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3 things to watch out for when you're trying to pick the right life partner.

Aka how to avoid a frenzy of big decisions for bad reasons and messing up the most important decision of your life.

This post was originally published on Wait But Why.

To a frustrated single person, life can often feel like this:


And at first glance, research seems to back this up, suggesting that married people are, on average, happier than single people and much happier than divorced people.

But a closer analysis reveals that if you split up “married people” into two groups based on marriage quality, “people in self-assessed poor marriages are fairly miserable, and much less happy than unmarried people, and people in self-assessed good marriages are even more happy than the literature reports.”

In other words, here’s what’s happening in reality:

Dissatisfied single people should actually consider themselves in a neutral, fairly hopeful position.

A single person who would like to find a great relationship is one step away from it, with their to-do list reading: “Find a great relationship.” People in unhappy relationships, on the other hand, are threeleaps away, with a to-do list of: “Go through a soul-crushing break-up. Emotionally recover. Find a great relationship.”

Not as bad when you look at it that way, right?

All the research on how vastly happiness varies between happy and unhappy marriages makes perfect sense, of course. It’s your life partner.

Thinking about how overwhelmingly important it is to pick the right life partner, though, is like thinking about how huge the universe really is or how terrifying death really is: It’s too intense to internalize the reality of it, so we just don’t think about it that hard and remain in slight denial about the magnitude of the situation.

Unlike death and the universe’s size, picking a life partner is fully in your control.

It's critical to be entirely clear on how big of a deal the decision really is and to thoroughly analyze the most important factors in making it.

So, how big of a deal is it?

Well, start by subtracting your age from 90. If you live a long life, that’s about the number of years you’re going to spend with your current or future life partner, give or take a few. No matter who you are, that’s a lot of time — and almost the entirety of the rest of your one existence.

(Sure, people get divorced, but you don’t think you will. A recent study shows that 86% of young adults assume their current or future marriage will be forever, and I doubt older people feel much differently. So we’ll proceed under that assumption.)

And when you choose a life partner, you’re choosing a lot of things.

You're choosing your parenting partner and someone who will deeply influence your children, your eating companion for about 20,000 meals, your travel companion for about 100 vacations, your primary leisure time and retirement friend, your career therapist, and someone whose day you’ll hear about 18,000 times.

Given that this is by far the most important thing in life to get right, how is it possible that so many good, smart, otherwise-logical people end up choosing a life partnership that leaves them dissatisfied and unhappy?

It turns out that there are a bunch of factors working against us:

1. People tend to be bad at knowing what they want from a relationship.

Studies have shown people to be generally bad, when single, at predicting what later turn out to be their actual relationship preferences. One study found that speed daters questioned about their relationship preferences usually prove themselves wrong just minutes later with what they show to prefer in the actual event.

This shouldn’t be a surprise — in life, you usually don’t get good at something until you’ve done it a bunch of times. Unfortunately, not many people have a chance to be in more than a few, if any, serious relationships before they make their big decision. There’s just not enough time. And given that a person’s partnership persona and relationship needs are often quite different from the way they are as a single person, it’s hard as a single person to really know what you want or need from a relationship.

2. Society has it all wrong and gives us terrible advice.

→ Society encourages us to stay uneducated and let romance be our guide.

If you’re running a business, conventional wisdom states that you’re a much more effective business owner if you study business in school, create well thought-out business plans, and analyze your business’s performance diligently. This is logical, because that’s the way you proceed when you want to do something well and minimize mistakes.

But if someone went to school to learn about how to pick a life partner and take part in a healthy relationship, if they charted out a detailed plan of action to find one, and if they kept their progress organized rigorously in a spreadsheet, society says they’re A) an over-rational robot, B) way too concerned about this, and C) a huge weirdo.

When it comes to dating, society frowns upon thinking too much about it, instead opting for things like relying on fate, going with your gut, and hoping for the best. If a business owner took society’s dating advice for her business, she’d probably fail, and if she succeeded, it would be partially due to good luck — and that’s how society wants us to approach dating.

Society places a stigma on intelligently expanding our search for potential partners.

