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ASICS tackles UK girls’ sports dropout crisis with revolutionary gym uniform redesign

The athletic brand calls it “The Undropped Kit.”

CREDIT: ASICS

Girls cheering.

When 64% of UK girls abandon sports before their 16th birthday, the ripple effects extend far beyond empty stadiums and playing fields. This staggering dropout rate represents more than a million teenage girls in the UK who will carry the physical and mental health consequences of inactivity into adulthood—and shockingly, one of the most overlooked culprits is something seemingly simple: what they’re required to wear.


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ASICS, in partnership with Inclusive Sportswear and mental health charity Mind, has revealed the “Undropped Kit,” a groundbreaking reimagination of school PE uniforms designed specifically with teenage girls’ comfort, confidence, and participation in mind. This shift represents more than just athletic wear or style; it addresses a public health crisis hiding in plain sight.


The hidden barrier: how PE kits become a participation killer

The numbers paint an anguished—and preventable—picture. Research commissioned by ASICS revealed that only 12% of UK girls are “completely satisfied” with their current school PE kit, while 70% of girls aged 14-16 said they would be more likely to participate in PE if their kit made them feel more comfortable. Perhaps most telling: only one in four girls aged 11-13 feels confident in their PE kit, a dramatic drop from 65% of girls aged 7-8.


girls, sports, gym, uniform, revolutionary Girl sitting by herself in the gym.CREDIT: ASICS

The specific complaints from girls show a clear picture of systematic design failures. As teenage participants in the research explained, "Our kit is itchy, see-through, and makes you really sweaty.” Others cited concerns about "period leaks showing," "baggy and shapeless" designs that "feel like they were made for boys," and the inability to adjust for different weather conditions or body types.

These aren't superficial concerns—they represent fundamental barriers to participation. The Youth Sport Trust's 2024 Girls Active survey found that 58% of girls want more PE kit options compared to just 29% of boys, highlighting how current uniform policies fail to address gender-specific needs.

Redesigning for real bodies, real concerns

The Undropped Kit represents a radical departure from traditional PE uniforms, incorporating features directly requested by teenage girls during extensive focus groups and testing at Burnley High School—specifically chosen because it's located in one of the UK regions with the lowest PE participation rates, according to Sport England.

The innovative design tackles each barrier systematically. For weather concerns, the kit includes a jacket with a detachable inner liner and padded panels for warmth retention, plus water-repellent fabric and a packable hood for wet conditions. To address comfort concerns, designers incorporated softer, darker, sweat-wicking fabrics that prevent visibility issues while providing better moisture management.


girls, sports, gym, uniform, revolutionary One of the revolutionary Undropped Kit outfits. CREDIT: ASICS

Perhaps most importantly, the kit addresses period-related anxieties—cited as the most significant barrier by 47% of girls aged 11-13 and 52% of girls aged 14-15. The solution includes dark-colored materials with discreet pockets for storing sanitary products, providing both practical storage and psychological comfort.

The versatility component centers on biker shorts as a base layer, which can be worn alone or paired with a detachable skirt or shorts for a stylistic choice between fitted and looser styles. This addresses the frequent complaint that current uniforms offer no accommodation for different body shapes or confidence levels. Small details matter too—the kit even includes an emergency hair tie built into the design.

The dropout crisis: more than just numbers

The scale of girls' disengagement from physical activity represents one of the most significant public health challenges of our time. By age 17-18, a whopping 55% of girls will have disengaged from sports entirely, with 43% of girls who classified themselves as sporty in primary school no longer identifying that way. This compares to just 24% of boys experiencing similar disengagement.


girls, sports, gym, uniform, revolutionary Girls warming up. CREDIT: ASICS

The timing is particularly devastating. Girls drop out at twice the rate of boys by age 14, precisely when the physical and mental health benefits of regular exercise become most crucial for development. The Youth Sport Trust's research reveals a significant decline in enjoyment: 86% of girls aged 7-8 enjoy PE, but this drops to just 56% among girls aged 14-15.

Globally, the crisis is even more stark: 85% of adolescent girls worldwide don't meet World Health Organization physical activity recommendations (an average of 60 minutes per day of moderate-to vigorous-intensity, mostly aerobic, physical activity, across the week), compared to 78% of boys. In England specifically, only 8% of girls are now classified as highly active, a dramatic decrease from 30% in 2017-18.

The intersection of puberty, body image concerns, and inadequate athletic wear creates a perfect storm: 50% of girls feel paralyzed by fear of failure during puberty, while 42% of girls aged 14-16 say their period stops them from taking part in PE. When combined with a kit that makes them feel exposed, uncomfortable, or "different," participation becomes psychologically untenable.

