A brief history of color photography reveals an obvious but unsettling reality about human bias.
In the 1970s, Kodak got called out by some furniture companies because their film wasn't working right.
Light-grained or dark-grained wood tones, in photographs developed from Kodak film, all looked basically the same, which sucked when it came to advertising.
"WTF? This is not what it looked like in the catalog!" All images via Vox/YouTube.
Then chocolate companies started raising hell. Milk chocolate? Dark chocolate? No one could tell the difference. With money on the line, Kodak finally decided to look into it.
Kodak's color problems actually began decades earlier, when they were setting standards for color balance.
They weren't basing it on wood or chocolate samples. They were basing it on skin color and what was considered "ideal."
A video by Vox (which you can watch below) takes us into a darkroom and reveals in full color how human bias can distort our lives in unsuspecting ways.
Color film was designed for a precise consumer market whose likeness was on a printed image called "The Shirley."
Shirley cards, named after a former Kodak studio model, were images used as the standard for color calibration in photo labs all over the world.
A 1978 Shirley card. Long after model Shirley Page left Kodak and new models were hired, they continued to call the cards "The Shirley."
When a lab ordered a Kodak printer, the company sent Shirley cards with them as a guide. Technicians would adjust the color settings to match the model's skin tone.
Models for Shirley cards were always white women.
To color match "Shirley's" skin tone was to achieve a "normal" color balance, a setting that was applied to everyone's film, regardless of skin color.
Ohhhh, so that's what normal people look like.
Some might describe the exclusionary practice as rational economic behavior, or a decision believed to be made in the company's best interest. Lorna Roth, professor of communications studies at Concordia University, explained to NPR:
"At the time, in the '50s, the people who were buying cameras were mostly Caucasian people. And so I guess they didn't see the need for the market to expand to a broader range of skin tones."
In retrospect, we can see there was nothing rational about it.
But even those who wanted to optimize photos for darker skin tones couldn't do it.
Color photography involves a mix of chemicals, both in the film and in the development process. According to Vox, "for many decades, chemicals that would bring out various reddish, yellow, and brown tones were largely left out."
So, says Roth in the video, "if you're shooting people with lighter skins, it looks good."
"If you're shooting people with darker skins, it doesn't look so good."
"If you're shooting mixed race in the same screen, then we see the real problems."
As the entertainment industry got more diverse, film technology has had to get less racially exclusive.
Newer camera systems were created with computer chips that let people independently adjust color settings for different skin tones. And with the new technology came new Shirley cards that better reflected the world's diversity.
They were a step in the right direction...
...but some of them were problematic in their own right.
One decade at a time, I guess?
We've come a long way, but we haven't escaped racial bias in camera technology.
The new frontier for imaging equality is — you guessed it — digital.
In 2009, Hewlett-Packard was (hilariously) accused of making a "racist" computer.
"Technology should be the ultimate equalizer," says Vox. "It should serve everyone's needs without an inherent bias."
It took Kodak decades to address their discriminatory practices with film. Sadly, it was pressure from business interests, not an attack of conscience, that got them to act.
Imagine how quickly this and countless other challenges could be solved if they were being solved not for money but because it's the right thing to do.
Check out the video by Vox. It's so worth just a few minutes of your day.
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A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 



An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.