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ASICS tackles UK girls’ sports dropout crisis with revolutionary gym uniform redesign

The athletic brand calls it “The Undropped Kit.”

CREDIT: ASICS

Girls cheering.

When 64% of UK girls abandon sports before their 16th birthday, the ripple effects extend far beyond empty stadiums and playing fields. This staggering dropout rate represents more than a million teenage girls in the UK who will carry the physical and mental health consequences of inactivity into adulthood—and shockingly, one of the most overlooked culprits is something seemingly simple: what they’re required to wear.


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ASICS, in partnership with Inclusive Sportswear and mental health charity Mind, has revealed the “Undropped Kit,” a groundbreaking reimagination of school PE uniforms designed specifically with teenage girls’ comfort, confidence, and participation in mind. This shift represents more than just athletic wear or style; it addresses a public health crisis hiding in plain sight.


The hidden barrier: how PE kits become a participation killer

The numbers paint an anguished—and preventable—picture. Research commissioned by ASICS revealed that only 12% of UK girls are “completely satisfied” with their current school PE kit, while 70% of girls aged 14-16 said they would be more likely to participate in PE if their kit made them feel more comfortable. Perhaps most telling: only one in four girls aged 11-13 feels confident in their PE kit, a dramatic drop from 65% of girls aged 7-8.


girls, sports, gym, uniform, revolutionary Girl sitting by herself in the gym.CREDIT: ASICS

The specific complaints from girls show a clear picture of systematic design failures. As teenage participants in the research explained, "Our kit is itchy, see-through, and makes you really sweaty.” Others cited concerns about "period leaks showing," "baggy and shapeless" designs that "feel like they were made for boys," and the inability to adjust for different weather conditions or body types.

These aren't superficial concerns—they represent fundamental barriers to participation. The Youth Sport Trust's 2024 Girls Active survey found that 58% of girls want more PE kit options compared to just 29% of boys, highlighting how current uniform policies fail to address gender-specific needs.

Redesigning for real bodies, real concerns

The Undropped Kit represents a radical departure from traditional PE uniforms, incorporating features directly requested by teenage girls during extensive focus groups and testing at Burnley High School—specifically chosen because it's located in one of the UK regions with the lowest PE participation rates, according to Sport England.

The innovative design tackles each barrier systematically. For weather concerns, the kit includes a jacket with a detachable inner liner and padded panels for warmth retention, plus water-repellent fabric and a packable hood for wet conditions. To address comfort concerns, designers incorporated softer, darker, sweat-wicking fabrics that prevent visibility issues while providing better moisture management.


girls, sports, gym, uniform, revolutionary One of the revolutionary Undropped Kit outfits. CREDIT: ASICS

Perhaps most importantly, the kit addresses period-related anxieties—cited as the most significant barrier by 47% of girls aged 11-13 and 52% of girls aged 14-15. The solution includes dark-colored materials with discreet pockets for storing sanitary products, providing both practical storage and psychological comfort.

The versatility component centers on biker shorts as a base layer, which can be worn alone or paired with a detachable skirt or shorts for a stylistic choice between fitted and looser styles. This addresses the frequent complaint that current uniforms offer no accommodation for different body shapes or confidence levels. Small details matter too—the kit even includes an emergency hair tie built into the design.

The dropout crisis: more than just numbers

The scale of girls' disengagement from physical activity represents one of the most significant public health challenges of our time. By age 17-18, a whopping 55% of girls will have disengaged from sports entirely, with 43% of girls who classified themselves as sporty in primary school no longer identifying that way. This compares to just 24% of boys experiencing similar disengagement.


girls, sports, gym, uniform, revolutionary Girls warming up. CREDIT: ASICS

The timing is particularly devastating. Girls drop out at twice the rate of boys by age 14, precisely when the physical and mental health benefits of regular exercise become most crucial for development. The Youth Sport Trust's research reveals a significant decline in enjoyment: 86% of girls aged 7-8 enjoy PE, but this drops to just 56% among girls aged 14-15.

Globally, the crisis is even more stark: 85% of adolescent girls worldwide don't meet World Health Organization physical activity recommendations (an average of 60 minutes per day of moderate-to vigorous-intensity, mostly aerobic, physical activity, across the week), compared to 78% of boys. In England specifically, only 8% of girls are now classified as highly active, a dramatic decrease from 30% in 2017-18.

The intersection of puberty, body image concerns, and inadequate athletic wear creates a perfect storm: 50% of girls feel paralyzed by fear of failure during puberty, while 42% of girls aged 14-16 say their period stops them from taking part in PE. When combined with a kit that makes them feel exposed, uncomfortable, or "different," participation becomes psychologically untenable.

