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The 'Slutty Vegan' is changing minds and appetites across the South one bite at a time

The 'Slutty Vegan' is changing minds and appetites across the South one bite at a time
Photo by Sterling Pics

Pinky Cole, owner of the Slutty Vegan

Last year, in the middle of what we thought were the darkest times of the COVID-19 pandemic, after endless months of cooking at home, my husband and I decided to venture out of our cocoon and get "slutified." That's what people are called after a visit to one of Atlanta's hottest burger joints, provocatively named, Slutty Vegan.

Owned by 33-year-old fuchsia-loc'd maven and philanthropist Aisha "Pinky" Cole, Slutty Vegan has three locations in the ATL, with more in the works. Her menu reads more like a list of offerings at a bordello than a restaurant, with the "Ménage à Trois," "One Night Stand," and the "Super Slut," and the atmosphere is more like a night club. But, it's not just the cheeky burger names or the concept of plant-based fast food that has customers literally wrapped around the block at all of her locations, it's the vibe she's created. Slutty Vegan is more than a restaurant. It's a culture. And Cole is at the center of it, building a community based on supporting Black entrepreneurs, getting involved in politics, giving back, and being thoughtful about what you put into your body.



Upworthy spoke with Cole as she was hanging out at home with her one-month-old daughter, D. Ella. Now worth seven figures, the restauranteur talked about her recent honor by PETA, growing up the daughter of a Jamaican Rastafarian mother, owning a jerk chicken restaurant in Harlem that tragically burned down, the many brands vying to partner with her, and how vitally important it is for her business to be ethically aligned with her beliefs.

Upworthy: Where did the name come from?

Cole: I was a TV producer for 10+ years. The one thing I know how to do well is to make people pay attention. I know that sex sells and the two most pleasurable experiences in life are sex and food. If I could merge those two experiences, and not make it mucky, but sexy and educational, I knew it would be big, especially in the heart of the South. I'm infusing this concept into culture, music and entertainment. I'm showing you how to eat better, even if it starts with burgers, fries, and pies. I needed the name to be so racy, that you'd pay attention. Then I can start dropping the gems on you. And we have been able to bring people together in the name of food. And to help people reimagine food, especially "flexitarians," -- meaning people who are meat-eaters.

Upworthy: How did you feel being honored by PETA as one of their "Most Beautiful Vegans?"

C: I love what PETA represents. They've supported and rallied for me since the beginning. To be alongside so many other amazing vegans shows me that I'm in the room. Meaning that I'm alongside people who stand for something. People who are making changes in their communities and it feels good to be connected in that way.

Upworthy: Let's talk about The Pinky Cole Foundation.

C: I officially started the foundation in 2019. But, it was just a way of formalizing what I'd been doing for years. I was always a steward of people. I saw my mom do it. She helped everybody anytime she could. She'd take the clothes off her back to help people. The foundation is at the crux of who we are. Slutty Vegan is nothing without the philanthropic aspect. I want to bridge the generational wealth gap. I want people to see that a young woman can start a company and it can be beyond money, but help the community and provide group economics and give back. Money doesn't move me. It's the ability to utilize my resources to help people.


* Cole has supported 30 Clark Atlanta University students in clearing their balances. When Rayshard Brooks was shot and killed by Atlanta police in a Wendy's parking lot, Cole provided life insurance for Brooks' family, a new car, and $600K in scholarships for them to go college. She partnered with TV host Steve Harvey and his wife, Marjorie's foundation to pay the electric bills for 100 Atlanta residents. She's donated thousands of pounds of produce and winter coats to local families in need. Cole along with Derrick "D" Hayes, CEO of Big Dave Cheesesteaks, provided life insurance to all Black men in Atlanta who make $30k annually or less, and she partnered with the Department of Juvenile Justice to employ ex-juvenile offenders at Slutty Vegan, and so much more.

Upworthy: How do you encourage and inspire all of your thousands of customers to do something in their own communities?

C: Leading by example. I speak to so many audiences. I speak to women; minorities; children of immigrants; mothers; small business owners; people who come from middle-class families; I speak to so many different people. So, when people come and support Slutty Vegan, they feel like they're represented. People see the representation through me. As long as I continue to be an example that you can do it. You can come from East Baltimore, or like we say, "around the way," and be everything you dreamed of. Pinky Cole did it and I can too. That's the empowerment they see.