The broader societal stakes

The implications of mass female disengagement from physical activity extend far beyond individual health outcomes. Research from the Women's Sports Foundation demonstrates that girls who play sports experience 1.5 to 2.5 times fewer mental health disorders than girls who never played. Specifically, only 17% of girls who play sports experience moderate to high levels of depression, compared to 29% for girls who never played.


girls, sports, gym, uniform, revolutionary Girls wearing the Undropped Kit.CREDIT: ASICS

The protective effects are comprehensive. Sports participation provides 1.5 times higher scores for peer relationships and 1.5 times higher reported levels of meaning and purpose. These benefits extend across racial, economic, and disability lines, suggesting that sports access could serve as a powerful equalizer during critical developmental years.

The economic implications are equally significant. When girls abandon physical activity during adolescence, they're more likely to develop chronic health conditions, experience mental health challenges, and miss out on the leadership and teamwork skills that sports uniquely provide. Girls active in sports during adolescence and young adulthood are 20% less likely to get breast cancer later in life, while also showing improved academic performance and career outcomes, research shows.

Beyond the kit: systemic change

While the Undropped Kit represents an innovative solution to a specific barrier, ASICS and its partners recognize that sustainable change requires broader systemic intervention. The initiative includes the Inclusive Sportswear Community Platform, which provides schools, teachers, and parents with free access to expert training, toolkits, and guidance developed with the Youth Sport Trust.

The platform advocates for inclusive PE kit policies that prioritize choice and comfort over uniformity. As Tess Howard, founder of Inclusive Sportswear and Team Great Britain hockey player, explains: "A PE kit is the most underrated reason girls drop out of PE, but the good news is we can fix it—and fast. By listening to girls and evolving [sports] kits to support their needs, we can lift this barrier.”


girls, sports, gym, uniform, revolutionary Girls wearing the Undropped Kit. CREDIT: ASICS

The Undropped Kit prototype serves as both a practical solution and a powerful statement: that girls' comfort, confidence, and participation matter enough to reimagine fundamental assumptions about school uniforms completely. While the kit itself isn't available for commercial purchase, its impact lies in demonstrating what becomes possible when design truly centers user needs.

The crisis of girls dropping out of sports isn't inevitable. It's the result of systems, policies, and products that weren't designed with their needs in mind. ASICS' Undropped Kit proves that when we genuinely listen to girls and design for their experiences, we can begin to reverse decades of exclusion and build a generation of confident, active young women.

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Woman on dinner date slipped mysterious note with a warning from two women sitting behind her

"We don’t pass notes unless we are warning you."

via Canva/Photos

A man and woman enjoying a nice night out.

Lindsay, a TikTok user named @CuteasCluck, recently found herself in a real conundrum while on a date at a restaurant. She was on her third date with a man she had previously met on Facetime and then went to dinner with. Now, while enjoying drinks after watching a sporting event, things were getting a little serious.

When Lindsay got up to go to the bathroom, she was approached by 2 women in their early 20s sitting directly behind her at the restaurant, who had got a good look at her date. “My hair was behind my back most of the time," Lindsay said. "So she like grabs my hair and is like, ‘oh my God. Your hair is so pretty, you’re so beautiful, I just had to stop you.'" While the woman was complimenting her, she handed her a crudely folded-up note. “‘I just wanted to give you this,’” the woman said.

WARNING: Video contains strong language.

@cuteascluck

Overthinkers Anonymous member

Lindsay partially opened the note, and it read, “Just no!” A few words were scribbled beside it that she didn't have time to read before her date noticed. When she got to the bathroom, she read the remaining part of the note, which said, “You can do better.” When she returned to the table, her date asked her about the letter, and she brushed it off. But she couldn’t focus for the rest of the date because the note raised many questions.

Did he do something when I went off to the bathroom? Do they know him from around town? Could it be his age? She wondered to himself.

She asked her followers on TikTok for advice, and many made the same point: When a woman hands another woman a note at a bar, take it seriously. “We don’t pass notes unless we are warning you,” one of the top commenters wrote. “Any girl giving me a note secretly on a date, I’m gonna believe the girl. She felt compelled enough to get involved which means it’s something,” another added. “Gir,l it means no. It also means the details were probably going to heavily offend you,” another wrote.