The broader societal stakes

The implications of mass female disengagement from physical activity extend far beyond individual health outcomes. Research from the Women's Sports Foundation demonstrates that girls who play sports experience 1.5 to 2.5 times fewer mental health disorders than girls who never played. Specifically, only 17% of girls who play sports experience moderate to high levels of depression, compared to 29% for girls who never played.


girls, sports, gym, uniform, revolutionary Girls wearing the Undropped Kit.CREDIT: ASICS

The protective effects are comprehensive. Sports participation provides 1.5 times higher scores for peer relationships and 1.5 times higher reported levels of meaning and purpose. These benefits extend across racial, economic, and disability lines, suggesting that sports access could serve as a powerful equalizer during critical developmental years.

The economic implications are equally significant. When girls abandon physical activity during adolescence, they're more likely to develop chronic health conditions, experience mental health challenges, and miss out on the leadership and teamwork skills that sports uniquely provide. Girls active in sports during adolescence and young adulthood are 20% less likely to get breast cancer later in life, while also showing improved academic performance and career outcomes, research shows.

Beyond the kit: systemic change

While the Undropped Kit represents an innovative solution to a specific barrier, ASICS and its partners recognize that sustainable change requires broader systemic intervention. The initiative includes the Inclusive Sportswear Community Platform, which provides schools, teachers, and parents with free access to expert training, toolkits, and guidance developed with the Youth Sport Trust.

The platform advocates for inclusive PE kit policies that prioritize choice and comfort over uniformity. As Tess Howard, founder of Inclusive Sportswear and Team Great Britain hockey player, explains: "A PE kit is the most underrated reason girls drop out of PE, but the good news is we can fix it—and fast. By listening to girls and evolving [sports] kits to support their needs, we can lift this barrier.”


girls, sports, gym, uniform, revolutionary Girls wearing the Undropped Kit. CREDIT: ASICS

The Undropped Kit prototype serves as both a practical solution and a powerful statement: that girls' comfort, confidence, and participation matter enough to reimagine fundamental assumptions about school uniforms completely. While the kit itself isn't available for commercial purchase, its impact lies in demonstrating what becomes possible when design truly centers user needs.

The crisis of girls dropping out of sports isn't inevitable. It's the result of systems, policies, and products that weren't designed with their needs in mind. ASICS' Undropped Kit proves that when we genuinely listen to girls and design for their experiences, we can begin to reverse decades of exclusion and build a generation of confident, active young women.

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Little girl's rant about why things are 'man-made' is hysterical and on point

She's asking the tough questions.

@desirously.ambitious/Instagram

What CAN'T is be "people-made," though?

Language evolves as humanity evolves. We know this. History has proven it over and over again.

And yet, there’s still so much resistance when certain linguistic changes are tied to gender issues. The introduction of they/them pronouns comes to mind as an example. Many well-meaning, grammar nerds (myself included) bristled at the thought of incorporating this kind of language, even if they fully supported the idea behind the concept.

But when we get too stuck in the weeds of semantics, we miss the opportunity for vital transformative conversations.

Take for instance a video that came out around 2021—and the debate it sparked—when a little girl questioned why things were “man-made,” rather than “people-made.”

In the clip (whose source is undetermined but shared across several platforms) the girl passionately explains to her mother how she heard the term in her social studies class, and how much it irked her, since it seemed to only regard men as creators.

“Aren’t women building the Eiffel Tower or something? Aren’t women allowed to build stuff?!” she exclaims.

She then refers to Abraham Lincoln’s Gettysburg Address, which stated that “all men are created equal.”

“Aren’t women created equal too? Why don’t they say all people are created equal?!” she prods.

Down in the comments, people applauded the little girl’s hilarious gusto.

“You go girl. Little genius,” one person wrote.

Another added, “keep that critical thinking cap on, little mama.”

As to be expected, many people also commented on how the little girl’s argument was unjustified, since, linguistically speaking, it is implied that both men and women are included in the word “man.”

“She is missing the point! Man in this sense is a plural word, meaning man and woman,” one person wrote.”

Another added, “I am so over this. Man made = huMAN, woMAN, MAN! The term is already inclusive of all genders. Stop looking for problems where there aren't any. I'm so sick of this nonsense.”

But is it really nonsense? After all, we need only look to our Constitution to know that women have certainly not always been included in language that pertains to “all men.” Or we could look to all the many instances throughout history in which patriarchal values (that is, values which undermine a woman’s inherent and equal worth) silently shaped the way we lived our everyday lives.