Upworthy: What's your philosophy on being vegan as it relates to health, the environment, the Black community, and neighborhoods with obvious food deserts.

C: I don't try to push my agenda on anyone. My audience is people who aren't necessarily vegan. It's like Christianity and Islam. Believe in what you want to believe in. I can show you the way, but I won't make you drink the way. My emphasis is on the experience. I want people to feel good. And feeling good is eating good and thinking good. Emotionally, spiritually, and mentally. Food can do that for you. Am I walking around with a sign that says 'Eat Vegan or Die!' No. But, what I will say is, let me show you another way.

Upworthy: Did you feel like you had to recreate traditional fast food, but vegan-style to assure you had customers? Particularly in the South?

C: My father has a saying, 'Success is like mud. You throw something on the wall, something's gonna stick.' And this is what stuck. Obviously, I knew that I had to appeal to my audience. I did that by fusing food and culture. Slutty Vegan has grown so fast because so many celebrities have endorsed the brand. We've been able to utilize other people's platforms, especially celebrities, to expand the brand. So, if you see your favorite celebrity eating something or doing something that you love to do, nine times out of ten, you're going to want to do it. This is me meeting people where they are. Focusing on the entertainment and secondarily the food. We're in the South, so Southern comfort food is at the center of living here. So, how can I get people to eat vegan food in the heart of the South? Put it in the music. Put it in the entertainment. The things people pay attention to. You've got Megan Thee Stallion eating Slutty Vegan, so of course, people who love her want to eat it too. People want to see what all the hype is about.

Upworthy: Have you seen a difference in her customers' tastes and acceptance of veganism as a concept since opening in 2018?

C: When we started, none of the big chains had options, now all of them do. And I like to say that we have been the inspiration for that -- humbly. We were the guinea pigs. We tested the market so they didn't have to. And that's the goal, to get more people to eat plant-based. And that's a win for the plant-based community and for people who want to change their lives and be better.

Upworthy: What do you say when people say being vegan is too pricey for me?

C: It's pricier. But, you pay for your health. If you choose to eat badly all of your life, you're going to be paying for medicine. Either pay for your health now or later. Society doesn't make you think about it that way. I think COVID started to make us think more about our health. This is why Slutty Vegan became even more successful during the pandemic. People wanted to start living better.

Upworthy: What are your tips for becoming a successful entrepreneur?


C: Mess up all the time. I make a lot of conscious mistakes. I make decisions that make sense to me, but sometimes those decisions aren't the best, but that helps me learn. In my first restaurant, when it caught on fire, I was sick. But, that taught me to make sure my paperwork was right and make sure I had fire insurance. Also, alignment is a big thing in business. I believe you have to ask yourself some questions. Why am I starting this business? Who is it going to support? Who is going to help outside of me? If you have pure intentions you will win. Anything I've done, I've done it with pure intentions. Which is why I always win. I'm confident about that because I go to sleep at night knowing that I haven't done anybody wrong and I've moved with good intentions and I've helped people along the way.

Van Gogh's Starry Night, 1889.

Vincent van Gogh never got to enjoy his own historic success as an artist (even though we've been able to imagine what that moment might have looked like). Van Gogh died in 1890 at the age of 37 in Auvers-sur-Oise, France after shooting himself in the chest with a revolver. It was a tragic end to a turbulent life marked by mental instability and severe self-doubt.

According to the Van Gogh Museum, in a letter to his brother Theo in 1890, just a couple of weeks before his death, Van Gogh wrote, "...my life, is attacked at the very root, my step also is faltering." The man was struggling and exhausted. The high standards he had set for himself and his art were taking a toll. He was unsure about his future and, up to this point, had not received much recognition for his work and thought himself a failure "as a man and as an artist."

His most well-known work, Starry Night, was famously painted while Van Gogh was staying in an asylum in France 1889 after he mutilated his ear during a psychotic episode. According to the Van Gogh Museum, though, this may not be the full story. While it is widely agreed that Van Gogh did in fact cut off his own ear, the museum notes that it was because of a fight between Van Gogh and Paul Gaugin, the artist he had been working for in Aries, that led to the violent explosion that highlighted his deteriorating mental state.

