+
wells fargo, covid small business, small business profiles
via Wells Fargo

Julius Lofton, Rahel TafarI, Ellen Bryant-Brown and Wells Fargo volunteers, and Jose Beteta and Martín D. Vargas.

True

Ninety-nine percent of America’s businesses are small, and they account for 50% of the country’s jobs. Small businesses are the lifeblood of our communities, they keep them vibrant and give them character. In early 2020, the economy was strong, and these businesses were thriving.

Nobody could have predicted their fortunes would change overnight when the COVID-19 pandemic arrived at America’s doorstep in March of 2020. Business owners had to scramble as they faced lockdowns, employees who were afraid to return to work, and customers who were cautious about leaving the house.

It finally feels like the pandemic is turning a corner, and so are four small businesses that endured nearly two years of uncertainty and came out even stronger. These comeback stories show the heart of small business owners nationwide.



via Wells Fargo

JC Lofton Tailors in Washington, D.C. is part of a family tradition that began in the late 1930s. It’s owned by Julius “Eddie” Lofton whose late grandfather was the first African American to own a tailoring shop and tailoring school in the District.

Lofton and his experienced team of tailors have a reputation for making everyone in D.C. look sharp, from politicians to celebrities to nearby Howard University students. But when COVID-19 hit, the need for tailoring vanished as people began working from home and in-person events were halted. Even though demand was down he still had to pay his rent and employees. He focused on making masks to keep people healthy during the crisis.

He also worked hard to maintain a positive attitude during the down times to keep the spirits of his employees up. The man with tailoring in his blood also embraced technology by developing a new social media strategy to bring in new customers.

A $10,000 grant from Wells Fargo’s Open for Business Fund through Local Initiatives Support Corporation, gave Lofton breathing room to keep up with his bills. Today, he’s hired back nearly all of his staff and his customers increase by the day.

Six hundred twenty-six miles south of Lofton’s shop is the Grant Park Coffeehouse in downtown Atlanta. It’s a place where locals can pop in for an organic fair-trade certified cup of Joe or more adventurous fare such as the Nutella Mocha or S'mores Latte. At lunchtime the place is famous for its wonderful chicken salad.

Atlanta coffeehouse powers through the pandemic with the Wells Fargo Open for Business Fundwww.youtube.com

Rahel TafarI is the meticulous and hard-working owner of the coffee house who was inspired to open her business by her mother from Ethiopia. When the pandemic hit, the number of people in downtown Atlanta dwindled and the lack of foot traffic significantly hurt the coffeehouse’s finances. As the pandemic wore on, Tarfarl felt she ran out of options to keep her business alive, but never stopped coming back to work. “At the height of the COVID pandemic, I did everything I could, trying to figure out ways that we could sustain ourselves. By trying to find some loans, some grants, or anything. It was very hard,” she said.

One way she kept her business afloat was by becoming even more self-sufficient. “I started making some products on my own as the supply chain was creating challenges—chocolate sauce, lavender sauce, our own chai,” she said.

TafarI was able to get a $250,000 working capital loan through Wells Fargo's Open for Business Fund from grantee Access to Capital from Entrepreneurs, and it helped her keep the coffeehouse open. “It was a lifeline to help us weather the storm,” TafarI said.

Ellen Bryant-Brown and volunteers via Wells Fargovia Wells Fargo

Another female business owner who faced challenges during the pandemic is Ellen Bryant-Brown, the owner of the Hope Rising Child Learning Center in Philadelphia.

Hope Rising provides early learning and education programs for ages 3 months to 12 years old. When COVID-19 hit, nearly every student at Hope Rising’s 52nd Street location left as parents were out of work and schools closed. The enrollment at the center went from 131 children to just 3.

“Faith drives hope,” Bryant-Brown said. “It’s taken a lot of the former to get to the latter these last couple years."

Bryant-Brown got some support during the lean days through Wells Fargo and The Enterprise Center who donated a large collection of books as well as a grant for $15,000 to the center. She also received additional grants from both to support her business totaling $20,000.

As for the 52nd Street corridor, support arrived there, too. Launched by Wells Fargo, Hope, USA, a nationwide initiative to uplift small business districts in 16 cities across the country sent 50 tradespeople—all of whom were minority contractors—to the area to repair the damaged shops. They painted 12 storefronts, power-washed sidewalks, installed new exterior lighting, removed trash, improved the landscaping, and added new signage and awnings.

Hope Rising has seen a resurgence in recent months as enrollment is back up to approximately 82 children.

Martín D. Vargas, Jose Beteta, and Tamil Maldonado Vega of Raices Brewing Company

Much like Rahel TafarI and Julius “Eddie” Lofton, Jose Beteta also had to get creative to keep his business open during the pandemic.