In a study on what governs our dating choices more, our preferences or our current opportunities, opportunities wins hands down — our dating choices are“98% a response ... to market conditions and just 2% immutable desires. Proposals to date tall, short, fat, thin, professional, clerical, educated, uneducated people are all more than nine-tenths governed by what’s on offer that night.”

In other words, people end up picking from whatever pool of options they have, no matter how poorly matched they might be to those candidates. The obvious conclusion to draw here is that outside of serious socialites, everyone looking for a life partner should be doing a lot of online dating, speed dating, and other systems created to broaden the candidate pool in an intelligent way.

But good old society frowns upon that, and people are often still timid to say they met their spouse on a dating site. The respectable way to meet a life partner is by dumb luck, by bumping into them randomly or being introduced to them from within your little pool. Fortunately, this stigma is diminishing with time, but that it’s there at all is a reflection of how illogical the socially accepted dating rulebook is.

Society rushes us.

In our world, the major rule is to get married before you’re too old — and “too old” varies from 25–35, depending on where you live. The rule should be “whatever you do, don’t marry the wrong person,” but society frowns much more upon a 37-year-old single person than it does an unhappily married 37-year-old with two children. It makes no sense — the former is one step away from a happy marriage, while the latter must either settle for permanent unhappiness or endure a messy divorce just to catch up to where the single person is.

3. Our biology is doing us no favors.

→ Human biology evolved a long time ago and doesn’t understand the concept of having a deep connection with a life partner for 50 years.

When we start seeing someone and feel the slightest twinge of excitement, our biology gets into “okay let’s do this” mode and bombards us with chemicals designed to get us to mate (lust), fall in love (the Honeymoon Phase), and then commit for the long run (attachment). Our brains can usually override this process if we’re just not that into someone, but for all those middle-ground cases where the right move is probably to move on and find something better, we often succumb to the chemical roller coaster and end up getting engaged.

→ Biological clocks are a bitch.

For a woman who wants to have biological children with her husband, she has one very real limitation in play, which is the need to pick the right life partner by 40, give or take. This is just a shitty fact and makes an already hard process one notch more stressful. Still, if it were me, I’d rather adopt children with the right life partner than have biological children with the wrong one.


So when you take a bunch of people who aren’t that good at knowing what they want in a relationship, surround them with a society that tells them they have to find a life partner but that they should under-think, under-explore, and hurry up, and combine that with biology that drugs us as we try to figure it out and promises to stop producing children before too long ... what do you get?

A frenzy of big decisions for bad reasons and a lot of people messing up the most important decision of their life.

Let’s take a look at some of the common types of people who fall victim to all of this and end up in unhappy relationships.

Meet "Overly Romantic Ronald."

Overly Romantic Ronald’s downfall is believing that love is enough reason on its own to marry someone. Romance can be a great part of a relationship, and love is a key ingredient in a happy marriage, but without a bunch of other important things, it’s simply not enough.

The overly romantic person repeatedly ignores the little voice that tries to speak up when he and his girlfriend are fighting constantly or when he seems to feel much worse about himself these days than he used to before the relationship, shutting the voice down with thoughts like “Everything happens for a reason and the way we met couldn’t have just been coincidence” and “I’m totally in love with her, and that’s all that matters” — once an overly romantic person believes he’s found his soul mate, he stops questioning things, and he’ll hang onto that belief all the way through his 50 years of unhappy marriage.


Meet "Fear-Driven Frida."

Fear is one of the worst possible decision-makers when it comes to picking the right life partner. Unfortunately, the way society is set up, fear starts infecting all kinds of otherwise-rational people, sometimes as early as the mid-20s. The types of fear our society (and parents, and friends) inflict upon us — fear of being the last single friend, fear of being an older parent, sometimes just fear of being judged or talked about — are the types that lead us to settle for a not-so-great partnership. The irony is that the only rational fear we should feel is the fear of spending the latter two-thirds of life unhappily, with the wrong person — the exact fate the fear-driven people risk because they’re trying to be risk-averse.


Meet "Externally Influenced Ed."