Vincent Van Gogh, artist, 19th century, famous artist, Starry NightVincent Van Gogh's Self-Portrait, 1889Image via Canva.

As one of the best known and most studied artists of the 19th century, Van Gogh's madness and how it influenced his work is not new information. But it turns out that those of us who have appreciated his work have been missing out on some critical details for more than 100 years—revealed in the 2010s thanks to the Hubble Space Telescope.

A video at the bottom of the page will explain everything, but before we get there, let's do some backstory:

We known Van Gogh was an artist—and a genius artist at that—but, it turns out, he was also scientist. Kind of.

Whether intentionally or not, fresh eyes have found that Van Gogh's art—aside from being breathtaking—also captures one of science and nature's most elusive concepts: Turbulence.

The concept of turbulence is hard to understand with math, but it turns out art makes it fairly easy to comprehend through depiction. So, what is turbulence?

According to Britannica, turbulence, or turbulent flow, is a concept of fluid dynamics in which a type of fluid flow (liquid or gas like air or water or air) undergoes an irregular fluctuation or energy cascade. In other words, the air or water swirls and eddies as it moves: big eddies make smaller eddies, and those make even smaller ones, and so on. Common examples of turbulent flow include blood flow in arteries, lava flow, atmosphere and ocean currents, and the flow in boat wakes or surrounding the tips of aircraft wings.

It looks like this:

figures, flow, turbulence, turbulent flow, science, movementTurbulent flow illustrated and animated.All Van Gogh GIFs via TED-Ed.

The thing is, scientists only started figuring this out pretty recently.

turbulence, turbulent flow, science, nature, researchAnimation of art referencing science.All Van Gogh GIFs via TED-Ed.

And yet, there was Mr. Vincent van Gogh, 100 years earlier in his asylum with a mutilated ear and able to accurately capture this turbulent flow in what would become his most famous work, Starry Night.

Starry Night, Van Gogh, turbulence, art, art captures scienceAnimated Starry NightAll Van Gogh GIFs via TED-Ed.

The folks who noticed Van Gogh's ability to capture turbulence checked to see whether other artists did the same. Most of the Impressionists achieved "luminance" with their art—a striking and lifelike depiction of light's effect on color. While impressive, they did not capture or depict turbulence the way Van Gogh did.

The Scream, Edvard Munch, art, popular art, history, painting An animated depiction of The Scream.All Van Gogh GIFs via TED-Ed.

Not even Edvard Munch's The Scream, with it's swirling color and movement, could recreate what Van Gogh had accomplished.

Even in his darkest time, Van Gogh was able to capture—with eerie accuracy—one of nature's most complex and confusing concepts 100 years before scientists had the technology to do so.

Who would have thought that the beauty Van Gogh captured was foreshadowing what scientists would observe in the real, natural world in a century's time? To learn even more, watch the TED-Ed video below:

- YouTubeyoutu.be

This article originally appeared twelve years ago. It has been updated.

Wellness

A professor reveals the secret of how to make 'gratitude lists' really work

"Those adults are regularly moved to tears to learn of the positive impact they had."

A woman crosses her arms in gratitude. A person writes a letter.

It's true that "gratitude" has become a buzzword and the very idea of it seems trite and empty to some. For others, the world might feel too chaotic at the moment to focus on the tiny, good things we're told to hang onto. But a professor of psychology at Gonzaga University gave some insight on how to make the concept of gratitude truly enhance our lives.

It's easy to take things for granted sometimes. Keeping a list of stuff we're grateful for, big and small, can certainly help put life into perspective—and not just items at the top of Maslow's hierarchy of needs (like air and water), but all along the pyramid. It can change daily from "I got good sleep last night" to "I'm glad the TV show I like is back for a new season."

- YouTubewww.youtube.com

There's a guy on TikTok called David the Grateful Guy (@today.iam.grateful), and as you might have guessed, he posts clips of different things for which he's grateful. One day, he expressed his appreciation for salt. That’s it. Just salt.

@today.iam.grateful

Today I am grateful for salt! Anyone else add salt to almost everything?! #grateful #gratitude #gratitudejournal #todayiamgrateful #thankfulfor #salt #gratitudepractice

What was extra special is this short video garnered nearly 5,000 comments, binding a community together with jokes and "salt-recognition." It was the sharing of his gratitude that spread joy, more than the salt itself. Kind of like a "Oh yeah, salt IS nice." (Note: a cardiologist might not share this sentiment.)

