People are hilariously roasting Target's line of prairie dresses
via Nancy D. / Twitter

Prairie dresses have never really gone away. The long, flowing, frilly gowns reemerged in the early '70s as a way for women to assert themselves after a decade of miniskirts designed for the male gaze.

In the '80s the frills popped up again with the giant puffed-up sleeves and ruffled collars that were common in women's fashion. In the '90s, prairie dresses became chic grunge style and were often paired with chokers and Dr. Marten's boots.

Now, the prairie dress has suddenly reemerged at your local Target. Their appearance was rather jarring to Facebook user Lorca Damon who thought they were some type of comment on life during the pandemic.


"Target has decided if we're gonna suffer a pandemic, we might as well look like we just lost the farm after locusts ate our crops," she wrote. Adding: "I swear, if I run into a woman wearing this and she's not in a stage revival of Oklahoma!, I'm going to help hide her from the other sister wives until we can get her a safe house and a divorce."

Rachel Weingarten, brand strategist, and trend analyst doesn't believe that Target intended on making a meme-worthy piece of clothing, rather it was an attempt at mimicking the style of Kate Middleton.

"I don't think Target meant to create a hideous dress," Weingarten told Forbes. "I think they meant to piggyback off the Duchess of Cambridge's ladylike dresses, only an affordable version. It was just bad timing."

Damon's post quickly went viral and became the catalyst for the #TargetDressChallenge where people have been posing for old-timey pictures, many of them with livestock, while wearing the gowns.

The drudgery of life in Iowa in 1847.

Make some chicken noises!

Those hats are so "Little House on the Prairie."


One guy even made a 2022 calendar of dudes wearing the dresses and posing seductively.

Amanda concocted an elaborate backstory for her and her friend Siddhi's Target alter-egos.

She's the queen of a one-room schoolhouse.

Did she just walk out of the fitting room with that dress on?

Not sure how to react to this one.

Images courtesy of John Scully, Walden University, Ingrid Scully
True

Since March of 2020, over 29 million Americans have been diagnosed with COVID-19, according to the CDC. Over 540,000 have died in the United States as this unprecedented pandemic has swept the globe. And yet, by the end of 2020, it looked like science was winning: vaccines had been developed.

In celebration of the power of science we spoke to three people: an individual, a medical provider, and a vaccine scientist about how vaccines have impacted them throughout their lives. Here are their answers:

John Scully, 79, resident of Florida

Photo courtesy of John Scully

When John Scully was born, America was in the midst of an epidemic: tens of thousands of children in the United States were falling ill with paralytic poliomyelitis — otherwise known as polio, a disease that attacks the central nervous system and often leaves its victims partially or fully paralyzed.

"As kids, we were all afraid of getting polio," he says, "because if you got polio, you could end up in the dreaded iron lung and we were all terrified of those." Iron lungs were respirators that enclosed most of a person's body; people with severe cases often would end up in these respirators as they fought for their lives.

John remembers going to see matinee showings of cowboy movies on Saturdays and, before the movie, shorts would run. "Usually they showed the news," he says, "but I just remember seeing this one clip warning us about polio and it just showed all these kids in iron lungs." If kids survived the iron lung, they'd often come back to school on crutches, in leg braces, or in wheelchairs.

"We all tried to be really careful in the summer — or, as we called it back then, 'polio season,''" John says. This was because every year around Memorial Day, major outbreaks would begin to emerge and they'd spike sometime around August. People weren't really sure how the disease spread at the time, but many believed it traveled through the water. There was no cure — and every child was susceptible to getting sick with it.

"We couldn't swim in hot weather," he remembers, "and the municipal outdoor pool would close down in August."

Then, in 1954 clinical trials began for Dr. Jonas Salk's vaccine against polio and within a year, his vaccine was announced safe. "I got that vaccine at school," John says. Within two years, U.S. polio cases had dropped 85-95 percent — even before a second vaccine was developed by Dr. Albert Sabin in the 1960s. "I remember how much better things got after the vaccines came out. They changed everything," John says.

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We know that mammals feed their young with milk from their own bodies, and we know that whales are mammals. But the logistics of how some whales make breastfeeding happen has been a bit of a mystery for scientists. Such has been the case with sperm whales.

Sperm whales are uniquely shaped, with humongous, block-shaped heads that house the largest brains in the animal world. Like other cetaceans, sperm whale babies rely on their mother's milk for sustenance in their first year or two. And also like other cetaceans, a sperm whale mama's nipple is inverted—it doesn't stick out from her body like many mammals, but rather is hidden inside a mammary slit.

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Images courtesy of John Scully, Walden University, Ingrid Scully
True

Since March of 2020, over 29 million Americans have been diagnosed with COVID-19, according to the CDC. Over 540,000 have died in the United States as this unprecedented pandemic has swept the globe. And yet, by the end of 2020, it looked like science was winning: vaccines had been developed.

In celebration of the power of science we spoke to three people: an individual, a medical provider, and a vaccine scientist about how vaccines have impacted them throughout their lives. Here are their answers:

John Scully, 79, resident of Florida

Photo courtesy of John Scully

When John Scully was born, America was in the midst of an epidemic: tens of thousands of children in the United States were falling ill with paralytic poliomyelitis — otherwise known as polio, a disease that attacks the central nervous system and often leaves its victims partially or fully paralyzed.

"As kids, we were all afraid of getting polio," he says, "because if you got polio, you could end up in the dreaded iron lung and we were all terrified of those." Iron lungs were respirators that enclosed most of a person's body; people with severe cases often would end up in these respirators as they fought for their lives.

John remembers going to see matinee showings of cowboy movies on Saturdays and, before the movie, shorts would run. "Usually they showed the news," he says, "but I just remember seeing this one clip warning us about polio and it just showed all these kids in iron lungs." If kids survived the iron lung, they'd often come back to school on crutches, in leg braces, or in wheelchairs.

"We all tried to be really careful in the summer — or, as we called it back then, 'polio season,''" John says. This was because every year around Memorial Day, major outbreaks would begin to emerge and they'd spike sometime around August. People weren't really sure how the disease spread at the time, but many believed it traveled through the water. There was no cure — and every child was susceptible to getting sick with it.

"We couldn't swim in hot weather," he remembers, "and the municipal outdoor pool would close down in August."

Then, in 1954 clinical trials began for Dr. Jonas Salk's vaccine against polio and within a year, his vaccine was announced safe. "I got that vaccine at school," John says. Within two years, U.S. polio cases had dropped 85-95 percent — even before a second vaccine was developed by Dr. Albert Sabin in the 1960s. "I remember how much better things got after the vaccines came out. They changed everything," John says.

Keep Reading Show less