Externally Influenced Ed lets other people play way too big of a part in the life partner decision. The choosing of a life partner is deeply personal, enormously complicated, different for everyone, and almost impossible to understand from the outside, no matter how well you know someone. As such, other people’s opinions and preferences really have noplace getting involved, other than an extreme case involving mistreatment or abuse.

The saddest example of this is someone breaking up with a person who would have been the right life partner because of external disapproval or a factor the chooser doesn’t actually care about (religion is a common one) but feels compelled to stick to for the sake of family insistence or expectations.

It can also happen the opposite way, where everyone in someone’s life is thrilled with his relationship because it looks great from the outside, and even though it’s not actually that great from the inside, Ed listens to others over his own gut and ties the knot.


Meet "Shallow Sharon."

Shallow Sharon is more concerned with the on-paper description of her life partner than the inner personality beneath it. There are a bunch of boxes that she needs to have checked — things like his height, job prestige, wealth level, accomplishments, or maybe a novelty item like being foreign or having a specific talent.

Everyone has certain on-paper boxes they’d like checked, but a strongly ego-driven person prioritizes appearances and résumés above even the quality of her connection with her potential life partner when weighing things.

If you want a fun new term, a significant other whom you suspect was chosen more because of the boxes they checked than for their personality underneath is a “Scantron boyfriend” or a “Scantron wife,” etc. — because they correctly fill out all the bubbles. I’ve gotten some good mileage out of that one.


Meet "Selfish Stanley."

Selfish Stanley come in three sometimes-overlapping varieties:

1. The “My Way or the Highway” Type

This person cannot handle sacrifice or compromise. She believes her needs and desires and opinions are simply more important than her partner’s, and she needs to get her way in almost any big decision. In the end, she doesn’t want a legitimate partnership, she wants to keep her single life and have someone there to keep her company.

This person inevitably ends up with at best a super easy-going person, and at worst, a pushover with a self-esteem issue, and sacrifices a chance to be part of a team of equals, almost certainly limiting the potential quality of her marriage.

2. The Main Character

The Main Character’s tragic flaw is being massively self-absorbed. He wants a life partner who serves as both his therapist and biggest admirer, but is mostly uninterested in returning either favor. Each night, he and his partner discuss their days, but 90% of the discussion centers on his day — after all, he’s the main character of the relationship. The issue for him is that by being incapable of tearing himself away from his personal world, he ends up with a sidekick as his life partner, which makes for a pretty boring 50 years.

3. The Needs-Driven

Everyone has needs, and everyone likes those needs to be met, but problems arise when the meeting of needs — she cooks for me, he’ll be a great father, she’ll make a great wife, he’s rich, she keeps me organized, he’s great in bed — becomes the main grounds for choosing someone as a life partner. Those listed things are all great perks, but that’s all they are: perks. And after a year of marriage, when the needs-driven person is now totally accustomed to having her needs met and it’s no longer exciting, there better be a lot more good parts of the relationship she’s chosen or she’s in for a dull ride.

The main reason most of the above types end up in unhappy relationships is that they’re consumed by a motivating force.

That force doesn’t take into account the reality of what a life partnership is and what makes it a happy thing.

So what makes a happy life partnership? Visit Wait But Why for Part 2 of this post.

A map of the United States post land-ice melt.

Land ice: We got a lot of it. Considering the two largest ice sheets on earth — the one on Antarctica and the one on Greenland — extend more than 6 million square miles combined ... yeah, we're talkin' a lot of ice. But what if it was all just ... gone? Not like gone gone, but melted?

If all of earth's land ice melted, it would be nothing short of disastrous. And that's putting it lightly. This video by Business Insider Science (seen below) depicts exactly what our coastlines would look like if all the land ice melted. And spoiler alert: It isn't great. Lots of European cities like, Brussels and Venice, would be basically underwater.

I bring up the topic not just for funsies, of course, but because the maps are real possibilities.

How? Climate change.

As we continue to burn fossil fuels for energy and emit carbon into our atmosphere, the planet gets warmer and warmer. And that, ladies and gentlemen, means melted ice.

A study published this past September by researchers in the U.S., U.K., and Germany found that if we don't change our ways, there's definitely enough fossil fuel resources available for us to completely melt the Antarctic ice sheet.

