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Pop Culture

Rihanna's sign language interpreter goes viral for her performance during Super Bowl halftime

She's the MVP of ASL.

justina miiles, rihanna, rihanna halftime show
@RJiggie/Twitter

Justina Miles werk werk werked it.

Rihanna might have delivered an iconic Super Bowl halftime performance, but some are hailing Justina Miles, her American Sign Language interpreter, as the unexpected star of the show.

Miles is being applauded for the way she perfectly matched the pop diva’s energy as she mouthed the lyrics to hits like "Rude Boy," "Work" and "Umbrella" while leaning into ASL’s inherently expressive movements. The whole thing felt like its own choreographed routine, and fans were here for it.

One video posted to TikTok showing Miles doing her thing with "B---h Better Have My Money" has already gone mega-viral at more than 11 million views.

@sainthoax #superbowl #rihanna ♬ original sound - Saint Hoax

“This gonna be the next TikTok dance trend,” someone commented.

Meanwhile on Twitter, someone declared Miles as the “true” half-time star. And that was only one of many, many, many people who had nice things to say.

Miles is hard of hearing herself and has a deaf mother as well as multiple family members with mixed hearing abilities. She previously came to online fame back in 2020 for her version of Lil’ Kim’s 1997 “Crush on You” music video, where instead of just mouthing the words, she signed them in her distinctive flair.

The video, which was part of a viral TikTok challenge, received a flood of support online and even ended up reaching Lil’ Kim herself. Miles clearly has a knack for bringing hip-hop music to life with infectious enthusiasm. No wonder she was matched with Queen RiRi.

Prior to her halftime performance, Miles performed an equally enthusiastic ASL rendition of “Lift Every Voice and Sing,” known as the Black national anthem, during the Super Bowl’s pre-show.

Though she’s clearly having fun, Miles considers the moment as a win for more than just herself. During a press conference leading up to the event, she shared that for her, being the first deaf performer to interpret this song “was a chance to bring empowerment to millions and millions of Black deaf people all over the country who have never really seen that before. I feel that is truly lifting every voice, even my voice.”

“I value the opportunity to make it possible for all deaf people to enjoy these songs, and not have them miss out on the full Super Bowl experience,” she said in an interview with CNBC. Her aim is to not only entertain, but encourage others to “not to let any obstacles prevent you from achieving your dreams, and to always believe in yourself to go beyond.”

It’s great that we are not only making culturally mainstream events like the Super Bowl more accessible to different communities, but in turn, more people are able to connect with less mainstream ways of life. When we allow more space for different forms of expression, it’s easier to see that, language aside, we're all moved by performances that make us feel. Thanks to Miles, many people got to enjoy music in a whole new way.

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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