If you don't know what the 'pink tax' is, this Burger King ad is a great place to start.

These women really, really weren't having it.

A man and woman walk into a Burger King. They order the same exact thing but pay two very different prices.

That's the premise of Burger King's new "Chick Tax" video. The hidden-camera video shows women's reactions when they're told that it'll cost them $3.09 for an order of Chicken Fries versus the $1.69 the man with them just paid.

Needless to say, many of the women in the video aren't happy about having to pay an extra $1.40 for the same product in pink packaging labeled "Chick Fries" — and rightly so. Ridiculous, right? Yeah, Burger King thought so too.


GIF via Burger King/YouTube.

"Chick Fries" aren't a thing, but there are a bunch of situations just like that everywhere you go. People call it the "pink tax."

The next time you're at the pharmacy, compare the cost of men's and women's razors. Maybe there's a slight difference? OK, now go into a store and check out the cost of a boy's T-shirt compared with a girl's — same material, same brand, and so on. The one aimed at girls might be a little more expensive. The same goes for any number of items.

In 2015, New York City's Department of Consumer Affairs compared 800 different products and their costs. What they found was that when comparing two obviously gendered versions of products (for example, a pink and blue disposable razor), women paid an average of 7% more than men. They looked at everything from toys to clothing to toiletries to senior home health care products. The "pink tax" was real, and it spanned the marketplace.

A view of the gift bag during the Ax the Pink Tax Panel in April 2018 in New York. Photo by Monica Schipper/Getty Images for Refinery29.

People have been trying to bring attention to the pink tax for years. For example, in 2017, Cards Against Humanity released "Cards Against Humanity for Her," describing it as "exactly the same as the original Cards Against Humanity game, but the box is pink and it costs $5 more."

Both Cards Against Humanity (who donated the extra cash made from people who actually bought the pink version of the game) and Burger King are just trying to make a point about how ridiculous it is for brands to present products as "for her" when the only difference is a change in color and maybe a cute and catchy slogan about empowerment or whatever. But this is actually what companies do. Why do we put up with it?

In some cases, like razors, there's really no reason women shouldn't feel comfortable stocking up on the men's version of things when they're cheaper. In others, like clothes, that may need to be tailored differently based on body shape, it's a little harder.

Some members of Congress are trying to pass a pink tax repeal.

In April, Rep. Jackie Speier (D-California) and 27 of her colleagues introduced the Pink Tax Repeal Act, a bill that would prevent stores from pricing services or products from the same manufacturer differently based solely on the gender of the people being marketed to. While Speier was able to pick up three additional co-sponsors, the bill has more or less languished in committee since its introduction.

That's where you come in. Burger King's ad ends by asking viewers to call their members of Congress to urge action on the Pink Tax Repeal Act. Getting this bill through Congress and signed into law is an extreme long shot. Even so, this is an issue worth supporting. Charging people different prices based on their gender isn't OK when it's an order of Chicken Fries, and it's not OK when it's anything else either. Call your members of Congress today.

Watch Burger King's "Chick Fries" ad:

More

The world officially loves Michelle Obama.

The former first lady has overtaken the number one spot in a poll of the world's most admired women. Conducted by online research firm YouGov, the study uses international polling tools to survey people in countries around the world about who they most admire.

In the men's category, Bill Gates took the top spot, followed by Barack Obama and Jackie Chan.

In the women's category, Michelle Obama came first, followed by Oprah Winfrey and Angelina Jolie. Obama pushed Jolie out of the number one spot she claimed last year.

Unsurprising, really, because what's not to love about Michelle Obama? She is smart, kind, funny, accomplished, a great dancer, a devoted wife and mother, and an all-around, genuinely good person.

She has remained dignified and strong in the face of rabid masses of so-called Americans who spent eight years and beyond insisting that she's a man disguised as a woman. She's endured non-stop racist memes and terrifying threats to her family. She has received far more than her fair share of cruelty, and always takes the high road. She's the one who coined, "When they go low, we go high," after all.

She came from humble beginnings and remains down to earth despite becoming a familiar face around the world. She's not much older than me, but I still want to be like Michelle Obama when I grow up.

Her memoir, Becoming, may end up being the best-selling memoir of all time, having already sold 10 million copies—a clear sign that people can't get enough Michelle, because there's no such thing as too much Michelle.

Don't like Michelle Obama? Don't care. Those of us who love her will fly our MO flags high and without apology, paying no mind to folks with cold, dead hearts who don't know a gem of a human being when they see one. There is nothing any hater can say or do to make us admire this undeniably admirable woman any less.

When it seems like the world has lost its mind—which is how it feels most days these days—I'm just going to keep coming back to this study as evidence that hope for humanity is not lost.

Here. Enjoy some real-life Michelle on Jimmy Kimmel. (GAH. WHY IS SHE SO CUTE AND AWESOME. I can't even handle it.)

Michelle & Barack Obama are Boring Now www.youtube.com

Most Shared
"Why is Dad So Mad"

Army veteran Seth Kastle had everything going for him when he came home from serving 16 years overseas. That's why it was so confusing to him when his life began to fall apart.

He had a job, a loving wife, family, and friends. He knew things would be different when he moved back to Kansas, but he didn't think they'd be that different. But he felt an extreme anger building up inside, a fire inside his chest that he couldn't explain or get rid of.

Kastle was unknowingly suffering from Post Traumatic Stress Disorder (PTSD), an anxiety disorder that can develop after experiencing or witnessing a traumatic event — like war.

Keep Reading Show less
Family
True
Verizon

The world is dark and full of terrors, but every once in a while it graces us with something to warm our icy-cold hearts. And that is what we have today, with a single dad who went viral on Twitter after his daughter posted the photos he sent her when trying to pick out and outfit for his date. You love to see it.




After seeing these heartwarming pics, people on Twitter started suggesting this adorable man date their moms. It was essentially a mom and date matchmaking frenzy.

Keep Reading Show less
Family

When Lily Evans set out to walk her dog, she had no idea the story of that walk would later go viral on the internet.

When she took to Twitter to recount her experience, she opened with a simple question, one that many men have probably wondered for a long time — though women already know the answer.

(Before you click through to the thread itself, note that Lily's Twitter account is expressly for adults and may be NSFW.)

Keep Reading Show less
More