Basically, the self-inflicted disaster you see above is certainly within the realm of possibility.


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In Africa and the Middle East? Dakar, Accra, Jeddah — gone.



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Millions of people in Asia, in cities like Mumbai, Beijing, and Tokyo, would be uprooted and have to move inland.



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South America would say goodbye to cities like Rio de Janeiro and Buenos Aires.


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And in the U.S., we'd watch places like Houston, San Francisco, and New York City — not to mention the entire state of Florida — slowly disappear into the sea.


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All GIFs via Business Insider Science/YouTube.

Business Insider based these visuals off National Geographic's estimation that sea levels will rise 216 feet (!) if all of earth's land ice melted into our oceans.

There's even a tool where you can take a detailed look at how your community could be affected by rising seas, for better or worse.

Although ... looking at these maps, it's hard to imagine "for better" is a likely outcome for many of us.

Much of America's most populated regions would be severely affected by rising sea levels, as you'll notice exploring the map, created by Alex Tingle using data provided by NASA.

Take, for instance, the West Coast. (Goodbye, San Fran!)



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Or the East Coast. (See ya, Philly!)


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And the Gulf Coast. (RIP, Bourbon Street!)

"This would not happen overnight, but the mind-boggling point is that our actions today are changing the face of planet Earth as we know it and will continue to do so for tens of thousands of years to come," said lead author of the study Ricarda Winkelmann, of the Potsdam Institute for Climate Impact Research.

If we want to stop this from happening," she says, "we need to keep coal, gas, and oil in the ground."

The good news? Most of our coastlines are still intact! And they can stay that way, too — if we act now.

World leaders are finallystarting to treat climate change like the global crisis that it is — and you can help get the point across to them, too.

Check out Business Insider's video below:


- YouTubewww.youtube.com


This article originally appeared eleven years ago.

Health

Science confirms ‘Move in Silence’ trend might be the smartest way to achieve your goals

“I promise you things always work out better when you keep them to yourself.”

Science confirms ‘Move in Silence’ trend might be the smartest way to achieve your goals.

TikTok's latest viral wisdom is backed by hard data—and it's making people rethink their communication habits. We live in a world of chronic oversharing. We post everything, from the routes we run (including screenshots as proof of all that hard work), to the pale-green iced matcha latte sitting at our desks or a present from a boyfriend (who will be tagged prominently, not secretly off screen). Who knows when, but our brains became wired for sharing: to record, to curate, and to post every second of our lives, then consume that of others to a disturbing degree. So, here's a radical idea: when it comes to goals and plans, try keeping them to yourself. It could be the key to making them a reality.

That's the message behind TikTok's massively popular "Move in Silence" trend, where creators like @noemoneyyy have cracked the contradictory code to success: Instead of broadcasting every big idea or project that runs through your head, if you actually want it to come to fruition, keep your plans to yourself until they're executed. And it's not just a trend; surprisingly, science also supports this muted approach.


"As a former oversharer who used to tell every single friend, every single family member, or a partner everything I was doing, I promise you things always work out better when you keep them to yourself," explains creator @noemoneyyy in a video that's garnered millions of views.

On a different video by @mandanazarfhami, she says, “I don’t care what you’ve got going on in your life: that dream job, that city that you want to move to, that dream person, that dream life, that dream anything. Literally keep it to yourself until it’s done.”

Commentors were quick to agree, with one person writing: “From a young age, I never told anyone my next steps. I also taught my husband and son to keep our private matters to themselves and just do things 💯Not many people like it, but who cares🌝🙌🏼🫶🏼”

Another chimed in, “This concept has changed my life for the better.” Others replied, “100 agree 💕” and “100%🙌🏼people can’t ruin what is silent, show results.”


@mandanazarghami monitoring spirits are a real thing - move in silence and watch how much your life changes #fypシ ♬ Jacob and the Stone - Emile Mosseri


What's going on here

In a study done by New York University, researchers found that people who kept their goals private worked on tasks for an average of 45 minutes, compared to the 33 minutes of work completed by those who announced their plans in advance. The twist? The people who shared their goals expressed feeling closer to finishing, despite doing approximately 25% less work.