Not to mention that this argument denies language’s true nature—to change along with our own levels of awareness. Perhaps the reality is that this little girl is performing her job as a member of the younger generation, by questioning things older generations might take for granted. After all, we don’t create change by not asking uncomfortable questions.

Bottom line: we have not always been an inclusive society. It is reflected in our language. As we collectively continue to become more inclusive, so too will that be reflected in our language. That’s a good thing. It’s a marker of progress. Think of all the energy we spend combating these inevitable changes when we could instead allow them to help us grow as people.

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Southwest praised for 'customer of size' policy that gives larger passengers priority

Southwest believes that no one should be charged for taking up an extra seat.

via Bill Abbott/Flickr and DiamondPaintingLover/TikTok

Southwest's inclusive 'customer of size' policy.

Flying on an airplane can be highly stressful for people of size. Navigating through the tiny aisles and finding comfort in the extra-small bathroom can be challenging. But one of the biggest problems is getting an extra seat if necessary. Every airline has its own policy, and most charge for additional seats.

To make things easier for people of size, plus-size travel influencer Jae’Lynn Chaney has petitioned the FAA to standardize fare policies for plus-sized travelers. The need for some standards across the airline industry makes sense in a country where airplane seats are getting smaller and obesity is on the rise.

The petition requests that airlines require larger passengers to be “provided with an extra free seat, or even multiple seats, to accommodate their needs and ensure their comfort and safety, as well as those around them, during the flight.”

One airline where passengers of size feel welcome is Southwest, whose policy provides free extra seats for passengers who “encroach upon any part of the neighboring seat(s).” The airline hopes that people needing extra seating will purchase an additional ticket ahead of time, which will be refunded by the airline.

Even if a passenger doesn’t purchase the extra seat ahead of time, the airline will accommodate them.

“If you prefer not to purchase an additional seat in advance, you have the option of purchasing just one seat and then discussing your seating needs with the Customer Service Agent at the departure gate,” the airline's policy reads. “If it’s determined that a second (or third) seat is needed, you’ll be accommodated with a complimentary additional seat.”

Kimmy Garris, a plus-size fashion and travel influencer, showed how to use the policy in a TikTok post. She approached the customer service booth and said, “Hello, I’m hoping to use your customer of size policy today.”

@kimmystyled

How to use @southwestair customer of size policy. Southwest is the only airline that allows you a second seat at no extra cost even if the flight is FULLY booked. You HAVE to use it at the departing gate when you start your journey. If you don’t use it going out you cant use it flying back. Go to the departing gate agent and kindly ask them to use the customer of size policy. I’ve done this a dozen times and never had an issue or been denied. They will print you a new ticket + a second ticket to put down on your free seat. You will also be allowed to pre board! Enter the aircraft, get your seatbelt extender, and grab your seat! I place the ticket in the seat next to me. I always take the window seat. If anyone tries to sit it in I kindly let them know I have two seats booked. To be honest I almost never get approached because no one wants to sit in the middle seat next to a fat person on a plane 🙃. I’ve heard from others sometimes southwest will just put customer of size in your account so anytime you approach the main ticket gate you’ll get both your tickets at once but this hasn’t happened to me yet. I think this has to do with how “visibly fat” you are. Public airplanes are public transportation and should be accessible and comfortable for us all. I applaud @southwestair for being the only airline with a fair and humane way of flying fat passengers with dignity. We shouldn’t have to pay for two seats. Seats should be larger for all people including tall and pregnant passengers. Since airlines got deregulated it’s been an ADA nightmare. Airlines should also allow wheelchairs in the cabin esp power wheelchairs. This is an access issue at the end of the day and discriminatory to fat and disabled customers. #southwest #southwestairlines #customerofsize #customerofsizepolicy #plussize #plussizetravel #traveltips #plussizetraveltok #traveltok

"We shouldn’t have to pay for two seats," Garris wrote on her post. "Seats should be larger for all people including tall and pregnant passengers. Since airlines got deregulated it’s been an ADA nightmare. Airlines should also allow wheelchairs in the cabin esp power wheelchairs. This is an access issue at the end of the day and discriminatory to fat and disabled customers."

Southwest’s policy has become popular recently on social media, but it’s been around for years. “We’ve had a long-standing policy for more than 30 years designed to meet the seating needs of customers who require more than one seat and protect the comfort and safety of everyone onboard,” the Southwest website says.

