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Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
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In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

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Oprah's controversial 1992 secret racism experiment on her audience is still matters today

People turned on each other quickly.

via BrightBeagles/YouTube

A woman gets angry on an episode of "The Oprah Winfrey Show."

On an old episode of "The Oprah Winfrey Show" in July 1992, Oprah put her audience through a social experiment that puts racism in a new light. Despite being over three decades old, it's as relevant today as ever. She split the audience members into two groups based on their eye color. Those with brown eyes were given preferential treatment by getting to cut the line and offered refreshments while they waited to be seated. Those with blue eyes were made to put on a green collar and wait in a crowd for two hours.

Staff were instructed to be extra polite to brown-eyed people and to discriminate against blue-eyed people. Her guest for that day's show was diversity expert Jane Elliott, who helped set up the experiment and played along, explaining that brown-eyed people were smarter than blue-eyed people.

Elliott is an internationally known teacher, lecturer, and diversity trainer who, in 1968, after the assignation of Martin Luther King, Jr., performed the controversial and startling "Blue Eyes/Brown Eyes Exercise" in her third-grade classroom.

What is the Brown Eyes/Blue Eyes Exercise?

Watch the video to see how this experiment plays out.

oprah, racism, oprah wingrey, blue eyed/brown eye, jane elliott, oprah controversywww.youtube.com


One of the most interesting parts of the video is when, even though the blue- and brown-eyed people were segregated by Oprah's staff, they became angry with one another. One woman with brown eyes began to chastise the blue-eyed people, remembering the blue-eyed friend she had in the past. "I had a girlfriend in school who was blue-eyed," the brown-eyed audience member said. "She was so stupid. She was always copying off of my papers. These people were so rude and so noisy today. We couldn't hear any ourselves, not even talk; it was ridiculous."

From the stage, Eliott, pretending to be a brown-eyed supremacist, sternly talked about how brown-eyed people were superior but were called out for having blue eyes. She defended her position by saying she's learned to act like a brown-eyed person. "I've learned to act brown-eyed. I have a brownie husband and three brown-eyed children," Eliott told the audience. "Why did you get the message in this room is? It's to act brown-eyed, and you, too, can take off your collar. Act intelligently, and you, too, won't need your collar. None of you have acted intelligently yet."


Eventually, the audience realized that the experiment was about race, and Eliott stopped the brown-eyed supremacist posturing and began explaining how this experiment plays out in everyday America, but it's about skin, not eye color. That didn't stop one of the audience members from trotting out an old racist trope. "We can see where this is going. She's saying that everybody has racism in them. It's not really about the eye. She's trying to teach about racism," the male audience member said. "But she can't get away from the fact that God created the races, and you are going to be different. You can't help it."

Elliott had the perfect retort to the man who claimed that racism was divinely internet: "God created one race, the human race, and human beings created racism."

Watch the entire segment here:


- YouTubewww.youtube.com


This article originally appeared six years ago.

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Elderly Wisconsin man shows up to support anti-trans bill and ends up apologizing instead

“When I came here my eyes were opened.”

Photo credit: Canva

Elderly Wisconsin man supporting anti-trans bill apologizes

There have been a lot of anti-trans bills being presented on the state and federal levels in recent years. Many of the bills are being presented as a way to protect girls and women from trans people in sports and public restrooms. The proposed legislative changes often play off the fear of the unknown and heighten the perceived risk to biological females.

The ongoing politicization of gender has resulted in a major shift in public sentiment. Recent research from Pew shows that support for transgender protections has dropped 8 points since 2022, with an equal 8 percent rise in the number of Americans who believe there should be laws that require athletes to compete on teams that match their sex at birth (88 percent).

Yet when one elderly man in Wisconsin fell into that way of thinking, he did something seemingly extraordinary in today's political climate. He listened. The elderly man named Larry was asked to speak in support of Assembly Bill 104 (AB104) at the Wisconsin State Legislature, but while he patiently waits his turn, something begins to change.


transgender, gender, trans athletes, politics, public debateExpand your mind, change your world. Image via Canva

AB104 is written to prohibit medical intervention for gender transition for people under the age of 18. Medical gender transition services for children typically involve puberty blockers once a child reaches the age where puberty is imminent. According to the Human Rights Campaign, hormone treatment is often reserved for late teens and those over the age of 18 with nothing medically irreversible being completed until after the age of 18. Puberty blockers and hormone replacement require parental consent as well as a consensus from the child's medical doctor and gender therapist.

Larry sat waiting to speak for seven hours before it was his turn and by the time he spoke he admittedly changed his stance. Not only did he change his stance, Larry did so publicly and proceeded to apologize for his ignorance on the topic before hearing the testimony of trans people.

joint session congress GIFGiphy

“First of all, I’d like to apologize to you people, I was invited here to give my support for bill 104. I have a very little knowledge of gay people and things like that there, Larry says while speaking to lawmakers. So when I came here, my eyes were opened. I was one of the critics that sat on the side and made the decision there was only two genders, so I got an education that was unbelievable."

Larry wasn't done, he wanted to let people know the testimonies changed his views, "and I don’t know just exactly how to say this but my perspective for people have changed. So I don’t want to take up no more of your time. I’d like to apologize for being here and I learned a very lot about this group of people."

The man's willingness to still get up to speak knowing his opinion had changed is an excellent example of how you can change your mind after receiving new information.

Larry did something that many people hope others will do while having a discussion by listening to another perspective with an open mind and being willing to change your perspective when new information is presented.

