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The 'Slutty Vegan' is changing minds and appetites across the South one bite at a time
Photo by Sterling Pics

Pinky Cole, owner of the Slutty Vegan

Last year, in the middle of what we thought were the darkest times of the COVID-19 pandemic, after endless months of cooking at home, my husband and I decided to venture out of our cocoon and get "slutified." That's what people are called after a visit to one of Atlanta's hottest burger joints, provocatively named, Slutty Vegan.

Owned by 33-year-old fuchsia-loc'd maven and philanthropist Aisha "Pinky" Cole, Slutty Vegan has three locations in the ATL, with more in the works. Her menu reads more like a list of offerings at a bordello than a restaurant, with the "Ménage à Trois," "One Night Stand," and the "Super Slut," and the atmosphere is more like a night club. But, it's not just the cheeky burger names or the concept of plant-based fast food that has customers literally wrapped around the block at all of her locations, it's the vibe she's created. Slutty Vegan is more than a restaurant. It's a culture. And Cole is at the center of it, building a community based on supporting Black entrepreneurs, getting involved in politics, giving back, and being thoughtful about what you put into your body.



Upworthy spoke with Cole as she was hanging out at home with her one-month-old daughter, D. Ella. Now worth seven figures, the restauranteur talked about her recent honor by PETA, growing up the daughter of a Jamaican Rastafarian mother, owning a jerk chicken restaurant in Harlem that tragically burned down, the many brands vying to partner with her, and how vitally important it is for her business to be ethically aligned with her beliefs.

Upworthy: Where did the name come from?

Cole: I was a TV producer for 10+ years. The one thing I know how to do well is to make people pay attention. I know that sex sells and the two most pleasurable experiences in life are sex and food. If I could merge those two experiences, and not make it mucky, but sexy and educational, I knew it would be big, especially in the heart of the South. I'm infusing this concept into culture, music and entertainment. I'm showing you how to eat better, even if it starts with burgers, fries, and pies. I needed the name to be so racy, that you'd pay attention. Then I can start dropping the gems on you. And we have been able to bring people together in the name of food. And to help people reimagine food, especially "flexitarians," -- meaning people who are meat-eaters.

Upworthy: How did you feel being honored by PETA as one of their "Most Beautiful Vegans?"

C: I love what PETA represents. They've supported and rallied for me since the beginning. To be alongside so many other amazing vegans shows me that I'm in the room. Meaning that I'm alongside people who stand for something. People who are making changes in their communities and it feels good to be connected in that way.

Upworthy: Let's talk about The Pinky Cole Foundation.

C: I officially started the foundation in 2019. But, it was just a way of formalizing what I'd been doing for years. I was always a steward of people. I saw my mom do it. She helped everybody anytime she could. She'd take the clothes off her back to help people. The foundation is at the crux of who we are. Slutty Vegan is nothing without the philanthropic aspect. I want to bridge the generational wealth gap. I want people to see that a young woman can start a company and it can be beyond money, but help the community and provide group economics and give back. Money doesn't move me. It's the ability to utilize my resources to help people.


* Cole has supported 30 Clark Atlanta University students in clearing their balances. When Rayshard Brooks was shot and killed by Atlanta police in a Wendy's parking lot, Cole provided life insurance for Brooks' family, a new car, and $600K in scholarships for them to go college. She partnered with TV host Steve Harvey and his wife, Marjorie's foundation to pay the electric bills for 100 Atlanta residents. She's donated thousands of pounds of produce and winter coats to local families in need. Cole along with Derrick "D" Hayes, CEO of Big Dave Cheesesteaks, provided life insurance to all Black men in Atlanta who make $30k annually or less, and she partnered with the Department of Juvenile Justice to employ ex-juvenile offenders at Slutty Vegan, and so much more.

Upworthy: How do you encourage and inspire all of your thousands of customers to do something in their own communities?

C: Leading by example. I speak to so many audiences. I speak to women; minorities; children of immigrants; mothers; small business owners; people who come from middle-class families; I speak to so many different people. So, when people come and support Slutty Vegan, they feel like they're represented. People see the representation through me. As long as I continue to be an example that you can do it. You can come from East Baltimore, or like we say, "around the way," and be everything you dreamed of. Pinky Cole did it and I can too. That's the empowerment they see.

