Ever heard of the 'pink tax'? It's real and cutting into women's finances in a big way.

A few years ago, a girlfriend took the pack of women’s razors from my cart and switched them out for the brand’s men’s razors.

Why? Because they were almost a dollar cheaper.


Photo via kropekk_pl/Pixabay.

It’s a little lifehack that lots of women use: If it’s pink, the men’s version is probably less expensive. But now, we have some hard data to prove just how prevalent the problem is.

This month, the New York City Department of Consumer Affairs confirmed what most women already know to be true: Women pay more than men for a lot of the same products.

The study compared women’s and men’s versions of almost 400 products for sale in the city or online, and they found that 42% of the time, women’s products — products that were exactly the same as men’s — cost more.

It may not seem like a huge deal, an extra 50 cents here or there maybe, but it adds up. A similar study in California from 1994 found that this "gender pricing" led women to spend $1,351 more than men every single year for the same stuff. Not cool.

Now, factor in that women earn less than men … AND they sometimes get saddled with "luxury" taxes for tampons and pads … AND they are usually expected to purchase and wear cosmetics almost every day...

I’m gonna guess that your face looks like this right now:

GIF from "Orange Is the New Black."

According to the NYC Consumer Affairs report, women pay an average of 7% more than men for the same product.

Some of the worst offenders: shampoo, razors, and lotion.

It turns out that women pay 48% more for similar shampoo and conditioner just because they’re branded for women. Lotion for women had about an 11% markup. And razor cartridges like these on average cost 11% more for women than men, too.


All screenshots from the NYC Consumer Affairs report.

Toys and accessories for kids were also pretty heavily marked up.

The report found that one type of scooter sold by Target was $25 more, just because it was pink.


Something tells me that pink coat of paint did not cost 25 bucks.

The gender divide in toys is already pretty messed up as it is, even without gender pricing.

Clothing costs women more, too.

Similar articles of clothing are more pricey for women about 40% of the time.


It’s not just the obvious stuff, either. A back brace (!) for a woman costs about 17% more than a man’s back brace.


Women also pay about 12% more for canes than men.

This "pink tax" doesn’t make sense, and over time, it can seriously cut into women’s finances.

Luckily, consumers are already fighting back. After the report came out, people started tweeting about the cost of gender pricing and calling out unfairly priced products.

If you find products with a "gender tax" on the women’s version, you can call them out by tweeting the item with the hashtag #genderpricing.

Let’s make sure that retailers and manufacturers get the message.

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Shanda Lynn Poitra was born and raised on the Turtle Mountain Reservation in Belcourt, North Dakota. She lived there until she was 24 years old when she left for college at the University of North Dakota in Grand Forks.

"Unfortunately," she says, "I took my bad relationship with me. At the time, I didn't realize it was so bad, much less, abusive. Seeing and hearing about abusive relationships while growing up gave me the mentality that it was just a normal way of life."

Those college years away from home were difficult for a lot of reasons. She had three small children — two in diapers, one in elementary school — as well as a full-time University class schedule and a part-time job as a housekeeper.

"I wore many masks back then and clothing that would cover the bruises," she remembers. "Despite the darkness that I was living in, I was a great student; I knew that no matter what, I HAD to succeed. I knew there was more to my future than what I was living, so I kept working hard."

While searching for an elective class during this time, she came across a one-credit, 20-hour IMPACT self-defense class that could be done over a weekend. That single credit changed her life forever. It helped give her the confidence to leave her abusive relationship and inspired her to bring IMPACT classes to other Native women in her community.

I walked into class on a Friday thinking that I would simply learn how to handle a person trying to rob me, and I walked out on a Sunday evening with a voice so powerful that I could handle the most passive attacks to my being, along with physical attacks."

It didn't take long for her to notice the difference the class was making in her life.

"I was setting boundaries and people were either respecting them or not, but I was able to acknowledge who was worth keeping in my life and who wasn't," she says.

Following the class, she also joined a roller derby league where she met many other powerful women who inspired her — and during that summer, she found the courage to leave her abuser.

"As afraid as I was, I finally had the courage to report the abuse to legal authorities, and I had the support of friends and family who provided comfort for my children and I during this time," she says.

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Often, parents of children with special needs struggle to find Halloween costumes that will accommodate medical equipment or provide a proper fit. And figuring out how to make one? Yikes.

There's good news; shopDisney has added new ensembles to their already impressive line of adaptive play costumes. And from 8/30 - 9/26, there's a 20% off sale for all costume and costume accessory orders of $75+ with code Spooky.

When looking for the right costume, kids with unique needs have a lot of extra factors to consider: wheelchair wheels get tangled up in too-long material, feeding tubes could get twisted the wrong way, and children with sensory processing disorders struggle with the wrong kind of fabric, seams, or tags. There are a lot of different obstacles that can come between a kid and the ability to wear the costume of their choice, which is why it's so awesome that more and more companies are recognizing the need for inclusive creations that make it easy for everyone to enjoy the magic of make-believe.

Created with inclusivity in mind, the adaptive line is designed to discreetly accommodate tubes or wires from the front or the back, with lots of stretch, extra length and roomier cut, and self-stick fabric closures to make getting dressed hassle-free. The online shop provides details on sizing and breaks down the magical elements of each outfit and accessory, taking the guesswork out of selecting the perfect costume for the whole family.

Your child will be able to defeat Emperor Zurg in comfort with the Buzz Lightyear costume featuring a discreet flap opening at the front for easy tube access, with self-stick fabric closure. There is also an opening at the rear for wheelchair-friendly wear, and longer-length inseams to accommodate seated guests. To infinity and beyond!

An added bonus: many of the costumes offer a coordinating wheelchair cover set to add a major boost of fun. Kids can give their ride a total makeover—all covers are made to fit standard size chairs with 24" wheels—to transform it into anything from The Mandalorian's Razor Crest ship to Cinderella's Coach. Some options even come equipped with sounds and lights!

From babies to adults and adaptive to the group, shopDisney's expansive variety of Halloween costumes and accessories are inclusive of all.

Don't forget about your furry companions! Everyone loves to see a costumed pet trotting around, regardless of the occasion. You can literally dress your four-legged friend to look like Sven from Frozen, which might not sound like something you need in your life but...you totally do. CUTENESS OVERLOAD.

This year has been tough for everyone, so when a child gets that look of unfettered joy that comes from finally getting to wear the costume of their dreams, it's extra rewarding. Don't wait until the last minute to start looking for the right ensemble!


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