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'Fight Song' singer Rachel Platten designed a stylish new pin for a great cause.

'I've been learning lately that the voice in my head that makes me feel small, unworthy, and not good enough, is such a small piece of who I truly am.'

It's been nearly two and a half years since singer-songwriter Rachel Platten released "Fight Song," the near-inescapable empowerment anthem. The video for the hit single has been viewed on YouTube more than 291 million times and has sold more than 2 million copies.

Platten's song about finding the strength to try to make it in the music industry has inspired countless people around the world, taking on a life of its own. For some fans, the song has brought comfort in memory of a lost loved one; for others, it's been a catchall boost for getting through a tough time in life.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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