Upworthy: What's your philosophy on being vegan as it relates to health, the environment, the Black community, and neighborhoods with obvious food deserts.

C: I don't try to push my agenda on anyone. My audience is people who aren't necessarily vegan. It's like Christianity and Islam. Believe in what you want to believe in. I can show you the way, but I won't make you drink the way. My emphasis is on the experience. I want people to feel good. And feeling good is eating good and thinking good. Emotionally, spiritually, and mentally. Food can do that for you. Am I walking around with a sign that says 'Eat Vegan or Die!' No. But, what I will say is, let me show you another way.

Upworthy: Did you feel like you had to recreate traditional fast food, but vegan-style to assure you had customers? Particularly in the South?

C: My father has a saying, 'Success is like mud. You throw something on the wall, something's gonna stick.' And this is what stuck. Obviously, I knew that I had to appeal to my audience. I did that by fusing food and culture. Slutty Vegan has grown so fast because so many celebrities have endorsed the brand. We've been able to utilize other people's platforms, especially celebrities, to expand the brand. So, if you see your favorite celebrity eating something or doing something that you love to do, nine times out of ten, you're going to want to do it. This is me meeting people where they are. Focusing on the entertainment and secondarily the food. We're in the South, so Southern comfort food is at the center of living here. So, how can I get people to eat vegan food in the heart of the South? Put it in the music. Put it in the entertainment. The things people pay attention to. You've got Megan Thee Stallion eating Slutty Vegan, so of course, people who love her want to eat it too. People want to see what all the hype is about.

Upworthy: Have you seen a difference in her customers' tastes and acceptance of veganism as a concept since opening in 2018?

C: When we started, none of the big chains had options, now all of them do. And I like to say that we have been the inspiration for that -- humbly. We were the guinea pigs. We tested the market so they didn't have to. And that's the goal, to get more people to eat plant-based. And that's a win for the plant-based community and for people who want to change their lives and be better.

Upworthy: What do you say when people say being vegan is too pricey for me?

C: It's pricier. But, you pay for your health. If you choose to eat badly all of your life, you're going to be paying for medicine. Either pay for your health now or later. Society doesn't make you think about it that way. I think COVID started to make us think more about our health. This is why Slutty Vegan became even more successful during the pandemic. People wanted to start living better.

Upworthy: What are your tips for becoming a successful entrepreneur?


C: Mess up all the time. I make a lot of conscious mistakes. I make decisions that make sense to me, but sometimes those decisions aren't the best, but that helps me learn. In my first restaurant, when it caught on fire, I was sick. But, that taught me to make sure my paperwork was right and make sure I had fire insurance. Also, alignment is a big thing in business. I believe you have to ask yourself some questions. Why am I starting this business? Who is it going to support? Who is going to help outside of me? If you have pure intentions you will win. Anything I've done, I've done it with pure intentions. Which is why I always win. I'm confident about that because I go to sleep at night knowing that I haven't done anybody wrong and I've moved with good intentions and I've helped people along the way.

All images provided by Bombas

We can all be part of the giving movement

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We all know that small acts of kindness can turn into something big, but does that apply to something as small as a pair of socks?

Yes, it turns out. More than you might think.

A fresh pair of socks is a simple comfort easily taken for granted for most, but for individuals experiencing homelessness—they are a rare commodity. Currently, more than 500,000 people in the U.S. are experiencing homelessness on any given night. Being unstably housed—whether that’s couch surfing, living on the streets, or somewhere in between—often means rarely taking your shoes off, walking for most if not all of the day, and having little access to laundry facilities. And since shelters are not able to provide pre-worn socks due to hygienic reasons, that very basic need is still not met, even if some help is provided. That’s why socks are the #1 most requested clothing item in shelters.

homelessness, bombasSocks are a simple comfort not everyone has access to

When the founders of Bombas, Dave Heath and Randy Goldberg, discovered this problem, they decided to be part of the solution. Using a One Purchased = One Donated business model, Bombas helps provide not only durable, high-quality socks, but also t-shirts and underwear (the top three most requested clothing items in shelters) to those in need nationwide. These meticulously designed donation products include added features intended to offer comfort, quality, and dignity to those experiencing homelessness.