His one minute speech went viral on social media platforms like Reddit and TikTok with people praising the man's willingness to publicly change his opinion.

"To be an elderly person like this, and able to listen to new information from people with firsthand knowledge, while simultaneously developing thoughts and opinions based on that to grow, is amazing to see in real time. Bless him," one person shared.

"Legit renews my faith in humanity. There are times when I think this type of thoughtful reflection and changing of political viewpoints isn't possible, so it is really nice to see," another says.

An old man who was going to speak against gender-affirming care in the Wisconsin state legislature, changes stance after listening to testimony for 7 hours.
byu/RoyalChris inMadeMeSmile

"Real man, right there. Willing to admit his mistakes, and not dig his heels in any further once he sees truth. Keep learning and evolving, father," someone else writes.

"We need to teach humility to our kids and to each other. That power to recognize when you´re wrong? It's humility. Society at large tends to view humility as being meek or weak, but it's actually the exact opposite. The appreciation that this guy is getting in the comments is because we recognize the strength of his character. It requires courage to change viewpoints and even more courage to do it publicly. Humility is about knowing that you could be wrong and seek information that may be against what you believe, and, if you find it, change your mind. A strong mind changes their opinion quickly in the face of evidence. 'Strong opinions, loosely held,'" one person adds.

Unfortunately, the debate of gender isn't going away anytime soon. It's one of the most divisive topics in American public life even though it's one that impacts an incredibly small percentage of people. Regardless of where one falls on the issue, Larry's willingness to listen, learn and change his mind is one that all Americans would do well to follow. If we all genuinely want what's best for people, having an open mind and an open heart might be the change that will finally let our leaders focus on solutions over division.

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Disability

Host of 'Survivor' stuns viewers with respectful gesture toward contestant with a stutter

"I'm so thankful you asked that."

SurvivorCBS/Instagram

It costs nothing to be kind.

Reality TV isn't usually the place you go to see great examples of kindness and empathy. But that's exactly what happened on NBC just the other night in a brief moment of humanity wedged in-between all the usual conniving and backstabbing.

Over 80 million people worldwide live with a stutter. It's more common in childhood and many people will outgrow it as they get older, but millions of adults live with this speech disorder. One of them is a man named Mitch Guerra, who just so happens to be a contestant on the latest season of Survivor. Just his presence on the show is bringing so much awareness to an under-discussed and commonly misunderstood disability.

Survivor host Jeff Probst is getting universal praise for the way he handled an interaction with Guerra in a recent episode.

gif of Survivor host saying, "I'll go tally the votes."Jeff ProbstGiphy

In a clip shared on the official Survivor Instagram account, Probst and Guerra share a short but powerful moment.

"Mitch, I have a question," Probst asks after Guerra finishes a sentence with some difficulty. "When you're struggling, do you want help from someone? Or is part of it to let you finish when you're ready to finish."

The question is natural, honest, and refreshing. A lot of people can relate to the genuine confusion—is it better to fill in the blanks for someone who's struggling to speak, or be patient and let them finish when they're having a hard time?

"The hope is that everyone would just kind of hang in there for me and just give me the opportunity to finish my sentence," Guerra answers. "But I'm so thankful you asked that, because people just naturally want to help others, and sometimes we don't feel comfortable enough asking that. So thank you for that."

"Thank you for teaching us how to do it," Probst says.

For what it's worth, the experts say Guerra is exactly right. Friends and allies of people who stutter should maintain eye contact, avoid suggestions or words of encouragement ("Take your time" is not helpful), and wait patiently for the person to finish speaking rather than trying to finish their sentences for them.

Watch the heartwarming interaction here:

Viewers are applauding Probst for his empathetic curiosity, and appreciating Guerra for representing the stuttering community so well.

Over a million people viewed the Reel on Instagram, and the comment section quickly got emotional:

"Super interesting how in answering that, his speech settled - like just being asked how to help relaxed him so that he wasn’t worrying about finishing. Might be coincidence but lovely to see someone asking"

"As a momma with a child who stutters, I loved seeing this moment. Our kiddo has been stuttering since around age 6, now he’s 17 and still struggles with it. Even after after many years of speech therapy. The one thing we learned is just let them continue to talk and don’t try and help with completing the sentences. Mitch is right, just hang in there and let them finish!"

"I have his same stutter so this really hit home for me. It is SO much better (for me personally) when someone just waits out my stutters with me and stays engaged. There’s been so many times where people try to guess what I want to say (often incorrectly) or seemingly lose interest in what I have to say and it makes me feel so rushed and belittled for something I can’t control. I love Mitch so much and he’s really been helping me get over my fear of applying due to my stutter."

"This has literally been one of the most thought provoking and beautiful moments in recent Survivor history. I never considered how our attempts at wanting to be kind and help someone finish their sentence could make them feel less than. THIS was such a powerful interaction and I’m so grateful he had the opportunity to voice this this. Truly beautiful."

One user pointed out that not only was this a beautiful interaction between two people, but the fact that it occurred in front of such a big audience means the small moment could have a big impact in educating people all over the globe.

"Just like that a bunch of people are now informed how to address a situation like that"

Disabilities tend to make us uncomfortable. Even the most well-meaning people can twist themselves into knots not knowing how best to empathetically approach a situation where another person is struggling, and we might feel like it's rude or inconsiderate to ask. But that fear ultimately holds us back from a deeper understanding of what people are going through and how we can help. Kudos to Probst and Guerra for showing us what an honest and empathetic conversation can and should look like.

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