In a follow-up video, Lindsay said that after dinner, she received a series of drunken texts from her date that sounded like a sales pitch, saying things like: "I think we're going to be together, facts are facts," and "Any girl that is going to miss out on me, she's going to miss out. She needs to jump on this right now," and called her "jaded." The next day, he apologized and noted that he didn't know the girl who passed the note but said, "She must somehow know my ex or something."

@cuteascluck

Replying to @~♡MimiJulee♡~ #greenscreen I asked him about the note😱😱

The commenters on the video thought the red flags were now piling up. “Sales pitchy drunk texts after date two are reason enough for you to run and not look back,” a commenter wrote. “Too many red flags this soon,” another added.

In the final video of the series — unless the women who handed the note come forward — Lindsay says that she ended things with the man she was dating after receiving the drunk texts. Coupled with the warning on the note, it was enough for her to believe the guy was bad news. Ultimately, although Linday may never know why the woman gave her the note, it served a very important purpose: her date’s reaction to it exposed him as being unhinged and agressive. It's terrific that Lindsay could realize this before things got too serious.

@cuteascluck

Friendly reminder to those who know I’m a rambler, 2x speed 💁🏻‍♀️🥰




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A man grossly misjudged how to speak to girls and got expertly handled by a Girl Scout

"No. Walk away."

Somewhere in Salt Lake City, a Girl Scout is getting allll the good mojo from The People of the Internet.

Over one weekend in March in 2020, Eli McCann shared a story of an encounter at a Girl Scout cookie stand that has people punching the air and shouting, YES! THAT'S HOW IT'S DONE. (Or maybe that's just me. But I'm guessing most of the 430,000 people who liked his story had a similar reaction.)

"I just saw the most wild thing!" McCann wrote on X (formerly Twitter). "A man started walking toward the Girl Scouts cookie stand in front of the grocery store and he yelled 'My bitches are BACK' and this Girl Scout just yelled 'No. Walk away.' AND HE DID."

So simple. So straightforward. But it gets even better.

McCann wrote out the full story on his blog, It Just Gets Stranger, offering some extra details to his tweets.

"It was truly jarring," he wrote of the man's exclamation. "Like, it was sort of the last thing I expected anyone to say. My mind suddenly rebooted. The six or so other people who were all standing around in front of the grocery store froze and looked at him. I opened my mouth to say something, but then really didn't know what to say."

"It was unclear who he was calling 'bitches,'" he continued. "If it was the Girl Scouts, well obviously that was terrible. If it was the cookies, I mean that's kind of funny (don't @ me), but totally inappropriate to say to a bunch of 12 year olds (is that how old Girl Scouts are?). Either way, he shouldn't have said it and I don't know what could have possibly made him think this was a fine way to approach a group of Girl Scouts."

McCann said the girl's response was immediate, and it floored everyone. "Her tone was so full of confidence and sass," he wrote. "It was the most perfectly delivered line I have ever heard."

"This dude completely froze. He just stopped walking. His face went bright red. His mouth was sort of gaping open. He did this very awkward and stilted nod, almost apologetic, abruptly turned around, and shuffled back to his car at like 6-minute-mile pace. The girl just death stared him all the way through his walk of shame."

McCann says it took him a bit to digest what he'd just seen.

"I ended up walking into the store and the entire time I was shopping I was just trying to process what had happened. I kept replaying it over and over and wondering if I had misheard or misunderstood something," he wrote.


"Who was this guy? Did he just make the biggest miscalculation of his life? Is he going to move away and start a new life now? Is that girl going to be president one day? Can I adopt her? Can she adopt me? Can I start a cult to follow her?"


As he was leaving the store, he went up to the girl to compliment her—then got another perfectly delivered line from the intrepid Girl Scout.

"Two adult women were standing behind the girl (the troop leaders, I assume)," he wrote. "I said to the girl, 'I saw how you handled that man earlier. That was really really impressive. Your troop is pretty lucky to have you.'"

"And this girl. This Goddess of a human. The one I'm for sure going to worship if ever she starts a religion. Without stuttering. With perfect comedic timing. She responded:

'You gotta be pretty tough if you're gonna go out in THIS outfit.'"

OMG.

Let's all give this girl a virtual high five for her gumption and wit. It takes a lot of courage to say something to an adult when you're a kid, especially a man who is doing something inappropriate. The fact that she seemed to have been perfectly prepared for that moment, shutting him down so immediately and decisively that everyone in the vicinity stopped to take note, is so dang impressive.

This is what happens when you teach girls their true worth and encourage them not to accept anything less than respect and dignity. Gotta love it.


This article originally appeared five years ago.

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Kate Winslet shares sage advice for complimenting girls and women are loving it

So many women say they never heard things like this growing up.