Professor Monica Y. Bartlett, who in her own words teaches "courses on resilience and human flourishing," shares how important it is to do this. She writes in The Conversation that aside from being aware of your gratitude, "a second method for practicing is expressing that gratitude to others. This can look like writing a letter of gratitude and delivering it to someone who has made a positive impact in your life."

- YouTubewww.youtube.com

This can even be a letter in retrospect for someone who has passed on. The act of expressing one's appreciation is just as important as the appreciation itself. Now, this can't always be implemented, but when it can, it might be extremely impactful. Bartlett continues, "When my students do this exercise, it often results in touching interactions. For instance, my college students often write to high school mentors, and those adults are regularly moved to tears to learn of the positive impact they had. Expressing gratitude in work settings can boost employees’ sense of social worth."

A thread, "What's something you're most grateful for?" yielded many comments on Reddit. Lots of people answered food, shelter, air, family. But a few got specific. One person vulnerably shared, "Being gay in a country that doesn't illegalize it. It's still hard, but at least I don’t have to fear for my life."

Another person answered, "Coca-Cola. I'm a simple gal," and another got more specific, "Great red wine—spend a little more than £15 a bottle—but no more than £80—and pick good company (this bit is more important than the absolute price of the wine) and you have a fantastic evening."

red wine, gratitude, friendship, clinking glasses, relaxingPeople clinking their glasses of red wine for a cheers. Photo by Kelsey Knight on Unsplash

And one commenter simply wrote, "I'm grateful to see another day." Perhaps implementing the idea of writing gratitude letters to all the people who help make them feel that way would even triple the impact of happiness. To end with Bartlett's insightful words, "In a world that may currently feel bleak, a letter of gratitude may not only help the writer recognize the good of others, but also let others know that they are making a beautiful difference in the world."

Saying "I love you!" by accident is one of life's most cringe moments.

For many of us, telling our friends and family that we love them is second nature. Every time someone leaves the house, "Love you!" Before bed at night, "Love you!" Getting off a call with them, "Love you!"

That's all well and good until that sweetly ingrained habit spills over into your work life. Especially when you're talking to an important client, where the boundaries of professional conduct are particularly important to uphold. (Do you feel the cringe coming?)

I Love You Elf GIF by MOODMANGiphy

A woman shared an oh-so-human story about absent-mindedly telling a client she loved him, and his thoughtful response has people cheering.

"Accidentally said 'Love you!' at the end of a call with an important client yesterday," wrote a Reddit user. "I heard him giggle as I hung up, and I was mortified. Today, I saw he emailed me this:"

The email began, "Hey—Just wanted to say that I didn't mean to laugh at you when you accidentally signed off on our call with a 'love you.' I just found it funny because I've definitely done that before, and I know it happens."

Okay, phew, he understood that the laughing was mortifying and he wasn't bothered by the "love you." But then he added the absolute best thing he could have said about the situation:

"I'm glad you have enough love in your life that that response comes naturally. If anything, you should be proud of that. :)"

Then he mercifully resumed their professional conversation. "Have a great weekend! We'll follow up about my call with Chris on Wednesday, as discussed."

embarrassing story, saying I love you on accident, workplace stories, professional communication"Love you!" Oops.Photo credit: Canva

He didn't just ignore the elephant in the room and let it hang over her like an awkward cloud. He put her at ease, letting her know he's done it before and it happens and is no big deal. But then he took it a step further, adding a deeper human layer to the moment by acknowledging the fact that the words flowing so automatically and easily for her meant she was surrounded by love.

The client's emotional intelligence and thoughtful response warmed people's hearts.

"What a great and respectful response. He is completely right, it’s such a beautiful thing to have that much love in your life that it comes out naturally."

"You work with good people."

"Honestly, this made my day 😂 It's so wholesome how they responded. Shows that a little kindness (even accidental) always leaves a good impression!"

"Such a classy response. Made you feel at ease while staying professional and moving the conversation forward."

"Green flags from that client."