NYU psychologist Peter Gollwitzer, who led the research, concluded that "once you've told other people your intentions, it gives you a 'premature sense of completeness.'" He also found that the brain is made up of "identity symbols," which create one's self-image. Interestingly, both action and talking about action create symbols in your brain, so simply speaking about a future plan or something you want to do satisfies that part of your brain. When we make our goals public, especially ones that matter to us and deal with our identity, our ability to achieve said goal is significantly reduced. As the old adage goes, "actions speak louder than words."

Stranger still, in his paper "Does Social Reality Widen the Intention-Behavior Gap," Gollwitzer notes that in order for this phenomenon to happen, one must truly care about their goals. "Ironically, this effect was only found for participants who are very committed to their goal!" PsychologyToday notes. "The lesson learned is that the more passionate you are about your goals, the more secretive you should be about them."

Quiet, silence, peace, shhh, no speaking, secret The more passionate you are about your goals, the more secretive you should be. Photo credit: Canva

Another reason to keep quiet: If you're a beginner trying something new, sharing your plans could potentially open you up to criticism and negative feedback, which could deter you from even starting. At the University of Chicago, professor Ayelet Fishbach conducted studies to determine how positive and negative feedback affects the pursuit of one's goal. According to Atlassian, she and her team found:

  • When positive feedback signals commitment to a goal, it increases motivation.
  • When positive feedback signals progress, it actually decreases motivation.
"One example the researchers give is a math student who gets a good grade on a test. If she perceives it to mean she likes math, she will study harder. If, however, she sees the high score as a sign she is making progress in the class, she may ease up and study less." - Atlassian


@_alliechen I used to be such an open book but now im a lot more reserved on my goals and plans so ppl dont judge #moveinsilence #relateablecontent #girlies #viral #success ♬ suara asli - astrooo🪐

We've all been there: excitedly telling everyone about your grand plans to backpack through Europe, the year you'll finally learn Spanish, or joining the group lesson at the tennis courts you always pass by… only to mysteriously lose all motivation a week later. Turns out, those lovely dopamine bursts that accompany every enthusiastic "That sounds great!" or "You should totally do it!" response might be precisely what's holding you back.

The good news? You don't need to become closed-off and secretive, a hermit on the top of a mountain who's afraid to share any part of themselves with the world. Research suggests that sharing your goals with one or two selected friends who can be trusted to provide meaningful support is still a good idea. Just hold off on the Instagram Live announcement until you've actually accomplished something substantial.

So, the next time you sit down to write your goals, whether they be a new year's resolution, the day's to-do list, or a five-year plan, think twice about sharing it with others. Give it time and you might have something better to share soon: the results.

Should you let a dog lick your face?

With nearly half of the households in American having at least one dog, there's a lot people need to know about them. Our furry friends come in wide variety of breeds, each with their own unique traits and needs. "Man's best friend" can be a guardian, a helpful worker, a loyal friend, and a snuggly companion, but there's one thing almost all dogs have in common: Licking.

Some dogs lick way more than others, but it's rare to find a dog who never licks anyone or anything. Many dogs communicate and show affection by licking, which is sweet—if a little gross—depending on how slobbery they are. There's a common saying that dogs' mouths are cleaner than humans', which is a bit hard to believe when you see what some dogs put in their mouths, but it is true? What does science say about dog tongues and saliva? Is a dog licking our face something we should worry about?

dogs, dog mouths clean, dog tongues, dog licking, should you let a dog lick your facePooch smooches are sweet if they're not too slobbery.Photo credit: Canva

It turns out, the answer to whether a dog's mouth is cleaner than ours isn't super straightforward.

An 8th grader named Abby tackled this question in a science experiment that won her a Young Naturalists Award from the American Museum of Natural History in 2011. Her family had gotten a dog and her mom kept telling her not to let the dog lick her face because dog mouths are full of bacteria. Instead of arguing, Abby decided to find out herself if this was true.

"I hypothesized that human tongues would be cleaner than dog tongues," she wrote. "I thought this because humans brush their teeth at least once a day. I hypothesized that dogs' tongues would be dirty because they were always licking dirty things like garbage."

