A café got a one-star review for its food but its response was five stars.

The reviewer wasn't even honest.

via Trip Advisor

For business owners, reviews on social media platforms such as Yelp!, Google or TripAdvisor are both a blessing and a curse.

They provide amazing social proof for prospective customers that show you're providing a great service, tasty food or manufacture high-quality products.

However, online reviewers can be picky or downright dishonest. Getting a negative review taken down on most of these social media platforms is difficult and in some instances impossible. One bad review can turn off countless potential customers costing business owners countless dollars.

A cafe owner in Stockport, England, a city just south of Manchester, fought back against a one-star review with a dash of humor and self-deprecation and it brought his business a ton of attention.

It all started with a TripAdvisor review knocking the Nook Neighbourhood Café for its "tepid" and "undercooked" porridge. The customer claims to have asked for three servings before eventually giving up.

(For the uninitiated, porridge is a hot breakfast cereal made from starchy grains similar to oatmeal.)



via Trip Advisor

"The lady's comment was quite disappointing because we try to provide the best service at all times," Arlo Calderbank, the café's manager, told Manchester Evening News. "Seeing the comment pop up on TripAdvisor was a bit of a shame."

He was also miffed because the review was dishonest.

"I was working when the lady complained," he continued. "I remember her face. She wasn't particularly happy, she had a bit of a grumble and we gave her a refund. The next thing there was a nasty comment left on TripAdvisor."

So Calderbank decided to turn cold porridge into gold by creating a funny street sign that references the review in a tongue-and-cheek manner. "Come in & try the worst porridge that one woman on TripAdvisor had in her life."

A passersby took a photo of the sign and posted it to Instagram and it quickly went viral. Calderbank and his fellow employees were shocked by the public's reaction.

"I'm gobsmacked about the amount of shares and reaction the sign has had on social media," he said. "I do like the little quirky drawings the staff sometimes do, but so far this one has beaten them all for reaction. All the staff are gobsmacked about it too."

The post got some funny responses as well.

via Justinmoorhouse / Instagram

Even though his café got slammed on TripAdvisor, Calderbank still belives that online feedback is valuable for the business. "I check what's being said on there every day," he said. "We do genuinely take all comments seriously. It's really useful to see what the customers have been saying and to take on board feedback."

Running a business means dealing with the public, which can be tricky, especially in the age of social media. But great customer service is all about knowing that bad things are bound to happen and knowing how to handle them the best way possible.

And for that, Calderbank deserves "5 stars — will recommend."

popular
BXGD / Flickr and Cody Bondarchuk / Twitter

Sometimes the smallest gesture can turn your entire day around. You find a $5 bill in the pockets of your jeans. There's no traffic on the way home from work. Or by some divine intervention, you get 11 chicken McNuggets in your 10-piece box.

Of course, if you've ever had such a blessing, you know your first thought is, "Must be some sort of mistake."

But do you return the extra McNugget? Nope. You don't even feel an ounce of guilt for it. You dunk it in barbecue sauce and relish it like a gift from the gods.

A former McDonald's employee in Edmonton, Canada let the world know that sometimes an extra McNugget is not a mistake and he's become a viral hero.

Keep Reading Show less
popular
terimakasih0/Pixabay

When Iowa Valley Junior-Senior High School principal Janet Behrens observed her students in the cafeteria, she was dismayed to see that they spent more time looking down at their phones than they did looking at and interacting with each other. So last year, she implemented a new policy that's having a big impact.

Keep Reading Show less
popular
Facebook / Cierra Brittany Forney

Children in middle school can be super shallow when it comes to fashion. To be part of the in-crowd, you have to wear the right shoes and brand-name clothing, and listen to the right music.

The sad thing is that kids that age can be so creative, but they're forced into conformity by their peers.

Some people never escape this developmental phase and spend their entire lives wasting their money on material goods and judging those who do not or can not.

Keep Reading Show less
popular

They say that kids say the darnedest things, and seriously, they do. Anyone who has spent any significant amount of time with young children knows that sometimes the things they say can blow your mind.

Since teachers spend more time around little kids than anyone else, they are particularly privy to their profound and hilarious thoughts. That's why NYC kindergarten teacher Alyssa Cowit started collecting kid quotes from teachers around the country and sharing them on her Instagram account, Live from Snack Time, as well as her websiteand other social media channels.

Keep Reading Show less
popular