Photo credit: Maggie (Maggiejumps) from Palm Springs, United States

Kate Winslet at the Palm Film Festival, 2007

The way we see ourselves is influenced greatly by those around us, especially during out formative years. The words of our parents and other family members, our friends and teachers, acquaintances and random strangers can have a big impact on our self-image and sense of confidence—for better and for worse.

That's part of why paying others compliments is so powerful. We all know that negative words can stick with us, but kind ones can too. Especially if we pay attention to the way in which we offer kids a compliment, as actress Kate Winslet explained on the How to Fail with Elizabeth Day podcast.

"When we compliment our children, particularly our girls—and any mother who is listening, please remember this," she said. "There is so much negativity that young girls are hearing from the world, just because that’s how the world is, but also because, very sadly, many of them are on social media and are exposed to an unnecessary level of negativity every day of their lives. If we do not tell them that they are beautiful and that we are so proud of who they are, they might not hear it from anyone else. So you have to say it."

"And there’s also a way of saying to your child, 'I love you and you’re amazing,'" she continued. "There’s that, but there’s also, 'Do you know what I love? The way you see the world and the way you dress with so much pride. I just really admire that.' That will land on a teenage girl’s ear much better than 'You look lovely, darling.' That's in one ear and out the other because they expect us to say that and they've heard us say it a million times before. But saying, 'My god, you look so strong and vibrant. Never ever lose the pride you take in how you walk through the world. It's amazing.'"

Winslet's message resonated with so many women, especially those who themselves had not heard compliments like this growing up. Check out these comments:

"When I was a kid, I remember looking in the mirror and crying because I thought I was ugly. Like young, second grade maybe. And my mom was in the room and all she said was stop it. And I really needed to hear kind loving words."

"Oh goodness, I’ve never heard those things my whole life (entirely the opposite!) but I’ll be damned if my little girl (and my son too because that equally matters in such a judgemental world!) ever feels she’s no enough. I’m forever telling her how beautiful she is, how sparkly she shines but also how strong she is, how brave, powerful, kind, funny, loving and magical. I do everything in my power to be body confident around her and so much so I’ve slowly started to love myself a little more too. Words are powerful, actions are powerful. Standing in the mirror telling myself whilst little eyes and ears are watching ‘I love the way my belly wobbles, I’m proud of my body because it grew my precious children’ is hopefully what they will remember as the grow and never once wonder if they should be more or less, or anything other than their perfectly imperfect self. 💕"

"Not me literally crying because my mom has NEVER said any of these things to me.."

"Me too 💕💕 I don't plan on having kids but I do plan on telling all my friends future kids this as much as I can and I'm so excited for that ❤️"

"Same girl. In fact I was told I was a waste of fresh air and would never be anything. I tell my 6yo at least 5 times a day how amazing and beautiful she is, and how proud I am of her. She is literally healing my heart 🥰💜"

"Aame. Not even the, 'you look lovely darling' part."

"Me neither..I just got negative messages from my mum as a child. A part of me still thinks Im not pretty or good enough. But you know what, I'm working hard to remind my daughter every single day that she is strong, smart, beautiful, wise, intelligent...In a certain way Im healing too my inner child at the same time I give her a high confidence."

"Growing up in the 80s I was never told this either and never thought of myself as pretty or special . Now that I have children and tell them how proud I am of them and how beautiful/handsome they are , I realise how bad my self esteem is / was. I was loved but didn’t get that type of validation. So now I am making sure my children know how beautiful and special they are."

As much as girls get a particularly heaving helping of negativity from society, as some pointed out, boys need to hear these kinds of compliments as well.

"Say it all to the boys too, please!!"

"Agree actually and I don’t have sons I have two girls. But I think this massively applies to boys also."

"I love Love love this woman. I am a mum of a daughter and two boys. I always notice when my daughter walks in the room ready for a compliment, my sons are also waiting for the compliment but without being so obvious and when they get it, their faces light up. So let’s say it to boys and girls. How proud they make us just because they have been born even or How beautiful they are because their pureness shines through from their little hearts. Even during the temper tantrums and stroppy teenage years 🙌❤️"

"Boys can be very sensitive, society has just dictated that they must have a tougher exterior. I am a Mum of two boys and feel that this is an equally important message for boys and girls - all kids."

"Was going to say the same thing. I have 2 boys and they need this just as much as my daughter does."

It's true. We all perk up a bit when we receive a compliment, especially when it reflects something specific about our character and not just something surface or generic. Kate Winslet's advice is a good reminder of how to compliment anyone of any age or gender effectively.


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