Although the policy is a big win for plus-size inclusivity, not everyone is a fan. When a flight is booked, a person of size may take the seat(s) of someone who has already paid for a ticket.

A mother from Colorado and her two teens were on their way home from Montego Bay, Jamaica, and were kicked off their layover flight back home from Baltimore, Maryland, because a traveler of size needed extra accommodations.

“Please help me understand why do I have to spend the night without any accommodations in Baltimore because an oversized person didn’t purchase a second ticket,” the mother said in the video. But Southwest stood by its policy. “If they need an extra seat, we don’t charge for extra seats,” the manager tells the woman in her video of the incident.


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Mom shares her autistic son's 'sensory friendly' movie experience and how to find them

"Nobody is looking at you weird because all the families are there for the same reason."

@momentsofjoypodcast/Instagram, @momentsofjoypodcast/TikTok

Camille Joy shared her excitement at getting to take her son to a movie showing that worked for him.

Going out to see a movie is a classic fun family activity, but for some families, it's an outing that causes far more stress than it's worth. When you have a child who needs to move or make sounds in order to function, sitting quietly through a two-hour movie simply isn't going to happen.

That's why major movie theater chains have started having dedicated "sensory showings" of feature films for families with autistic members or others who have sound and movement needs that don't mesh well with traditional moviegoing etiquette.

Camille Joy of the Moments of Joy Podcast shared a video her son, Maison, enjoying a sensory showing of Disney's "The Little Mermaid." Maison can be seen walking up and down the aisle stairs during the film in the post, with Joy sharing how the experience went.

"In my stories the other day I was expressing my desire to bring Maison the movies but I knew he wouldn’t do well in a typical theater setting," the mother of five wrote on Instagram. "A few of you told me about sensory movie days so I googled this in my area. There were so many theaters that do this."

"Sensory movies are for children like ours," she explained. "They are advertised as safe space where guests are free to express themselves by singing, crying, dancing, walking around, talking or shouting while enjoying Hollywood’s latest films!"

"Maison got to be himself," Joy continued. "Singing, loudly humming, walking throughout the theater and he wasn’t the only one, that was my favorite part! Nobody is looking at you weird because all the families are there for the same reason. I had minimal anxiety in this atmosphere and Maison was singing his little heart out."

@momentsofjoypodcast

#fyp #fypシ #asd #autism #autismawareness #adhd #autismacceptance #specialneeds #autistic #autismmom #autismfamily #aspergers #autismspectrumdisorder #autismspectrum #autismsupport

Other parents chimed in with their own experiences with their kids with unique sensory needs. While some still find movies a challenge because their kids are sensitive to sounds in general, others loved having the dedicated showings where their kids could feel free to be themselves without worrying about disturbing others.

"Yes!!!! Regal Movie theaters in NYC do early viewing," shared one parent. "I was able to tell my Tyler to see his Mario Movie, which was such a relief. Only time he's ever sat through one. He did get up and became restless but stayed focused. There are fewer people and it is such a relief. I'm glad our Maison was able to enjoy the movie."

"I love this our son did great," shred another. "We're definitely doing this again."

But the majority of comments were from people who had no idea this was even a thing and were so relieved to hear about it.

Taking your child to the movies is something many parents look forward to, and the fact that parents of kids with sensory needs now have a way to do that without worry is huge. And it appears all of the major movie theater franchises have some version of this offering for families.

According to AMC Theatres, the lights are turned up and the sound is turned down at their Sensory Friendly Films "so you can feel free to be you at these unique showings for people living with autism or other special needs."

Regal Cinemas calls them "My Way Matinees," which also have the lights up and the sound lowered and where "guests are free to express themselves by singing, crying, dancing, walking around, talking or shouting."

Harkins' Sensory Friendly Screenings "include brightened light levels, reduced sound volume and room for guest interaction." They also allow outside snacks to be brought in.

Studio Movie Grill's website says, "Special Needs Screenings are shown with the lights up and the volume lowered and children are free to move around, talk, or even dance in the aisles during the movie. The sensory friendly screenings are free for children with special needs and their siblings." (Adults still pay a "before-noon price.")

Each theater chain has its own schedule for these special showings, so check with your local movie theaters to see when they offer them. Joy recommends Googling "sensory movies near me," but if you aren't in a major market you may have to call your local theater to find out if they offer sensory-friendly film showings.

Sometimes inclusivity involves welcoming everyone into the same space and sometimes it means creating special spaces for people whose needs differ from others. Three cheers for movie theaters recognizing this need and providing a way for everyone to experience the joy of watching movies on the big screen.

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