re trying to balance out heavy holiday eating.

It is possible to enjoy the bounties of the season while maintaining a healthy balance. Whether you prefer to eat low-carb or plant-based or gluten-free or everything under the sun, we’ve got you covered with these 10 easy, low-calorie meals from across the dietary spectrum.

Each of these recipes has less than 600 calories (most a lot less) per serving and can be made in less than 30 minutes. And Albertsons has made it easy to find O Organics® ingredients you can put right in your shopping cart to make prepping these meals even simpler.

Enjoy!

eggs and green veggies in a skillet, plate of baconNot quite green eggs and ham, but closeAlbertsons

Breakfast Skillet of Greens, Eggs & Ham

273 calories | 20 minutes

Ingredients:

1 (5 oz) pkg baby spinach

2 eggs

1 clove garlic

4 slices prosciutto

1/2 medium yellow onion

1 medium zucchini squash

1/8 cup butter, unsalted

1 pinch crushed red pepper

Find full instructions and shopping list here.

bow of cauliflower ham saladGet your cauliflower power on.Albertsons

Creamy Cauliflower Salad with Ham, Celery & Dill

345 calories | 20 minutes

1/2 medium head cauliflower

1 stick celery

1/4 small bunch fresh dill

8 oz. ham steak, boneless

1/2 shallot

1/4 tspblack pepper

1/4 tsp curry powder

2 tsp Dijon mustard

1/4 tsp garlic powder

3 Tbsp mayonnaise

1/8 tsp paprika

2 tsp red wine vinegar

1/2 tsp salt

Find full instructions and shopping list here.

tofu on skewers on a plate with coleslawPlant-based food fan? This combo looks yums. Albertsons

Grilled Chili Tofu Skewers with Ranch Cabbage, Apple & Cucumber Slaw

568 calories | 20 minutes

1 avocado

1/2 English cucumber

1 (12 oz.) package extra firm tofu

1 Granny Smith apple

3 Tbsp (45 ml) Ranch dressing

1/2 (14 oz bag) shredded cabbage (coleslaw mix)

2 tsp chili powder

1 Tbsp extra virgin olive oil

1/2 tsp garlic powder

1/2 tsp salt

Find full instructions and shopping list here.

frittata in a cast iron skilletSometimes you just gotta frittata.Albertsons

Bell Pepper, Olive & Sun-Dried Tomato Frittata with Parmesan

513 calories | 25 minutes

6 eggs

1/2 cup Kalamata olives, pitted

2 oz Parmesan cheese

1 red bell pepper

1/2 medium red onion

8 sundried tomatoes, oil-packed

1/4 tsp black pepper

1 Tbsp extra virgin olive oil

1/2 tsp Italian seasoning

1/4 tsp salt

Find full instructions and shopping list here.

plate with slices of grilled chicken and a caprese saladCaprese, if you please.Albertsons

Balsamic Grilled Chicken with Classic Caprese Salad

509 calories | 25 minutes

3/4 lb chicken breasts, boneless skinless

1/2 small pkg fresh basil

1/2 (8 oz pkg) fresh mozzarella cheese

1 clove garlic

3 tomatoes

1 Tbsp balsamic vinegar

4 3/4 pinches black pepper

1 1/2 tsp extra virgin olive oil

3/4 tsp salt

Find full instructions and shopping list here.

four stuffed mushrooms on a plateThese mushrooms look positively poppable.Albertsons

Warm Goat Cheese, Parmesan & Sun-Dried Tomato Stuffed Mushrooms

187 calories | 35 minutes

1/2 lb cremini mushrooms

1 clove garlic

1/2 (4 oz) log goat cheese

1/4 cup Parmesan cheese, shredded

2 sundried tomatoes, oil-packed

1 1/4 pinches crushed red pepper

1 tsp extra virgin olive oil

1/4 tsp Italian seasoning

2 pinches salt

Find full instructions and shopping list here.

plate with open English muffin with goat cheese and sliced baby tomatoes on topMove over, avocado toast. English muffin pizzas have arrived.Albertsons

English Muffin Pizzas with Basil Pesto, Goat Cheese & Tomatoes

327 calories | 10 minutes

3 Tbsp (45 ml) basil pesto

2 English muffins

1/2 (4 oz) log goat cheese

1/2 pint grape tomatoes

3/4 pinch black pepper

2 pinches salt

Find full instructions and shopping list here.

pita pocket on a plate filled with veggies, meat and cheeseThis pita pocket packs a colorful punch.Albertsons

Warm Pita Pocket with Turkey, Cheddar, Roasted Red Peppers & Parsley

313 calories | 20 minutes

1/4 (8 oz) block cheddar cheese

1/2 bunch Italian (flat-leaf) parsley

4 oz oven roasted turkey breast, sliced

1/2 (12 oz) jar roasted red bell peppers

1 whole grain pita

3/4 pinch black pepper

1/2 tsp Dijon mustard

2 tsp mayonnaise

Find full instructions and shopping list here.

plate with toast smeared with avocado and topped with prosciuttoDid we say, "Move over, avocado toast?" What we meant was "Throw some prosciutto on it!" Albertsons

Avocado Toast with Crispy Prosciutto

283 calories | 10 minutes

1 avocado

2 slices prosciutto

2 slices whole grain bread

1 5/8 tsp black pepper

1/2 tsp extra virgin olive oil

1/8 tsp garlic powder

1/8 tsp onion powder

Find full instructions and shopping list here.

bowl of chili with cheese and green onions on topVegetarian chili with a fall twistAlbertsons

Black Bean & Pumpkin Chili with Cheddar

444 calories | 30 minutes

2 (15 oz can) black beans

1/2 (8 oz ) block cheddar cheese

2 (14.5 oz) cans diced tomatoes

2 cloves garlic

2 green bell peppers

1 small bunch green onions (scallions)

1 (15 oz) can pure pumpkin purée

1 medium yellow onion

1/2 tsp black pepper

5 7/8 tsp chili powder

1/2 tsp cinnamon

2 tsp cumin, ground

1 tsp salt

1 Tbsp virgin coconut oil

Find full instructions and shopping list here.

For more delicious and nutritious recipes, visit albertsons.com/recipes.

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