Marcos Alberti's "3 Glasses" project began with a joke and a few drinks with his friends.
The photo project originally depicted Alberti's friends drinking, first immediately after work and then after one, two, and three glasses of wine.
But after Imgur user minabear circulated the story, "3 Glasses" became more than just a joke. In fact, it went viral, garnering more than 1 million views and nearly 1,800 comments in its first week. So Alberti started taking more pictures and not just of his friends.
"The first picture was taken right away when our guests (had) just arrived at the studio in order to capture the stress and the fatigue after a full day after working all day long and from also facing rush hour traffic to get here," Alberti explained on his website. "Only then fun time and my project could begin. At the end of every glass of wine, a snapshot, nothing fancy, a face and a wall, 3 times."
Why was the series so popular? Anyone who has ever had a long day at work and needed to "wine" down will quickly see why.
Take a look:
The Brazilian photographer said he wanted to determine whether three glasses could radically change his subjects' moods.
"There is a saying about wine that I really like and it's something like this," he said. "'The first glass of wine is all about the food, the second glass is about love and the third glass is about mayhem.' I really wanted to see it for myself if that affirmation was in fact true."