After diving into the research about bacteria that live in and on humans and dogs, Abby decided she had a testable hypothesis. But this wasn't any old middle school science experiment. She applied for and got a grant to the State Hygienic Lab at the University of Iowa, where she was assigned a mentor to work with her.

You can read the nitty gritty details of her experiment here, but here was her conclusion:

dogs, dog mouths clean, dog tongues, dog licking, should you let a dog lick your faceMany dogs will lick you if you give them the chance. Photo credit: Canva

"I concluded that dog and human mouth flora are very different. (Flora means the bacteria found in a mouth or anywhere else.) The bacteria found in human mouths are more similar to another human's oral bacteria than the bacteria found in a dog's mouth.

I also concluded that dogs' mouths are cleaner than humans' in some ways, and dirtier in other ways. Humans have more bacteria in their mouths than dogs do, based on the total number of bacteria. Most of the humans had a 'moderate' number of bacteria, and most of the dogs had 'few' bacteria. A possible explanation of this might be that dogs pant a lot, and maybe while panting, bacteria falls off their tongues along with their saliva. But dogs had more types of bacteria. The average number of different bacterial colonies in a dog's mouth was about 5.7. The average number of different bacterial colonies in a human's mouth was about 4.1. I think this is so because dogs sniff and lick a variety of things, like carpets, floors, chairs, grass, etc., so they pick up bacteria from many places."

But what about the licking of our faces? That's a bit of a subjective call, but Abby's results gave her some peace of mind:

"In conclusion, will I let my dog continue to lick me? The answer to the question is yes!" she wrote. "I will feel guiltless about letting my dog lick me because I found out that human and dog oral bacteria are different, so my dog's oral bacteria present no harm to me."

lick, licking, face, dogs, dogpuppy love kiss GIF by Pickler & BenGiphy

What do the experts say?

According to Colin Harvey, professor at the University of Pennsylvania’s School of Veterinary Medicine and executive secretary at the American Veterinary Dental College, comparing dogs' mouths to humans' mouth is "like comparing apples to oranges." As Abby found, the microbes in a dog's mouth are very different than those in a human's.

The American Kennel Club elaborates:

"Most of the bacteria in your dog’s mouth aren’t zoonotic, which means you probably won’t get a disease from a big old doggy kiss. There are exceptions to this. Dogs that eat a raw diet are at an increased risk of contracting salmonella, which can be spread to humans. You also probably shouldn’t share kisses with a dog that regularly raids the litter box.

In other words, kissing your dog is less risky than kissing another human, but that doesn’t mean that your dog’s mouth is necessarily cleaner than a human’s—they just have a mostly incompatible set of germs."

dogs, dog mouths, dog kisses, dog teeth cleaningKeep your dog's mouth clean with regular teeth brushing.Photo credit: Canva

Keeping your dog's mouth healthy through regular teeth cleaning and dental check-ups can also help prevent issues that could potentially come from dog licks.

So there you have it. If your dog doesn't eat a raw diet and doesn't go snacking in the cat box (or some other equally fecal-bacteria-ridden place), their kisses are probably not going to hurt you. Guilt-free pooch smooches for the win!

Anyone can transform their relationship with waste.

In Japan, one of the first things you notice is how intense they are about recycling. Bins are guarded by two to three uniformed protectors who are quick to tell you if you’re doing things wrong. For a novice—especially one from America—that seems to be almost everything. The plastic plate wasn’t washed clean enough, you’re headed to the wrong bin (there are many, all with varying purposes), etc.. It can feel quite exhausting until you realize that Japan is a global leader in plastic bottle and e-waste recycling, with an impressive 86% and 70%, respectively. Compare that to the global recycling numbers: according to the Ellen MacArthur Foundation, about 30% of plastic water bottles (PET) are recycled globally and only 22% of all e-waste is formally recycled globally.

However, nestled in the lush mountains of Shikoku Island—the smallest of Japan’s four islands—is a tiny town that’s revolutionizing the trash and recycling industry. Welcome to Kamikatsu. All 1,400 residents here are so committed to zero-waste, they sort their garbage into 45 different categories and don’t even use garbage trucks. And their efforts have paid off: Kamikatsu received a remarkable 81% recycling rate—the highest in the world, thus far.