Green Flag GIF by The Last Talk ShowGiphy

People also shared their own similar experiences with blurting out accidental "love you"s and it was a veritable love-fest:

"I told my supervisor I loved her at the end of our weekly touch point call - she chuckled and said she loved me too. We shared a good laugh. I am happy to see empathy from a random human, it is much needed."

"I said 'love you' to my new boss at labcorp when she called me to tell me I passed my drug test. Same thing, hanging up, not thinking, she gave me my results and my start date to come in for orientation and I ended the call with 'bye love you!'"

"Back in the day I straight up called one of my bosses mom. It was so embarrassing I almost died."

"A surprising number of people have done this at least once. Happens when you’re distracted and tired. My ex husband (a prosecutor) accidentally ended a phone call with 'I love you' when talking to a rural county sheriff in the middle of the night."

Embarrassed Hide GIF by florGiphy

"I had a coworker say 'love you,' just as we were about to hang up. There was an awkward pause, clearly neither of us had hung up, then he added, 'Don’t tell my wife.' We both laughed and finally disconnected."

"I did that with my ex husband last Thursday, we both burst out laughing lol. Happily we get along great and he and his fiancée are attending my wedding next week."

"Was on phone with my boss right after he had called his wife. He ended the call with "love you." Had so much fun telling him that while I cared for him, I didn't think it was love."

Embarrassing moments don't have to ruin your day—in fact, when handled like this client, they can turn into beautiful moments of human connection. This kind of relatability, empathy, and emotional intelligence makes us all feel better about our shared humanity, oopsies and all.

Robert Irwin's answer to who would win in a fight between 100 men and 1 gorilla settles the debate.

In 2020, a viral debate was launched on social media prompted by an intriguing question: Who would win in a fight between 100 men and 1 silverback gorilla? In the years since, the question has been reposed repeatedly, with people expressing diverse but vehement opinions about whether a gorilla is strong enough to take on 100 humans or whether the sheer number of people would be enough to overtake the powerful primate.

Silly question? Perhaps. Something people can't help weighing in on? Most definitely.


@cbsmornings

Could 100 men defeat one gorilla in a fight? #NateBurleson and the internet are on the case. #gorilla


Some might think the most prudent answer would be, "It depends. What size are the people, and what's their strategy for attacking or subduing the gorilla?" But Robert Irwin, the conservationist son of the late (and much beloved) wildlife expert Steve Irwin, actually provided a perfect answer that should end the debate once and for all.

Irwin took to TikTok to share that he's been asked the "Who would win in a fight between 100 humans and 1 gorilla?" question over and over recently, even having people stop him on the street to ask.

"I have a couple thoughts on this," he began. "First of all, I don't know. Gorillas are strong, mate. Like really strong. But it's a hundred people. I'm not sure." But, he said, as an animal conservationist, the entire idea of fighting an endangered species didn't sit right with him. Then he turned the question on its head.

"How many people does it take to save gorillas?" he asked. "That's the question we should be asking because there's not many of them left."

@robertirwin

Everyone here on TikTok keeps asking me about this viral ‘Human V Gorilla’ debate 😂 I'm finally weighing in on the discussion everyone is talking about.


He explained that yes, gorillas are super strong and powerful, but most of the time "they're pretty chill." A gorilla isn't going to just randomly pick a fight with 100 people. Unless they feel threatened and need to defend themselves, they're just going to go about doing their thing, as gorillas do. "I guess what I'm trying to say is we don't need to fight gorillas," concluded Irwin. "Maybe let's just let this one remain a mystery."

People loved Irwin's take and the way he turned the question on its head from fighting gorillas to saving them.

"This is real masculinity. Lover not a fighter."

"Him gentle parenting us like school children is sending me."

gif, gorilla, animals, conservation, naturegorilla hurrying GIFGiphy

"The main man has spoken. The debate is over."

"He really said, 'it’s never HOW is the gorilla.'"

"'How many people does it take to save gorillas' is the most Robert Irwin answer."

"Your dad would be proud ❤️ spoken like a true conservationist ❤️."

Robert Irwin has followed in his father's footsteps and become an environmental icon in his own right, with fans from all over the world following his passionate educational content about our planet's creatures. Many in the comments remarked that they didn't know that gorillas were endangered, but it's true. All species of gorilla are considered Endangered or Critically Endangered, according to Endangered Species International.