Beteta opened the Raíces Brewing Co. a craft brewery in Denver, Colorado in 2019 with the help of a Small Business Administration (SBA) (7a) loan through Wells Fargo. “We did go to different financial institutions, where they just made that barrier a lot bigger and a lot higher. So, it was creating an impossible dream for us—until we came to Wells Fargo and they opened the doors for us.”

The brewery is a welcome addition to the world of craft brewing where people of color are underrepresented. “After researching it, I learned that less than 1% of the U.S.’s 8,000 craft breweries are owned by people of color—just 0.5% in fact. It represented this massive gap in the marketplace,” he said.

COVID-19 hit shortly after the brewery opened but Raíces was able to pull through by pivoting to an online ordering platform and curbside pickup.

Raíces means “roots” in Spanish and Beteta’s business was able to find new ways to operate during challenging times because it was firmly planted in the community.

“We are about community, culture, and cervezas,” he said.

There are many lessons to learn from the pandemic, but one of the most powerful was how resilient small business owners can be when facing strong headwinds. It also helps when they can get the support they need.

"Wells Fargo is striving to support as many small businesses as we can as they continue their journey towards recovery and a brighter future” said Derek Ellington, head of small business banking at Wells Fargo. “Beyond providing much-needed capital, the Open for Business Fund also empowers small businesses with technical assistance and long-term resiliency programs.”

The Fund has helped nearly 152,000 small business owners and protected over 250,000 jobs.

JC Lofton Tailors in Washington, D.C. via Wells Fargo

Now that the dog days of 2020 and 2021 are behind us, business is picking up at JC Lofton Tailors in Washington, D.C. “Now we are getting back to a somewhat normal time—people are going back to work, going on vacation,” he said. “I know...this pandemic caused challenges, but it gives me great pleasure to keep my grandfather’s shop open and thriving,” he told Upworthy.

The pandemic has taught Lofton to plan for the unexpected. “It is important to try to have a savings account for the future—to ensure that if something like this were to happen again, things would be manageable,” he said. But the future looks bright as Lofton eyes opening a second shop next year.

Rahel TafarI of Grant Park Coffeehousevia Wells Fargo

As business returns to downtown Atlanta, the number of customers is back to pre-pandemic levels at the Grant Park Coffeehouse and the business has expanded.

“We were able to open a second location during this pandemic because we never closed a day. We decided to stay open and continue to serve the community—the police officers, and medical staff. I just kept coming to work–sometimes by myself–spent the nights at work to make sure we could get through,” TafarI told Upworthy.

The pandemic was hard, but it taught TafarI valuable lessons like becoming more self-sufficient when the supply chain hit a snag. On a deeper level, she learned something about herself. “We are loved, needed, resilient and creative in so many ways,” she said.

Enrollment is back up at the Hope Rising Center and most of the employees have returned to work. The center was able to purchase two school buses and provide its employees with bonuses thanks to the support it received from Wells Fargo. Bryant-Brown has learned that she must be “prepared for a disaster at any time,” now that she’s made it through the pandemic.

Raices Brewing Company was able to survive the pandemic because of great timing and even better teamwork.

“Having started right before this pandemic happened —which nobody was obviously expecting—it was actually really good timing for us, as we were able to kind of get the feel for the market and adjust,” said Beteta. “We had hard times just like everyone else during COVID-19 closures and subsequent limitations on seating and spacing, but I think we were prepared to be able to handle those challenges."

“The importance of working together as a team and bringing our different talents to the table, along with financial and business education, is what has made Raíces a formula for success,” Beteta added.

Wells Fargo believes that small businesses are the backbone of America. It put those long-standing values to work even more so during the pandemic by lending a helping hand. The last two years have been a struggle, but it’s made our communities tighter and our businesses wiser by showing how much we need one another and how important it is to adapt to unexpected challenges.

Learn more about how Wells Fargo is helping communities across America by addressing societal challenges.

All images provided by Bombas

We can all be part of the giving movement

True

We all know that small acts of kindness can turn into something big, but does that apply to something as small as a pair of socks?

Yes, it turns out. More than you might think.

A fresh pair of socks is a simple comfort easily taken for granted for most, but for individuals experiencing homelessness—they are a rare commodity. Currently, more than 500,000 people in the U.S. are experiencing homelessness on any given night. Being unstably housed—whether that’s couch surfing, living on the streets, or somewhere in between—often means rarely taking your shoes off, walking for most if not all of the day, and having little access to laundry facilities. And since shelters are not able to provide pre-worn socks due to hygienic reasons, that very basic need is still not met, even if some help is provided. That’s why socks are the #1 most requested clothing item in shelters.

homelessness, bombasSocks are a simple comfort not everyone has access to

When the founders of Bombas, Dave Heath and Randy Goldberg, discovered this problem, they decided to be part of the solution. Using a One Purchased = One Donated business model, Bombas helps provide not only durable, high-quality socks, but also t-shirts and underwear (the top three most requested clothing items in shelters) to those in need nationwide. These meticulously designed donation products include added features intended to offer comfort, quality, and dignity to those experiencing homelessness.