Over the years, Bombas' mission has grown into an enormous movement, with more than 75 million items donated to date and a focus on providing support and visibility to the organizations and people that empower these donations. These are the incredible individuals who are doing the hard work to support those experiencing —or at risk of—homelessness in their communities every day.

Folks like Shirley Raines, creator of Beauty 2 The Streetz. Every Saturday, Raines and her team help those experiencing homelessness on Skid Row in Los Angeles “feel human” with free makeovers, haircuts, food, gift bags and (thanks to Bombas) fresh socks. 500 pairs, every week.

beauty 2 the streetz, skid row laRaines is out there helping people feel their beautiful best

Or Director of Step Forward David Pinson in Cincinnati, Ohio, who offers Bombas donations to those trying to recover from addiction. Launched in 2009, the Step Forward program encourages participation in community walking/running events in order to build confidence and discipline—two major keys to successful rehabilitation. For each marathon, runners are outfitted with special shirts, shoes—and yes, socks—to help make their goals more achievable.

step forward, helping homelessness, homeless non profitsRunning helps instill a sense of confidence and discipline—two key components of successful recovery

Help even reaches the Front Street Clinic of Juneau, Alaska, where Casey Ploof, APRN, and David Norris, RN give out free healthcare to those experiencing homelessness. Because it rains nearly 200 days a year there, it can be very common for people to get trench foot—a very serious condition that, when left untreated, can require amputation. Casey and Dave can help treat trench foot, but without fresh, clean socks, the condition returns. Luckily, their supply is abundant thanks to Bombas. As Casey shared, “people will walk across town and then walk from the valley just to come here to get more socks.”

step forward clinic, step forward alaska, homelessness alaskaWelcome to wild, beautiful and wet Alaska!

The Bombas Impact Report provides details on Bombas’s mission and is full of similar inspiring stories that show how the biggest acts of kindness can come from even the smallest packages. Since its inception in 2013, the company has built a network of over 3,500 Giving Partners in all 50 states, including shelters, nonprofits and community organizations dedicated to supporting our neighbors who are experiencing- or at risk- of homelessness.

Their success has proven that, yes, a simple pair of socks can be a helping hand, an important conversation starter and a link to humanity.

You can also be a part of the solution. Learn more and find the complete Bombas Impact Report by clicking here.

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Woman left at the altar by her fiance decided to 'turn the day around’ and have a wedding anyway

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via Pixabay

The show must go on… and more power to her.

There are few things that feel more awful than being stranded at the altar by your spouse-to-be. That’s why people are cheering on Kayley Stead, 27, from the U.K. for turning a day of extreme disappointment into a party for her friends, family and most importantly, herself.

According to a report in The Metro, on Thursday, September 15, Stead woke up in an Airbnb with her bridemaids, having no idea that her fiance, Kallum Norton, 24, had run off early that morning. The word got to Stead’s bridesmaids at around 7 a.m. the day of the wedding.

“[A groomsman] called one of the maids of honor to explain that the groom had ‘gone.’ We were told he had left the caravan they were staying at in Oxwich Bay (the venue) at 12:30 a.m. to visit his family, who were staying in another caravan nearby and hadn’t returned. When they woke in the morning, he was not there and his car had gone,” Jordie Cullen wrote on a GoFundMe page.

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'Innocent until proven guilty' isn't that new of a concept.

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The modern justice system is certainly not without its flaws, however most can agree that the concept of “innocent until proven guilty” is one that (when not abused) stands as the foundation of what fair due process looks like. This principle, it turns out, isn’t so modern at all. It can actually be traced all the way back to nearly 3,800 years ago.

historyLady Justice, the image of impartial fairness. Photo by Tingey Injury Law Firm on Unsplash

English barrister Sir William Garrow is known for coining the "innocent until proven guilty" phrase between the 18th and 19th century, after insisting that evidence be provided by accusers and thoroughly tested in court. But this notion, as radical as it seemed at the time, can, in fact, be credited to an ancient Babylonian king who ruled Mesopotamia.