There are two main species of gorilla, the eastern and western gorilla, and the World Wildlife Fund reports that both species have been decreasing in number for decades. However, the mountain gorilla subspecies is the sole exception, with numbers on the rise thanks to concerted conservation efforts. Mountain gorillas were officially downgraded from Critically Endangered to Endangered in November 2018, a genuine conservation success story.

However, there are still only around 1,000 mountain gorillas in the world today, so that turnaround in numbers is a fragile success. And other species still need our help to save them from further demise.

gorillas, endangered species, gorilla vs 100 humansGorillas are generally pretty chill.Photo credit: Canva

The Dian Fossey Gorilla Fund has been working on saving gorillas for over 55 years, focusing on a holistic approach that includes gorilla protection and ecosystem preservation, scientific research, training the next generation of conservationists, and helping local communities near gorilla populations. You can learn more here.

Thank you, Robert Irwin, for the gentle and timely reminder of what really matters in the gorilla vs. humans debate.

A crying baby.

The names we give to our children can be very personal. They can reflect religious beliefs, family heritage, or have a special meaning attached to them, as in Grace, which means "divine favor," or Eli, which means "ascended." In the United States, people they are protected by the Constitution's First Amendment, freedom of speech, which allows us to name our babies whatever we like.

However, there have been some cases where the courts decided that a particular name is illegal, and, although it is infrequent, it has happened at least 10 times in the country. The most notable banned names are Misteri N-Word, King, Queen, Jesus Christ, III, Santa Claus, Majesty, Adolf Hitler, @, and 1069.

court, court reporter, legal system, plaintiff, judge, baliffA court reporter taking notes.via Canva/Photos

Why are these 10 names banned in the United States?

III (Roman numerals pronounced “three”)

Thomas Boyd Ritchie III was known by many of his friends simply as III. So, he petitioned the court to have his name changed to Roman numerals. Sadly, a California court rejected the name change because it was a symbol and a number. It’s illegal for people to have numbers in their names because they can’t be entered into state name databases.

Misteri (N-word)

In the California Superior Court case Lee v. Superior Court (1992), Russell Lawrence Lee wanted to change his name to Misteri (N-word). Lee believed that the name could be used to conquer racial hatred. Unfortunately for Lee, the court denied his request, saying the name constituted “fighting words.”

@ (pronounced “at”)

The address symbol, or @, has been banned in multiple jurisdictions because, like a numeral, it cannot be input into state database records.

Jesus Christ

The name of the Christian lord and savior has been banned in several U.S. states based on claims of blasphemy and the possibility of confusion.

jesus christ, heaven, god, divinity, holy trinity, religionDepiction of Jesus Christ in Heaven.via Canva/Photos

1069

In 1976, the North Dakota Supreme Court told high school teacher Michael Herbert Dengler that he could not change his name to “1069.” “The only way [my] identity can be expressed is 1069. The first character, 1, stands for my concept of nature which manifests itself as one individual among the various forms of life,” he noted. “I stand as a single entity amongst millions of other entities, animate and inanimate. But yet even though I am an entity unto myself, I am part of the whole of life which is one. I am one; life is one; and together we are one.”

He later moved to Minnesota and tried to change his name, but he was rejected again. Neither state allowed people to have numbers as their names.

Santa Claus

In December 1999, Robert William Handley of Ohio filed a petition to change his name to Santa Rob Claus, because he had played the Christmas character for the past 40 years, and was known as “Santa Rob” year-round. The court rejected his petition, saying it was “misleading to the children of the community.” Two years later, the Supreme Court of Utah allowed the name change.

santa claus, santa rob, banned names, christmas, saint nickA photo of Santa Claus.via Canva/Photos

Majesty, King, Queen

In several states, naming your child after a royal title is illegal to avoid confusion with actual royalty. Does Queen Latifah know this?

Adolf Hitler

If you want to name your child Adolf Hitler, you can’t do it in Texas. After the atrocities he committed in the 1930s and ‘40s, his name has no place in the Lone Star State. However, you can be named Adolf Hitler in New Jersey. Back in 2009, there was a big hubbub when the father of Adolf Hitler Campbell wanted his child’s name written on a birthday cake, and the proprietor of the business refused.