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via Nike

Nike's new Serena Williams building and ISPA shoes.

Nike will celebrate its 50th anniversary in May 2022 and its first five decades have been fueled by a desire for innovation that has changed the world’s expectations for athletes and the gear they use to excel.

After Nike’s first fifty years, there’s no doubt the company has remained true to its mission statement: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”

The company’s commitment to innovation is evidenced by three developments that highlight its commitment to sustainability, circular economy and equity—the ISPA line, Serena Williams building and new diversity, equity and inclusion (DEI) initiatives.

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