During his reign from 1792 to 1750 B.C., Hammurabi left behind a legacy of accomplishments as a ruler and a diplomat. His most influential contribution was a series of 282 laws and regulations that were painstakingly compiled after he sent legal experts throughout his kingdom to gather existing laws, then adapted or eliminated them in order to create a universal system.

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TikTok star's surprising method for finding good Chinese food is blowing people's minds

Yelp can be a helpful tool for scoping out food joints, but maybe not in the way you think.

Photo by Debbie Tea on Unsplash

Different cultures view service differently.

Content creator Freddy Wong has a brilliantly easy way to find authentic Chinese food.

As he reveals in a mega viral video that’s racked up 9.4 million views on TikTok and 7.7 million views on Twitter, the trick (assuming you live in a major metropolitan area) is to “go on Yelp and look for restaurants with 3.5 stars, and exactly 3.5 stars." Not 3. Not 4. 3.5.

He then backs up his argument with some pretty undeniable photo evidence.

First, he pulls up an image of a Yelp page from P.F. Chang’s. With only 2.5 stars, one can tell the food is “obviously bad.” Alternatively, Din Tai Fung—a globally recognized Michelin-starred Chinese restaurant—has four stars.

Sounds good right? Wrong. In this case, “too many stars” means that “too many white people like it,” indicating that the restaurant is being judged on service rather than food quality. According to Wong, if “the service is too good, the food is not as good as it could be.”

He then pulls up the Yelp page for a couple of local Chinese restaurants, both of which have 3.5 stars. The waiters at these establishments might “not pay attention to you,” he admits, adding that they might even be “rude.” But, Wong attests, “it’s going to taste better.”

@rocketjump

Why I only go to Chinese restaurants with 3.5 star ratings

♬ original sound - RocketJump

"The dumplings here are better [than Din Tai Fung's]. I've been here," he says of the 3.5 star Shanghai Dumpling House. Considering his Twitter profile boasts a “James Beard Award winning KBBQ Gourmand'' title, it seems like he knows what he’s talking about.

So, why is this 3.5 rule the “sweet spot”? As Wong explains, it all comes down to different “cultural expectations.”

“In Asia, they’re not as proactive. They’re not going to come up to you, they’re not going to just proactively give you refills, you need to flag down the waiter,” he says, noting the different interpretations of service.

"People on Yelp are insufferable,” he continues, arguing that “they're dinging all these restaurants because the service is bad,” but the food is so good that it balances out the bad service. Hence, a 3.5-star rating. His reasoning is arguably sound—people do often give absurdly scathing reviews that in no way accurately reflect a restaurant’s food quality.

“A good Yelp review doesn’t mean it’s a good restaurant — it simply means the restaurant is good at doing things that won’t hurt their online rating,” Wong said in an interview with Today, adding that “highly rated Yelp restaurants are often those with counter service and limited menus, minimizing potential negative interaction with staff.”

He also added the caveat, “I don’t have anything against those places, but I think people who only eat at the ‘highest rated’ restaurants on online review sites are only eating at the most boring restaurants.”

A ton of people in the comments seem to back Wong’s theory.

best chinese food

100% accurate, some say

TikTok

Plus, the theory seems to not be limited to just Chinese restaurants, further implying that maybe there’s more of a cultural misunderstanding, rather than any real lack of quality.

thai food near me

No drink refills but the food is fire.

TikTok

yelp reviews, yelp

2.8 is the new 5

TikTok

One of the gifts that our modern world provides is the opportunity to truly experience and appreciate other cultures. Since food is easily one of the most accessible (and enjoyable) ways to do that, perhaps we should prioritize seeking authenticity, rather than rely on a flawed and superficial rating system.

As Wong told Today, “I hope it encourages people to go out and eat more food from not only Chinese restaurants, but restaurants representing the whole world of cultural cuisines.”