Recyling, reusing, environment, Japan, environmentKamikatusu's recycling techniques are well worth the effort. Kamikatsu Zero Waste Center

For perspective, Japan’s national average (for overall solid waste recycling) is only 20%. Germany is considered as the global leader in recycling household and municipal waste, with a recycling rate of 67%. Following Germany are Austria (58%), South Korea (59%) Slovenia (58%), and Belgium (54%). The United States rests at 32%, although it aims for 50% by 2030. In short, Kamikatsu isn’t just lapping the world’s global leaders: it’s redefining what’s possible.

Which wasn’t always the case. In the 1970s, there was nothing exceptional about Kamikatsu, in terms of recycling. According to ReasonsToBeCheerful: “The roots of Kamikatsu’s reuse revolution go back decades. During Japan’s postwar economic boom, the expansion of mass industry created huge amounts of waste, which increased from 6.2 million tons in 1955 to 43.9 million tons in 1980. In response, municipalities across Japan, including Kamikatsu, began to build incinerators to dispose of it all. But over time, concern grew about the pollution being created.”

Recycling, Japan, zero-waste, trash, environmentThe inside of Kamikatsu's Zero Waste Center. KAMIKATSU ZERO WASTE CENTER

The town’s transformation took years, beginning in 1991, when officials first tackled food waste by providing composters to every household. By 1997, they’d created nine categories for recycling:

  1. Newspapers
  2. Magazines and flyers
  3. Cardboard
  4. Milk cartons
  5. Other paper
  6. Aluminum cans
  7. Steel cans
  8. Glass bottles
  9. PET bottles

This was the moment that changed everything for Kamikatsu, a significant cultural and logistical shift that laid the foundation for years to come. "It was tough because it changed their day-to-day duties," admits Akira Sakano, founder and director of Zero Waste Japan, "but people got used to it."


Recycling, Japan, zero-waste, trash, environmentHow to recycle boxes and other cardboard goods. KAMIKATSU ZERO WASTE CENTER

Today, Kamikatsu continues its goal to become fully zero-waste. The town closed down their incinerators, removed all garbage trucks, and now boasts a radical 45 categories for recycling.

But do you really need a 45-category system to cut back on waste? Of course not. Here are five practices anyone can adopt at home:

  1. Compost your food waste. According to Kamikatsu’s garbage guide (which was helpfully translated by Core77), “Compost food scraps [is] the only resource you can recycle yourself.” By using compost bins, electric composters, and bamboo composters, residents are able to transform food scraps into valuable fertilizer.
  2. Embrace second-hand. The town has a “Kuru-kuru” shop, which translates to “come and go,” and offers free second-hand items to anyone who wants them. Each product is weighed and tracked, to account for exactly how much waste is avoided. To do this locally, try joining your neighborhood’s Buy Nothing group, or donate to a Tiny Free Library.
  3. Get creative with upcycling. Local artisans in Kamikatsu transform old clothes, like kimonos, and koinobori (fish-shaped streamers) into bags, jackets, and toys. So, ask yourself: Do I really need to throw away that jar, or could it become a treasured container? Old t-shirts could become lovely, braided rugs. Egg cartons make wonderful painted art projects or storage bins.
  4. Reuse your own containers. Places like The Refill Shoppe, Common Good, and Clean Cult offer green alternatives to single-use cleaning solutions and soaps. Their wide variety of refillable products also use less packaging and contain non-toxic ingredients.
  5. Question consumption. The Kamikatsu Zero Waste Center is shaped in a giant question mark, urging people to ask why they must spend money on something. Their website reads: “Why do you buy it? Why do you throw it away?” It’s a reset, an invitation to rethink your relationship with constant consumption.

As we face mounting environmental challenges, Kamikatsu offers a powerful reminder: with community commitment and creative thinking, we can transform our relationship with waste. Are you ready to try?

Recycling, Japan, zero-waste, trash, environmentGive radical recycling a try. KAMIKATSU ZERO WASTE CENTER