Over the years, Bombas' mission has grown into an enormous movement, with more than 75 million items donated to date and a focus on providing support and visibility to the organizations and people that empower these donations. These are the incredible individuals who are doing the hard work to support those experiencing —or at risk of—homelessness in their communities every day.

Folks like Shirley Raines, creator of Beauty 2 The Streetz. Every Saturday, Raines and her team help those experiencing homelessness on Skid Row in Los Angeles “feel human” with free makeovers, haircuts, food, gift bags and (thanks to Bombas) fresh socks. 500 pairs, every week.

beauty 2 the streetz, skid row laRaines is out there helping people feel their beautiful best

Or Director of Step Forward David Pinson in Cincinnati, Ohio, who offers Bombas donations to those trying to recover from addiction. Launched in 2009, the Step Forward program encourages participation in community walking/running events in order to build confidence and discipline—two major keys to successful rehabilitation. For each marathon, runners are outfitted with special shirts, shoes—and yes, socks—to help make their goals more achievable.

step forward, helping homelessness, homeless non profitsRunning helps instill a sense of confidence and discipline—two key components of successful recovery

Help even reaches the Front Street Clinic of Juneau, Alaska, where Casey Ploof, APRN, and David Norris, RN give out free healthcare to those experiencing homelessness. Because it rains nearly 200 days a year there, it can be very common for people to get trench foot—a very serious condition that, when left untreated, can require amputation. Casey and Dave can help treat trench foot, but without fresh, clean socks, the condition returns. Luckily, their supply is abundant thanks to Bombas. As Casey shared, “people will walk across town and then walk from the valley just to come here to get more socks.”

step forward clinic, step forward alaska, homelessness alaskaWelcome to wild, beautiful and wet Alaska!

The Bombas Impact Report provides details on Bombas’s mission and is full of similar inspiring stories that show how the biggest acts of kindness can come from even the smallest packages. Since its inception in 2013, the company has built a network of over 3,500 Giving Partners in all 50 states, including shelters, nonprofits and community organizations dedicated to supporting our neighbors who are experiencing- or at risk- of homelessness.

Their success has proven that, yes, a simple pair of socks can be a helping hand, an important conversation starter and a link to humanity.

You can also be a part of the solution. Learn more and find the complete Bombas Impact Report by clicking here.

popular

Woman left at the altar by her fiance decided to 'turn the day around’ and have a wedding anyway

'I didn’t want to remember the day as complete sadness.'

via Pixabay

The show must go on… and more power to her.

There are few things that feel more awful than being stranded at the altar by your spouse-to-be. That’s why people are cheering on Kayley Stead, 27, from the U.K. for turning a day of extreme disappointment into a party for her friends, family and most importantly, herself.

According to a report in The Metro, on Thursday, September 15, Stead woke up in an Airbnb with her bridemaids, having no idea that her fiance, Kallum Norton, 24, had run off early that morning. The word got to Stead’s bridesmaids at around 7 a.m. the day of the wedding.

“[A groomsman] called one of the maids of honor to explain that the groom had ‘gone.’ We were told he had left the caravan they were staying at in Oxwich Bay (the venue) at 12:30 a.m. to visit his family, who were staying in another caravan nearby and hadn’t returned. When they woke in the morning, he was not there and his car had gone,” Jordie Cullen wrote on a GoFundMe page.

Keep ReadingShow less
via LinkedIn

This article originally appeared on 07.10.21


A dad from Portland, Oregon, has taken to LinkedIn to write an emotional plea to parents after he learned that his son had died during a conference call at work. J.R. Storment, of Portland, Oregon, encouraged parents to spend less time at work and more time with their kids after his son's death.

Keep ReadingShow less
Joy

10 things that made us smile this week

Grab your boost of serotonin here.

Polina Tankilevitch/Canva

Upworthy's weekly roundup of joy.

Holy moly—it's fall, y'all!

As pumpkin spice swoops in and we start unpacking our cozy sweaters and cute boots, we can practically taste the seasonal change in the air. Fall is filled with so many small joys—the fresh, crisp smell of apples, the beauty of the leaves as they shift from greens to yellows, oranges and reds, the way the world gets wrapped in a warm glow even as the air grows cooler.

Part of what makes the beauty of fall unique is that it's fleeting. Mother Nature puts on a vibrant show as she sheds what no longer serves her, inviting us to revel in her purposeful self-destruction. It's a gorgeous example of not only embracing change, but celebrating it.

Keep ReadingShow less